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    21. The cow that stole Christmas: framing the first U.S. mad cow crisis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kelemen, Danna B. (author), Cartmell, D. Dwayne II (author), and Ashlock, Marcus A. (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25631
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    90(2) : 29-46
    Notes:
    Abstract posted at http://www.aceweb.org/jac/v90n2/902-3.htm

    22. Digesting public opinion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bostrom, Meg (author)
    Format:
    Report
    Publication Date:
    2005-09-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27581
    Notes:
    Posted at http://www.wkkf.org, Pages 1-30 in Perceptions of the U.S. food system: what and how Americans think about their food. W.K. Kellogg Foundation, Battle Creek, Michigan. 88 pages.

    24. Mad cow cases met with shrug instead of safeguards

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    2005-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23212
    Journal Title:
    USA Today
    Journal Title Details:
    : 10A
    Notes:
    Via Lexis-Nexis. 2 pages., Questions the level of protection being provided to consumers through current loopholes in government policies.

    29. Risk issues and crisis management: a casebook of best practice

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Regester, Michael (author) and Larkin, Judy (author)
    Format:
    Book
    Publication Date:
    2005
    Published:
    International: Kogan Page Limited, London, Enland.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24024
    Notes:
    Third edition. PR in Practice Series, Chartered Institute of Public Relations. 236 pages., Includes case reports about (a) Monsanto's unsuccessful effort to introduce genetically modified crops in Europe and (b) the mad cow disease (BSE) drama in the United Kingdom.