16 pages, via online journal, Buying local food has become an increasingly popular way for consumers to engage with those who grow their food; however, research has shown a specific audience tends to buy local food due to individual-specific barriers. To better understand what motivates consumers to buy local food the Theory of Planned Behavior was used as a way to potentially predict consumers’ behavior toward buying locally grown blueberries. Also, the variables of past experience and self-identity/moral obligation toward buying local food were introduced to the model since both variables may increase the predictability of the Theory of Planned Behavior model in certain food-related behaviors. This study used an online survey completed by 1,122 respondents, from a sample frame of all consumers in Florida. The study used a non-probability sample of an opt-in panel, and weighting procedures were applied to the data to account for coverage errors associated with using a non-probability sample. The interaction of consumers’ past experience and self-identity/moral obligation was found to help explain consumers’ intention to buy locally grown blueberries when added to the Theory of Planned Behavior. The Theory of Planned Behavior was shown to predict consumers’ intention to buy locally grown blueberries; however, their intent was better explained with the inclusion of the variables of past experience and self-identity/moral obligation toward buying local blueberries. Recommendations for future research and application include future research into other variables that may impact buying behavior and inclusion of these variables in future communication efforts focused on consumers buying and engaging with local food.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09696
Notes:
Online from the United Nations Educational, Scientific and Cultural Organization (UNESCO), Paris, France. 3 pages., Case report of a successful and influential Indonesian River School Movement, which involves establishment of local river schools and activities.
23 pages., via database., Results of this study indicate that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and are younger. Authors offer suggestions for improving communications.
Via UI Library online subscription., Owner of the Hardwick Gazette community newspaper in Vermont describes his experience in seeking a new owner through an essay contest. His quest included confirmation of the importance of community newspapers in their areas of circulation.
Napoli, Philip M. (author), Weber, Matthew (author), McCollough, Katie (author), and Wang, Qun (author)
Format:
Research report
Publication Date:
2018
Published:
USA: DeWitt Wallace Center for Media and Democracy, Stanford School of Public Policy, Duke University.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11221
Notes:
26 pages., Findings based on an analysis of more than 16,000 news stories gathered over seven days, across 100 randomly sampled U.S. communities with populations of 20,000 to 300,000. Among the findings: 20 communities contained no local news stories, only about 17% of the news stories provided to a community were truly local; less than half (43%) of the news stories to a community by local media outlets were produced by the local media outlet; and just over half (56% of the news stories provided to a community by local media outlets addressed what was defined as a "critical information need." Findings provided evidence of the "news deserts" problem confronting local communities.
Oesterreicher, Shelby (author), Lundy, Lisa K. (author), Rumble, Joy (author), Telg, Ricky W. (author), and University of Florida
The Ohio State University
Format:
Journal article
Publication Date:
2018
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10157
15 pages, via online journal article, Millennial consumers are stepping into important roles as decision makers and consumers. A knowledge and communication gap exists between cattle producers and consumers this knowledge seeking generation. This study focused on collegiate millennials' perceptions of locally produced beef. The research design was qualitative in nature using focus groups. Participants associated the beef industry and beef products with the environment, management practices, treatment of animals, human health concerns, retail, experience with the beef industry, experience with beef, and transparency. Results of this study showed participants had minimal knowledge of the industry and relatively negative perceptions of the industry and beef products. Participants were skeptical of communication materials promotion beef and expressed particular distrust toward video messages. Participants revealed a knowledge and communication gap between producers and consumers
Case study of an internationally-finded campesino radio station and cultural negotiation in which local interests engage with - and transform - donor-funded content aimed at the local community.
