Preyer, Prince, Jr. (author), Williams, David L. (author), and Department of Agribusiness Education, Alabama A&M University; Department of Agricultural Education, Iowa State University
Format:
Journal article
Publication Date:
1977-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05196
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02328
Notes:
Online via AgCareers.com. 1 page., Describes educational videos produced by U.S. Agricultural Safety and Health Centers across the country. Videos available at www.youtube.com/USagCenters
Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05923
Notes:
Online via www.wired.com. 8 pages., Controversial proposal from John Deere to the Copyright Office suggesting that due to computer codes in modern farm tractors farmers receive "an implied license for the life of the vehicle to operate the vehicle."
