Paarlberg, Don (author / U.S. Department of Agriculture)
Format:
unknown
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22883
Notes:
Statement by Don Paarlberg, director of agricultural economics, U.S. Department of Agriculture, at the National Bargaining Conference, Washington, D.C., Jan. 12, 1976
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29852
Notes:
Pages 255-270 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Features the development and current operations/facilities of Sears, Roebuck and Company, Chicago - "…built up almost entirely with the farmers of America."
Agricultural Publishers Association Archives, Representative of a lumber association reports: "It appeared to me that there was an organized effort being made in the farm papers to foster an attitude of suspicion and distrust between the farmer and the small town merchant who sought the farm trade." Issue involves role of mail-order marketing of farm supplies in competition with local businesses.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28509
Notes:
Agricultural Publishers Association Archives, Pages 6-10 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920.
Biliter, Ben F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1920-06-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28517
Notes:
Agricultural Publishers Association Archives, Pages 14-15 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920., Describes the role and perspective of the state farm paper or the one with a limited circulation territory.
Jardine, W.M. (author / President, Kansas State Agricultural College)
Format:
Speech
Publication Date:
1922-07-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22529
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Presented at the general session of A.A.C.W., Milwaukee, Wisconsin, June 12, 1922. Included in Agricultural Publishers Association, Special Bulletin of July 1, 1922, pp. 1-5., Urges advertisers to focus not only on what farmers buy, but also on helping them market what they produce. "I am firmly convinced that the marketing of farm produce in America is going to offer a steadily increasing opportunity for the expert in selling."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24899
Notes:
Bulletin No. 18. 1 page., From the house organ of an unidentified APA member: When someone stops advertising - Someone stops buying. - When someone stops buying - Someone stops selling. - When someone stops selling - Someone stops making. - When someone stops making - Someone stops earning. - When someone stops earning - Everybody stops buying.
O'Shaughnessy, James (author / Executive Secretary, American Association of Advertising Agencies) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1925-12-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24908
Notes:
Special Bulletin No. 107. Speech to annual meeting of the American Farm Bureau Federation, Chicago, Illinois, December 7, 1925. 6 pages., Urges use of advertising for building membership, rural-urban relations and other purposes.
Via ProQuest Historical Newspapers., "A daily nation-wide auction of perishable farm products, in which bids and sales will be transmitted from city to city by a teletype network, has been planned by a corporation which is registered in Nevada as the Farmers Market System."
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08924
Notes:
Page 7 in Lucinda Crile, Review of Extension Studies - July to December 1948, Extension Service Circular 456, U.S. Department of Agriculture, Washington, D.C. December 1948. Summary of publication from Agriculture College Extension, University of Maine, Orono. 1948. 6 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08624
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of U.S. Federal Extension Service, U.S. Department of Agriculture, Washington, D.C. Extension Service Circular 502. 14 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08641
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. New York State College of Agriculture Extension, Ithaca. 5 pages.
Van Syckle, Calla (author), Brough Jr., Owen L. (author), and Visiting Professor of Family Economics at Florida State University.
Professor and Agricultural Economist at the State College of Washington
Format:
Journal article
Publication Date:
1958-01
Published:
USA: American Marketing Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08237
Collins, Norman R. (author), Jamison, John A. (author), and University of California, Berkeley.
Agricultural Marketing Service U.S. Department of Agriculture.
Format:
Journal article
Publication Date:
1958-04
Published:
USA: American Marketing Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08234
Smolan, Marvin (author), Hollander, Stanley C. (author), Lazer, William (author), Mertes, John E. (author), Meissner, Frank (author), and Regan, William J. (author)
Format:
Journal article
Publication Date:
1961-07
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09351
Gifford, Claude W. (author / Economics Editor, Farm Journal magazine)
Format:
Speech
Publication Date:
1963
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10765
Notes:
Find this presentation in Document No. D10766. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 126-134 in Farmer Cooperative Service (August 1970), Cooperative bargaining: selections from the proceedings of the national conferences of Agricultural Bargaining Cooperatives. Service Report 113. U.S. Department of Agriculture, Washington, D.C. Claude W. Gifford Collection.
Wolf, Alois F. (author), King, Robert L. (author), Fisk, George (author), Hinderman, Charles H. (author), Regan, William J. (author), Disch, Wolfgang (author), Wright, John S. (author), Spencer, Ulric M. (author), Meissner, Frank (author), and Goldstucker, Jac L. (author)
Format:
Journal article
Publication Date:
1963-07
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09350
Schlebecker, J.T. (author / Assistant Professor of Community Studies, University of California, Santa Cruz) and Assistant Professor of Community Studies, University of California, Santa Cruz
Format:
Journal article
Publication Date:
1965-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 47 Document Number: B05793
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12329
Notes:
Francis C. Byrnes Collection, Pages 166-178 in Borton, Raymond E. (ed.), Selected readings to accompany getting agriculture moving. Volume 1. Agricultural Development Council, New York, NY. 526 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12350
Notes:
Francis C. Byrnes Collection, Pages 775-795 in Borton, Raymond E. (ed.), Selected readings to accompany getting agriculture moving. Volume 2. Agricultural Development Council, New York, NY. 526 p.
Mize, Jessie J. (author / Home Economics, University of Georgia College of Agriculture, Experiment Station, Athens, Georgia) and Home Economics, University of Georgia College of Agriculture, Experiment Station, Athens, Georgia
Format:
Report
Publication Date:
1967
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05349
Notes:
Table of contents, introduction, summary, Athens, Georgia : University of Georgia College of Agriculture Experiment Station, 1967. 37 p. (Southern Cooperative Series Bulletin no. 127)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21092
Notes:
Pages 539-543 in T.K. Warley (ed.), Agricultural producers and their markets. Oxford: Blackwell. 596 pages., Identifies needs for market intelligence, in terms of national concerns. Also describes these dimensions of market intelligence: (a) short-run news--to one week; (b) fairly short-run supply data--part of the production cycle; (c) middle run data, such as estimates of intent to plant or market--4-6 months; (d) long-run forecasts, from end of production period forward 10 years; (e) government price and production policies; and (f) consumer market news. "Middle and long-run information places a heavy burden on extension or advisory services."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21989
Notes:
Pages 539-543 in T.K. Warley (ed.), Agricultural producers and their markets. Oxford: Blackwell. 596 pages., Identifies needs for market intelligence, in terms of national concerns. Also describes these dimensions of market intelligence: (a) short-run news--to one week; (b) fairly short-run supply data--part of the production cycle; (c) middle run data, such as estimates of intent to plant or market--4-6 months; (d) long-run forecasts, from end of production period forward 10 years; (e) government price and production policies; and (f) consumer market news. "Middle and long-run information places a heavy burden on extension or advisory services."
Hood, Kenneth (author / American Agricultural Marketing Association)
Format:
Speech
Publication Date:
1968-05-01
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 59 Document Number: D10725
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the American Farm Bureau Federation Institute, Norman, Oklahoma, May 1, 1968. 9 pages., Author describes "15 big marketing challenges" in which Farm Bureau members are involved.
Special Paper, Kerry J.Byrnes Collection, Special Paper, 7 pages, Technical Report No. 9 consists of an analysis of the data collected to answer the research questions on communication, defined as the maximization of utility in the processing of marketing-related information types, from now on, MRIT. The research questions are based on two objectives: I. To describe and analyze the existing agencies and/or programs for the processing of marketing-related information types; II. To describe use of Cauca Valley mass communication networks.
Riley, Harold (author), Saurez, Nelson (author), Shaffer, James (author), Henkety, Donald (author), Larson, Donald (author), Guthrie, Colin (author), and Lloyd-Clare, David (author)
Format:
Collection
Publication Date:
1970-03-31
Published:
Columbia: Latin American Studies Center, Michigan State University, East Lansing, MI
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes2 Document Number: D00883
Notes:
Kerry J. Byrnes Collection, Research Report No. 5, Marketing in Development Communities Series, 386pp
Burnett, Claron (author), Kroupa, Eugene A. (author), Meiller, Larry R. (author), and Peters, James (author)
Format:
Paper
Publication Date:
1970-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10659
Notes:
Eugene A. Kroupa Collection, Paper presented at the annual meeting of the American Association of Agricultural College Editors, Cornell University, Ithaca, New York. 13 pages.
Farmer Coopeative Service (author / U.S. Department of Agriculture)
Format:
Report
Publication Date:
1970-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10766
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Service Report 113, Farmer Cooperative Service, U.S. Department of Agriculture, Washington, D.C. 154 pages. Claude W. Gifford Collection.
International: Development Advisory Service, Center for International Affairs, Harvard University, Cambridge, Massachusetts.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20434
Notes:
Economic Development Report No. 154. Presented at the summer meeting of the American Agricultural Economics Association, Columbia, Missouri, August 9-12, 1970. 44 pages.
Jasper, A. William (author / American Agricultural Marketing Association)
Format:
Speech
Publication Date:
1970-12-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 59 Document Number: D10724
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the Midwest Seminar sponsored by the American Poultry and Hatchery Federation, Des Moines, Iowa, December 3, 1970. 12 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09638
Notes:
Eugene A. Kroupa Collection, Thesis for master of science degree in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison. 89 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09875
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/91. Box No. 1. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, NAFB Sales/marketing Board, 1971-76, 1979.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05689
Notes:
Address by Secretary of Agriculture Earl L. Butz before World Congress II of the International Federation of Ag Journalists, Ames, Iowa, July 1, 1976 at 7:40 PM.
2 pages., via database., Incentive advertising, the offering of
merchandise to encourage the purchase,
sale, or dealing in a particular product,
is an important part of the food industry's advertising effort. Approximately I
out of every 4 food promotion dollars is
spent on some form of an incentive offer. Coupons, which, by contrast reward
the purchaser with a discount, and
media advertisements which are both informative and image creating, account
for the remaining portion of the food
advertising bill.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03022
Notes:
Report No. 154, Ronald Anderson's Primary Industry Survey, Collingwood, Victoria, Australia. 29 pages., Report of the author's visit to the U.S. examining developments in the use of computers in the marketing of primary products.
4 pages., via database, Much attention has been focused
on the relationship between advertising and food prices. Critics argue that
advertising food products only increases costs-costs that consumers
ultimately must pay. Others contend
that the advertising is quite beneficial
from an information perspective, particularly in light of its relatively small
cost.
Newspapers are one of the principal means of advertising by the food
industry, second only to television. In
1978, almost $1 billion was spent for
newspaper ads by firms in the food
marketing system (foodstores, food
manufacturers, and eating and drinking places). These ads are read by
three out of every four consumers.
Among all retailers, grocery stores
rank third in the volume of newspaper
advertising purchased; food manufacturers rank fifth among all manufacturers.
