Available online at www.centmapress.org, Results showed that the producers had seen a positive improvement in sales following acquisition of the regional food quality label, although they had not noticed greater interest in their products during campaigns to support awareness of the label.
9 pages, via online journal, This paper examines the role of the “Bluefin Tuna Cultural Festival” in developing and sustaining regional identities within the context of rural regeneration, sustainability, and the creation of closer relationships between production and consumption in the countryside. It focuses on Donggang, Southern Taiwan, an area with rural development issues, increasing tourism impacts, and contested issues of local identity, sustainability, and an aging society. This paper draws on public discourse and in-depth interviews with key stakeholders in Donggang to understand the conditions required for substantiating authenticity of the gastronomic products and experiences and the promotion of an appealing gastronomic image. This study traces the process of embedding bluefin tuna in Donggang through marketing,branding and provides a preliminary conceptualization of interrelations between gastronomic tourism and community development in East Asia.
The paper draws attention to these particular issues issues: the commodification of local heritage and countryside capital, strategies and challenges of hosting culinary festivals and resolving the issue of return migration.
14 pages., Online via Directory of Open Access Journals (DOAJ)., Authors tested label effectiveness involving "supermarket shoppers on a rural American Indian reservation." Results showed added value and willingness to pay through tailoring the label to the local community.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08820
Notes:
Pages 487-509 in Rob Roggema (ed.), Agriculture in an urbanizing society volume one: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. 549 pages.