3 pages, Various food programs present opportunities for marketing local food in Tennessee. Health-conscious consumers prefer the health benefits of local food over processed foods. To satisfy consumer demand, local restaurants are utilizing the services of local food vendors. Conventional grocery stores are broadening their food aisles to accommodate locally produced foods. Using data collected from an online survey of 250 producers, this research update reports on opportunities for marketing local foods in Tennessee.
25 pages, Growth in the worldwide consumption of poultry meat, especially in developing countries, has resulted in increasing trade, raising concerns and criticisms about imports. Such concerns and criticisms include the potential to collapse the domestic industry and lead to job losses. This paper, therefore, analyzes the role of personal factors in driving the frequency of chicken meat consumption in general and, in particular, domestic and imported chicken. Results from a survey of 500 urban consumers in Ghana show that attitudes and perceptions are key factors influencing chicken meat consumption. Specifically, concerns about food safety, price, and the lack of convenience reduce regular domestic chicken consumption, while perceived quality and ethnocentrism increase regular consumption. Regarding imported chicken, price, convenience, and availability influence frequent consumption. Promotional activities that highlight the quality aspects in terms of taste and freshness of domestic chicken meat can give domestic actors a competitive advantage.
Baker, Lauri M. (author), Boyer, Cheryl R. (author), Peterson, Hikaru Hanawa (author), King, Audrey E.H. (author), and Kansas State University
University of Minnesota, St. Paul
Format:
Journal article
Publication Date:
2018-08
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10334
8 pages., Via online journal., Online, direct selling (ODS) has become the leading way that people acquire goods, with Amazon (Seattle, WA) being the largest online vendor in the United States. This study sought to determine if horticultural businesses were engaging in ODS with Amazon, ebay, and other websites. Researchers examined the ODS activity of 498 businesses using quantitative content analysis methods, and found that 93 horticultural industry businesses were conducting some form of ODS through their websites, but only four offered products on Amazon. Results indicate that ODS remains an untapped marketplace for the horticultural industry, particularly for small, rural businesses.
5 pages., via online journal, The growth of community gardens has created new opportunities for urban Extension personnel at a time when staffing resources continue to decline. To serve the integrated pest management (IPM) needs of community gardening populations, Extension educators in two urban counties developed an on-site program involving a demonstration kit and planning protocol that Extension educators, program staff, and master gardener volunteers can use to teach IPM. The program provides practical, research-based information to community gardeners, allows Extension to maintain a presence in urban centers, and provides outreach to audiences who may not have used Extension resources historically.
Batra, Rajeev (author), Ray, Michael L. (author), and Batra: Assistant Professor, Graduate School of Business, Columbia University, New York; Ray: Professor of Marketing and Communication, Graduate School of Business, Stanford University, Stanford, CA
Format:
Journal article
Publication Date:
1986-09
Published:
USA: Pasadena, CA : The Journal
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05513
7 pages., Via online journal., A simmering crisis in the Nigerian agriculture today involves labour and the crisis manifests itself in the degree of labour availability, labour demand and labour productivity. One of the major products of this crisis is the increased participation of children in paid, non-familiar agricultural jobs. They are frequently employed as farm labourers, bird scarers, food crop harvesters, processors and hawkers. More than 132 million children work in agriculture. Agriculture ranks as one of the three most dangerous work activities, followed by mining and construction. Child labour is increasing in postharvest processing, transport, marketing and a range of agroindustries. Child labour is maybe one of the most striking indicators identifying vulnerable children and as such pointing to shortcomings in several of the millennium goals as poverty eradication, education for all, gender equality, combating HIV/AIDS and creation of a global partnership for development. Most working children do so after a decision in their parental household. To understand the household labour supply decisions, relation to the labour market and to public interventions is critical in designing programmes in order to achieve the MDGs. The research on child labour represents in this respect a largely untapped resource of knowledge for policymakers in the fields of agriculture, education programmes and poverty reduction programmes. The effect of lack of education opportunities on child labour is well documented, but existence of widespread agricultural child labour also reduces the effectiveness of investment in education. It is recommended in this paper that the legislator should enact laws that will reduce agricultural child labour through redistribution of the nation’s resources, women should be integrated in the fight to combat child labour and that alternative income sources should be provided for rural families whose children are the most vulnerable.
22 pages., via online journal, Agritourism is recreational travel for agricultural activities. While it provides many benefits, such as rural development and heritage preservation, many agritourism operators express challenges in marketing their operations. Social media is increasingly common in tourism marketing, but little research exists describing current marketing practices. Quantitative content analysis was used to describe 174 Oklahoma agritourism operations’ Facebook page activity in June 2018. Original posts created by the agritourism operations and community posts created by the general public had similar amounts of public interaction. Post interactions were not related to post length, and original post interactions were also not related to overall page likes. Live videos and traditional posts received the most interaction amongst types of original posts. Facebook event posts made by the agritourism operation received more public interaction than event posts made by the general public. Agritourism operators should focus on quality over quantity of information and be wary of creating posts in an “echo chamber” as only a small proportion of a large page following interact with posts. Marketing practitioners should avoid providing one-size-fits-all advice in Facebook marketing, as there was a large variety of Facebook activity observed. Future research should more specifically describe content of posts and consider perspectives of agritourism operators and visitors towards current Facebook marketing strategies.
Bruhn, Christine M. (author), Cotter, Anne (author), Diaz-Knauf, Katherine V. (author), Sutherlin, Jeanette (author), West, Estella (author), Wightman, Norman (author), Williamson, Eunice (author), Yaffee, Michelle (author), and Bruhn: Cooperative Extension Consumer Food Marketing Specialist, Center for Consumer Research, University of California, Davis, CA; Cotter: Home Economist, Orange County Cooperative Extension, Anaheim, CA; Diaz-Knauf and Yaffee: Department of Consumer Sciences, University of California, Davis, CA; Sutherlin: Home Economist, Fresno County Cooperative Extension, Fresno, CA; West: Home Economist, Santa Clara County Cooperative Extension, San Jose, CA; Wightman: Home Economist, San Luis Obispo County Cooperative Extension, San Luis Obispo, CA; Williamson: Home Economist, Riverside County Cooperative Extension, Moreno Valley, CA
Format:
Journal article
Publication Date:
1992-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06627
Chakrabarti, Anwesha (author), Campbell, Benjamin L. (author), Shonkwiler, Vanessa (author), and Department of Agricultural and Resource Economics, University of Connecticut
Center for Agribusiness and Economic Development, University of Georgia
Format:
Journal article
Publication Date:
2019-03
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10441
16 pages., As consumer demand for food labeling becomes increasingly important, producers and retailers
can include various labeling to attract new customers. This study investigates Connecticut
consumers’ preferences and willingness to pay for mushrooms marketed with various labels using
a latent class approach to identify classes within the market. Results reveal three market segments
(price/GMO-label, locally/organically grown, and traditional mushroom varieties). Overall, only
a third of consumers valued the “locally grown” or “organic” labels, so charging a premium for
these labels might alienate a majority of consumers. Finally, GMO labeled mushrooms are
discounted, but the non-GMO label receives little value.
6 pages., Via online journal., Strawberry (Fragaria ×ananassa) and caneberries (Rubus sp.) are popular crops that can bring revenue to farms and may improve farm profitability. High and low tunnels can bring a number of benefits to growers, including season extension and improved berry yield and quality, as well as management challenges. Few studies in the literature report directly on grower experiences using tunnels. We report the results of interviews of 10 independent growers who use tunnels to produce strawberries and caneberries. The results echo previous studies finding improved yield and quality, and highlight benefits and challenges around pest, weed, and nutrient management. One novel finding is the role of season extension in creating marketing opportunities. Interviewed growers caution of a learning curve and the need to start on a small scale and grow gradually. Future focus for research should include improved ventilation and mechanization.
DeYoung, Bruce (author / Associate Professor and Extension / Sea Grant Program Leader, Cooperative Extension Service, Oregon State University - Corvallis) and Associate Professor and Extension / Sea Grant Program Leader, Cooperative Extension Service, Oregon State University - Corvallis
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03365
Eastwood, David B. (author / University of Tennesse. )
Format:
Conference paper
Publication Date:
1997-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09326
Notes:
Presented in a symposium, Change in the Retail Food Industry, at the Annual Meeting of the American Agricultural Economics Association, Toronto, ON, Canada, July 1997
Fletcher, Roger L. (author), Meadowbrook, Ann (author), and Meadowbrook: Assistant to the Director, Western Rural Development Center, Oregon State University - Corvallis; Fletcher: Extension Staff Chair, Marion County Office, Oregon State University Extension Service - Salem
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03362
9 pages, via online journal, Grain marketing arrangements in modern Russia are far from what they were in the 1990s. Given that grain marketing is crucial for farm revenues and an adequate functioning of the agri-food system, this paper examines why different grain marketing contracts co-exist and how well they fit the local agri-food context. Semi-structured interviews with farmers, grain buyers and regional authorities were conducted in the region of Tyumen in 2013-2014. The analysis, grounded in new institutional economics, found that the traders’ contracts, compared to those offered by grain elevators, are often better suited to account for uncertainty as a salient property of marketing transactions, but discourage quality improvements and differentiation of grain. Furthermore, both contract types encourage strategic behaviour on the part of grain buyers. The paper also discusses the case in a broader theoretical and international context and offers a number of policy implications, such as those related to independent grain quality assessments and extension.
Henderson, Peter L. (author / Agricultural Economist, Market Development Branch, Economic Research Service, USDA) and Agricultural Economist, Market Development Branch, Economic Research Service, USDA
Format:
Conference paper
Publication Date:
1964
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05469
Notes:
Evans, AgComm teaching, Mimeographed, 1964. 5 p. Presented at the American Statistical Association Alumni Meeting, Chicago, IL, December 27-30, 1964.
Henderson, Peter L. (author / Agricultural Economist, Marketing Economics Division, Economic Research Service, USDA) and Agricultural Economist, Marketing Economics Division, Economic Research Service, USDA
Format:
Conference paper
Publication Date:
1970
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05460
Notes:
Evans, AgComm teaching, Mimeographed, 1970. 15 p. Presented at the 17th International Meeting of the Institute of Management Science, Imperial College, London, UK, July 2, 1970.
Henderson, Peter L. (author / Economic Research Service, USDA) and Economic Research Service, USDA
Format:
Conference paper
Publication Date:
1962
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05441
Notes:
AgComm teaching, Evans, Mimeographed, 1962. 10 p. Presented at the Association of Southern Agricultural Workers Conference, Jacksonville, FL, February 5-7, 1962.
Henderson, Peter L. (author / Economic Research Service, USDA) and Economic Research Service, USDA
Format:
Speech
Publication Date:
1965
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05437
Notes:
AgComm teaching, Evans, Mimeographed, 1965. 11 p. Presented at the Advertising and Promotion Workshop, Virginia Polytechnical Institute, Charlottesville, VA, July 21-23, 1965.
Henderson, Peter L. (author / Economic Research Service, USDA) and Economic Research Service, USDA
Format:
Speech
Publication Date:
1971
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05442
Notes:
AgComm teaching, Evans, Mimeographed, 1971. 12 p. Presented at Sales Promotion Research Workshop sponsored by the Association of National Advertisers, Inc., New York, NY, April 21, 1971.
Hudson, Michael (author / Assistant Professor of Management and Marketing, University of Illinois, Urbana, IL)
Format:
Report
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08234
Notes:
Evans, AgComm teaching, Urbana, IL : University of Illinois, Spring 1989. 46 p. (Prepared for AGEC 1991 - Assessing Tomorrow's Agribusiness Environment)
Huffman, Gerald H. (author / Deputy Administrator, Extension Service, USDA, Washington, D.C.) and Deputy Administrator, Extension Service, USDA, Washington, D.C.
Format:
Book chapter
Publication Date:
1963
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05318
Notes:
cited reference, In: J.M.A. Penders, ed. Rural Extension at the Crossroads. Wageningen, The Netherlands: International Agricultural Centre, 1963. p. 170-179.
Huffman, W.E. (author / Iowa State University), Melton, B.E. (author / Iowa State University), Shogren, J.F. (author / University of Wyoming), and Fox, J.A. (author / Kansas State University)
Format:
Journal article
Publication Date:
1996-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09003
Kaine, Geoff (author) and Bewsell, Denise (author)
Format:
Conference paper
Publication Date:
2001-10-05
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13509
Notes:
7 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
Keefe, Dennis R. (author / University of Georgia College of Agriculture Experiment Stations) and University of Georgia College of Agriculture Experiment Stations
Format:
Report
Publication Date:
1967
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05348
Notes:
Evans; Table of contents and Introduction, Athens, Georgia: University of Georgia, Agriculture Experiment Station, June 1967. 68 p. (Southern Cooperative Series Bulletin 68-3319).
10 pages, By-products like sawdust and straw are applied in compost bedded-pack barns (CBP) for cattle. These materials, which are gradually mixed with excreta and undergo a composting process, serve as a lying bed for the cattle. This study aims to assess the perception of consumers and farmers regarding the use of CBP during the grazing season of cattle for raising other animals or for growing food crops. This was examined by combining surveys with consumers from eight European countries and cattle farmers, focus groups with consumers, and in-depth interviews with individual farmers who implemented alternative uses of compost. The results showed that farmers preferred the compost bedded-pack system to the cubicle system in terms of sustainability and market aspects, although the cost of the bedding material required for CBP was seen as a significant negative aspect. Around half of all consumers indicated that the compost can be used for non-edible products and 26% indicated the compost can be used for raising other animals. Furthermore, 5% of consumers felt that compost should not be used for any other purpose. There were statistically significant differences between countries; therefore, regional specificities should be taken into account when marketing products from compost in CBP barns.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10052
Notes:
3 pages., Correspondence via email., Recommends that agricultural communications students take course work to learn how to do statistical tests and interpret the results of others' research.
Lazer, William (author), Kelley, Eugene J. (author), Meyer, R. E. (author), Kelley, William T. (author), Grubb, Kenneth A. (author), Hollander, Stanley C. (author), Copulsky, William (author), and Michigan State University
Union Oil Company
University of Pennsylvania
Department of Commerce
Grace Chemical Research and Development Company
Format:
Abstract
Publication Date:
1957-04
Published:
USA: American Marketing Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08236
Martin, Dorothy H. (author), Rewerts, Milan A. (author), and Martin: Assistant Director, Home Economics and Staff Development, Cooperative Extension, Colorado State University - Fort Collins; Rewerts: District Extension Director, Cooperative Extension, Colorado State University - Fort Collins
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03364
15 pages, Trust is often an assumed outcome of participation in Alternative Food Networks (AFNs) as they directly connect producers with consumers. It is based on this potential for trust “between producers and consumers” that AFNs have emerged as a significant field of food studies analysis as it also suggests a capacity for AFNs to foster associated embedded qualities, like ‘morality’, ‘social justice’, ‘ecology’ and ‘equity’. These positive benefits of AFNs, however, cannot be taken for granted as trust is not necessarily an outcome of AFN participation. Using Chinese case studies of AFNs, which are characterised by a distinct form of trust pressure—consumers who are particularly cynical about small scale farmers, food safety and the organic credentials of producers—this paper highlights how the dynamics of trust are in constant flux between producers and consumers. I suggest that it is the careful construction of the aesthetic and multi-sensory qualities of food, which is often celebrated via social media, that human centred relations in Chinese AFNs are mediated. This leads to two key conclusions: first, that the key variable for establishing trust is satisfying the consumer’s desire for safe (i.e. "fresh") food; and second, the materiality of the food and the perception of foods materiality (especially through social media), must both be actively constructed by the farmer to fit the consumer’s ideal of freshness.
Meyer, Mary H. (author), Needham, Douglas (author), Dole, John (author), Trader, Brain (author), Fox, Jennifer (author), Conley, Marnie (author), Neff, Michael (author), and Shaw, Jean (author)
Format:
Journal article
Publication Date:
2016-04
Published:
USA: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13262
7 pages, The American Society for Horticultural Science (Alexandria, VA) and Longwood Gardens (Kennett Square, PA) engaged FleishmanHillard (FH, Washington, DC), a nationally recognized communications and marketing firm, to conduct research with internal and external audiences to determine the public perception of horticulture and careers in horticulture. Through stakeholder focus groups and general public online and phone surveys, the importance of horticulture, career perceptions, and the need for the promotion of horticulture were examined. Students, faculty, industry, and administrators in horticulture have a broad understanding of the field, much more than the public, especially young, ethnically diverse, and lower income participants. Although lack of public awareness is one of the biggest challenges in horticulture, it is also its greatest opportunity. Sixty-five percent of all phone survey participants as compared with 41% of 18–24 years old revealed a general awareness of the word horticulture. General public found agreement (48% to 59%) with four statements about the essential, universal, and invaluable worth of horticulture; however, strong agreement was less, ranging from 26% to 46%. Only 26% of respondents felt strong agreement with the statement, “Horticulture is a diverse area of study, and it offers viable, fulfilling, and respected career paths that I would recommend to others.” The research found strong stakeholder support for a national promotion of horticulture.
