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    1001. Blogging for farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report / Case study
    Publication Date:
    2015
    Published:
    Uganda
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08513
    Notes:
    Story 6 in Clare Pedrick, Web 2.0 and social media: a life-changing pathway for agricultural development actors. Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands. 66 pages.

    1013. Effectiveness of storytelling in agricultural marketing: scale development and model evaluation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Online journal article
    Publication Date:
    2019-03-13
    Published:
    Frontiers Media
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10365
    Journal Title:
    Frontiers in Psychology
    Journal Title Details:
    10
    Notes:
    12 pages., Article 452, Via online journal., Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that usually lacks branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed.

    1019. Farm Futures

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Magazine
    Publication Date:
    2004-10
    Published:
    USA: Farm Progress Companies Incorporated
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Cp-F V1.14; Folder: V1.14.F.081 Document Number: D03359
    Journal Title:
    1
    Journal Title Details:
    1
    Notes:
    54; First after a five year hiatus, Volume One Number One Collection; James F. Evans Collection

    1020. Farm Futures

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Magazine
    Publication Date:
    2011
    Published:
    USA: Farm Progress Companies Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: SE.14; Folder: SE.14.F.011 Document Number: D03554
    Journal Title Details:
    8
    Notes:
    Extra Issue; 38 pages; Business and Marketing Tools for Profitable Farming, Special Editions Collection; James F. Evans Collection

    1027. Farmers' Markets Today

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journals
    Publication Date:
    2007
    Published:
    USA: Scissortail Productions
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: F-H; Folder: V1.12.F.142 Document Number: D01867
    Journal Title:
    1
    Journal Title Details:
    1
    Notes:
    42p, Volume One Number One Collection; John Harvey Collection

    1031. Finding a place for pork in a changing marketplace

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-10
    Published:
    Canada: Alberta Pork Producers Development Corporation, Edmonton, Alberta, Canada.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: C24829
    Journal Title:
    Alberta Pork Industry Report
    Journal Title Details:
    3(5) : 1-2
    Notes:
    A benchmark study suggests industry efforts are changing consumer opinion of the pork industry for the better.

    1032. Food Distributor

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Magazine
    Publication Date:
    November/December 2002
    Published:
    USA: Food Distributors International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Cp-F V1.14; Folder: V1.14.F.101 Document Number: D03372
    Journal Title:
    1
    Journal Title Details:
    1
    Notes:
    40 pgs, Volume One Number One Collection; James F. Evans Collection

    1035. ICTs pay off for farmers and telecentres

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report / Case study
    Publication Date:
    2015
    Published:
    Rwanda
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08514
    Notes:
    Story 13 in Clare Pedrick, Web 2.0 and social media: a life-changing pathway for agricultural development actors. Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands. 66 pages.

    1037. Improving farmer livelihoods by access to information: supporting the agriculture sector in Bolivia with information and communication technologies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    2008-10
    Published:
    Bolivia: International Institute for Communication and Development, The Hague, Netherlands.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00751
    Notes:
    Via website. 11 pages.

    1039. Integrated Marketing & Promotion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Magazine
    Publication Date:
    1997-10
    Published:
    USA: Integreated Marketing and Promotion
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: H-L; Folder: V1.12.I.199 Document Number: D02105
    Journal Title Details:
    1
    Notes:
    96p, Volume One Number One Collection; John Harvey Collection

    1046. Marketers report on their expectations and measures of agency success

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25812
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(4) : 40-41
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=45209, Representatives of three agricultural marketers describe their expectations and measures of agency success.

    1047. Marketicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Newsletter
    Publication Date:
    2004
    Published:
    USA: Ron Scherer & Company
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: G-Mi V1.14; Folder: V1.14.M.141 Document Number: D03410
    Journal Title:
    1
    Journal Title Details:
    1
    Notes:
    8 pgs, Volume One Number One Collection; James F. Evans Collection