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    102. Beef board approves promotion budget

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frazier, Kendal (author) and McDermott, Tom (author)
    Format:
    News release
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08320
    Notes:
    Evans, AgComm teaching, St. Louis, MO : Cattlemen's Beef Promotion and Research Board, November 12, 1986. 2 p.

    106. Beef cutout prices: widely reported, yet wildly misunderstood

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author)
    Format:
    Journal article
    Publication Date:
    2019-11-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11078
    Journal Title:
    Drovers
    Notes:
    Via online issue. 2 pages., Describes recent experience in which a packing house fire resulted in lower fed cattle prices and higher values of choice boxed beef cutout values - resulting in frustration and anger in cattle country.

    114. Beef promotion can never end : constant work will be needed to offset those who are anti-beef, competitors or consumers whose tastes shift

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Riley, Jim (author)
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08333
    Journal Title:
    Beef
    Journal Title Details:
    December 1987 : 31-32
    Notes:
    Evans, AgComm teaching

    116. Beef promotion operating committee approves consumer and industry information projects

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Enright, Gary (author), Ivan, Dave (author), and McDermott, Tom (author)
    Format:
    News release
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08321
    Notes:
    Evans, AgComm teaching, Chicago, IL : Beef Promotion and Research Board, August 11, 1987. 2 p.

    124. Beef, direct marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    2012-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08545
    Notes:
    ACDC holds introduction, including table of marketing resources., Online from the Agricultural Marketing Resource Center (AgMRC) maintained by USDA Rural Development, Washington,D.C., and Iowa State University, Ames. 98 pages.

    126. Beefing up communication skills of upper-level animal science students

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Norris-Parish, Shannon L. (author), Leggette, Holli R. (author), Pesl Murphy, Theresa (author), Parrella, Jean A. (author), Richburg, Audra (author), and Herring, Andy D. (author)
    Format:
    Journal article
    Publication Date:
    2024-01-12
    Published:
    UK: Oxford University Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13252
    Journal Title:
    Translational Animal Science
    Journal Title Details:
    V.8
    Notes:
    9 pages, Animal scientists face an increasing need to communicate with the lay public because of the public’s interest in the origin and production of animal-sourced foods. Consumers’ increased interest infers a critical need for effective communication skills among animal science graduates. Effective communication skills are mandatory if students are to explain scientific information and mitigate misinformation about livestock production. The purpose of our study was to investigate the communication styles and communication effectiveness of upper-level animal science students enrolled in a beef cattle production and management course at Texas A&amp;M University across five semesters (N = 241; spring 2018 = 61, summer 2018 = 15, Fall 2018 = 54, spring 2019 = 55, and fall 2019 = 56). Male animal science students (n = 25; 32.9%) preferred assertive and direct communication (a driver communication style) and female students (n = 32; 19.4%) preferred collaborative and accommodating communication (an amiable communication style). Students were moderately experienced with beef cattle production (M = 3.09, SD = 1.07) before enrolling in the course; however, former beef cattle experiences did not influence their preferred communication style [F(10, 230) = 0.36, P = 0.96]. Researchers also observed students’ communication skills during an end-of-semester beef cattle production and management project presentation and identified strengths and weaknesses. Students demonstrated strong, in-depth animal industry knowledge, an ability to connect beef production techniques to management success, and critical thinking skills when answering questions. Oral communication skills warranting improvement included integrating visual aids and/or visual slides to support findings, using improved stage presence and confidence, and sharing responsibilities when presenting as a team. Finally, completion of a supplemental communication training module, intended to develop oral communication skills, significantly improved [F(1, 55) = 4.16, P = 0.046] students’ beef cattle production and management project presentation scores. As students become aware of their communication preferences and tendencies, they become equipped to adjust their communication practices and techniques when needed. Through this study, we gained insight into students’ communication tendencies and skills, which can be used to provide curricular recommendations and enhance students’ workforce readiness.

    127. Behavioral types of Southern homemakers related to food marketing practices

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mize, Jessie J. (author / Home Economics, University of Georgia College of Agriculture, Experiment Station, Athens, Georgia) and Home Economics, University of Georgia College of Agriculture, Experiment Station, Athens, Georgia
    Format:
    Report
    Publication Date:
    1967
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05349
    Notes:
    Table of contents, introduction, summary, Athens, Georgia : University of Georgia College of Agriculture Experiment Station, 1967. 37 p. (Southern Cooperative Series Bulletin no. 127)

    130. Billboard sells with smells

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2010-06-04
    Published:
    USA: News and Record, Greensboro, North Carolina.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30446
    Notes:
    Associated Press item provided online via news-record.com. 1 page.

    131. Bovine spongiform encephalopathy and generic promotion of beef: an analysis for "Quality From Bavaria"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Stanley R. (author), Hermann, Roland (author), and Krischik-Bautz, Stephanie (author)
    Format:
    Journal article
    Publication Date:
    2002
    Published:
    Bavaria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22419
    Journal Title:
    Agribusiness
    Journal Title Details:
    18(3) : 369-385

    132. Boycott pork!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Brochure
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08254
    Notes:
    Evans, AgComm teaching, Washington, D.C.: Farm Animal Reform Movement, [198-?]. 1 p.

    134. British consumers preferred fatness levels of beef: surveys from 1955, 1982 and 2002

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ngapo, T.M. (author) and Dansfield, E. (author)
    Format:
    Journal article
    Publication Date:
    2006-07
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24831
    Journal Title:
    Food Quality and Preference
    Journal Title Details:
    17(5) : 412-417
    Notes:
    Documents references for less fat in beef.

    135. Building brands from the barn up: Heritage Acres finds success in local approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19071
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(10) : 34-39
    Notes:
    Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.

    136. Building trust in agri-food chains: the mediating role of effective communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fischer, Christian (author)
    Format:
    Paper
    Publication Date:
    2009-08-22
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29725
    Notes:
    Presented at the International Association of Agricultural Economists Conference, Beijing, China, August 16-22, 2009. 21 pages.

    137. Burger King tells a whopper!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author)
    Format:
    Editorial
    Publication Date:
    2020-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11911
    Journal Title:
    Drovers
    Notes:
    Online from publication. 3 pages., Editorial highlights the inaccuracies in a Burger King television advertisement that repeats misleading claims and data about the role of beef and dairy production in greenhouse gas emissions that harm climate.

    138. Burger thy neighbour

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Torshizi, M. (author)
    Format:
    Paper
    Publication Date:
    2020
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11648
    Notes:
    15 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Author develops a theoretical model that helps provide a better understanding of the effect of hostile marketing and advertisement strategies on competition involving meat. Findings suggest that negatively influencing consumers' perceptions of rivals' products may be a more effective marketing tool than the "beggar-thy-neighbor" advertising where one firm steals some market share from the rivals by means of positive promotion of its own product.

    141. COOL: it's back

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Maday, John (author)
    Format:
    News article
    Publication Date:
    2013-03-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00881
    Notes:
    Via Drovers CattleNetwork. 1 page.

    142. CSPI "risky meat" report called a gimmick

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author) and Drovers CattleNetwork.
    Format:
    Commentary
    Publication Date:
    2013-04-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01378
    Notes:
    Via online. 1 page., Concerns an analysis by the Center for Science in the Public Interest (CSPI).

    143. CSPI announces the "Where's the Beef" campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2004-08-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21817
    Notes:
    Center for Science in the Public Interest, Washington, D.C., Suggests that when USDA issues a recall notice on meat consumers should get information on where and when the meat was sold.

    144. CSPI's perverted pyramid

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murphy, Dan (author) and Drovers CattleNetwork.
    Format:
    Commentary
    Publication Date:
    2013-04-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01376
    Notes:
    Via online. 2 pages., Critical view of news media coverage based on information from the Center for Science in the Public Interest (CSPI).

    145. Call to alter labels for animals' sake

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pearlman, Jonathan (author)
    Format:
    Journal article
    Publication Date:
    2008-03-04
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27331
    Journal Title:
    Sydney Morning Herald
    Notes:
    Via online edition. 2 pages., Reports on a suggestion that labels should include information on the treatment of animals.

    146. Calming the madness

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Green, Emily (author)
    Format:
    Newspaper
    Publication Date:
    2001-03-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13072
    Journal Title Details:
    9 pages
    Notes:
    Los Angeles Time, Los Angeles, California

    150. Can improved ethical labelling boost the consumption of animal welfare-friendly meat products? Experiences from the Danish market for eggs and pork

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sandoe, P (author), Heerwagen, L. (author), and Christiansen, T. (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    Denmark
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30415
    Notes:
    Pages 154-158 in Katie Millar, Pru Hobson West and Brigitte Nerlich (eds.), Ethical futures: bioscience and food horizons. Wageningen Academic Publishers, Wageningen, The Netherlands. 445 pages.