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    11. Sheep meat consumers in Mexico: Understanding their perceptions, habits, preferences and market segments

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alanís, P.J. (author), Miranda-de la Lama, G.C. (author), Mariezcurrena-Berasain, M.A. (author), Barbabosa-Pliego, A. (author), Rayas-Amor, A.A. (author), and Estévez-Moreno, L.X. (author)
    Format:
    Journal article
    Publication Date:
    2022-02-02
    Published:
    United States: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12570
    Journal Title:
    Meat Science
    Journal Title Details:
    184
    Notes:
    9 pages, Sheep meat is an essential element within the multicultural mosaic of Mexican agri-food traditions. A total of 332 consumers were surveyed face-to-face in restaurants specializing in selling traditional sheep meat products. Our results showed that consumers could be segmented based on their perceptions, habits, and preferences towards sheep meat. For consumers, sheep meat is perceived as food with unique sensory attributes, coming from healthier animals than other species and traditional characters. Their willingness to pay extra is subject to the guarantee that the meat is safe, free of hormones and antibiotics, and to a lesser extent, certified organic. The multivariate analysis suggested three clusters or consumer profiles named passive, wholehearted, and deep-rooted, which explained the associations among attitudes, some demographic variables, and consumption frequency. The nascent national sheep meat industry needs to consider these concerns in developing marketing and trust strategies to attract, maintain, and build loyalty among Mexican consumers.

    12. The cruelest cuts: the human cost of bringing poultry to your table

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alexander, Ames (author), Hall, Kerry (author), Ordonez, Franco (author), and St. Onge, Peter (author)
    Format:
    Journal article
    Publication Date:
    2008-02-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29292
    Journal Title:
    Charlotte Observer
    Notes:
    Via online. 5 pages., Introduces an award-winning newspaper series published in the Charlotte Observer from February 10-15, 2008. The series reported "how N.C. poultry giant House of Raeford Farms hid injuries from federal regulators, blocked injured workers from seeing doctors and hauled others to work - hours after surgery for broken bones and severed fingers."

    13. European consumers' willingness to pay for U.S. beef in experimental auction markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alfnes, F. (author) and Rickertsen, K. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01467
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    85 : 396-405

    15. Eating meat and climate change: the media blind spot—a study of Spanish and Italian press coverage

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Almiron, Núria (author) and Zoppeddu, Milena (author)
    Format:
    Journal article
    Publication Date:
    2014-09-19
    Published:
    International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08437
    Journal Title:
    Environmental Communication
    Journal Title Details:
    9 (3): 307-325

    16. A globally flexible model of the effects of generic advertising of beef and pork on u.s. meat demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alston, Julian M. (author), Chalfant, James A. (author), and Piggott, Nicholas E. (author)
    Format:
    Conference paper
    Publication Date:
    1998-08-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10935
    Notes:
    American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah

    19. Building brands from the barn up: Heritage Acres finds success in local approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19071
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(10) : 34-39
    Notes:
    Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.