7 pages., Via online journal., A simmering crisis in the Nigerian agriculture today involves labour and the crisis manifests itself in the degree of labour availability, labour demand and labour productivity. One of the major products of this crisis is the increased participation of children in paid, non-familiar agricultural jobs. They are frequently employed as farm labourers, bird scarers, food crop harvesters, processors and hawkers. More than 132 million children work in agriculture. Agriculture ranks as one of the three most dangerous work activities, followed by mining and construction. Child labour is increasing in postharvest processing, transport, marketing and a range of agroindustries. Child labour is maybe one of the most striking indicators identifying vulnerable children and as such pointing to shortcomings in several of the millennium goals as poverty eradication, education for all, gender equality, combating HIV/AIDS and creation of a global partnership for development. Most working children do so after a decision in their parental household. To understand the household labour supply decisions, relation to the labour market and to public interventions is critical in designing programmes in order to achieve the MDGs. The research on child labour represents in this respect a largely untapped resource of knowledge for policymakers in the fields of agriculture, education programmes and poverty reduction programmes. The effect of lack of education opportunities on child labour is well documented, but existence of widespread agricultural child labour also reduces the effectiveness of investment in education. It is recommended in this paper that the legislator should enact laws that will reduce agricultural child labour through redistribution of the nation’s resources, women should be integrated in the fight to combat child labour and that alternative income sources should be provided for rural families whose children are the most vulnerable.
Via December 2017 issue of Agri Marketing magazine. Entitled Annual Marketing Services Guide 2018., Annual directory of companies, marketing services, agencies, agricultural and trade print, broadcast, e-business/associations, National Agri Marketing Association(NAMA)chapters and members, and Canadian Agri Marketing Association (CAMA)chapters.
Syngenta (author) and G&S Business Communications (author)
Format:
Online document
Publication Date:
2017
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10303
Notes:
4 pages., Via Silver Anvil Awards., For years, males have dominated our image of agriculture. But in reality, women also hold important and diverse roles in the industry. G&S Business Communications launched a campaign for its client, Syngenta, to address this reality. As part of the campaign, Syngenta US joined the FarmHer movement as the presenting sponsor of the new television series “FarmHer on RFD-TV.” The FarmHer campaign helped nurture a relationship with this emerging group of customers, increase brand affinity among U.S. farmers and develop a stronger community among Syngenta employees to expand its diversity and inclusion initiative.
6 pages., Via online journal., Strawberry (Fragaria ×ananassa) and caneberries (Rubus sp.) are popular crops that can bring revenue to farms and may improve farm profitability. High and low tunnels can bring a number of benefits to growers, including season extension and improved berry yield and quality, as well as management challenges. Few studies in the literature report directly on grower experiences using tunnels. We report the results of interviews of 10 independent growers who use tunnels to produce strawberries and caneberries. The results echo previous studies finding improved yield and quality, and highlight benefits and challenges around pest, weed, and nutrient management. One novel finding is the role of season extension in creating marketing opportunities. Interviewed growers caution of a learning curve and the need to start on a small scale and grow gradually. Future focus for research should include improved ventilation and mechanization.
Baker, Lauri M. (author), Boyer, Cheryl R. (author), Peterson, Hikaru Hanawa (author), King, Audrey E.H. (author), and Kansas State University
University of Minnesota, St. Paul
Format:
Journal article
Publication Date:
2018-08
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10334
8 pages., Via online journal., Online, direct selling (ODS) has become the leading way that people acquire goods, with Amazon (Seattle, WA) being the largest online vendor in the United States. This study sought to determine if horticultural businesses were engaging in ODS with Amazon, ebay, and other websites. Researchers examined the ODS activity of 498 businesses using quantitative content analysis methods, and found that 93 horticultural industry businesses were conducting some form of ODS through their websites, but only four offered products on Amazon. Results indicate that ODS remains an untapped marketplace for the horticultural industry, particularly for small, rural businesses.
12 pages., Article 452, Via online journal., Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that usually lacks branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed.
Chakrabarti, Anwesha (author), Campbell, Benjamin L. (author), Shonkwiler, Vanessa (author), and Department of Agricultural and Resource Economics, University of Connecticut
Center for Agribusiness and Economic Development, University of Georgia
Format:
Journal article
Publication Date:
2019-03
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10441
16 pages., As consumer demand for food labeling becomes increasingly important, producers and retailers
can include various labeling to attract new customers. This study investigates Connecticut
consumers’ preferences and willingness to pay for mushrooms marketed with various labels using
a latent class approach to identify classes within the market. Results reveal three market segments
(price/GMO-label, locally/organically grown, and traditional mushroom varieties). Overall, only
a third of consumers valued the “locally grown” or “organic” labels, so charging a premium for
these labels might alienate a majority of consumers. Finally, GMO labeled mushrooms are
discounted, but the non-GMO label receives little value.
9 pages, via online journal, Grain marketing arrangements in modern Russia are far from what they were in the 1990s. Given that grain marketing is crucial for farm revenues and an adequate functioning of the agri-food system, this paper examines why different grain marketing contracts co-exist and how well they fit the local agri-food context. Semi-structured interviews with farmers, grain buyers and regional authorities were conducted in the region of Tyumen in 2013-2014. The analysis, grounded in new institutional economics, found that the traders’ contracts, compared to those offered by grain elevators, are often better suited to account for uncertainty as a salient property of marketing transactions, but discourage quality improvements and differentiation of grain. Furthermore, both contract types encourage strategic behaviour on the part of grain buyers. The paper also discusses the case in a broader theoretical and international context and offers a number of policy implications, such as those related to independent grain quality assessments and extension.
