2 pages., via database., Incentive advertising, the offering of
merchandise to encourage the purchase,
sale, or dealing in a particular product,
is an important part of the food industry's advertising effort. Approximately I
out of every 4 food promotion dollars is
spent on some form of an incentive offer. Coupons, which, by contrast reward
the purchaser with a discount, and
media advertisements which are both informative and image creating, account
for the remaining portion of the food
advertising bill.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03022
Notes:
Report No. 154, Ronald Anderson's Primary Industry Survey, Collingwood, Victoria, Australia. 29 pages., Report of the author's visit to the U.S. examining developments in the use of computers in the marketing of primary products.
4 pages., via database, Much attention has been focused
on the relationship between advertising and food prices. Critics argue that
advertising food products only increases costs-costs that consumers
ultimately must pay. Others contend
that the advertising is quite beneficial
from an information perspective, particularly in light of its relatively small
cost.
Newspapers are one of the principal means of advertising by the food
industry, second only to television. In
1978, almost $1 billion was spent for
newspaper ads by firms in the food
marketing system (foodstores, food
manufacturers, and eating and drinking places). These ads are read by
three out of every four consumers.
Among all retailers, grocery stores
rank third in the volume of newspaper
advertising purchased; food manufacturers rank fifth among all manufacturers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05689
Notes:
Address by Secretary of Agriculture Earl L. Butz before World Congress II of the International Federation of Ag Journalists, Ames, Iowa, July 1, 1976 at 7:40 PM.
