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    101. Deere takes ag to consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11424
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(1) : 36
    Notes:
    Describes an expanded farmers, farming and agriculture presence in the John Deere exhibit at CES, formerly known as the Consumer Electronics Show, "world's largest technology event."

    102. Sending you a signal

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Poster
    Publication Date:
    2020-09-24
    Published:
    USA: Upper Midwest Agricultural Safety and Health Center, Minneapolis, Minnesota
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11974
    Notes:
    1 page, Online from publisher website., Poster features 11 hand signals developed by the American Society of Agricultural and Biological Engineers to enhance communication and promote farm safety.

    103. Factors affecting paddy farmers' perception of utilizing agricultural machines in Indonesia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pullaila, Ani (author), Amrullah, Eka Rastiyanto (author), Astuti, Yati (author), and Ishida, Akira (author)
    Format:
    Journal article
    Publication Date:
    2018-08
    Published:
    Indonesia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12002
    Journal Title:
    Journal of Agricultural Extension and Rural Development
    Journal Title Details:
    10(8) : 150-157
    Notes:
    8 pages, Online via UI Library electronic subscription., Research identified factors farmers' negative perception on utilizing rice transplanters and combine harvesters. Findings suggested that government agricultural extension services play a significant role in lessening farmers' negative perceptions.

    104. Automatic equipment to increase sustainability in agricultural fertilization

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    García, Mario Martínez (author), Cabral, Silvia Ramos (author), Zúñiga, Ricardo Pérez (author), and Rodríguez, Luis Carlos G. Martínez (author)
    Format:
    Journal article
    Publication Date:
    2023-02-19
    Published:
    Switzerland: MDPI
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12830
    Journal Title:
    Journal of Agriculture
    Journal Title Details:
    Vol. 13, N. 2
    Notes:
    17 pages, The purpose of the study was to design a device for the dissolution of fertilizers for agricultural use in an automatic and environmentally sustainable way to facilitate the work of farmers. To achieve this goal, an outdated blade design was used, which generates turbulent and laminar flows thanks to the angle of inclination of its blades. In tests, the combination of these two flows gave a better result compared to laminar and turbulent flows separately. The best results were achieved by varying the spin and speed, the time between spins, and the rest time. The time it would take to dissolve the mixture was drastically reduced if it were conducted in the traditional way (manually) or compared with commercial mixers. In conclusion, the technique used for the dissolution of agricultural minerals is more effective and reduces time, energy, and effort. This was able to reduce the time necessary to dissolve the fertilizer by 93 percent compared to doing it manually and by 66 percent compared to using commercial mixers, in a solution of 100 L of water per 100 kg of ammonium sulfate.

    106. How Wall Street tills the soil: putting the farm on a manufacturing basis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Colter, John R. (author)
    Format:
    Article
    Publication Date:
    1916-08-19
    Published:
    USA: Munn & Co. Publishers, NY
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13075
    Journal Title:
    Scientific American Supplement
    Journal Title Details:
    V. 82, N.2120
    Notes:
    3 pages

    109. Farmer-driven innovation: lessons from a case study of subterranean clover seed production

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moss, Wesley M. (author), Nichols, Phillip G.H. (author), Foster, Kevin J. (author), Ryan, Megan H. (author), and Guzzomi, Andrew L. (author)
    Format:
    Journal article
    Publication Date:
    2021-12
    Published:
    UK: Pluto Journal Ltd
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13446
    Journal Title:
    Prometheus
    Journal Title Details:
    37(4) : 353-370
    Notes:
    19 pages, Farmers are often overlooked and undervalued as sources of innovation, but can be powerful drivers of ingenuity and development. We evaluate historical developments in the Australian subterranean clover seed-production industry as a case study of farmer-driven innovation. Subterranean clover seed machinery patents (75% of which were patented by farmers) are analysed using conventional innovation frameworks, such as the theory of inventive problem solving (TRIZ), to extract lessons for supporting farmer-driven innovation. The small scale of this industry, compared with mainstream cereal-cropping industries and the isolation of farmers, provides analogous lessons for agriculture in developing countries. Economic drivers are important in enabling farmer innovation and the value proposition for developing new inventions must be clear to justify the time and expense. Farmers are different from firms and their on-farm knowledge and experience can form an essential part of innovation. Drivers of innovation also differ, with farmers less likely to attempt to commercialize inventions. Farmers can also be hesitant to share their inventions, instead holding them as trade secrets in competitive industries. Support and collaboration are needed from government and researchers to assist in commercialization or dissemination of useful innovations and to prevent knowledge from being confined to a localized farmer or region. Advances in agriculture require farmer input in research and development, but the benefits will be greater if farmers are enabled to be drivers of innovation.

    111. Farm-related injury event, social consequences and injury reporting in the Land Lantbruk newspaper in Sweden: a retrospective study of farm-related injury reporting during 2000-2005

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lundalv, Jorgen (author)
    Format:
    Editorial
    Publication Date:
    2006-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25208
    Journal Title:
    Australian Journal of Rural Health
    Journal Title Details:
    14(6) : 249-252
    Notes:
    Findings suggested that published reports focused on events and circumstances, but "did not provide information on injury prevention or the advantages of also coverage of the social and psychosocial long-term consequences of accidents."

    113. Product innovation drives this company's success

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25469
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(1) : 54-55, 57
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=44196, Case report about marketing strategies of Great Plains Manufacturing, Inc., Salina, Kansas.

    114. Focus on the rural lifestyle market: successes in serving this market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Embury, Greg (author), Oldvader, Daryl (author), Fahey, Joe (author), and Fohl, Blake (author)
    Format:
    Journal article
    Publication Date:
    2007-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25660
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(2) : 29-30
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=44505

    117. Successful Farming debuts on high-definition television

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA: Agri Council of American Business Media, New York City, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26309
    Journal Title:
    Agri-Intelligence Report
    Journal Title Details:
    : 3-4
    Notes:
    Describes a new television program, "Successful Farming Machinery Show," to begin for 18 weeks on November 1. It is described as "the first-ever agricultural program for farmers and ranchers devoted solely to farm machinery, on high-definition (HD) television."

    119. The appeal of tractor rides

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dodderidge, Tammy (author)
    Format:
    Journal article
    Publication Date:
    2007-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26494
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(8) : 34
    Notes:
    Posted at www.agrimarketing.com/?i=October%202007, Describes how some farm broadcasters are organizing tractorcades for various purposes.

    121. Wireless technology and satellite internet access for high-speed whole farm connectivity in precision agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Willers, J.L. (author), Jenkins, J.N. (author), McKinion, J.M. (author), Turner, S.B. (author), Read, J.J. (author), and McDade, John (author)
    Format:
    Journal article
    Publication Date:
    2004-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26993
    Journal Title:
    Agricultural Systems
    Journal Title Details:
    81(3) : 201-212

    129. Who's driving this thing?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Center for Media and Democracy, Madison, Wisconsin
    Format:
    Commentary
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28103
    Notes:
    Via PR Watch.Org. 1 page., Examines the ethical issues related to video news releases, using an example from a farm equipment marketer.

    133. Building a successful dealership

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kanicki, Dave (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28271
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(7) : 40-42
    Notes:
    Posted at http://www.agrimarketingdigital.com/, Features an award-winning equipment dealer that serves the rural lifestyle market.

    134. Record breaking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    White, Frank B. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Journal article
    Publication Date:
    1919-02-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28502
    Journal Title:
    Agricultural Publishers Association Weekly Bulletin
    Journal Title Details:
    141 : 4
    Notes:
    Agricultural Publishers Association Archives, "The advertising columns of Farm Papers are full to overflowing. Never in the history of the business has there been so much Farm Machinery advertising carried."

    135. Cracking the marketing code

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kirkpatrick, Dan (author / Osborn and Barr) and Osborn and Barr, St. Louis, Missouri.
    Format:
    Article
    Publication Date:
    2009-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28926
    Notes:
    "Trends and Insights" section of web site. 3 pages.

    140. Videos signify new marketing trends

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vogt, Willie (author)
    Format:
    Journal article
    Publication Date:
    2009-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29259
    Journal Title:
    Prairie Farmer
    Journal Title Details:
    181(8) : MP1
    Notes:
    Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.

    142. Marketing to the rural lifestylers: updates from marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brinkmeyer, Bruce (author), Finn, Thom (author), Parrish, Ron (author), Borgman, Tom (author), Hojnacki, Jennifer (author), Wostrel, Kellie (author), and Tarter, Josh (author)
    Format:
    Journal article
    Publication Date:
    2010-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29940
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(2) : 37-38, 40, 40-42

    146. Using informant directed interviews to discover risk orientation: how formative evaluations based on interpretive analysis can improve persuasive safety campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peterson, Tarla Rai (author), Witte, Kim (author), Enkerlin-Hoeflich, Ernesto (author), Espericueta, Lorina (author), Flora, Jason Todd (author), Florey, Nanci (author), Loughran, Tamara (author), and Stuart, Rebekah (author)
    Format:
    Journal article
    Publication Date:
    1994
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36399
    Journal Title:
    Journal of Applied Communication Research
    Journal Title Details:
    22 : 199-215

    147. Effects of risk-focused and recommendation-focused mental imagery on occupational risk communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hartley, Tara A. (author), Welbourne, Jennifer L. (author), Ott, Sybil D. (author), and Robertson, Sherrilyn (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36407
    Journal Title:
    Health Communication
    Journal Title Details:
    23(5) : 473-482

    150. Maintaining copy standards in farm papers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capper, Arthur (author / U. S. Senator), Boberg, Walfred E. (author / Advertising Manager, the Farmer and Farm, Stock and Home), and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1930-05-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36818
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 38. 4 pages., Delivered at the departmental session of the Agricultural Publishers Association, Washington, D.C., May 20, 1930.