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2. Offering collegiate livestock judging as a student organization
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Miller, Maryfrances (author), Edgar, Don W. (author), and Logemann, Lyle (author)
- Format:
- Journal article
- Publication Date:
- 2024-05-10
- Published:
- USA: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13545
- Journal Title:
- The Journal of Extension
- Journal Title Details:
- 61(4) : Article 5
- Notes:
- 4 pages, Resource constraints have lowered the number of collegiate livestock judging teams, dropping the number of opportunities for collegiate judging, even though interest among students remains high. These opportunities can be provided for less expense through student-led extracurricular organizations. This approach increases the student initiative required, but also provides an increased opportunity for developing and demonstrating leadership skills.
3. How do grazing beef and dairy cattle respond to virtual fences? A review
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wilms, Lisa (author), Komainda, Martin (author), Hamidi, Dina (author), Riesch, Friederike (author), Horn, Juliane (author), and Isselstein, Johannes (author)
- Format:
- Journal Article
- Publication Date:
- 2024-04-15
- Published:
- USA: Oxford University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13552
- Journal Title:
- Journal of Animal Science
- Journal Title Details:
- 102
- Notes:
- 11 pages, Virtual fencing (VF) is a modern fencing technology that requires the animal to wear a device (e.g., a collar) that emits acoustic signals to replace the visual cue of traditional physical fences (PF) and, if necessary, mild electric signals. The use of devices that provide electric signals leads to concerns regarding the welfare of virtually fenced animals. The objective of this review is to give an overview of the current state of VF research into the welfare and learning behavior of cattle. Therefore, a systematic literature search was conducted using two online databases and reference lists of relevant articles. Studies included were peer-reviewed and written in English, used beef or dairy cattle, and tested neck-mounted VF devices. Further inclusion criteria were a combination of audio and electrical signals and a setup as a pasture trial, which implied that animals grazed in groups on grassland for 4 h minimum while at least one fence side was virtually fenced. The eligible studies (n = 13) were assigned to one or two of the following categories: animal welfare (n studies = 8) or learning behavior (n studies = 9). As data availability for conducting a meta-analysis was not sufficient, a comparison of the means of welfare indicators (daily weight gain, daily lying time, steps per hour, daily number of lying bouts, and fecal cortisol metabolites [FCM]) for virtually and physically fenced animals was done instead. In an additional qualitative approach, the results from the welfare-related studies were assembled and discussed. For the learning behavior, the number of acoustic and electric signals and their ratio were used in a linear regression model with duration in days as a numeric predictor to assess the learning trends over time. There were no significant differences between VF and PF for most welfare indicators (except FCM with lower values for VF; P = 0.0165). The duration in days did not have a significant effect on the number of acoustic and electric signals. However, a significant effect of trial duration on the ratio of electric-to-acoustic signals (P = 0.0014) could be detected, resulting in a decreasing trend of the ratio over time, which suggests successful learning. Overall, we conclude that the VF research done so far is promising but is not yet sufficient to ensure that the technology could not have impacts on the welfare of certain cattle types. More research is necessary to investigate especially possible long-term effects of VF.
4. The animal agriculture industry, US universities, and the obstruction of climate understanding and policy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Morris, Viveca (author) and Jacquet, Jennifer (author)
- Format:
- Journal article
- Publication Date:
- 2024-02-26
- Published:
- Netherlands: Springer Nature
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13549
- Journal Title:
- Climatic Change
- Journal Title Details:
- 177 : Article 41
- Notes:
- 42 pages, The 2006 United Nations report “Livestock’s Long Shadow” provided the first global estimate of the livestock sector’s contribution to anthropogenic climate change and warned of dire environmental consequences if business as usual continued. In the subsequent 17 years, numerous studies have attributed significant climate change impacts to livestock. In the USA, one of the largest consumers and producers of meat and dairy products, livestock greenhouse gas emissions remain effectively unregulated. What might explain this? Similar to fossil fuel companies, US animal agriculture companies responded to evidence that their products cause climate change by minimizing their role in the climate crisis and shaping policymaking in their favor. Here, we show that the industry has done so with the help of university experts. The beef industry awarded funding to Dr. Frank Mitloehner from the University of California, Davis, to assess “Livestock’s Long Shadow,” and his work was used to claim that cows should not be blamed for climate change. The animal agriculture industry is now involved in multiple multi-million-dollar efforts with universities to obstruct unfavorable policies as well as influence climate change policy and discourse. Here, we traced how these efforts have downplayed the livestock sector’s contributions to the climate crisis, minimized the need for emission regulations and other policies aimed at internalizing the costs of the industry’s emissions, and promoted industry-led climate “solutions” that maintain production. We studied this phenomenon by examining the origins, funding sources, activities, and political significance of two prominent academic centers, the CLEAR Center at UC Davis, established in 2018, and AgNext at Colorado State University, established in 2020, as well as the influence and industry ties of the programs’ directors, Dr. Mitloehner and Dr. Kimberly Stackhouse-Lawson. We developed 20 questions to evaluate the nature, extent, and societal impacts of the relationship between individual researchers and industry groups. Using publicly available evidence, we documented how the ties between these professors, centers, and the animal agriculture industry have helped maintain the livestock industry’s social license to operate not only by generating industry-supported research, but also by supporting public relations and policy advocacy.
5. Beefing up communication skills of upper-level animal science students
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Norris-Parish, Shannon L. (author), Leggette, Holli R. (author), Pesl Murphy, Theresa (author), Parrella, Jean A. (author), Richburg, Audra (author), and Herring, Andy D. (author)
- Format:
- Journal article
- Publication Date:
- 2024-01-12
- Published:
- UK: Oxford University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13252
- Journal Title:
- Translational Animal Science
- Journal Title Details:
- V.8
- Notes:
- 9 pages, Animal scientists face an increasing need to communicate with the lay public because of the public’s interest in the origin and production of animal-sourced foods. Consumers’ increased interest infers a critical need for effective communication skills among animal science graduates. Effective communication skills are mandatory if students are to explain scientific information and mitigate misinformation about livestock production. The purpose of our study was to investigate the communication styles and communication effectiveness of upper-level animal science students enrolled in a beef cattle production and management course at Texas A&M University across five semesters (N = 241; spring 2018 = 61, summer 2018 = 15, Fall 2018 = 54, spring 2019 = 55, and fall 2019 = 56). Male animal science students (n = 25; 32.9%) preferred assertive and direct communication (a driver communication style) and female students (n = 32; 19.4%) preferred collaborative and accommodating communication (an amiable communication style). Students were moderately experienced with beef cattle production (M = 3.09, SD = 1.07) before enrolling in the course; however, former beef cattle experiences did not influence their preferred communication style [F(10, 230) = 0.36, P = 0.96]. Researchers also observed students’ communication skills during an end-of-semester beef cattle production and management project presentation and identified strengths and weaknesses. Students demonstrated strong, in-depth animal industry knowledge, an ability to connect beef production techniques to management success, and critical thinking skills when answering questions. Oral communication skills warranting improvement included integrating visual aids and/or visual slides to support findings, using improved stage presence and confidence, and sharing responsibilities when presenting as a team. Finally, completion of a supplemental communication training module, intended to develop oral communication skills, significantly improved [F(1, 55) = 4.16, P = 0.046] students’ beef cattle production and management project presentation scores. As students become aware of their communication preferences and tendencies, they become equipped to adjust their communication practices and techniques when needed. Through this study, we gained insight into students’ communication tendencies and skills, which can be used to provide curricular recommendations and enhance students’ workforce readiness.
6. Why has animal science not led to improved farm animal health and welfare?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sundrum, Albert (author)
- Format:
- Journal article
- Publication Date:
- 2024-01-05
- Published:
- Switzerland: Frontiers
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13548
- Journal Title:
- Frontiers in Animal Science
- Journal Title Details:
- 4
- Notes:
- 17 pages, o sustain the economic viability of a livestock farm in a global market, characterised by a price undercutting competition, farmers are forced to adapt to what the market demands. At the same time, they have to care for the functionality of the farm system as a whole and of the subsystems, such as the farm animals, so that they for their part they can contribute to an economic success. Now, that animal health and welfare (AHW) has become an increasingly important issue for citizens and consumers, not only the decision makers but also the disciplines of animal science are challenged to improve an unsatisfying AHW level that has been neglected for long. However, to reduce AHW problems requires a quite different approach than to increase productive efficiency. A common sense can be assumed concerning the need to strive for an optimal cost-to-benefit ratio while balancing positive and negative impacts of production processes on economic and AHW target figures. However, what is often not adequately considered is the fact that economic and biological demands have to be balanced within a living system, e.g. in the individual animal and farm system. These function as the relevant reference systems in all cases where measures to reduce AHW problems are considered. Furthermore, there is a large gap of scientific knowledge, however, not in the traditional sense. While the predominant approaches, scientists generate context-invariant, and thus generalisable disposal knowledge in diversified subdisciplines, problem solving requires contextualisation, orientation and action-guiding knowledge within transdisciplinary approaches. The reason is that AHW problems are highly context-sensitive as well as multifactorial. They develop within the farm specific interconnectedness of manifold and highly varying factors, emerging a complexity that does not allow predictive statements via inductive approaches but requires an iterative procedure to approach to a farm specific AHW level, which is balanced with the overarching goal of economic viability. Recommended action guiding knowledge has to be of high external and ecological validity, before farmers might consider it to be implemented in farm practice. From the reflection about the discrepancy between the knowledge needed to reduce AHW problems and what is offered by animal science, it is concluded that not only the farm systems but also the predominant approaches of animal science have to be transformed. Otherwise, there is not a big chance to considerably reduce AHW problems in farm animals.
7. Comparison of the welfare of beef cattle in housed and grazing systems: hormones, health and behaviour
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cooke, Andrew (author), Mullan, Siobhan (author), Morten, Charlie (author), Hockenhull, Joanna (author), Le-Grice, Phil (author), Le Cocq, Kate (author), Lee, Michael R. F. (author), Cardenas, Laura M. (author), and Rivero, M. Jordana (author)
- Format:
- Journal article
- Publication Date:
- 2023-06-29
- Published:
- United Kingdom: Cambridge University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12951
- Journal Title:
- Journal of Agricultural Science
- Journal Title Details:
- V.161, Iss.3
- Notes:
- 14 pages, Animal welfare encompasses all aspects of an animal’s life and the interactions between animals. Consequently, welfare must be measured across a variety of factors that consider aspects such as health, behaviour and mental state. Decisions regarding housing and grazing are central to farm management. In this study, two beef cattle systems and their herds were compared from weaning to slaughter across numerous indicators. One herd (‘HH’) were continuously housed, the other (‘HG’) were housed only during winter. Inspections of animals were conducted to assess body condition, cleanliness, diarrhoea, hairlessness, nasal discharge and ocular discharge. Hair and nasal mucus samples were taken for quantification of cortisol and serotonin. Qualitative behaviour assessments (QBA) were also conducted and performance monitored. Physical health indicators were similar between herds with the exception of nasal discharge which was more prevalent in HH (P < 0.001). During winter, QBA yielded differences between herds over PC1 (arousal) (P = 0.032), but not PC2 (mood) (P = 0.139). Through summer, there was a strong difference across both PC1 (P < 0.001) and PC2 (P = 0.002), with HG exhibiting more positive behaviour. A difference was found in hair cortisol levels, with the greatest concentrations observed in HG (P = 0.011), however such a pattern was not seen for nasal mucus cortisol or for serotonin. Overall, providing summer grazing (HG) appeared to afford welfare benefits to the cattle as shown with more positive QBA assessments, but also slightly better health indicators, notwithstanding the higher levels of cortisol in that group.
8. Impact of climate change on sustainable pastoral livelihoods in Loima Sub-County, Turkana County, Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Imana, C.A. (author) and Zenda, M. (author)
- Format:
- Journal article
- Publication Date:
- 2023-05-06
- Published:
- South Africa: African Journals Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12927
- Journal Title:
- South African Journal of Agricultural Extension
- Journal Title Details:
- Vol. 51, N.1
- Notes:
- 21 pages, Climate change and variability have adversely affected communities’ pastoral livelihoods in Kenya. The study aimed to investigate sustaining pastoral livelihoods in a changing climate in Loima Sub-County, Turkana County, Kenya. A total of 59 pastoralists were interviewed using a questionnaire. The data was analysed using the Statistical Package for Social Sciences (SPSS) software Version 22. SPSS employed descriptive statistical techniques like frequencies, percentages, cross-tabulations and proportions, means, and standard deviation. Pie charts, graphs, figures, and tables were used to present the data analysis output. Climate has been observed to vary continuously by pastoralists. Climate hazards mostly reported were livestock diseases and the frequency of droughts. The findings also indicated that livestock keepers preferred to graze their livestock on mountains/hills. Pasture and water availability and security determine the pattern of livestock movement. Pastoralists adopted various strategies to cope with climatic changes. Some of these strategies included diverse utilisation of livestock products, controlled grazing, herd diversification, and labour distribution among household members. In conclusion, climatic change and variability effects on the livelihoods of the pastoralists are evident. However, they have diversified ways of adapting and coping with these catastrophes to sustain themselves. To avert the effects of climate change, Turkana agriculture extension officers should focus on value addition to livestock products, provision of livestock insurance schemes, veterinary services, and livestock disease surveillance. Furthermore, agriculture extension needs to develop and enforce livestock policies and develop appropriate contingency plans. Among the policies recommended are- the management of grazing areas, regulations on migratory routes, and rules governing the use of water sources.
9. The meat of the matter: the effect of science-based information on consumer perception of grass-fed beef
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- O'Brien, Klae D. (author), Baker, Carrie N. (author), Bush, Sarah A. (author), and Wolf, Kattlyn J. (author)
- Format:
- Journal article
- Publication Date:
- 2023
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13289
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 107(4) : Article 10
- Notes:
- 26 pages, In the United States, there is a growing disconnect between consumers and their food source, leading to a lack of knowledge and trust in the agricultural food system. Urbanization has moved people away from farms, ranches, and food production; and the information consumers seek about their food is filtered through mass and social media. Portrayals of information about food production, specifically beef, from outside the agriculture industry often present polarizing and conflicting information about beef production and its implications for the health and well-being of humans, livestock, and the environment. This adds to consumer confusion and influences purchasing behaviors. Using a quasi-experimental pretest-posttest 2x2 factorial design, we sought to explore consumer (n = 60) perceptions, consumption, and purchasing behaviors of grass-fed beef and determine the effects of four information treatments on overall perception. Descriptive results showed consumers do not have a shared definition pertaining to grass- and grain-fed beef, citing the internet as their most referenced source for information about food and grass-fed beef. Results from a t-test indicated that exposing consumers to an information treatment had a significant effect on environmental impacts, cost, quality/nutrition, and overall perception of grass-fed beef. A between-subjects factorial ANOVA revealed there was no significant difference in perception based on treatment type. Efforts to raise awareness about beef production, on-farm practices, and links between food and grower could be warranted to help enhance the trust and credibility of the industry and bridge the gap between producers and consumers.
10. Dynamic relationships among changes in prices of beef, pork, and chicken in Japan: A Bayesian approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Noda, Hideo (author) and Kyo, Koki (author)
- Format:
- Journal article
- Publication Date:
- 2022-12-09
- Published:
- Netherlands: Elsevier B.V.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12815
- Journal Title:
- Journal of Agriculture and Food Research
- Journal Title Details:
- Vol. 11
- Notes:
- 11 pages, In this paper, we investigate the interdependence among changes in the prices of beef, pork, and chicken in Japan using a time-varying coefficient vector autoregressive model. Our empirical analysis using monthly data from January 1990 to March 2014 shows that changes in beef prices have long-term influences on changes in pork and chicken prices. Moreover, current changes in the prices of beef, pork, and chicken are closely related to changes in their prices in the preceding two months. Additionally, we do not find that the bovine spongiform encephalopathy outbreak announced by the Japanese government in September 2001 had a long-term influence on the dynamic relationships among changes in the prices of beef, pork, and chicken in Japan.
11. Unlocking the potential of smallholder dairy farm: Evidence from the central highland of Ethiopia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Feyissa, Abraham Abera (author), Senbeta, Feyera (author), Tolera, Adugna (author), and Guta, Dawit Diriba (author)
- Format:
- Journal article
- Publication Date:
- 2022-12-01
- Published:
- Netherlands: Elsevier B.V.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12799
- Journal Title:
- Journal of Agriculture and Food Research
- Journal Title Details:
- Vol. 11
- Notes:
- 10 pages, Sustainable livestock farming practices have the potential to improve productivity and high income, reduce greenhouse gases, and improve household food security. Despite previous efforts to disseminate these technologies, the rate of adoption has remained very low in Ethiopia. In this study, we investigate the determinants of adoption and the impact of improved dairy farming practices (IDFP), which include improved breed, improved feed, and improved feeding conditions, on household food security in the central highland of Ethiopia.
12. Access to extension and advisory services by emerging livestock farmers in uThungulu district municipality of KwaZulu-Natal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nkosi, N.Z. (author), Antwi, M.A. (author), Masafu, M.M. (author), and Rubhara, T.T. (author)
- Format:
- Journal article
- Publication Date:
- 2022-11-02
- Published:
- South Africa: South African Society for Agricultural Extension
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12719
- Journal Title:
- South African Journal of Agricultural Extension
- Journal Title Details:
- Vol. 50, N.2
- Notes:
- 16 pages, Lack of access to agricultural extension and advisory services has been identified as one of the major challenges facing emerging farmers in South Africa. The purpose of this study was to determine the level of access to these services by emerging livestock farmers in uThungulu District Municipality of KwaZulu-Natal. A survey design was used with face-to-face interviews to collect data using a semi-structured questionnaire. A sample of 1 437 was randomly selected from 4 792 emerging livestock farmers in the district. Descriptive statistical analyses were performed using Statistical Package for the Social Sciences (SPSS) version 23 software. The results show that more than 90% of emerging livestock farmers in the district had high access to public extension and 14% had access to private extension, in addition. About 32% of the respondents also had access to extension and advisory services from agricultural cooperatives. There was an improvement in access to these services by emerging farmers compared to the past. The involvement of the private sector and cooperatives in rendering extension and advisory services to emerging livestock farmers shows that various stakeholders are involved in improving emerging livestock farmers in the province.
13. Assessment of extension services on capacity building of smallholder livestock farmers in Midvaal local municipality, Gauteng province
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Manyakanyaka, B. (author), Modirwa, S. (author), Tshwene, C. (author), and Maoba, S. (author)
- Format:
- Journal article
- Publication Date:
- 2022-11-02
- Published:
- South Africa: South African Society for Agricultural Extension
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12722
- Journal Title:
- South African Journal of Agricultural Extension
- Journal Title Details:
- Vol 50, N. 2
- Notes:
- 15 pages, The purpose of this study was to assess the effectiveness of extension services on capacity building of smallholder livestock farmers in Midvaal Local Municipality, Gauteng Province, South Africa. A simple random sample technique was used to select the participants, so that individual farmers in the study population could have an equal chance of being selected in the study. A structured questionnaire was used to collect data from 148 smallholder livestock farmers. The data gathered from participants was coded and captured in Microsoft Excel. Descriptive statistics such as frequency counts, mean, percentages, standard deviation, ranking order, and inferential statistics such as binary logistic regression were used to analyse the data. Results showed that technical farm visits (M = 3.3, SD = ±1.36) and informal training (M = 3.2, SD = ±1.31) were effective extension methods. Furthermore, they showed that extension services were less effective at enabling farmers to penetrate formal markets (M = 2,0 SD = ±1.06) and access finance (M = 1.9, SD = ±1.01). The binary logistic regression model revealed that gender and farming status were the main variables that significantly (P<0.05) influenced smallholder livestock farmers’ access to extension services. It was concluded that extension services in the study area were playing a major role in the capacity building of smallholder livestock farmers.
14. NCBA denounces Google's feature that misrepresents beef's environmental impact
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- National Cattlemen's Beef Association (author)
- Format:
- News release
- Publication Date:
- 2022-10-12
- Published:
- AgriMarketing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13505
- Notes:
- 1 page
15. Building brand trust with the story of on-farm innovation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Global Ag Tech Initiative (author)
- Format:
- Online article
- Publication Date:
- 2022-08-18
- Published:
- Center for Food Integrity
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13399
- Notes:
- 3 pages
16. American Farm Bureau survey reveals increasing toll of western drought
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- Online article
- Publication Date:
- 2022-08-16
- Published:
- The Packer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13409
- Notes:
- 3 pages
17. Assessing farmer perceptions on livestock intensification and associated trade-offs using fuzzy cognitive maps; a study in mixed farming systems in the mid-hills of Nepal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Alomia-Hinojosa,Victoria (author), Groot, CJ (author), Andersson, Jens (author), Speelman, Erika (author), McDonald, Andrew (author), and Tittonnell, Pablo (author)
- Format:
- Journal article
- Publication Date:
- 2022-06-02
- Published:
- United States: Wiley Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12562
- Journal Title:
- Systems Research and Behavioral Science
- Journal Title Details:
- Online only
- Notes:
- 13 pages, Intensified livestock production is considered as a promising pathway for smallholder farmers. Nevertheless, this pathway may entail prohibitive investment requirements of labour, capital or trade-offs at farm level that preclude sustainable intensification. We used fuzzy cognitive mapping (FCM) to assess farmers' perceptions of changes in the farm household system resulting from adding livestock to their mixed farms. Farmers identified trade-offs between the increased income and farmyard manure production versus increases in labour requirements for fodder imports. Furthermore, a sensitivity analysis performed on the FCMs showed that an increase in milk market demand could have strong positive effects on livestock production and income. We conclude that FCM is a good tool to rapidly identify trade-offs and analyse perceptions of farmers which revealed that although they consider intensification a promising strategy, the perceived deepening of labour constraints and increasing dependency on fodder import makes a concurrent (sustainable) intensification of these farm systems unlikely.
18. Education for sustainability in the agriculture and livestock sector: educational experience in Gibraltar area (Spain)
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Casanova-Correa, Juan (author), Vargas-Vergara, Montserrat (author), Aragon, Lourdes (author), and Gomez-Chacon, Beatriz (author)
- Format:
- Journal
- Publication Date:
- 2022-06
- Published:
- Sciendo
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13383
- Journal Title:
- Discourse and Communication for Sustainable Education
- Journal Title Details:
- 13(1) : 5-16
- Notes:
- 12 pages, If we are to attain a sustainable future, humanity will need to make drastic changes towards a life based on sustainability in all areas, especially in the economic sector, including food production. The task of educating for sustainability needs to include food producers (farmers and livestock breeders). This article describes an educational experience carried out within the framework of a proposal presented in the “Second Call for Grants to Promote University-Company Projects” at the Technological Campus of Algeciras (Spain). It consisted of conducting in-depth interviews with farmers and livestock breeders, identifying the practices in the daily management of their farms, and having them participate in an education and training event in which they shared their knowledge. It was not an easy task because food producers have systematically been attacked by currents of opinion that blame them for causing greenhouse gas emissions. We adopted an approach based on empathy and on encouraging sustainable food production practices.
19. Assessing biosecurity compliance in poultry farms: a survey in a densely populated poultry area in North East Italy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tilli, Guiditta (author), Laconi, Andrea (author), Galuppo, Francesco (author), Mughini-Gras, Lapo (author), and Piccirillo, Alessandra (author)
- Format:
- Journal article
- Publication Date:
- 2022-05-30
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13449
- Journal Title:
- Animals
- Journal Title Details:
- 12(11) : 1409
- Notes:
- 10 pages, Biosecurity in poultry farms represents the first line of defense against the entry and spread of pathogens that may have animal health, food safety, and economic consequences. The aim of this study was to assess biosecurity compliance in poultry farms located in a densely populated poultry area in North East Italy. A total of 259 poultry farms (i.e., broilers, turkeys, and layers) were surveyed between 2018 and 2019 using standardized checklists, and differences in biosecurity compliance between the poultry sectors and years (only for turkey farms) were tested for significance. Among the three sectors, turkey farms showed the highest compliance. Farm hygiene, infrastructure condition, cleaning and disinfection tools, and procedures were the biosecurity measures most complied with. Some deficiencies were observed in the cleanliness of the farm hygiene lock in broiler farms, as well as the presence of the house hygiene lock in broiler and layer farms and an adequate coverage of built-up litter in turkey and broiler farms. In conclusion, this study highlighted a generally high level of biosecurity in the visited poultry farms (probably due to the stringent national regulation and the integration of the poultry industry) and identified some measures that still need to be improved.
20. It's time to collaborate: Farm Journal and the National Institute for Animal Agriculture team up to guide animal agriculture to its story
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jones, J.J. (author)
- Format:
- Online Article
- Publication Date:
- 2022-05-24
- Published:
- Drovers
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13425
- Notes:
- 3 pages
21. Values and risk perception shape Canadian dairy farmers' attitudes toward prudent use of antimicrobials
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cobo-Angel, Claudia (author), Gohar, Basem (author), and LeBlanc, Stephen J (author)
- Format:
- Journal article
- Publication Date:
- 2022-04-20
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13443
- Journal Title:
- Antibiotics
- Journal Title Details:
- 11(5) : 550
- Notes:
- 15 pages, Antimicrobial resistance (AMR) is an important challenge in public health. Ensuring rational antimicrobial use (AMU) on farms is one of the key components of antimicrobial stewardship. We aimed to describe a sample of Canadian dairy farmers’ personal factors for AMUand their AMR risk perception, and to associate these factors with their attitude toward promotion of prudent AMU. We distributed an online survey among dairy farmers in Ontario and Atlantic Canada (New Brunswick, Nova Scotia, and Prince Edward Island). The questionnaire was designed to solicit information on dairy farmers’ AMU decision-making process, attitudes toward AMU reduction, awareness of AMR, and individual values. We performed a factor analysis on 15 statements related to AMR awareness and AMU reduction and used a logistic regression model to identify variables associated with the probability of disagreeing with the need to increase promotion of responsible AMU in the dairy industry. Respondents’ (n = 193) previous experience was the main reason to select an antimicrobial treatment for their cattle. We identified four groups of factors related to knowledge, risk perception, and emotional states among respondents. To the question “Should there be more initiatives to promote responsible use of antibiotics in the dairy industry?” 23% of respondents answered no, which was associated in a logistic regression model with being a farm owner, having a tie-stall barn, and considering their own experience as the most important factor in selecting antimicrobial treatments. The score for the conservation value dimension and score for a factor described as sense of responsibility when using antimicrobials were also retained in the final model. Our results indicate that tailored strategies to promote prudent AMU on dairy farms may be preferable to a generic strategy because there are individual differences in attitudes, values, and AMR awareness that shape AMR risk perception and willingness to modify current AMU practices.
22. Foot and mouth disease ready? How co-creation of and participation in knowledge development and sharing cantransform relationships between livestock producers and other animal health stakeholders — an Australian case study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Manyweathers, Jennifer (author), Maru, Yiheyis (author), Hayes, Lynne (author), Loechel, Barton (author), Kelly, Jennifer (author), Felton, Simone (author), El Hassan, Marwan (author), Kruger, Heleen (author), Woodgate, Rob (author), and Hernandez-Jover, Marta (author)
- Format:
- Journal Article
- Publication Date:
- 2022-03-28
- Published:
- Italy: Scuola Internazionale Superiore di Studi Avanzati (SISSA)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12742
- Journal Title:
- Journal of Science Communication
- Journal Title Details:
- V. 21, I. 2
- Notes:
- 18pgs, Building a strong and trustworthy communication network to report unusual signs of disease will facilitate Australia’s response to a foot and mouth disease (FMD) outbreak. In a four-year study, the FMD Ready Farmer-led surveillance project adopted the Agricultural Innovation Systems (AIS) framework, modelling transformation of how knowledge is co-created, valued, and communicated. The FMD Ready project has highlighted the need for multiple stakeholders’ voices to be heard, and the importance of regulatory bodies to listen. Relationships take time and need to be valued as a necessary tool in a participatory, innovative approach to animal health and disease management.
23. Costly cow: can Bidn's bet on local meat producers loosen big beef's grip?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Krupnick, Matt (author)
- Format:
- Online article
- Publication Date:
- 2022-02-17
- Published:
- UK: The Guardian, London, UK.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D12994
- Notes:
- 6 pages
24. Green framing in corporate poultry videos: an analysis of sustainability messaging
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- VanBoxtel, Dylan (author), Swenson, Rebecca (author), and Steede, Garrett (author)
- Format:
- Journal article
- Publication Date:
- 2022
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13288
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 106(4) : Article 3
- Notes:
- 28 pages, Large broiler chicken companies have been under pressure by consumers to reduce their carbon footprint, improve animal welfare and labor practices, and enhance environmental quality across the industry. This study examines how large broiler chicken companies have addressed sustainability within video content directed toward consumers and posted on YouTube. To conceptualize this study, we used the 1990 Farm Bill definition of agricultural sustainability. It is important to examine articulations of agricultural sustainability as company messages often incorporate sustainability philosophies and ideologies while referencing specific production practices and goals. This study used qualitative content analysis to analyze 440 videos, and framing analysis to closely examine a subset of 55 videos, from three of the largest broiler chicken companies in the United States. The framing analysis revealed that stewardship, natural state, and catalyst for change were the three most frequently used sustainability frames across the companies. These frames focus on elements of caretaking, responsibility, and public accountability, and apply these ideals to people, chickens, and profit within the organization. Few discussions of environmental stewardship were found within our analysis. While frames were not necessarily connected to production practices, each company did tend to leverage frames in ways that align with brand positioning. Companies should consider implementing discussions of how production practices affect the environment more directly, since protecting the environment and replenishing natural resources are concepts consumers associate with sustainability.
25. A legacy of leadership: J. Neil Orth will join the Saddle & Sirloin Club Portrait Collection in Louisville
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ishmael, Sharla (author)
- Format:
- Magazine article
- Publication Date:
- 2021-10
- Published:
- USA: Drovers CattleNetwork
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13102
- Journal Title:
- Drovers
- Notes:
- 2 pages
26. Emotional fitness in newly received cattle
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hibbard, Whit (author)
- Format:
- Magazine editorial
- Publication Date:
- 2021-09
- Published:
- USA: Drovers CattleNetwork, Lenexa, Kansas.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13132
27. Effect of market participation on household welfare among smallholder goat farmers in Botswana
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ngwako, Gomolemo (author), Mthenge, Mary (author), Gido, Eric (author), and Kgosikoma, Keneilwe (author)
- Format:
- Journal article
- Publication Date:
- 2021-07-04
- Published:
- Poland: University of Life Sciences in Poznań
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12859
- Journal Title:
- Journal of Agribusiness and Rural Development
- Journal Title Details:
- Vol. 60, N.2
- Notes:
- 10 pages, Goat farming is a major livelihood activity for most smallholder farmers in Botswana. To ensure sustainable livelihoods for these farmers, a shift from the prevalent traditional and subsistence system to a more market-oriented one is considered necessary. Market participation is widely viewed as an effective means of addressing poverty which is particularly rampant in most rural areas of Botswana and other developing countries. Little evidence is however available on the link between market participation and household welfare, especially among livestock and, in particular, small stock farmers. This paper evaluates the effect of market participation on household welfare among smallholder goat farmers. Estimating an endogenous switching regression model, the results show a positive and significant effect of market participation on household income for both participant and non-participant farmers. This effect was found to be more pronounced among the non-participants had they decided to sell. The results suggest that goat farmers should be encouraged to engage in market participation other than their traditional ways of keeping goats. This implies that existing policies and programs that increase market participation and encourage market-oriented farming should be revised in order to provide efficient and sustainable support. Furthermore, the study recommends that information on goat markets should reach rural areas where most farmers reside and are unable to access technology.
28. Cattle producers seek fix for market's imbalance from Congress and the DOJ
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Magazine article
- Publication Date:
- 2021-07
- Published:
- USA: Drovers CattleNetwork
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13032
- Notes:
- 1 page
29. Examining factors associated with farmers' climate-adaptive and maladaptive actions inthe U.S. Midwest
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Upadhaya, Suraj (author) and Arbuckle, J. Gordon (author)
- Format:
- Journal article
- Publication Date:
- 2021-06-27
- Published:
- Switzerland: Frontiers
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13379
- Journal Title:
- Frontiers in Climate
- Journal Title Details:
- 3
- Notes:
- 16 pages, The U.S. Midwest is a major producer of grain, meat, dairy, eggs, and other major agricultural commodities. It has also been increasingly impacted by climate change-related extreme weather over the last decade as droughts, extreme rains, floods, and, most recently, a severe derecho have damaged crops, livestock, and livelihoods. Climate and agricultural scientists and other stakeholders are concerned that without major shifts away from degrading practices toward regenerative systems, long-term sustainability will be compromised. We used cumulative logistic regression to analyze data from a 2020 survey of 1,059 Iowa farmers to examine (1) how farmers are adapting to increasingly variable and extreme weather-related to climate change and (2) whether selected factors were associated with different kinds of adaptive (e.g., increased use of cover crops) or potentially maladaptive (e.g., increased use of pesticides) actions. Our results found that many farmers have been taking adaptive and maladaptive actions. Stewardship ethics, attitudes toward adaptive action, and integration in conservation-related networks were consistent, positive predictors of increases in adaptive practices. On the other hand, faith in crop insurance as a coping strategy, farm scale, and other factors were associated with some maladaptive actions, with several positive predictors of adaptation also being positive predictors of maladaptation, use of pesticides and drainage in particular. This research contributes to the growing literature on climate risk management and adaptation in agricultural landscapes by providing empirical evidence of the factors related to farmers' adaptive and maladaptive actions.
30. Perception of agricultural drought resilience in South Africa: A case of smallholder livestock farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bahta, Yonas (author)
- Format:
- Journal article
- Publication Date:
- 2021-06-22
- Published:
- South Africa: AOSIS
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12209
- Journal Title:
- Journal of Disaster Risk Studies
- Journal Title Details:
- Vol 13, No 1
- Notes:
- 11 pages., Worldwide drought has significance and continues to pose long-lasting effects on the agricultural sector, including South Africa. The recurring drought is a major challenge to smallholder livestock farmers in the Northern Cape Province of South Africa. This study assesses the perception of smallholder livestock farmers towards agricultural drought resilience. The study utilised a perception index score using primary data collected from 207 smallholder livestock farmers following a structured questionnaire survey and multistage sampling procedures. The study found that the average perception index of the role of social networks and government to enhance agricultural drought resilience was negative, which implied that their role in enhancing resilience towards agricultural drought was insufficient. However, the perception of smallholder livestock farmers on the role of social networks was lower than the role of government. This study recommends coordination and cooperation amongst all role players to reinforce strategies to enhance smallholder livestock farmers’ resilience. This includes coordinator amongst the local, provincial government, African Farmers’ Association of South Africa, extension officers, private sectors, monitoring agencies in terms of reliable early warning information and communication amongst decision-makers. Collaboration amongst government departments at the national and provincial levels should be strengthening to enhance farmer’s resilience. The collaboration includes the Department of Agriculture, Forestry and Fisheries at the national level, Provincial Departments of Agriculture, National and Provincial Disaster Management Centres, South African Weather Service and Department of Water Affairs. Smallholder livestock farmers’ awareness of the significance of social networking and government participation should be promoted.
31. Exploring the potential of precision livestock farming technologies to help address farm animal welfare
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schillings, Juliette (author), Bennett, Richard (author), and Rose, David Christian (author)
- Format:
- Journal Article
- Publication Date:
- 2021-05-13
- Published:
- Switzerland: Frontiers Media S.A.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12962
- Journal Title:
- Frontiers in Animal Science
- Journal Title Details:
- V.2
- Notes:
- 17 pages, The rise in the demand for animal products due to demographic and dietary changes has exacerbated difficulties in addressing societal concerns related to the environment, human health, and animal welfare. As a response to this challenge, Precision Livestock Farming (PLF) technologies are being developed to monitor animal health and welfare parameters in a continuous and automated way, offering the opportunity to improve productivity and detect health issues at an early stage. However, ethical concerns have been raised regarding their potential to facilitate the management of production systems that are potentially harmful to animal welfare, or to impact the human-animal relationship and farmers' duty of care. Using the Five Domains Model (FDM) as a framework, the aim is to explore the potential of PLF to help address animal welfare and to discuss potential welfare benefits and risks of using such technology. A variety of technologies are identified and classified according to their type [sensors, bolus, image or sound based, Radio Frequency Identification (RFID)], their development stage, the species they apply to, and their potential impact on welfare. While PLF technologies have promising potential to reduce the occurrence of diseases and injuries in livestock farming systems, their current ability to help promote positive welfare states remains limited, as technologies with such potential generally remain at earlier development stages. This is likely due to the lack of evidence related to the validity of positive welfare indicators as well as challenges in technology adoption and development. Finally, the extent to which welfare can be improved will also strongly depend on whether management practices will be adapted to minimize negative consequences and maximize benefits to welfare.
32. IOT Solutions for Farmers on Livestock Management in Smart City: A Bibliometric Survey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gaikwad, Mohini M (author) and Harikrishnan, R (author)
- Format:
- Journal article
- Publication Date:
- 2021-05-01
- Published:
- United States: University of Nebraska Press, Lincoln.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12357
- Journal Title:
- Library Philosophy and Practice
- Journal Title Details:
- Summer 2021
- Notes:
- 29 pages., With modernize city approach, concept of IOT – Internet of things achieving popularity and becoming major source for smart innovations. Added advantage of internet application the technology enables sensing, processing and execution automatically and remotely on finger tip. IOT makes sure an easy availability and access to the information available at any corner of the world. In growing countries like INDIA, increase in urbanization led infrastructure expansion; most of the urban cities are now expanding in nearby towns and villages. So towns and villages are merging and becoming part of nearby cities. So the farms, farmer community and their domestic animals (livestock) are surrounded by concrete and eastern life style. Purpose behind this survey is to provide a bibliographic survey on IOT managed smart solutions to the farmers on their day-to-day work, loose housing, dairy farm and managing livestock to balance quality of life style in urban society towards achieving smart city target
33. Agencing an innovative territorial trade scheme between crop and livestock farming: the contributions of the sociology of market agencements to alternative agri-food network analysis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Velly, Ronan Le (author) and Moraine, Marc (author)
- Format:
- Journal article
- Publication Date:
- 2020-12-01
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12045
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- Vol. 37, issue 4
- Notes:
- 14 pages, via Online Journal, The aim of this article is to show the relevance of the sociology of market agencements (an offshoot of actor–network theory) for studying the creation of alternative agri-food networks. The authors start with their finding that most research into alternative agri-food networks takes a strictly informative, cursory look at the conditions under which these networks are gradually created. They then explain how the sociology of market agencements analyzes the construction of innovative markets and how it can be used in agri-food studies. The relevance of this theoretical frame is shown based on an experiment aimed at creating a local trade scheme between manure from livestock farms and alfalfa grown by grain farmers. By using the concepts of the sociology of market agencements, the authors reveal the operations that are required to create an alternative agri-food network and underscore the difficulties that attend each one of these operations. This enables them to see the phenomena of lock-ins and sociotechnical transition in a new light.
34. Exploring Science Communication Effectiveness in the U.S. Federal Government Research Process: A Case Study with the U.S. Livestock Producers’ Antimicrobial Use Research
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abrams, Katie (author), Bonser, Chelsea (author), and McCord, Amber (author)
- Format:
- Journal Article
- Publication Date:
- 2020-12-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12092
- Journal Title:
- Journal for Applied Communications
- Journal Title Details:
- Vol 104, Issue 4
- Notes:
- 20 pgs., Several U.S. federal government agencies collect and disseminate scientific data on a national scale to provide insights for agricultural trade, research, consumer health, and policy. Occasionally, such data have potential to provide insights to advance conversations and actions around critical and controversial issues in the broad agricultural system. Such government studies provide evidence for others to discuss, further interpret, and act upon, but to do so, they must be communicated well. When the research intersects with contentious socio-political issues, successful communication not only depends on tactics, but as this study illuminates, it also depends on relationship quality between research producers, study participants, and end-users. USDA’s Animal and Plant Health Inspection Service (APHIS) conducted first-of-its kind national studies on cattle and swine producers’ use of antimicrobials. The use of antimicrobials in animal agriculture is considered a critical and controversial issue pertaining to antimicrobial resistance. In recognition of the anticipated wide-ranging interests in these studies, APHIS sought to understand stakeholders’ perceptions and experiences of the federal government research process and products with aim of improving their science communication and relations. This study reports on findings from in-depth interviews with 14 stakeholders involved in the antimicrobial use studies to make recommendations for improving communication and relations between the agency and its stakeholders. From this research, we draw implications that are transferrable to numerous types of government science communication efforts within agricultural sectors.
35. Working toward sustainable agricultural intensification in the Red River Delta of Vietnam
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Morton, Lois Wright (author)
- Format:
- Article
- Publication Date:
- 2020-09-05
- Published:
- USA: Soil and Water Conservation Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11864
- Journal Title:
- Journal of Soil and Water Conservation
- Journal Title Details:
- Vol. 75
- Notes:
- 8 pages, via online journal, Dense networks of rivers, canals, ditches, dikes, sluice gates, and compartmented fields have enabled the farms of the Red River Delta to produce 18% of Vietnam's rice (Oryza sativa) crop (figure 1), 26% of the country's vegetable crops, and 20% of capture and farmed aquaculture (Redfern et al. 2012). Agriculture in this fertile delta was transformed in the 11th and 13th century AD by large-scale hydraulic projects to protect the delta from flooding and saltwater intrusion, and provide field drainage during the wet season and crop irrigation in the dry season (Tinh 1999). The 20th century brought advancements in agricultural science globally—new crops and livestock genetics, inorganic fertilizers, mechanization, and pesticides that could double and triple food production per unit of land. It was the diesel pump combined with post-Vietnam War agricultural collectivization from 1975 to 1988 that brought the Green Revolution to the Red River Delta.
36. Burger King ditches TV ad, asks leading extension scientist for help
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brooks, Rhonda (author)
- Format:
- Journal article
- Publication Date:
- 2020-07-22
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11910
- Journal Title:
- Drovers
- Notes:
- Online from publication 2 pages., Report about removal of Burger King TV advertisements inaccurately touting the use of lemongrass in cows' diets to reduce methane emissions by "up to 33%."
37. #Goingtothefair: a social media listening analysis of agricultural fairs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mahoney, Julie A (author) and Widmar, Nicole J O (author)
- Format:
- Journal article
- Publication Date:
- 2020-07
- Published:
- England: Oxford University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12230
- Journal Title:
- Translational Animal Science
- Journal Title Details:
- Vol. 4 Issue 3
- Notes:
- 13 pages, Agricultural fairs provide one of the last frontiers, and largest stages, for showcasing livestock agriculture to the public. However, public funding, attendance revenue, animal biosecurity, and public health concerns are all aspects worthy of conversation and increased research attention given the interaction between livestock animals and the general public in fair and festival settings. A prominent social media listening and data analytics platform was used to quantify online and social media chatter concerning agricultural fairs during a 27-mo period. A general search for online media referencing agricultural fair keywords was designed; social and online media mentions of agricultural fairs (n = 2,091,350 mentions) were further queried according to their reference to livestock, fair food, or the major agricultural product producing species of dairy and beef cattle (n = 68,900), poultry (n = 39,600), and swine (n = 31,250). Numbers of search results were found to be seasonal and Twitter was the single largest domain for all fair-related results; in contrast, the majority of livestock-related media was generated by news sources rather than from Twitter. On a weekly basis, the percentage of fair livestock mentions with species-specific reference was highly variable ranging from 0% to 86.8% for cattle, 0% to 85.7% for poultry, and 0% to 76.9% for swine. In addition to quantifying total search hits or mentions, the positivity/negativity of the search results was analyzed using natural language processing capabilities. The net sentiment quantified is the total percentage of positive posts minus the percentage of negative posts, which results in a necessarily bounded net sentiment between −100% and +100%. Overall net sentiment associated with mentions of agricultural fairs was positive; the topics garnering the highest positive sentiments were fair food and cattle (both 98% positive). Online discussion pertaining to agricultural fairs and swine was overall positive despite references to swine flu outbreaks. In conclusion, livestock and animal products had positive net sentiment over the time period studied, but there are multiple aspects of agricultural fairs worthy of further investigation and continued vigilance, including zoonotic disease risk and public perceptions of livestock industries.
38. Australian science communicators conference 2020, the: Are we foot and mouth disease ready?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Manyweathers, Jennifer (author), Hernández-Jover, Marta (author), Hayes, Lynne (author), Loechel, Barton (author), Kelly, Jennifer (author), Felton, Simone (author), El Hassan, Marwan (author), Woodgate, Rob (author), and Maru, Yiheyis (author)
- Format:
- Journal Article
- Publication Date:
- 2020-06-18
- Published:
- Italy: Scuola Internazionale Superiore di Studi Avanzati
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12741
- Journal Title:
- Journal of Science Communication
- Journal Title Details:
- I. 19, V. 3
- Notes:
- 8pgs, A transdisciplinary pilot study with Australia's livestock industries is bringing multiple stakeholders together as equal partners, to examine the complex problems around animal disease management. These problems include disease surveillance and on-farm biosecurity practices. The pilot groups are established in industries susceptible to foot and mouth disease, namely dairy and beef cattle, pork, sheep and goats. The Agricultural Innovation Systems framework is being evaluated to determine its effectiveness as a tool to improve partnerships between stakeholders. These stakeholders include livestock producers (farmers), private and government veterinarians, local council representatives, and industry personal including from saleyards and abattoirs. Stimulation of innovative solutions to issues arising from conflicting priorities and limited resources around animal disease management are also expected. Using a participatory communication approach, the impact of the pilot on trust and relationships is being evaluated. The sustainability of the Agricultural Innovation Systems approach to address complex issues around animal health management is also being assessed. The aim of the study is to strengthen Australia's preparedness for an emergency animal disease outbreak, such as Foot and Mouth Disease.
39. A small Iowa farmer's perspective on COVID-19
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- O'Brien, Denise (author)
- Format:
- Journal article
- Publication Date:
- 2020-05-14
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12057
- Journal Title:
- Agriculture and Human Values
- Notes:
- 2 pages, via Online journal, Every morning I wake up like thousands of others wondering if what I am experiencing is just a bad dream. As I move into the day I am acutely aware that it is not a bad dream and that I as a farmer and an activist have a responsibility to make this devastating situation better.
40. The stockman's scorecard: validity and reliability as an instrument for measuring stockmanship
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yost, John K. (author), Yates, Jarred (author), Workman, David J. (author), and Wilson, Matthew E. (author)
- Format:
- Journal article
- Publication Date:
- 2020-04
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12316
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Vol. 58, Num. 2
- Notes:
- 6 pages, The quality of beef cattle stockmanship typically is evaluated through quantitative and qualitative measurements of animal behavior. The Stockman's Scorecard is an observation instrument that has been developed to directly measure the actions of beef cattle stockmen. This article documents a pilot project for determining the content validity, internal consistency, and intrarater reliability of the scorecard as an evaluation instrument. Our results show that the scorecard is a valid and reliable instrument for measuring the actions of stockmen. The instrument can be a valuable tool for Extension educators in evaluating their stockmanship programming impacts.
41. Regenerative agriculture and implications for agriculture, food, and natural resources education
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Raven, Matt R. (author)
- Format:
- Journal article
- Publication Date:
- 2020-03-28
- Published:
- USA: PKP Publishing Services
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13301
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 61(1) : 1–12
- Notes:
- 12 pages, The article discusses the importance of regenerative agriculture and its implications for education within agriculture, food, and natural resources sectors. The document highlights how regenerative agriculture focuses on restoring ecosystem processes, such as improving soil health, increasing biodiversity, and enhancing water retention, while also promoting more sustainable agricultural practices. It also touches upon the challenges faced by conventional agricultural systems, including the loss of soil health and vulnerability to climate change, while advocating for interdisciplinary approaches to teaching and research. The document encourages a shift from industrialized agriculture towards systems that work with nature, offering examples of successful regenerative agricultural practices, both in the U.S. and globally.
42. Adoption of ICT-based information sources and market participation among smallholder livestock farmers in South Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nwafor, Christopher Ugochukwu (author), Ogundeji, Abiodun Akintunde (author), and van der Westhuizen, Calu (author)
- Format:
- Journal article
- Publication Date:
- 2020-02-17
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13067
- Journal Title:
- Agriculture
- Journal Title Details:
- V.10, Iss.2
- Notes:
- 13 pages, The study explored the contribution of information and communication technology (ICT)-based information sources to market participation among smallholder livestock farmers. Use of ICTs is considered paramount for providing smallholder farmers with required market information, and also to reduce market asymmetries. A double hurdle regression was utilized to analyze data collected from 150 smallholder livestock farmers in the study area. The results show that while use of ICT-based market information sources significantly influenced market participation, the effect of using ICT-based information sources on the intensity of market participation was not significant. Other variables shown to influence both market participation and the intensity of market participation were age, additional income and membership of farmer cooperatives. This suggests the need to consider other associated factors in the application and design of interventions that utilize ICT-based information sources to achieve market engagement among smallholders.
43. Invisible livestock'- on the central roles of working horses, donkeys and mules on the smallholder farms that feed the world
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karaimu, Paul (author)
- Format:
- Online article
- Publication Date:
- 2020-01-29
- Published:
- International Livestock Research Institute (ILRI) News
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13326
- Notes:
- 3 pages
44. Integrate cattle info
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Maday, John (author)
- Format:
- Journal article
- Publication Date:
- 2020-01-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11193
- Journal Title:
- Drovers
- Notes:
- Via online issue obtained from aginfo@farmjournal.com. 3 pages., Author reports on efforts for closer integration among the cow-calf, stocker, and feeding sectors of the beef industry. The article describes efforts of feedlot veterinarians affiliated with the Production Animal Consultation (PAC) to develop a plan to share data, experiences, ideas, and outcomes. "PAC now has 35 veterinary members in 14 states and two international countries, along with staff to assist in information technology, data collection, research and communications."
45. Story behind the picture: native beef, a story of people
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mintz, Martha (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- AAEA - The Agricultural Communicators Network, LaGrange, GA.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D11529
- Journal Title:
- AAEA ByLine
- Notes:
- 10 pages., Via online issue., Featured a photo essay recognized as 2019 first place winner in that category of AAEA recognition.
46. The Influence of Framing Effects on Public Opinion of Antibiotic use in Livestock
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Steede, Garrett M. (author), Meyers, Courtney (author), and Li, Nan (author)
- Format:
- Journal Article
- Publication Date:
- 2020-01-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11861
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 2, Volume 104
- Notes:
- 16 pages, After years of debates and opposition from pharmaceutical companies, the Final rule of the Veterinary Feed Directive (VFD) went into effect in January 2017 requiring antibiotics used for both humans and animals for the purpose of growth promotion to be discontinued. This study sought to determine the effects framing content regarding antibiotic use in livestock and antibiotic resistance had on public opinion. Using a between-subjects experimental survey research design, 297 respondents indicated their perceptions of antibiotic use in livestock and the development of antibiotic resistant bacteria before being randomly assigned to one of three conditions. Each condition was a mock Twitter account framed differently based on findings from previous studies. After reading their assigned mock Twitter page, respondents indicated their trust of the information contained in the account, their information seeking behavior, demographics, and their support for antibiotic use in livestock. Using an ANCOVA, results indicated the frame influenced trust of information (F = 8.7, p < .05) and information seeking behavior (F = 4.48, p = .01) while support was not significant (F = 2.7, p = .07). Results suggest the blame frame has the greatest influence on shaping public opinion of antibiotic use in livestock and the development of antibiotic resistance.
47. The passing of Bill Fleming, award winning ag journalist for Webb Publishing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11712
- Notes:
- 1 page., Online via AgriMarketing Weekly., Summarizes the career of a long-time, honored agricultural writer/photographer and leader
48. Climate change conversation to shift dramatically, research shows
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-12-19
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11183
- Notes:
- Via online release. 1 page., Findings of a digital ethnography report indicate that while the climate change debate is expected to grow 3.6 percent in the next two years, the conversation on causes is expected to grow 260 percent and solutions 202 percent.
49. Partisanship, piffle and prattle
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Guebert, Alan (author / Farm and Food File)
- Format:
- Commentary
- Publication Date:
- 2019-10-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11033
- Journal Title:
- Illinois Agri News
- Journal Title Details:
- 42(32) : C6
- Notes:
- Commentary on "self-financed, self-serving 'science'" used by agricultural interests involving a variety of food, agriculture, and environmental issues.
50. Rethinking Food and Agriculture 2020-2030: The Second Domestication of Plants and Animals, the Disruption of the Cow, and the Collapse of Industrial Livestock Farming
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tubb, Catherine (author), Seba, Tony (author), and RethinkX
- Format:
- Report
- Publication Date:
- 2019-09
- Published:
- United States: RethinkX
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11288
- Notes:
- 76 pages., via website