Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11607
Notes:
21 pages., Online from Think Shift Communications, San Francisco, California, via AgriMarketing Weekly., "While the industry hs never been a stranger to change, it seems increasingly certain that we are currently in the greatest state of evolution - maybe even revolution - that ag has ever faced."
James F. Evans Collection, Special report published in b&t, advertising, marketing and media weekly., Report contains 12 articles by staff and other contributors.
Kirschenmann, Frederick (author / Leopold Center for Sustainable Agriculture) and Leopold Center for Sustainable Agriculture, Iowa State University, Ames.
Format:
Speech
Publication Date:
2002-04-25
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23919
Notes:
Written for a conference considering Wendell Berry's Unsettling of America 25 years later, Georgetown University, Washington, D.C., April 25-27, 2002. 15 pages.
17 pages, US farmers market managers must be strategic in deciding which vendors sell at their markets. They would benefit from understanding how market characteristics impact vendor sales, although the few studies that have explored this topic have found inconclusive results. We use a unique panel database of sales at 13 farmers markets to estimate how vendors' sales are influenced by the characteristics of their farmers market. We find that average sales at weekend farmers markets becomes increasingly large as farmers markets increase in size. At weekday markets, average sales increase as small markets add vendors but eventually decline as markets become larger. These results could occur if weekend markets attract shoppers from increasingly greater distances as they become larger, while average sales eventually decline as weekday markets increase in size due to vendor competition. Produce vendors experience higher average sales at weekend markets than weekday markets and experience a relatively small increase in sales as market size increases. Vendors of hot prepared foods experience higher sales at weekday markets [EconLit Citations: Q10, Q12, Q13].
USA: Prentice-Hall, Inc., Englewood Cliffs, New Jersey.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18110
Notes:
282 pages, Includes investigative reporting of irregularities and abuses in commodity trading (pages 44-48) and food companies selling surplus cyclamate products overseas after the U.S. government banned them (182-183).
Oasa, Edmund K. (author), Swanson, Louis E. (author), and Department of Sociology, University of Kentucky, Lexington, KY; Department of Sociology, University of Kentucky, Lexington, KY
Format:
Journal article
Publication Date:
1986
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03796
2pgs, The Internet is a communication and marketing tool that can provide exposure to a large number of potential customers. The Internet can be used to advertise your farm with pictures and maps, take orders online, show product availability, keep in touch with your existing customers, and support other ways of selling, such as CSAs or farmers markets. Farmers can have an Internet presence through their own website or by using a website run by a third party.
2pgs, CSA is a system of direct marketing where consumers pay the farmer at the beginning of the growing season for a weekly box of fresh fruits and vegetables. A CSA “share” is harvested and delivered to customers over a period of several months. CSAs may include meat, grain, flowers, or value-added products such as bread or cheese, in addition to fresh produce.
