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2. Tips for selling to: aggregators /grower marketing coops
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Corshen, Bob (author), Sutton, Karl (author), Alcorta, Marisa (author), Dufour, Rex (author), and Hinman, Tammy (author)
- Format:
- Online article
- Publication Date:
- 2012
- Published:
- United States: National Center for Appropriate Technology
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12665
- Journal Title:
- ATTRA Sustainable Agriculture
- Journal Title Details:
- Online
- Notes:
- 2pgs, Aggregators are agricultural businesses or cooperatives of growers that consolidate and distribute agricultural products. They typically support regional growers of diverse sizes and experience, and sell products to local or regional markets. The consolidation of multiple farms’ products can help supply fresh product for distributors and other wholesale customers and is not limited by grower size.
3. Tips for selling to: institutional markets
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Alcorta, Marisa (author), Dufour, Rex (author), and Hinman, Tammy (author)
- Format:
- Online article
- Publication Date:
- 2012
- Published:
- United States: National Center for Appropriate Technology
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12664
- Journal Title:
- ATTRA Sustainable Agriculture
- Journal Title Details:
- Online
- Notes:
- 2pgs, Institutional markets are entities such as cafeterias in state and local government buildings, schools, universities, prisons, hospitals, or similar organizations. These institutions are becoming more interested in buying local food, which provides a new marketing opportunity for a medium to large-scale farm
4. Tips for selling to: produce brokers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Izzo, Dina (author), Corshen, Bob (author), Alcorta, Marisa (author), Dufour, Rex (author), and Hinman, Tammy (author)
- Format:
- Online Article
- Publication Date:
- 2013
- Published:
- United States: National Center for Appropriate Technology
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12666
- Journal Title:
- ATTRA Sustainable Agriculture
- Journal Title Details:
- Online
- Notes:
- 2pgs, A produce broker is a salesperson who has access to any seller in the food chain, including packing houses, processors, agribusinesses, and mid- to large-scale farms. Typically they work with large-scale farms. A broker will help arrange the logistics of getting your product from your farm to their buyer, often taking commissions based on a percentage of the sale. Their success depends on their reputation and they spend years building relationships.
5. Tips for selling to: produce distributors
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Izzo, Dina (author), Corshen, Bob (author), Alcorta, Marisa (author), Dufour, Rex (author), and Hinman, Tammy (author)
- Format:
- Online article
- Publication Date:
- 2012
- Published:
- United States: National Center for Appropriate Technology
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12667
- Journal Title:
- ATTRA Sustainable Agriculture
- Journal Title Details:
- Online
- Notes:
- 2pgs, Produce distributors are businesses that aggregate product and resell it in small or large quantities to their customers. Distributors may be an individual with a van or a company with a fleet of eighteen-wheelers. A distributor’s primary relationship is purchasing directly from farmers, although distributors can also buy from brokers or packing houses.