12 pages, The article discusses the importance of regenerative agriculture and its implications for education within agriculture, food, and natural resources sectors. The document highlights how regenerative agriculture focuses on restoring ecosystem processes, such as improving soil health, increasing biodiversity, and enhancing water retention, while also promoting more sustainable agricultural practices. It also touches upon the challenges faced by conventional agricultural systems, including the loss of soil health and vulnerability to climate change, while advocating for interdisciplinary approaches to teaching and research. The document encourages a shift from industrialized agriculture towards systems that work with nature, offering examples of successful regenerative agricultural practices, both in the U.S. and globally.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09091
Notes:
1998 National Extension Technology Conference. June 14-17, 1998 . St. Louis, MO. 1 p. http://outreach.missouri.edu/netc98/manuscripts/Inservice_training.html
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06960
Notes:
In: Proceedings of the VIth World Conference on Animal Production, Helsinki 1988. Helsinki, Finland : Finnish Animal Breeding Association, 1988. p. 256
Jagtap, S.S. (author), Jones, J.W. (author), Hildebrand, P. (author), Letson, D. (author), O'Brien, J.J. (author), Podestá, G. (author), Zierden, D. (author), and Zazueta, F. (author)
Format:
Journal article
Publication Date:
2002-12
Published:
USA: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07811
Eldridge, John (author) and Reilly, Jacquie (author)
Format:
Book chapter
Publication Date:
2003
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07371
Notes:
Pages 138-155 in Nick Pidgeon, Roger E. Kasperson and Paul Slovic (eds.), The social amplification of risk. Cambridge University Press, Cambridge, United Kingdom. 448 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 20 Document Number: B02234
Notes:
#359, Harold Swanson Collection. See B02985 for thesis on which the report is based., Report of a master's thesis in agricultural journalism, Agricultural Journalism Department, University of Wisconsin. 109 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: B02985
Notes:
Eugene A. Kroupa Collection. See B02234 for a published report about this thesis., Thesis for master of science degree in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison, WI. 119 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23899
Notes:
Retrieved May 5, 2006, at: http://www.michiganfarmbureau.com/press/2006/20060427.php?printer_friendly=true, AgriNotes and News newsletter. 2 pages., Describes favorable effects of a scratch-and-sniff brochure that provided prospective country residents with a whiff of cattle manure, as an indication of what they might expect if they move to the country.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1926-04-17
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36774
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, Bulletin No. 16. 1 page., Chicago Livestock Exchange has asked the support of the state supreme court in its claim to control the broadcasting by radio of livestock quotations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06967
Notes:
In: Proceedings of the VIth World Conference on Animal Production, Helsinki 1988. Helsinki, Finland : Finnish Animal Breeding Association, 1988. p. 275
Rumble, Joy N. (author), Rogers-Randolph, Tiffany M. (author), Buck, Emily B. (author), and The Ohio State University
University of Florida
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10429
16 pages., Via online journal., The livestock industry has repeatedly struggled to effectively communicate livestock care and handling practices in order to promote awareness and acceptance. Many consumers still hold on to the historically picturesque view of production agriculture instead of the modern reality. It is necessary for the industry to identify how much is too much to tell or show consumers. Therefore, this study sought to understand the influence of two communication treatments on attitudes toward livestock care and use. Elaboration Likelihood Model (ELM) served as the theoretical framework for this study. A sample of 1,049 respondents was obtained through non-probability sampling. To fulfill the purpose of this study, the development of an online survey was informed by ELM and measured prior beliefs, personal involvement, and knowledge. An experimental treatment, consistent with persuasive communication within ELM, presented respondents with one of two images of cage-free egg laying housing and accompanying text. One image could be described as “historically picturesque” and the other as “modern reality.” Attitude toward livestock care and use was measured after exposure to one of the images. Respondents held favorable prior beliefs, demonstrated neutral involvement, and answered three or less knowledge questions correctly. Respondents exposed to the modern reality treatment displayed slightly lower attitudes than those exposed to the historically picturesque treatment. The results indicated that both prior beliefs and image exposure had a significant impact on attitude, while personal involvement was not found to be significant.