Search

    Start Over Subject Term marketing

    41. Promoting Hershey: the chocolate bar, the chocolate town, the chocolate king

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lamme, Margot Opdycke (author) and Parcell, Lisa Mullikin (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05862
    Journal Title:
    Journalism History
    Journal Title Details:
    38(4) : 198-208
    Notes:
    Authors describe how the Mennonite orientation of founder Milton Hershey emphasized promotional strategies that conveyed deeper meaning and more complex ideas to employees, consumers and visitors about the value of quality, community, harmony, purity and social compassion.

    42. Professor Anderson's "Food Shot from Guns"

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Frederick L. (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06003
    Journal Title:
    Minnesota History
    Journal Title Details:
    59(1) : 4-16
    Notes:
    Development of "puffed" rice, wheat and corn cereal as an advertising icon for the Quaker Oats Company.

    44. Maps and apps: mobile media marketing education for food and farm entrepreneurs

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fox, Julie (author), Leeds, Rob (author), and Barrett, Eric (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06050
    Journal Title:
    Journal of Extension
    Journal Title Details:
    52(3) : 3TOT3
    Notes:
    6 pages.

    45. Perceived benefits and barriers to local food procurement in publicly funded institutions

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Knight, Andrew J. (author) and Chopra, Hema (author)
    Format:
    Journal article
    Publication Date:
    2013-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06071
    Journal Title:
    Journal of Extension
    Journal Title Details:
    51(5) : 5FEA4
    Notes:
    10 pages.

    46. Women farmers: pulling up their own educational boot straps with Extension

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kiernan, Nancy Ellen (author), Barbercheck, Mary (author), Brasier, Kathryn J. (author), Sachs, Carolyn (author), and Terman, Anna Rachel (author)
    Format:
    Journal article
    Publication Date:
    2012-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06105
    Journal Title:
    Journal of Extension
    Journal Title Details:
    50(5) : 5RIB5
    Notes:
    13 pages.

    47. The value in evaluating and communicating program impact: the Ohio BR&E Program

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Davis, Gregory (author)
    Format:
    Journal article
    Publication Date:
    2012-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06113
    Journal Title:
    Journal of Extension
    Journal Title Details:
    50(3) : 3RIB1
    Notes:
    5 pages., Concerning a long-time community Extension program, "Business Retention and Expansion."

    50. The social media marketing map (part 1): a tool to empower the digital leaders of Extension

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Christensen, Amanda (author), Hill, Paul (author), and Horrocks, Sidney (author)
    Format:
    Journal article
    Publication Date:
    2015-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06344
    Journal Title:
    Journal of Extension
    Journal Title Details:
    53(4) Article 4TOT3
    Notes:
    3 pages.