Special Paper, Kerry J.Byrnes Collection, Special Paper, 7 pages, Technical Report No. 9 consists of an analysis of the data collected to answer the research questions on communication, defined as the maximization of utility in the processing of marketing-related information types, from now on, MRIT. The research questions are based on two objectives: I. To describe and analyze the existing agencies and/or programs for the processing of marketing-related information types; II. To describe use of Cauca Valley mass communication networks.
Hood, Kenneth (author / American Agricultural Marketing Association)
Format:
Speech
Publication Date:
1968-05-01
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 59 Document Number: D10725
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the American Farm Bureau Federation Institute, Norman, Oklahoma, May 1, 1968. 9 pages., Author describes "15 big marketing challenges" in which Farm Bureau members are involved.
Mize, Jessie J. (author / Home Economics, University of Georgia College of Agriculture, Experiment Station, Athens, Georgia) and Home Economics, University of Georgia College of Agriculture, Experiment Station, Athens, Georgia
Format:
Report
Publication Date:
1967
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05349
Notes:
Table of contents, introduction, summary, Athens, Georgia : University of Georgia College of Agriculture Experiment Station, 1967. 37 p. (Southern Cooperative Series Bulletin no. 127)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21092
Notes:
Pages 539-543 in T.K. Warley (ed.), Agricultural producers and their markets. Oxford: Blackwell. 596 pages., Identifies needs for market intelligence, in terms of national concerns. Also describes these dimensions of market intelligence: (a) short-run news--to one week; (b) fairly short-run supply data--part of the production cycle; (c) middle run data, such as estimates of intent to plant or market--4-6 months; (d) long-run forecasts, from end of production period forward 10 years; (e) government price and production policies; and (f) consumer market news. "Middle and long-run information places a heavy burden on extension or advisory services."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21989
Notes:
Pages 539-543 in T.K. Warley (ed.), Agricultural producers and their markets. Oxford: Blackwell. 596 pages., Identifies needs for market intelligence, in terms of national concerns. Also describes these dimensions of market intelligence: (a) short-run news--to one week; (b) fairly short-run supply data--part of the production cycle; (c) middle run data, such as estimates of intent to plant or market--4-6 months; (d) long-run forecasts, from end of production period forward 10 years; (e) government price and production policies; and (f) consumer market news. "Middle and long-run information places a heavy burden on extension or advisory services."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12329
Notes:
Francis C. Byrnes Collection, Pages 166-178 in Borton, Raymond E. (ed.), Selected readings to accompany getting agriculture moving. Volume 1. Agricultural Development Council, New York, NY. 526 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12350
Notes:
Francis C. Byrnes Collection, Pages 775-795 in Borton, Raymond E. (ed.), Selected readings to accompany getting agriculture moving. Volume 2. Agricultural Development Council, New York, NY. 526 p.
Schlebecker, J.T. (author / Assistant Professor of Community Studies, University of California, Santa Cruz) and Assistant Professor of Community Studies, University of California, Santa Cruz
Format:
Journal article
Publication Date:
1965-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 47 Document Number: B05793
