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2. Offering collegiate livestock judging as a student organization
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Miller, Maryfrances (author), Edgar, Don W. (author), and Logemann, Lyle (author)
- Format:
- Journal article
- Publication Date:
- 2024-05-10
- Published:
- USA: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13545
- Journal Title:
- The Journal of Extension
- Journal Title Details:
- 61(4) : Article 5
- Notes:
- 4 pages, Resource constraints have lowered the number of collegiate livestock judging teams, dropping the number of opportunities for collegiate judging, even though interest among students remains high. These opportunities can be provided for less expense through student-led extracurricular organizations. This approach increases the student initiative required, but also provides an increased opportunity for developing and demonstrating leadership skills.
3. How do grazing beef and dairy cattle respond to virtual fences? A review
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wilms, Lisa (author), Komainda, Martin (author), Hamidi, Dina (author), Riesch, Friederike (author), Horn, Juliane (author), and Isselstein, Johannes (author)
- Format:
- Journal Article
- Publication Date:
- 2024-04-15
- Published:
- USA: Oxford University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13552
- Journal Title:
- Journal of Animal Science
- Journal Title Details:
- 102
- Notes:
- 11 pages, Virtual fencing (VF) is a modern fencing technology that requires the animal to wear a device (e.g., a collar) that emits acoustic signals to replace the visual cue of traditional physical fences (PF) and, if necessary, mild electric signals. The use of devices that provide electric signals leads to concerns regarding the welfare of virtually fenced animals. The objective of this review is to give an overview of the current state of VF research into the welfare and learning behavior of cattle. Therefore, a systematic literature search was conducted using two online databases and reference lists of relevant articles. Studies included were peer-reviewed and written in English, used beef or dairy cattle, and tested neck-mounted VF devices. Further inclusion criteria were a combination of audio and electrical signals and a setup as a pasture trial, which implied that animals grazed in groups on grassland for 4 h minimum while at least one fence side was virtually fenced. The eligible studies (n = 13) were assigned to one or two of the following categories: animal welfare (n studies = 8) or learning behavior (n studies = 9). As data availability for conducting a meta-analysis was not sufficient, a comparison of the means of welfare indicators (daily weight gain, daily lying time, steps per hour, daily number of lying bouts, and fecal cortisol metabolites [FCM]) for virtually and physically fenced animals was done instead. In an additional qualitative approach, the results from the welfare-related studies were assembled and discussed. For the learning behavior, the number of acoustic and electric signals and their ratio were used in a linear regression model with duration in days as a numeric predictor to assess the learning trends over time. There were no significant differences between VF and PF for most welfare indicators (except FCM with lower values for VF; P = 0.0165). The duration in days did not have a significant effect on the number of acoustic and electric signals. However, a significant effect of trial duration on the ratio of electric-to-acoustic signals (P = 0.0014) could be detected, resulting in a decreasing trend of the ratio over time, which suggests successful learning. Overall, we conclude that the VF research done so far is promising but is not yet sufficient to ensure that the technology could not have impacts on the welfare of certain cattle types. More research is necessary to investigate especially possible long-term effects of VF.
4. The animal agriculture industry, US universities, and the obstruction of climate understanding and policy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Morris, Viveca (author) and Jacquet, Jennifer (author)
- Format:
- Journal article
- Publication Date:
- 2024-02-26
- Published:
- Netherlands: Springer Nature
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13549
- Journal Title:
- Climatic Change
- Journal Title Details:
- 177 : Article 41
- Notes:
- 42 pages, The 2006 United Nations report “Livestock’s Long Shadow” provided the first global estimate of the livestock sector’s contribution to anthropogenic climate change and warned of dire environmental consequences if business as usual continued. In the subsequent 17 years, numerous studies have attributed significant climate change impacts to livestock. In the USA, one of the largest consumers and producers of meat and dairy products, livestock greenhouse gas emissions remain effectively unregulated. What might explain this? Similar to fossil fuel companies, US animal agriculture companies responded to evidence that their products cause climate change by minimizing their role in the climate crisis and shaping policymaking in their favor. Here, we show that the industry has done so with the help of university experts. The beef industry awarded funding to Dr. Frank Mitloehner from the University of California, Davis, to assess “Livestock’s Long Shadow,” and his work was used to claim that cows should not be blamed for climate change. The animal agriculture industry is now involved in multiple multi-million-dollar efforts with universities to obstruct unfavorable policies as well as influence climate change policy and discourse. Here, we traced how these efforts have downplayed the livestock sector’s contributions to the climate crisis, minimized the need for emission regulations and other policies aimed at internalizing the costs of the industry’s emissions, and promoted industry-led climate “solutions” that maintain production. We studied this phenomenon by examining the origins, funding sources, activities, and political significance of two prominent academic centers, the CLEAR Center at UC Davis, established in 2018, and AgNext at Colorado State University, established in 2020, as well as the influence and industry ties of the programs’ directors, Dr. Mitloehner and Dr. Kimberly Stackhouse-Lawson. We developed 20 questions to evaluate the nature, extent, and societal impacts of the relationship between individual researchers and industry groups. Using publicly available evidence, we documented how the ties between these professors, centers, and the animal agriculture industry have helped maintain the livestock industry’s social license to operate not only by generating industry-supported research, but also by supporting public relations and policy advocacy.
5. Beefing up communication skills of upper-level animal science students
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Norris-Parish, Shannon L. (author), Leggette, Holli R. (author), Pesl Murphy, Theresa (author), Parrella, Jean A. (author), Richburg, Audra (author), and Herring, Andy D. (author)
- Format:
- Journal article
- Publication Date:
- 2024-01-12
- Published:
- UK: Oxford University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13252
- Journal Title:
- Translational Animal Science
- Journal Title Details:
- V.8
- Notes:
- 9 pages, Animal scientists face an increasing need to communicate with the lay public because of the public’s interest in the origin and production of animal-sourced foods. Consumers’ increased interest infers a critical need for effective communication skills among animal science graduates. Effective communication skills are mandatory if students are to explain scientific information and mitigate misinformation about livestock production. The purpose of our study was to investigate the communication styles and communication effectiveness of upper-level animal science students enrolled in a beef cattle production and management course at Texas A&M University across five semesters (N = 241; spring 2018 = 61, summer 2018 = 15, Fall 2018 = 54, spring 2019 = 55, and fall 2019 = 56). Male animal science students (n = 25; 32.9%) preferred assertive and direct communication (a driver communication style) and female students (n = 32; 19.4%) preferred collaborative and accommodating communication (an amiable communication style). Students were moderately experienced with beef cattle production (M = 3.09, SD = 1.07) before enrolling in the course; however, former beef cattle experiences did not influence their preferred communication style [F(10, 230) = 0.36, P = 0.96]. Researchers also observed students’ communication skills during an end-of-semester beef cattle production and management project presentation and identified strengths and weaknesses. Students demonstrated strong, in-depth animal industry knowledge, an ability to connect beef production techniques to management success, and critical thinking skills when answering questions. Oral communication skills warranting improvement included integrating visual aids and/or visual slides to support findings, using improved stage presence and confidence, and sharing responsibilities when presenting as a team. Finally, completion of a supplemental communication training module, intended to develop oral communication skills, significantly improved [F(1, 55) = 4.16, P = 0.046] students’ beef cattle production and management project presentation scores. As students become aware of their communication preferences and tendencies, they become equipped to adjust their communication practices and techniques when needed. Through this study, we gained insight into students’ communication tendencies and skills, which can be used to provide curricular recommendations and enhance students’ workforce readiness.
6. Why has animal science not led to improved farm animal health and welfare?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sundrum, Albert (author)
- Format:
- Journal article
- Publication Date:
- 2024-01-05
- Published:
- Switzerland: Frontiers
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13548
- Journal Title:
- Frontiers in Animal Science
- Journal Title Details:
- 4
- Notes:
- 17 pages, o sustain the economic viability of a livestock farm in a global market, characterised by a price undercutting competition, farmers are forced to adapt to what the market demands. At the same time, they have to care for the functionality of the farm system as a whole and of the subsystems, such as the farm animals, so that they for their part they can contribute to an economic success. Now, that animal health and welfare (AHW) has become an increasingly important issue for citizens and consumers, not only the decision makers but also the disciplines of animal science are challenged to improve an unsatisfying AHW level that has been neglected for long. However, to reduce AHW problems requires a quite different approach than to increase productive efficiency. A common sense can be assumed concerning the need to strive for an optimal cost-to-benefit ratio while balancing positive and negative impacts of production processes on economic and AHW target figures. However, what is often not adequately considered is the fact that economic and biological demands have to be balanced within a living system, e.g. in the individual animal and farm system. These function as the relevant reference systems in all cases where measures to reduce AHW problems are considered. Furthermore, there is a large gap of scientific knowledge, however, not in the traditional sense. While the predominant approaches, scientists generate context-invariant, and thus generalisable disposal knowledge in diversified subdisciplines, problem solving requires contextualisation, orientation and action-guiding knowledge within transdisciplinary approaches. The reason is that AHW problems are highly context-sensitive as well as multifactorial. They develop within the farm specific interconnectedness of manifold and highly varying factors, emerging a complexity that does not allow predictive statements via inductive approaches but requires an iterative procedure to approach to a farm specific AHW level, which is balanced with the overarching goal of economic viability. Recommended action guiding knowledge has to be of high external and ecological validity, before farmers might consider it to be implemented in farm practice. From the reflection about the discrepancy between the knowledge needed to reduce AHW problems and what is offered by animal science, it is concluded that not only the farm systems but also the predominant approaches of animal science have to be transformed. Otherwise, there is not a big chance to considerably reduce AHW problems in farm animals.
7. Comparison of the welfare of beef cattle in housed and grazing systems: hormones, health and behaviour
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cooke, Andrew (author), Mullan, Siobhan (author), Morten, Charlie (author), Hockenhull, Joanna (author), Le-Grice, Phil (author), Le Cocq, Kate (author), Lee, Michael R. F. (author), Cardenas, Laura M. (author), and Rivero, M. Jordana (author)
- Format:
- Journal article
- Publication Date:
- 2023-06-29
- Published:
- United Kingdom: Cambridge University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12951
- Journal Title:
- Journal of Agricultural Science
- Journal Title Details:
- V.161, Iss.3
- Notes:
- 14 pages, Animal welfare encompasses all aspects of an animal’s life and the interactions between animals. Consequently, welfare must be measured across a variety of factors that consider aspects such as health, behaviour and mental state. Decisions regarding housing and grazing are central to farm management. In this study, two beef cattle systems and their herds were compared from weaning to slaughter across numerous indicators. One herd (‘HH’) were continuously housed, the other (‘HG’) were housed only during winter. Inspections of animals were conducted to assess body condition, cleanliness, diarrhoea, hairlessness, nasal discharge and ocular discharge. Hair and nasal mucus samples were taken for quantification of cortisol and serotonin. Qualitative behaviour assessments (QBA) were also conducted and performance monitored. Physical health indicators were similar between herds with the exception of nasal discharge which was more prevalent in HH (P < 0.001). During winter, QBA yielded differences between herds over PC1 (arousal) (P = 0.032), but not PC2 (mood) (P = 0.139). Through summer, there was a strong difference across both PC1 (P < 0.001) and PC2 (P = 0.002), with HG exhibiting more positive behaviour. A difference was found in hair cortisol levels, with the greatest concentrations observed in HG (P = 0.011), however such a pattern was not seen for nasal mucus cortisol or for serotonin. Overall, providing summer grazing (HG) appeared to afford welfare benefits to the cattle as shown with more positive QBA assessments, but also slightly better health indicators, notwithstanding the higher levels of cortisol in that group.
8. Impact of climate change on sustainable pastoral livelihoods in Loima Sub-County, Turkana County, Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Imana, C.A. (author) and Zenda, M. (author)
- Format:
- Journal article
- Publication Date:
- 2023-05-06
- Published:
- South Africa: African Journals Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12927
- Journal Title:
- South African Journal of Agricultural Extension
- Journal Title Details:
- Vol. 51, N.1
- Notes:
- 21 pages, Climate change and variability have adversely affected communities’ pastoral livelihoods in Kenya. The study aimed to investigate sustaining pastoral livelihoods in a changing climate in Loima Sub-County, Turkana County, Kenya. A total of 59 pastoralists were interviewed using a questionnaire. The data was analysed using the Statistical Package for Social Sciences (SPSS) software Version 22. SPSS employed descriptive statistical techniques like frequencies, percentages, cross-tabulations and proportions, means, and standard deviation. Pie charts, graphs, figures, and tables were used to present the data analysis output. Climate has been observed to vary continuously by pastoralists. Climate hazards mostly reported were livestock diseases and the frequency of droughts. The findings also indicated that livestock keepers preferred to graze their livestock on mountains/hills. Pasture and water availability and security determine the pattern of livestock movement. Pastoralists adopted various strategies to cope with climatic changes. Some of these strategies included diverse utilisation of livestock products, controlled grazing, herd diversification, and labour distribution among household members. In conclusion, climatic change and variability effects on the livelihoods of the pastoralists are evident. However, they have diversified ways of adapting and coping with these catastrophes to sustain themselves. To avert the effects of climate change, Turkana agriculture extension officers should focus on value addition to livestock products, provision of livestock insurance schemes, veterinary services, and livestock disease surveillance. Furthermore, agriculture extension needs to develop and enforce livestock policies and develop appropriate contingency plans. Among the policies recommended are- the management of grazing areas, regulations on migratory routes, and rules governing the use of water sources.
9. The meat of the matter: the effect of science-based information on consumer perception of grass-fed beef
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- O'Brien, Klae D. (author), Baker, Carrie N. (author), Bush, Sarah A. (author), and Wolf, Kattlyn J. (author)
- Format:
- Journal article
- Publication Date:
- 2023
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13289
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 107(4) : Article 10
- Notes:
- 26 pages, In the United States, there is a growing disconnect between consumers and their food source, leading to a lack of knowledge and trust in the agricultural food system. Urbanization has moved people away from farms, ranches, and food production; and the information consumers seek about their food is filtered through mass and social media. Portrayals of information about food production, specifically beef, from outside the agriculture industry often present polarizing and conflicting information about beef production and its implications for the health and well-being of humans, livestock, and the environment. This adds to consumer confusion and influences purchasing behaviors. Using a quasi-experimental pretest-posttest 2x2 factorial design, we sought to explore consumer (n = 60) perceptions, consumption, and purchasing behaviors of grass-fed beef and determine the effects of four information treatments on overall perception. Descriptive results showed consumers do not have a shared definition pertaining to grass- and grain-fed beef, citing the internet as their most referenced source for information about food and grass-fed beef. Results from a t-test indicated that exposing consumers to an information treatment had a significant effect on environmental impacts, cost, quality/nutrition, and overall perception of grass-fed beef. A between-subjects factorial ANOVA revealed there was no significant difference in perception based on treatment type. Efforts to raise awareness about beef production, on-farm practices, and links between food and grower could be warranted to help enhance the trust and credibility of the industry and bridge the gap between producers and consumers.
10. Dynamic relationships among changes in prices of beef, pork, and chicken in Japan: A Bayesian approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Noda, Hideo (author) and Kyo, Koki (author)
- Format:
- Journal article
- Publication Date:
- 2022-12-09
- Published:
- Netherlands: Elsevier B.V.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12815
- Journal Title:
- Journal of Agriculture and Food Research
- Journal Title Details:
- Vol. 11
- Notes:
- 11 pages, In this paper, we investigate the interdependence among changes in the prices of beef, pork, and chicken in Japan using a time-varying coefficient vector autoregressive model. Our empirical analysis using monthly data from January 1990 to March 2014 shows that changes in beef prices have long-term influences on changes in pork and chicken prices. Moreover, current changes in the prices of beef, pork, and chicken are closely related to changes in their prices in the preceding two months. Additionally, we do not find that the bovine spongiform encephalopathy outbreak announced by the Japanese government in September 2001 had a long-term influence on the dynamic relationships among changes in the prices of beef, pork, and chicken in Japan.
11. Unlocking the potential of smallholder dairy farm: Evidence from the central highland of Ethiopia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Feyissa, Abraham Abera (author), Senbeta, Feyera (author), Tolera, Adugna (author), and Guta, Dawit Diriba (author)
- Format:
- Journal article
- Publication Date:
- 2022-12-01
- Published:
- Netherlands: Elsevier B.V.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12799
- Journal Title:
- Journal of Agriculture and Food Research
- Journal Title Details:
- Vol. 11
- Notes:
- 10 pages, Sustainable livestock farming practices have the potential to improve productivity and high income, reduce greenhouse gases, and improve household food security. Despite previous efforts to disseminate these technologies, the rate of adoption has remained very low in Ethiopia. In this study, we investigate the determinants of adoption and the impact of improved dairy farming practices (IDFP), which include improved breed, improved feed, and improved feeding conditions, on household food security in the central highland of Ethiopia.
12. Access to extension and advisory services by emerging livestock farmers in uThungulu district municipality of KwaZulu-Natal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nkosi, N.Z. (author), Antwi, M.A. (author), Masafu, M.M. (author), and Rubhara, T.T. (author)
- Format:
- Journal article
- Publication Date:
- 2022-11-02
- Published:
- South Africa: South African Society for Agricultural Extension
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12719
- Journal Title:
- South African Journal of Agricultural Extension
- Journal Title Details:
- Vol. 50, N.2
- Notes:
- 16 pages, Lack of access to agricultural extension and advisory services has been identified as one of the major challenges facing emerging farmers in South Africa. The purpose of this study was to determine the level of access to these services by emerging livestock farmers in uThungulu District Municipality of KwaZulu-Natal. A survey design was used with face-to-face interviews to collect data using a semi-structured questionnaire. A sample of 1 437 was randomly selected from 4 792 emerging livestock farmers in the district. Descriptive statistical analyses were performed using Statistical Package for the Social Sciences (SPSS) version 23 software. The results show that more than 90% of emerging livestock farmers in the district had high access to public extension and 14% had access to private extension, in addition. About 32% of the respondents also had access to extension and advisory services from agricultural cooperatives. There was an improvement in access to these services by emerging farmers compared to the past. The involvement of the private sector and cooperatives in rendering extension and advisory services to emerging livestock farmers shows that various stakeholders are involved in improving emerging livestock farmers in the province.
13. Assessment of extension services on capacity building of smallholder livestock farmers in Midvaal local municipality, Gauteng province
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Manyakanyaka, B. (author), Modirwa, S. (author), Tshwene, C. (author), and Maoba, S. (author)
- Format:
- Journal article
- Publication Date:
- 2022-11-02
- Published:
- South Africa: South African Society for Agricultural Extension
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12722
- Journal Title:
- South African Journal of Agricultural Extension
- Journal Title Details:
- Vol 50, N. 2
- Notes:
- 15 pages, The purpose of this study was to assess the effectiveness of extension services on capacity building of smallholder livestock farmers in Midvaal Local Municipality, Gauteng Province, South Africa. A simple random sample technique was used to select the participants, so that individual farmers in the study population could have an equal chance of being selected in the study. A structured questionnaire was used to collect data from 148 smallholder livestock farmers. The data gathered from participants was coded and captured in Microsoft Excel. Descriptive statistics such as frequency counts, mean, percentages, standard deviation, ranking order, and inferential statistics such as binary logistic regression were used to analyse the data. Results showed that technical farm visits (M = 3.3, SD = ±1.36) and informal training (M = 3.2, SD = ±1.31) were effective extension methods. Furthermore, they showed that extension services were less effective at enabling farmers to penetrate formal markets (M = 2,0 SD = ±1.06) and access finance (M = 1.9, SD = ±1.01). The binary logistic regression model revealed that gender and farming status were the main variables that significantly (P<0.05) influenced smallholder livestock farmers’ access to extension services. It was concluded that extension services in the study area were playing a major role in the capacity building of smallholder livestock farmers.
14. NCBA denounces Google's feature that misrepresents beef's environmental impact
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- National Cattlemen's Beef Association (author)
- Format:
- News release
- Publication Date:
- 2022-10-12
- Published:
- AgriMarketing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13505
- Notes:
- 1 page
15. Building brand trust with the story of on-farm innovation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Global Ag Tech Initiative (author)
- Format:
- Online article
- Publication Date:
- 2022-08-18
- Published:
- Center for Food Integrity
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13399
- Notes:
- 3 pages
16. American Farm Bureau survey reveals increasing toll of western drought
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- Online article
- Publication Date:
- 2022-08-16
- Published:
- The Packer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13409
- Notes:
- 3 pages
17. Assessing farmer perceptions on livestock intensification and associated trade-offs using fuzzy cognitive maps; a study in mixed farming systems in the mid-hills of Nepal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Alomia-Hinojosa,Victoria (author), Groot, CJ (author), Andersson, Jens (author), Speelman, Erika (author), McDonald, Andrew (author), and Tittonnell, Pablo (author)
- Format:
- Journal article
- Publication Date:
- 2022-06-02
- Published:
- United States: Wiley Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12562
- Journal Title:
- Systems Research and Behavioral Science
- Journal Title Details:
- Online only
- Notes:
- 13 pages, Intensified livestock production is considered as a promising pathway for smallholder farmers. Nevertheless, this pathway may entail prohibitive investment requirements of labour, capital or trade-offs at farm level that preclude sustainable intensification. We used fuzzy cognitive mapping (FCM) to assess farmers' perceptions of changes in the farm household system resulting from adding livestock to their mixed farms. Farmers identified trade-offs between the increased income and farmyard manure production versus increases in labour requirements for fodder imports. Furthermore, a sensitivity analysis performed on the FCMs showed that an increase in milk market demand could have strong positive effects on livestock production and income. We conclude that FCM is a good tool to rapidly identify trade-offs and analyse perceptions of farmers which revealed that although they consider intensification a promising strategy, the perceived deepening of labour constraints and increasing dependency on fodder import makes a concurrent (sustainable) intensification of these farm systems unlikely.
18. Education for sustainability in the agriculture and livestock sector: educational experience in Gibraltar area (Spain)
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Casanova-Correa, Juan (author), Vargas-Vergara, Montserrat (author), Aragon, Lourdes (author), and Gomez-Chacon, Beatriz (author)
- Format:
- Journal
- Publication Date:
- 2022-06
- Published:
- Sciendo
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13383
- Journal Title:
- Discourse and Communication for Sustainable Education
- Journal Title Details:
- 13(1) : 5-16
- Notes:
- 12 pages, If we are to attain a sustainable future, humanity will need to make drastic changes towards a life based on sustainability in all areas, especially in the economic sector, including food production. The task of educating for sustainability needs to include food producers (farmers and livestock breeders). This article describes an educational experience carried out within the framework of a proposal presented in the “Second Call for Grants to Promote University-Company Projects” at the Technological Campus of Algeciras (Spain). It consisted of conducting in-depth interviews with farmers and livestock breeders, identifying the practices in the daily management of their farms, and having them participate in an education and training event in which they shared their knowledge. It was not an easy task because food producers have systematically been attacked by currents of opinion that blame them for causing greenhouse gas emissions. We adopted an approach based on empathy and on encouraging sustainable food production practices.
19. Assessing biosecurity compliance in poultry farms: a survey in a densely populated poultry area in North East Italy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tilli, Guiditta (author), Laconi, Andrea (author), Galuppo, Francesco (author), Mughini-Gras, Lapo (author), and Piccirillo, Alessandra (author)
- Format:
- Journal article
- Publication Date:
- 2022-05-30
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13449
- Journal Title:
- Animals
- Journal Title Details:
- 12(11) : 1409
- Notes:
- 10 pages, Biosecurity in poultry farms represents the first line of defense against the entry and spread of pathogens that may have animal health, food safety, and economic consequences. The aim of this study was to assess biosecurity compliance in poultry farms located in a densely populated poultry area in North East Italy. A total of 259 poultry farms (i.e., broilers, turkeys, and layers) were surveyed between 2018 and 2019 using standardized checklists, and differences in biosecurity compliance between the poultry sectors and years (only for turkey farms) were tested for significance. Among the three sectors, turkey farms showed the highest compliance. Farm hygiene, infrastructure condition, cleaning and disinfection tools, and procedures were the biosecurity measures most complied with. Some deficiencies were observed in the cleanliness of the farm hygiene lock in broiler farms, as well as the presence of the house hygiene lock in broiler and layer farms and an adequate coverage of built-up litter in turkey and broiler farms. In conclusion, this study highlighted a generally high level of biosecurity in the visited poultry farms (probably due to the stringent national regulation and the integration of the poultry industry) and identified some measures that still need to be improved.
20. It's time to collaborate: Farm Journal and the National Institute for Animal Agriculture team up to guide animal agriculture to its story
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jones, J.J. (author)
- Format:
- Online Article
- Publication Date:
- 2022-05-24
- Published:
- Drovers
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13425
- Notes:
- 3 pages
21. Values and risk perception shape Canadian dairy farmers' attitudes toward prudent use of antimicrobials
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cobo-Angel, Claudia (author), Gohar, Basem (author), and LeBlanc, Stephen J (author)
- Format:
- Journal article
- Publication Date:
- 2022-04-20
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13443
- Journal Title:
- Antibiotics
- Journal Title Details:
- 11(5) : 550
- Notes:
- 15 pages, Antimicrobial resistance (AMR) is an important challenge in public health. Ensuring rational antimicrobial use (AMU) on farms is one of the key components of antimicrobial stewardship. We aimed to describe a sample of Canadian dairy farmers’ personal factors for AMUand their AMR risk perception, and to associate these factors with their attitude toward promotion of prudent AMU. We distributed an online survey among dairy farmers in Ontario and Atlantic Canada (New Brunswick, Nova Scotia, and Prince Edward Island). The questionnaire was designed to solicit information on dairy farmers’ AMU decision-making process, attitudes toward AMU reduction, awareness of AMR, and individual values. We performed a factor analysis on 15 statements related to AMR awareness and AMU reduction and used a logistic regression model to identify variables associated with the probability of disagreeing with the need to increase promotion of responsible AMU in the dairy industry. Respondents’ (n = 193) previous experience was the main reason to select an antimicrobial treatment for their cattle. We identified four groups of factors related to knowledge, risk perception, and emotional states among respondents. To the question “Should there be more initiatives to promote responsible use of antibiotics in the dairy industry?” 23% of respondents answered no, which was associated in a logistic regression model with being a farm owner, having a tie-stall barn, and considering their own experience as the most important factor in selecting antimicrobial treatments. The score for the conservation value dimension and score for a factor described as sense of responsibility when using antimicrobials were also retained in the final model. Our results indicate that tailored strategies to promote prudent AMU on dairy farms may be preferable to a generic strategy because there are individual differences in attitudes, values, and AMR awareness that shape AMR risk perception and willingness to modify current AMU practices.
22. Foot and mouth disease ready? How co-creation of and participation in knowledge development and sharing cantransform relationships between livestock producers and other animal health stakeholders — an Australian case study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Manyweathers, Jennifer (author), Maru, Yiheyis (author), Hayes, Lynne (author), Loechel, Barton (author), Kelly, Jennifer (author), Felton, Simone (author), El Hassan, Marwan (author), Kruger, Heleen (author), Woodgate, Rob (author), and Hernandez-Jover, Marta (author)
- Format:
- Journal Article
- Publication Date:
- 2022-03-28
- Published:
- Italy: Scuola Internazionale Superiore di Studi Avanzati (SISSA)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12742
- Journal Title:
- Journal of Science Communication
- Journal Title Details:
- V. 21, I. 2
- Notes:
- 18pgs, Building a strong and trustworthy communication network to report unusual signs of disease will facilitate Australia’s response to a foot and mouth disease (FMD) outbreak. In a four-year study, the FMD Ready Farmer-led surveillance project adopted the Agricultural Innovation Systems (AIS) framework, modelling transformation of how knowledge is co-created, valued, and communicated. The FMD Ready project has highlighted the need for multiple stakeholders’ voices to be heard, and the importance of regulatory bodies to listen. Relationships take time and need to be valued as a necessary tool in a participatory, innovative approach to animal health and disease management.
23. Costly cow: can Bidn's bet on local meat producers loosen big beef's grip?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Krupnick, Matt (author)
- Format:
- Online article
- Publication Date:
- 2022-02-17
- Published:
- UK: The Guardian, London, UK.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D12994
- Notes:
- 6 pages
24. Green framing in corporate poultry videos: an analysis of sustainability messaging
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- VanBoxtel, Dylan (author), Swenson, Rebecca (author), and Steede, Garrett (author)
- Format:
- Journal article
- Publication Date:
- 2022
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13288
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 106(4) : Article 3
- Notes:
- 28 pages, Large broiler chicken companies have been under pressure by consumers to reduce their carbon footprint, improve animal welfare and labor practices, and enhance environmental quality across the industry. This study examines how large broiler chicken companies have addressed sustainability within video content directed toward consumers and posted on YouTube. To conceptualize this study, we used the 1990 Farm Bill definition of agricultural sustainability. It is important to examine articulations of agricultural sustainability as company messages often incorporate sustainability philosophies and ideologies while referencing specific production practices and goals. This study used qualitative content analysis to analyze 440 videos, and framing analysis to closely examine a subset of 55 videos, from three of the largest broiler chicken companies in the United States. The framing analysis revealed that stewardship, natural state, and catalyst for change were the three most frequently used sustainability frames across the companies. These frames focus on elements of caretaking, responsibility, and public accountability, and apply these ideals to people, chickens, and profit within the organization. Few discussions of environmental stewardship were found within our analysis. While frames were not necessarily connected to production practices, each company did tend to leverage frames in ways that align with brand positioning. Companies should consider implementing discussions of how production practices affect the environment more directly, since protecting the environment and replenishing natural resources are concepts consumers associate with sustainability.
25. A legacy of leadership: J. Neil Orth will join the Saddle & Sirloin Club Portrait Collection in Louisville
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ishmael, Sharla (author)
- Format:
- Magazine article
- Publication Date:
- 2021-10
- Published:
- USA: Drovers CattleNetwork
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13102
- Journal Title:
- Drovers
- Notes:
- 2 pages
26. Emotional fitness in newly received cattle
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hibbard, Whit (author)
- Format:
- Magazine editorial
- Publication Date:
- 2021-09
- Published:
- USA: Drovers CattleNetwork, Lenexa, Kansas.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13132
27. Effect of market participation on household welfare among smallholder goat farmers in Botswana
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ngwako, Gomolemo (author), Mthenge, Mary (author), Gido, Eric (author), and Kgosikoma, Keneilwe (author)
- Format:
- Journal article
- Publication Date:
- 2021-07-04
- Published:
- Poland: University of Life Sciences in Poznań
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12859
- Journal Title:
- Journal of Agribusiness and Rural Development
- Journal Title Details:
- Vol. 60, N.2
- Notes:
- 10 pages, Goat farming is a major livelihood activity for most smallholder farmers in Botswana. To ensure sustainable livelihoods for these farmers, a shift from the prevalent traditional and subsistence system to a more market-oriented one is considered necessary. Market participation is widely viewed as an effective means of addressing poverty which is particularly rampant in most rural areas of Botswana and other developing countries. Little evidence is however available on the link between market participation and household welfare, especially among livestock and, in particular, small stock farmers. This paper evaluates the effect of market participation on household welfare among smallholder goat farmers. Estimating an endogenous switching regression model, the results show a positive and significant effect of market participation on household income for both participant and non-participant farmers. This effect was found to be more pronounced among the non-participants had they decided to sell. The results suggest that goat farmers should be encouraged to engage in market participation other than their traditional ways of keeping goats. This implies that existing policies and programs that increase market participation and encourage market-oriented farming should be revised in order to provide efficient and sustainable support. Furthermore, the study recommends that information on goat markets should reach rural areas where most farmers reside and are unable to access technology.
28. Cattle producers seek fix for market's imbalance from Congress and the DOJ
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Magazine article
- Publication Date:
- 2021-07
- Published:
- USA: Drovers CattleNetwork
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13032
- Notes:
- 1 page
29. Examining factors associated with farmers' climate-adaptive and maladaptive actions inthe U.S. Midwest
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Upadhaya, Suraj (author) and Arbuckle, J. Gordon (author)
- Format:
- Journal article
- Publication Date:
- 2021-06-27
- Published:
- Switzerland: Frontiers
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13379
- Journal Title:
- Frontiers in Climate
- Journal Title Details:
- 3
- Notes:
- 16 pages, The U.S. Midwest is a major producer of grain, meat, dairy, eggs, and other major agricultural commodities. It has also been increasingly impacted by climate change-related extreme weather over the last decade as droughts, extreme rains, floods, and, most recently, a severe derecho have damaged crops, livestock, and livelihoods. Climate and agricultural scientists and other stakeholders are concerned that without major shifts away from degrading practices toward regenerative systems, long-term sustainability will be compromised. We used cumulative logistic regression to analyze data from a 2020 survey of 1,059 Iowa farmers to examine (1) how farmers are adapting to increasingly variable and extreme weather-related to climate change and (2) whether selected factors were associated with different kinds of adaptive (e.g., increased use of cover crops) or potentially maladaptive (e.g., increased use of pesticides) actions. Our results found that many farmers have been taking adaptive and maladaptive actions. Stewardship ethics, attitudes toward adaptive action, and integration in conservation-related networks were consistent, positive predictors of increases in adaptive practices. On the other hand, faith in crop insurance as a coping strategy, farm scale, and other factors were associated with some maladaptive actions, with several positive predictors of adaptation also being positive predictors of maladaptation, use of pesticides and drainage in particular. This research contributes to the growing literature on climate risk management and adaptation in agricultural landscapes by providing empirical evidence of the factors related to farmers' adaptive and maladaptive actions.
30. Perception of agricultural drought resilience in South Africa: A case of smallholder livestock farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bahta, Yonas (author)
- Format:
- Journal article
- Publication Date:
- 2021-06-22
- Published:
- South Africa: AOSIS
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12209
- Journal Title:
- Journal of Disaster Risk Studies
- Journal Title Details:
- Vol 13, No 1
- Notes:
- 11 pages., Worldwide drought has significance and continues to pose long-lasting effects on the agricultural sector, including South Africa. The recurring drought is a major challenge to smallholder livestock farmers in the Northern Cape Province of South Africa. This study assesses the perception of smallholder livestock farmers towards agricultural drought resilience. The study utilised a perception index score using primary data collected from 207 smallholder livestock farmers following a structured questionnaire survey and multistage sampling procedures. The study found that the average perception index of the role of social networks and government to enhance agricultural drought resilience was negative, which implied that their role in enhancing resilience towards agricultural drought was insufficient. However, the perception of smallholder livestock farmers on the role of social networks was lower than the role of government. This study recommends coordination and cooperation amongst all role players to reinforce strategies to enhance smallholder livestock farmers’ resilience. This includes coordinator amongst the local, provincial government, African Farmers’ Association of South Africa, extension officers, private sectors, monitoring agencies in terms of reliable early warning information and communication amongst decision-makers. Collaboration amongst government departments at the national and provincial levels should be strengthening to enhance farmer’s resilience. The collaboration includes the Department of Agriculture, Forestry and Fisheries at the national level, Provincial Departments of Agriculture, National and Provincial Disaster Management Centres, South African Weather Service and Department of Water Affairs. Smallholder livestock farmers’ awareness of the significance of social networking and government participation should be promoted.
31. Exploring the potential of precision livestock farming technologies to help address farm animal welfare
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schillings, Juliette (author), Bennett, Richard (author), and Rose, David Christian (author)
- Format:
- Journal Article
- Publication Date:
- 2021-05-13
- Published:
- Switzerland: Frontiers Media S.A.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12962
- Journal Title:
- Frontiers in Animal Science
- Journal Title Details:
- V.2
- Notes:
- 17 pages, The rise in the demand for animal products due to demographic and dietary changes has exacerbated difficulties in addressing societal concerns related to the environment, human health, and animal welfare. As a response to this challenge, Precision Livestock Farming (PLF) technologies are being developed to monitor animal health and welfare parameters in a continuous and automated way, offering the opportunity to improve productivity and detect health issues at an early stage. However, ethical concerns have been raised regarding their potential to facilitate the management of production systems that are potentially harmful to animal welfare, or to impact the human-animal relationship and farmers' duty of care. Using the Five Domains Model (FDM) as a framework, the aim is to explore the potential of PLF to help address animal welfare and to discuss potential welfare benefits and risks of using such technology. A variety of technologies are identified and classified according to their type [sensors, bolus, image or sound based, Radio Frequency Identification (RFID)], their development stage, the species they apply to, and their potential impact on welfare. While PLF technologies have promising potential to reduce the occurrence of diseases and injuries in livestock farming systems, their current ability to help promote positive welfare states remains limited, as technologies with such potential generally remain at earlier development stages. This is likely due to the lack of evidence related to the validity of positive welfare indicators as well as challenges in technology adoption and development. Finally, the extent to which welfare can be improved will also strongly depend on whether management practices will be adapted to minimize negative consequences and maximize benefits to welfare.
32. IOT Solutions for Farmers on Livestock Management in Smart City: A Bibliometric Survey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gaikwad, Mohini M (author) and Harikrishnan, R (author)
- Format:
- Journal article
- Publication Date:
- 2021-05-01
- Published:
- United States: University of Nebraska Press, Lincoln.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12357
- Journal Title:
- Library Philosophy and Practice
- Journal Title Details:
- Summer 2021
- Notes:
- 29 pages., With modernize city approach, concept of IOT – Internet of things achieving popularity and becoming major source for smart innovations. Added advantage of internet application the technology enables sensing, processing and execution automatically and remotely on finger tip. IOT makes sure an easy availability and access to the information available at any corner of the world. In growing countries like INDIA, increase in urbanization led infrastructure expansion; most of the urban cities are now expanding in nearby towns and villages. So towns and villages are merging and becoming part of nearby cities. So the farms, farmer community and their domestic animals (livestock) are surrounded by concrete and eastern life style. Purpose behind this survey is to provide a bibliographic survey on IOT managed smart solutions to the farmers on their day-to-day work, loose housing, dairy farm and managing livestock to balance quality of life style in urban society towards achieving smart city target
33. Agencing an innovative territorial trade scheme between crop and livestock farming: the contributions of the sociology of market agencements to alternative agri-food network analysis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Velly, Ronan Le (author) and Moraine, Marc (author)
- Format:
- Journal article
- Publication Date:
- 2020-12-01
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12045
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- Vol. 37, issue 4
- Notes:
- 14 pages, via Online Journal, The aim of this article is to show the relevance of the sociology of market agencements (an offshoot of actor–network theory) for studying the creation of alternative agri-food networks. The authors start with their finding that most research into alternative agri-food networks takes a strictly informative, cursory look at the conditions under which these networks are gradually created. They then explain how the sociology of market agencements analyzes the construction of innovative markets and how it can be used in agri-food studies. The relevance of this theoretical frame is shown based on an experiment aimed at creating a local trade scheme between manure from livestock farms and alfalfa grown by grain farmers. By using the concepts of the sociology of market agencements, the authors reveal the operations that are required to create an alternative agri-food network and underscore the difficulties that attend each one of these operations. This enables them to see the phenomena of lock-ins and sociotechnical transition in a new light.
34. Exploring Science Communication Effectiveness in the U.S. Federal Government Research Process: A Case Study with the U.S. Livestock Producers’ Antimicrobial Use Research
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abrams, Katie (author), Bonser, Chelsea (author), and McCord, Amber (author)
- Format:
- Journal Article
- Publication Date:
- 2020-12-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12092
- Journal Title:
- Journal for Applied Communications
- Journal Title Details:
- Vol 104, Issue 4
- Notes:
- 20 pgs., Several U.S. federal government agencies collect and disseminate scientific data on a national scale to provide insights for agricultural trade, research, consumer health, and policy. Occasionally, such data have potential to provide insights to advance conversations and actions around critical and controversial issues in the broad agricultural system. Such government studies provide evidence for others to discuss, further interpret, and act upon, but to do so, they must be communicated well. When the research intersects with contentious socio-political issues, successful communication not only depends on tactics, but as this study illuminates, it also depends on relationship quality between research producers, study participants, and end-users. USDA’s Animal and Plant Health Inspection Service (APHIS) conducted first-of-its kind national studies on cattle and swine producers’ use of antimicrobials. The use of antimicrobials in animal agriculture is considered a critical and controversial issue pertaining to antimicrobial resistance. In recognition of the anticipated wide-ranging interests in these studies, APHIS sought to understand stakeholders’ perceptions and experiences of the federal government research process and products with aim of improving their science communication and relations. This study reports on findings from in-depth interviews with 14 stakeholders involved in the antimicrobial use studies to make recommendations for improving communication and relations between the agency and its stakeholders. From this research, we draw implications that are transferrable to numerous types of government science communication efforts within agricultural sectors.
35. Working toward sustainable agricultural intensification in the Red River Delta of Vietnam
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Morton, Lois Wright (author)
- Format:
- Article
- Publication Date:
- 2020-09-05
- Published:
- USA: Soil and Water Conservation Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11864
- Journal Title:
- Journal of Soil and Water Conservation
- Journal Title Details:
- Vol. 75
- Notes:
- 8 pages, via online journal, Dense networks of rivers, canals, ditches, dikes, sluice gates, and compartmented fields have enabled the farms of the Red River Delta to produce 18% of Vietnam's rice (Oryza sativa) crop (figure 1), 26% of the country's vegetable crops, and 20% of capture and farmed aquaculture (Redfern et al. 2012). Agriculture in this fertile delta was transformed in the 11th and 13th century AD by large-scale hydraulic projects to protect the delta from flooding and saltwater intrusion, and provide field drainage during the wet season and crop irrigation in the dry season (Tinh 1999). The 20th century brought advancements in agricultural science globally—new crops and livestock genetics, inorganic fertilizers, mechanization, and pesticides that could double and triple food production per unit of land. It was the diesel pump combined with post-Vietnam War agricultural collectivization from 1975 to 1988 that brought the Green Revolution to the Red River Delta.
36. Burger King ditches TV ad, asks leading extension scientist for help
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brooks, Rhonda (author)
- Format:
- Journal article
- Publication Date:
- 2020-07-22
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11910
- Journal Title:
- Drovers
- Notes:
- Online from publication 2 pages., Report about removal of Burger King TV advertisements inaccurately touting the use of lemongrass in cows' diets to reduce methane emissions by "up to 33%."
37. #Goingtothefair: a social media listening analysis of agricultural fairs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mahoney, Julie A (author) and Widmar, Nicole J O (author)
- Format:
- Journal article
- Publication Date:
- 2020-07
- Published:
- England: Oxford University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12230
- Journal Title:
- Translational Animal Science
- Journal Title Details:
- Vol. 4 Issue 3
- Notes:
- 13 pages, Agricultural fairs provide one of the last frontiers, and largest stages, for showcasing livestock agriculture to the public. However, public funding, attendance revenue, animal biosecurity, and public health concerns are all aspects worthy of conversation and increased research attention given the interaction between livestock animals and the general public in fair and festival settings. A prominent social media listening and data analytics platform was used to quantify online and social media chatter concerning agricultural fairs during a 27-mo period. A general search for online media referencing agricultural fair keywords was designed; social and online media mentions of agricultural fairs (n = 2,091,350 mentions) were further queried according to their reference to livestock, fair food, or the major agricultural product producing species of dairy and beef cattle (n = 68,900), poultry (n = 39,600), and swine (n = 31,250). Numbers of search results were found to be seasonal and Twitter was the single largest domain for all fair-related results; in contrast, the majority of livestock-related media was generated by news sources rather than from Twitter. On a weekly basis, the percentage of fair livestock mentions with species-specific reference was highly variable ranging from 0% to 86.8% for cattle, 0% to 85.7% for poultry, and 0% to 76.9% for swine. In addition to quantifying total search hits or mentions, the positivity/negativity of the search results was analyzed using natural language processing capabilities. The net sentiment quantified is the total percentage of positive posts minus the percentage of negative posts, which results in a necessarily bounded net sentiment between −100% and +100%. Overall net sentiment associated with mentions of agricultural fairs was positive; the topics garnering the highest positive sentiments were fair food and cattle (both 98% positive). Online discussion pertaining to agricultural fairs and swine was overall positive despite references to swine flu outbreaks. In conclusion, livestock and animal products had positive net sentiment over the time period studied, but there are multiple aspects of agricultural fairs worthy of further investigation and continued vigilance, including zoonotic disease risk and public perceptions of livestock industries.
38. Australian science communicators conference 2020, the: Are we foot and mouth disease ready?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Manyweathers, Jennifer (author), Hernández-Jover, Marta (author), Hayes, Lynne (author), Loechel, Barton (author), Kelly, Jennifer (author), Felton, Simone (author), El Hassan, Marwan (author), Woodgate, Rob (author), and Maru, Yiheyis (author)
- Format:
- Journal Article
- Publication Date:
- 2020-06-18
- Published:
- Italy: Scuola Internazionale Superiore di Studi Avanzati
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12741
- Journal Title:
- Journal of Science Communication
- Journal Title Details:
- I. 19, V. 3
- Notes:
- 8pgs, A transdisciplinary pilot study with Australia's livestock industries is bringing multiple stakeholders together as equal partners, to examine the complex problems around animal disease management. These problems include disease surveillance and on-farm biosecurity practices. The pilot groups are established in industries susceptible to foot and mouth disease, namely dairy and beef cattle, pork, sheep and goats. The Agricultural Innovation Systems framework is being evaluated to determine its effectiveness as a tool to improve partnerships between stakeholders. These stakeholders include livestock producers (farmers), private and government veterinarians, local council representatives, and industry personal including from saleyards and abattoirs. Stimulation of innovative solutions to issues arising from conflicting priorities and limited resources around animal disease management are also expected. Using a participatory communication approach, the impact of the pilot on trust and relationships is being evaluated. The sustainability of the Agricultural Innovation Systems approach to address complex issues around animal health management is also being assessed. The aim of the study is to strengthen Australia's preparedness for an emergency animal disease outbreak, such as Foot and Mouth Disease.
39. A small Iowa farmer's perspective on COVID-19
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- O'Brien, Denise (author)
- Format:
- Journal article
- Publication Date:
- 2020-05-14
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12057
- Journal Title:
- Agriculture and Human Values
- Notes:
- 2 pages, via Online journal, Every morning I wake up like thousands of others wondering if what I am experiencing is just a bad dream. As I move into the day I am acutely aware that it is not a bad dream and that I as a farmer and an activist have a responsibility to make this devastating situation better.
40. The stockman's scorecard: validity and reliability as an instrument for measuring stockmanship
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yost, John K. (author), Yates, Jarred (author), Workman, David J. (author), and Wilson, Matthew E. (author)
- Format:
- Journal article
- Publication Date:
- 2020-04
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12316
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Vol. 58, Num. 2
- Notes:
- 6 pages, The quality of beef cattle stockmanship typically is evaluated through quantitative and qualitative measurements of animal behavior. The Stockman's Scorecard is an observation instrument that has been developed to directly measure the actions of beef cattle stockmen. This article documents a pilot project for determining the content validity, internal consistency, and intrarater reliability of the scorecard as an evaluation instrument. Our results show that the scorecard is a valid and reliable instrument for measuring the actions of stockmen. The instrument can be a valuable tool for Extension educators in evaluating their stockmanship programming impacts.
41. Regenerative agriculture and implications for agriculture, food, and natural resources education
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Raven, Matt R. (author)
- Format:
- Journal article
- Publication Date:
- 2020-03-28
- Published:
- USA: PKP Publishing Services
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13301
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 61(1) : 1–12
- Notes:
- 12 pages, The article discusses the importance of regenerative agriculture and its implications for education within agriculture, food, and natural resources sectors. The document highlights how regenerative agriculture focuses on restoring ecosystem processes, such as improving soil health, increasing biodiversity, and enhancing water retention, while also promoting more sustainable agricultural practices. It also touches upon the challenges faced by conventional agricultural systems, including the loss of soil health and vulnerability to climate change, while advocating for interdisciplinary approaches to teaching and research. The document encourages a shift from industrialized agriculture towards systems that work with nature, offering examples of successful regenerative agricultural practices, both in the U.S. and globally.
42. Adoption of ICT-based information sources and market participation among smallholder livestock farmers in South Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nwafor, Christopher Ugochukwu (author), Ogundeji, Abiodun Akintunde (author), and van der Westhuizen, Calu (author)
- Format:
- Journal article
- Publication Date:
- 2020-02-17
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13067
- Journal Title:
- Agriculture
- Journal Title Details:
- V.10, Iss.2
- Notes:
- 13 pages, The study explored the contribution of information and communication technology (ICT)-based information sources to market participation among smallholder livestock farmers. Use of ICTs is considered paramount for providing smallholder farmers with required market information, and also to reduce market asymmetries. A double hurdle regression was utilized to analyze data collected from 150 smallholder livestock farmers in the study area. The results show that while use of ICT-based market information sources significantly influenced market participation, the effect of using ICT-based information sources on the intensity of market participation was not significant. Other variables shown to influence both market participation and the intensity of market participation were age, additional income and membership of farmer cooperatives. This suggests the need to consider other associated factors in the application and design of interventions that utilize ICT-based information sources to achieve market engagement among smallholders.
43. Invisible livestock'- on the central roles of working horses, donkeys and mules on the smallholder farms that feed the world
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karaimu, Paul (author)
- Format:
- Online article
- Publication Date:
- 2020-01-29
- Published:
- International Livestock Research Institute (ILRI) News
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13326
- Notes:
- 3 pages
44. Integrate cattle info
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Maday, John (author)
- Format:
- Journal article
- Publication Date:
- 2020-01-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11193
- Journal Title:
- Drovers
- Notes:
- Via online issue obtained from aginfo@farmjournal.com. 3 pages., Author reports on efforts for closer integration among the cow-calf, stocker, and feeding sectors of the beef industry. The article describes efforts of feedlot veterinarians affiliated with the Production Animal Consultation (PAC) to develop a plan to share data, experiences, ideas, and outcomes. "PAC now has 35 veterinary members in 14 states and two international countries, along with staff to assist in information technology, data collection, research and communications."
45. Story behind the picture: native beef, a story of people
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mintz, Martha (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- AAEA - The Agricultural Communicators Network, LaGrange, GA.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D11529
- Journal Title:
- AAEA ByLine
- Notes:
- 10 pages., Via online issue., Featured a photo essay recognized as 2019 first place winner in that category of AAEA recognition.
46. The Influence of Framing Effects on Public Opinion of Antibiotic use in Livestock
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Steede, Garrett M. (author), Meyers, Courtney (author), and Li, Nan (author)
- Format:
- Journal Article
- Publication Date:
- 2020-01-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11861
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 2, Volume 104
- Notes:
- 16 pages, After years of debates and opposition from pharmaceutical companies, the Final rule of the Veterinary Feed Directive (VFD) went into effect in January 2017 requiring antibiotics used for both humans and animals for the purpose of growth promotion to be discontinued. This study sought to determine the effects framing content regarding antibiotic use in livestock and antibiotic resistance had on public opinion. Using a between-subjects experimental survey research design, 297 respondents indicated their perceptions of antibiotic use in livestock and the development of antibiotic resistant bacteria before being randomly assigned to one of three conditions. Each condition was a mock Twitter account framed differently based on findings from previous studies. After reading their assigned mock Twitter page, respondents indicated their trust of the information contained in the account, their information seeking behavior, demographics, and their support for antibiotic use in livestock. Using an ANCOVA, results indicated the frame influenced trust of information (F = 8.7, p < .05) and information seeking behavior (F = 4.48, p = .01) while support was not significant (F = 2.7, p = .07). Results suggest the blame frame has the greatest influence on shaping public opinion of antibiotic use in livestock and the development of antibiotic resistance.
47. The passing of Bill Fleming, award winning ag journalist for Webb Publishing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11712
- Notes:
- 1 page., Online via AgriMarketing Weekly., Summarizes the career of a long-time, honored agricultural writer/photographer and leader
48. Climate change conversation to shift dramatically, research shows
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-12-19
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11183
- Notes:
- Via online release. 1 page., Findings of a digital ethnography report indicate that while the climate change debate is expected to grow 3.6 percent in the next two years, the conversation on causes is expected to grow 260 percent and solutions 202 percent.
49. Partisanship, piffle and prattle
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Guebert, Alan (author / Farm and Food File)
- Format:
- Commentary
- Publication Date:
- 2019-10-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11033
- Journal Title:
- Illinois Agri News
- Journal Title Details:
- 42(32) : C6
- Notes:
- Commentary on "self-financed, self-serving 'science'" used by agricultural interests involving a variety of food, agriculture, and environmental issues.
50. Rethinking Food and Agriculture 2020-2030: The Second Domestication of Plants and Animals, the Disruption of the Cow, and the Collapse of Industrial Livestock Farming
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tubb, Catherine (author), Seba, Tony (author), and RethinkX
- Format:
- Report
- Publication Date:
- 2019-09
- Published:
- United States: RethinkX
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11288
- Notes:
- 76 pages., via website
51. Agriculture in Nigeria's economic diversification process: a study of a poultry outgrower scheme
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Umoh,Gabriel (author), Essien, Effiong (author), and Asuquo, Kima (author)
- Format:
- Case study
- Publication Date:
- 2019-08
- Published:
- Germany: CENTMA Research
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12701
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- Vol.10, N.4
- Notes:
- 11pgs, Nigeria’s current economic plan targets diversification through leveraging the power of the private sector in order to enable and fast‐track business investments and job creation. This paper reports a study of a model of a poultry outgrower scheme ‐ Akwa Prime, used in catalysing private investments in the poultry sector of Akwa Ibom State, Nigeria. The scheme shares the potential of combined strength of the state and that of the private sector in stimulating increased production and integrating of small livestock farmers to the national economy. The study’s specific objectives were to examine the extent of smallholder farmer involvement in contract negotiations including price setting; the role of the key participants, particularly the regulatory function of the state in an out‐grower scheme construct; and the impact of the scheme on socioeconomic improvement of smallholder farmers. This research was conducted with 42 smallholder independent broiler poultry farmers who are registered members of the Akwa Prime outgrower scheme and receiving a range of input support and good production practices aimed at optimization. Findings show a positive impact of the scheme on small independent poultry farmers’ productivity, profitability and survival. Contract negotiations and key participants role were fully documented. Participating farmers were found to have high income and stocking density while the cost of day old chicks and other production inputs provided by the scheme accounted for 99.1% (R2=.991) of the variation in farmers income. This positive change on the bottom line of small independent poultry farmers indicate the prospects for greater deployment of out‐grower model to stimulate agriculture productivity and growth. However, despite some benefits there were major bottlenecks including compromised role of the state, imposed buyback price on farmers and late offtaking of the finished stock. The implication of this finding is that small poultry farmers left alone with their independent business choices may not stimulate much diversification driven by agriculture.
52. Hands occupied: Chinese farmers use more non-manual pointing than herders
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Li, Heng (author) and Cao, Yu (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10502
- Journal Title:
- Lingua
- Journal Title Details:
- 222: 1-9
- Notes:
- 9 pages., via online journal., A large body of research documents cross-cultural differences in manual and non-manual pointing. These findings have often been explained as being due to pragmatic, linguistic, cultural, and bodily constraints. The current study narrowed the plausible range of candidates for explaining the pointing preferences, focusing specifically on manual availability. We examined pointing preferences by administering a referential communication task in two types of communities which share a national identity, geographic environment, ethnicity, cultural background, and language and yet vary in their degree of hand availability: farming and herding communities in southwestern China. Our findings show that farmers, who emphasize the use of manual labour in intensive subsistence farming, were more likely to use non-manual pointing in the task than herders, who demonstrate a higher degree of manual availability in the rearing of animals. This research has implications for how the availability of the hands in economic activities may have lasting consequences on cultural pointing practices.
53. Antibiotics issue may impact meatless movement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fleck, Terry (author)
- Format:
- Research summary
- Publication Date:
- 2019-03-18
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10279
- Notes:
- 2 pages.
54. A content analysis of antibiotic use in livestock in national U.S. newspapers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyers, Courtney (author), Li, Nan (author), Irlbeck, Erica (author), and Gearhart, Sherice (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10236
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1) : 1-18
- Notes:
- 18 pages., Article 6, Via online journal., The discovery of the antibiotic Aureomycin as a growth promotor for the livestock industry was viewed as revolutionary in 1950. The use of antibiotics as growth promoters in livestock, however, has been questioned by health professionals concerned with the role this use might play in the development of antibiotic resistant bacteria. As a public health issue, newspapers have covered this topic since its discovery. Media, such as newspapers, have used frames to discuss the topic over time as new discoveries have occurred, policy changes have been implemented, and food animal production has changed. The purpose of this study was to determine the frames and sources used by national U.S. newspapers when discussing the topic of antibiotic use in livestock and antibiotic resistance. A quantitative content analysis was conducted on three national U.S. newspapers from 1996 – 2017 and found three primary frames were used when discussing antibiotic use in livestock and antibiotic resistance. The content analysis also indicated that over 90% of the news articles contained a scientific source when communicating about this scientific topic. Based on the frames identified some readers are being ill-informed about this topic and could be using this information in their decision making without having all of the facts. Science communicators should prioritize the inclusion of scientific sources in their writing as they communicate about complex, controversial topics.
55. Revolutionary marketing: As co-founder of Superior Livestock Auction's video sales, Jim Odle created a dynamic marketing platform with benefits for cattle and people
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author / Drovers Cattlenetwork)
- Format:
- Journal article
- Publication Date:
- 2019-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10289
- Journal Title:
- Drovers Cattlenetwork
- Journal Title Details:
- : 14-15
- Notes:
- Via online digital issue.
56. Udder nonsense
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Editorial
- Publication Date:
- 2019-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10288
- Journal Title:
- Drovers Cattlenetwork
- Notes:
- Opinion article, Via online digital edition. 1 page., Editor speaks to inaccuracies in politicians' descriptions of "farting cows" as a significant factor in greenhouse gas emissions in the U.S.
57. Award winner profile: Steve Werblow
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Werblow, Steve (author)
- Format:
- Journal article
- Publication Date:
- 2019-02-28
- Published:
- USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10277
- Journal Title:
- AAEA ByLine
- Notes:
- Article in online issue. 2 pages., via online journal, "Behind-the-story" description by first-place award winner in the "Nuts and Bolts" category of the 2018 AAEA Communication contest.
58. COWShED: communication within white spots for breeders
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Seye, Madoune R. (author), Diallo, Moussa (author), Gueye, Bamba (author), and Cambier, Christophe (author)
- Format:
- Conference paper
- Publication Date:
- 2019-02
- Published:
- France: IEEE
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10498
- Notes:
- 3 pages., 22nd Conference on Innovation in Clouds, Internet and Networks and Workshops (ICIN), via online database., Livestock transhumance in Senegal is done in several areas and more specifically in Sylvo-pastoral areas located in the Ferlo's region where it is difficult or impossible to communicate with terrestrial communication systems. The main reason is due to the existence of white spots. The lack of communication between breeders does not allow the dissemination of vital information such as water points location, bush fires geographic location, epidemic area, and available pastureland. However, in undeserved areas, satellite communications are very expensive for rural population. Therefore, we propose a low-cost communication based on LoRa transmission that enables different services like short message text, voice messages, status of a water points, geographic location. The deployed architecture is a delay tolerant ad-hoc network that can cover a large area with a mesh system.
59. The social influence of investment decisions: A game about the Dutch pork sector
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ambrosius, Floor H.W. (author), Hofstede, Gert Jan (author), Bokkers, Eddie A.M. (author), Bock, Bettina B. (author), and Beulens, Adrie J.M. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10367
- Journal Title:
- Livestock Science
- Journal Title Details:
- 220 :111-122
- Notes:
- 12 pages., Via online journal., Policy makers and researchers foresee four investment strategies for conventional pig farmers in contested pork production regions: (1) continue with a cost-price reduction strategy through modernisation and scale enlargement; (2) convert to an intermediate market segment with higher requirements as to animal welfare and environment than conventional; (3) convert to a niche market segment with higher requirements as to animal welfare and environment than intermediate; or (4) quit farming. For policy makers, it is interesting to gain insight in intensive livestock farmer's perceptions regarding these investments and in processes of social interaction that influence farmer decision-making and the potential diffusion of investment strategies over time (Edwards-Jones, 2006). The aim of this explorative study is to analyse the effect of social interaction on diffusion of investment strategies in capital-intensive livestock production systems with groups of Dutch pig farmers, using a simulation game. The game is designed in such a way that contextual factors do not provide a limiting factor. Furthermore, the game is constructed to stimulate interaction and to trigger imagination of participants. Our main research questions for the analysis of the results of the game sessions were: (1) ‘what are differences in diffusion of investment strategies between sessions?’, and (2) ‘to what extent does social interaction affect diffusion of investment strategies?’ A total of seven sessions were played, with 4–8 pig farmers and/or participants who were affiliated to the sector as advisor or successor. All game sessions were video- and voice- recorded, and interaction between participants was transcribed per game session. First, differences in diffusion of investment strategies between sessions were explored. Second, the causes for differences in diffusion between sessions were explored, by looking at the type of investment strategy, communication between participants, and processes of influence. Special attention was given to the influence of opinion leadership. The results of this research show that (1) only investment strategies with a financial benefit did, under influence of social interaction, result in high adoption; (2) for high adoption to occur, communication between participants was necessary; (3) opinion leaders played an essential role in high adoption of investment strategies; and (4) there was a common understanding among participants that favoured scale enlargement. The gaming methodology triggered participants to communicate their tacit knowledge, i.e. assessment criteria that are important in real-life investment decisions, and to experiment with investment strategies.
60. Using images of farmed animals in environmental advocacy: an antispeciesist, strategic visual communication proposal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fernández, Laura (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- USA: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10227
- Journal Title:
- American Behavioral Scientist
- Notes:
- 19 pages., Via online journal., This article discusses two main issues: the historical invisibility of the role of animal agriculture in climate change and whether it is useful to include explicit violent images or “moral shock” of farmed animals in environmental advocacy campaigns to fight against climate change and environmental devastation. The claim will be explored at two levels: ethical and strategic. According to the current literature available, it will be argued that we have sound arguments to believe that using images of farmed animal suffering (including explicit violent images and moral shocks) is both an ethical and effective approach to reach the end of speciesist oppression and to mitigate climate change.
61. Court Strikes Down Iowa's 'Ag-Gag' Law That Blocked Undercover Investigations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schwartz, Matthew S. (author) and National Public Radio (NPR)
- Format:
- News article
- Publication Date:
- 2019-01-10
- Published:
- United States: NPR
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10941
- Notes:
- 4 pages, via online article and podcast
62. Ode to the Jersey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rankin, Mike (author)
- Format:
- Journal article
- Publication Date:
- 2019-01-10
- Published:
- LaGrange, GA.: AAEA - The Agricultural Communicators Network,
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10053
- Journal Title:
- AAEA ByLine
- Journal Title Details:
- : 1
- Notes:
- Via online., Tips on photographing livestock from an award-winning AAEA photographer.
63. Citizens' perception of different aspects regarding German livestock production
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rovers, Anja (author), Christoph-Schulz, Inken (author), and Brummer, Nanke (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11086
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 10(4) : 361-374
- Notes:
- Available online at www.centmapress.org, Using two different ranking procedures, main points of criticism as well as sideshows could be identified for fattening pigs, dairy cattle production, and laying hens
64. Engaging dairy farmers in safety messages: Values, moral norms, barriers, and implications for communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wilmes, Emily (author), Swenson, Rebecca (author), and University of Minnesota
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10244
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1)
- Notes:
- 19 pages, via online journal, Dairy farms pose many hazards to farmers and their employees, including the risk of injury caused by handling animals. On many farms, there is a lack of consistent information and training related to farm safety topics, including stockmanship, or safe animal handling. The purpose of this qualitative research was to explore effective communication strategies that support the application of stockmanship practices and more broadly support health and safety measures and the adoption of new behaviors by farmers and their employees. Research was conducted in three stages via in-depth farm tours and in-person interviews, a qualitative survey, and follow-up phone interviews with dairy farmers. Findings identified four values and moral norms important to dairy farmers and four barriers to implementation of farm safety practices. The research also revealed publications and in-person meetings as key channels of communication and on-farm consultants as important influencers. From the research findings, three major recommendations emerged. These include using a train the trainer educational model, engaging with professionals and encouraging farmer-to-farmer communication, and leveraging digital resources.
65. Knowledge, attitude and practices relating to zoonotic diseases among livestock farmers in Punjab, India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Singh, B.B. (author), Kaur, R. (author), Gill, G.S. (author), Gill, J.P.S. (author), Soni, R.K. (author), and Aulakh, R.S. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- India: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10184
- Journal Title:
- Acta Tropica
- Journal Title Details:
- 189: 15-21
- Notes:
- Journal homepage: www.elsevier.com/locate/actatropica, Via online journal, Zoonotic diseases cause significant health and economic impact in developing countries such as India. Many zoonotic diseases are prevalent in the livestock and as an occupational zoonosis in the livestock farmers in India. Lack of knowledge on the disease transmission, prevention and control measures is a potential high risk for the occurrence of zoonotic diseases in the livestock and its keepers in India. We conducted this study to understand knowledge, attitude and practices of livestock farmers regarding zoonoses. Five villages from each of the 22 districts of the state were conveniently selected (n = 110). Farmers available at village community sites were enrolled in the study and requested to complete a custom designed questionnaire (n = 558). In addition, livestock farmers attending basic livestock husbandry training were also surveyed (n = 301). Data from questionnaires was used to create three index variables: (a) knowledge score; (b) attitude score and (c) practice score. Association between demographic and other explanatory variables with knowledge score was evaluated using linear regression analyses. Similarly, the association between knowledge and attitude score with practice score was evaluated. Of the 859 participants, 685 (80%) livestock farmers had heard the term ‘zoonoses’ but only 345 (40%), 264 (31%) and 214 (25%) farmers were aware of the zoonotic nature of tuberculosis, Japanese encephalitis and taeniosis, respectively. For practices, 23% farmers reported consumption of raw milk and only 10% and 8% livestock farmers ever got their animals tested for brucellosis and tuberculosis, respectively. The low level of education and being a cattle farmer were negatively associated with the farmer’s knowledge on zoonotic diseases. The attitude score was positively associated with the practice score of the participants. The results indicate need for educating the livestock farmers particularly those with a low level of education to reduce the health and economic impact of zoonotic diseases in India.
66. Should livestock images provide historical reference or modern reality? An examination of the influence of livestock communication on attitude
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Rogers-Randolph, Tiffany M. (author), Buck, Emily B. (author), and The Ohio State University University of Florida Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10429
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 16 pages., Via online journal., The livestock industry has repeatedly struggled to effectively communicate livestock care and handling practices in order to promote awareness and acceptance. Many consumers still hold on to the historically picturesque view of production agriculture instead of the modern reality. It is necessary for the industry to identify how much is too much to tell or show consumers. Therefore, this study sought to understand the influence of two communication treatments on attitudes toward livestock care and use. Elaboration Likelihood Model (ELM) served as the theoretical framework for this study. A sample of 1,049 respondents was obtained through non-probability sampling. To fulfill the purpose of this study, the development of an online survey was informed by ELM and measured prior beliefs, personal involvement, and knowledge. An experimental treatment, consistent with persuasive communication within ELM, presented respondents with one of two images of cage-free egg laying housing and accompanying text. One image could be described as “historically picturesque” and the other as “modern reality.” Attitude toward livestock care and use was measured after exposure to one of the images. Respondents held favorable prior beliefs, demonstrated neutral involvement, and answered three or less knowledge questions correctly. Respondents exposed to the modern reality treatment displayed slightly lower attitudes than those exposed to the historically picturesque treatment. The results indicated that both prior beliefs and image exposure had a significant impact on attitude, while personal involvement was not found to be significant.
67. The role of education in social media adoption of small and medium livestock-based food enterprises
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Syahlani, S. P. (author), Haryadi, F. T. (author), Abdillah, W. (author), and Widyaswara, A. S. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- IOP Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11504
- Journal Title:
- IOP Conference Series: Earth and Environmental Science
- Journal Title Details:
- 387: 1-5
- Notes:
- 6 pages., via online journal., Technology Acceptance Model (TAM) is commonly applied to analyse contributions of determinant variables on the adoption of communications technology. However, identifying external variables that affect technology adoption need to explore. This research is aimed to identify the role of education variable in the technology adoption. The study was conducted by survey design. One hundred respondents were determined by judgmental sampling method with criterion that respondents are owners or manager of small medium enterprises that use livestock-based product such as meat, eggs and milk in Bantul Regency, Special Province of Yogyakarta. The research showed that Perceived Ease of Use affected Perceived Usefulness (p≤0.001), and both of those variables were critical factors for Attitude Toward Social Media Use (p≤0.001). The study revealed that Intention to Adopt Social Media is affected by Attitude Toward Social Media Use and Perceived Usefulness (p≤0.001). Then, the test found that education moderates relationships between Attitude Toward Social Media Use and more influential users on those with lower education backgrounds (p≤0.05). Even so, education did not moderate relationships between Perceived Usefulness and Intention to Adopt Social Media. In short, the proposed model was able slightly higher in explaining compare to the original TAM.
68. Groups issue framework for antibiotic stewardship in food animal production
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Report summary
- Publication Date:
- 2018-12-18
- Published:
- Oak Brook, Illinois: Farm Foundation
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10016
- Notes:
- 5 pages., "Leading stakeholder organizations define and outline core components of stewardship to protect public health."
69. Chicken Diplomacy: How President Bush Went For The Gut In The Former USSR
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Prichep, Deena (author)
- Format:
- Online journal article
- Publication Date:
- 2018-12-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09964
- Notes:
- NPR: The Salt. 4 pages.
70. How do human values influence the beef preferences of consumer segments regarding animal welfare and environmentally friendly production?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sonoda, Yuta (author), Oishi, Kazato (author), Chomei, Yosuke (author), and Hirooka, Hiroyuki (author)
- Format:
- Online journal article
- Publication Date:
- 2018-12
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10179
- Journal Title:
- Meat Science
- Journal Title Details:
- 146: 75-86
- Notes:
- 12 pages., via online journal, Animal welfare and environmental impacts have been emphasized in the sustainable production of livestock. Labels are useful tools for clearly providing such attribute information to consumers. The aim of this study was to evaluate how human values influence consumer segments for beef with information on animal welfare and environmentally friendly production. Using a choice experiment, we examined whether animal welfare and environmentally friendly labels, country of origin and price impact consumer choice. As results, five heterogeneous consumer classes were identified using a latent class model: label conscious, domestic beef preferring, price conscious, animal welfare preferring and not interested in production method. Almost 90% of consumers were interested in and willing to pay for beef with animal welfare or environmentally friendly label. The classes with significant preferences for such labeled beef were affected by “openness to change”, “self-enhancement” and “security”. Improving consumer attitudes and strengthening consumer perception towards labeled beef by marketers and policy makers will be required.
71. Sustainability initiatives: answering beef's critics
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Editorial
- Publication Date:
- 2018-12
- Published:
- USA: Drovers CattleNetwork, Lenexa, Kansas.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10023
- Journal Title:
- Drovers Cattlenetwork
- Notes:
- 1 page.
72. Cargill Tests Robotic Cattle Driver As A Way To Improve Worker Safety
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Honig, Esther (author)
- Format:
- Online journal article
- Publication Date:
- 2018-11-27
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09963
- Notes:
- NPR: The Salt. 3 pages.
73. Painting for the brand: spreading paint and the Certified Angus Beef Brand across America's barns
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bechtel, Wyatt (author)
- Format:
- Journal article
- Publication Date:
- 2018-11
- Published:
- Lenexa, Kansas: Drovers CattleNetwork
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10024
- Journal Title:
- Drovers Cattlenetwork
- Journal Title Details:
- : 20
- Notes:
- Features a campaign, "Brand the Barn," that involves painting the Certified Angus Beef logo on barns throughout the nation.
74. Pastoralist's perceptions on the impact of Vachellia karroo encroachment on communal rangelands of the East Cape, South Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tokozwayo, S. (author), Mopipi, U.K. (author), Timpong-Jones, E.C. (author), Gulwa (author), Thubela, T. (author), and Nyangiwe, N. (author)
- Format:
- Journal article
- Publication Date:
- 2018-11
- Published:
- South Africa
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12000
- Journal Title:
- Journal of Agricultural Extension and Rural Development
- Journal Title Details:
- 10(11) : 222-233
- Notes:
- 12 pages, Online via UI Library electronic subscription. Open access to full text., This study concluded that the small to medium-sized tree, Vachellia karroo, commonly known as sweet thorn, had a negative impact on farmers' production, and sheep and cattle owners observed the encroachment of it as a form of land degradation. Pastoralists said the use of fire and bush clearing could be used to mitigate encroachment. Authors suggested providing training and demonstrations that can complement farmers' knowledge.
75. "Hoping for a reality check:" Droughtstruck farmers cop backlash over social media post
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Groves, Melanie (author)
- Format:
- Radio news report
- Publication Date:
- 2018-09-04
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10405
- Notes:
- 4 pages., Online from Australian Broadcasting Corporation website., During a severe drought, a Queensland grazier decided to share her story on a social media post that included distressing images of livestock. Unintended consequences included accusations of animal abuse and investigation by Biosecurity Queensland.
76. Cleaner and greener livestock production: appraising producers' perceptions regarding renewable energy in Iran
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bozorgparvar, Elham (author), Yazdanpanah, Masoud (author), Forouzani, Masoumeh (author), Khosravipour, Bahman (author), and Khuzestan Agricultural Sciences and Natural Resources University, Mollasani, Ahvaz, Iran
- Format:
- Journal article
- Publication Date:
- 2018-08-27
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10859
- Journal Title:
- Journal of Cleaner Production
- Journal Title Details:
- 203 : 769-776
- Notes:
- 8 pages., Via Science Direct., This paper aims to use a comprehensive modeling framework to investigate the intention of Iranian livestock producers to deploy renewable energies on their farms to mitigate climate change. A survey was conducted in southern Iran using a random sample of farmers (n = 140). Structural equation modeling showed that attitude, moral norm, subjective norm, and perceived behavioral control are significant predictors of farmers' intention to use renewable energies. Attitude was determined by positive affect and perceived benefits, and moral norm was determined by perceived benefits, perceived cost, and outcome efficacy. The findings not only have public policy implications for promoting the use of renewable energies by farmers in Iran, but also contribute to the literature on environmental psychology, renewable energy, and pro-environmental behavior in a non-Western country.
77. Ag Comm leaders' updates
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Herman, Matt (author), Cunningham, Cindy (author), and Deering, Julie (author)
- Format:
- Journal article
- Publication Date:
- 2018-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09788
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 56(6) : 25-26
78. How prized bull semen and DNA testing are reshaping America's beef herd
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Husted, Kristofor (author)
- Format:
- Online article
- Publication Date:
- 2018-05-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09276
- Notes:
- NPR: The Salt. 7 pages.
79. Creating relevancy in scientific information: an analysis of the impact of motivational salience and involvement on visual attention
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fischer, Laura (author), Meyers, Courtney (author), Cummins, R. Glenn (author), Gibson, Courtney (author), and Baker, Matt (author)
- Format:
- Paper abstract
- Publication Date:
- 2018-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10010
- Notes:
- Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
80. Framing agricultural use of antibiotics and antimicrobial resistance in the United States
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Warner, Anna (author), Oesterreicher, Shelby (author), and Rumble, Joy (author)
- Format:
- Paper abstract
- Publication Date:
- 2018-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10004
- Notes:
- Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
81. What's the beef about Facebook: a content analysis of junior cattle breed association engagement on Facebook
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chachere, Leighton (author) and Gibson, Courtney (author)
- Format:
- Paper abstract
- Publication Date:
- 2018-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10012
- Notes:
- Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
82. A sentiment and content analysis of twitter content regarding the use of antibiotics in livestock
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Garrett M. Steede (author), Courtney Meyers (author), Nan Li (author), Erica Irlbeck (author), Sherice Gearhart (author), and Texas Tech University; University of Minnesota - Twin Cities
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10103
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- Article 4; pgs. 1-16, On January 1, 2017, the final rule of the Veterinary Feed Directive (VFD) was put into place requiring antibiotics approved for both humans and animals to be discontinued for growth promotion. This change was brought on by the role growth promoters in livestock production play in the development of antibiotic resistance. Antibiotic resistance increases the costs associated with human health care by increasing the length of stays in the hospital and requiring more intensive medical care for patients. The purpose of this study was to explore sentiment and characteristics of social media content and the characteristics of the key influencers whose opinions had the greatest amount of reach on social media in regard to antibiotic use in livestock and antibiotic resistance. Nuvi, a social media monitoring program, provided sentiment for each tweet and coded 64.8% of the content (n = 129) as negative compared to 38.2% (n = 76) humans coded as negative. The contrast between human coders and Nuvi indicates there could be discrepancies between how Nuvi codes content and the way a human might interpret the content. No key influencer discussed antibiotic use in livestock positively. Findings suggest agricultural communicators should not rely completely on the output from sentiment analysis programs to evaluate how the public discusses issues related to agriculture, particularly controversial issues. Further, agricultural communications practitioners should prioritize monitoring the content shared by key influencers in an effort to better understand the content being shared by the most influential users. Recommendations for future research are provided.
83. Ag safety - communication is key
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Article
- Publication Date:
- 2018-01
- Published:
- USA: Upper Midwest Safety and Health Center, Minneapolis, Minnesota.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09325
- Notes:
- 3 pages.
84. Application of multiple behaviour change models to identify determinants of farmers' biosecurity attitudes and behaviours
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Richens, I.F. (author), Houdmont, J. (author), Wapenaar, W. (author), Shortall, O. (author), Kaler, J. (author), and O'Connor, H. (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United Kingdom
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: D10193
- Journal Title:
- Preventive Veterinary Medicine
- Journal Title Details:
- 155 : 61-74
- Notes:
- 13 pages., Via UI online subscription.
85. Blue Bell's Facebook Posts and Responses During the 2015 Listeria Crisis: A Case Study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Opat, Kelsi (author), Magness, Haley (author), Irlbeck, Erica (author), and Texas Tech University
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10154
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal article, Blue Bell Creameries faced an unprecedented situation when it pulled all of its products during a Listeria outbreak in 2015. Despite a very public crisis that resulted in three deaths, Blue Bell survived the disaster and maintained a large and loyal customer base. A content analysis of the Blue Bell Ice Cream Facebook page was conducted to evaluate Blue Bell’s public communications, and its followers’ public reactions to the Facebook communication during the crisis. Results indicated that Blue Bell primarily posted messages that included recall and restocking information, thankfulness to stakeholders, and details about improvements to food safety during the crisis. These messages created a sense of transparency, which can increase customers’ trust and brand loyalty. Their consumers largely responded with comments containing overwhelming loyalty themes as well as questions and messages of thanks. Recommendations for agri-food companies include operating transparently before, during, and after a crisis. Organizations should follow Blue Bell’s example and avoid publishing messages that include attacks, denial, scapegoating, or excuses during a crisis.
86. Collegiate millennials' perceptions of locally produced beef
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oesterreicher, Shelby (author), Lundy, Lisa K. (author), Rumble, Joy (author), Telg, Ricky W. (author), and University of Florida The Ohio State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10157
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 15 pages, via online journal article, Millennial consumers are stepping into important roles as decision makers and consumers. A knowledge and communication gap exists between cattle producers and consumers this knowledge seeking generation. This study focused on collegiate millennials' perceptions of locally produced beef. The research design was qualitative in nature using focus groups. Participants associated the beef industry and beef products with the environment, management practices, treatment of animals, human health concerns, retail, experience with the beef industry, experience with beef, and transparency. Results of this study showed participants had minimal knowledge of the industry and relatively negative perceptions of the industry and beef products. Participants were skeptical of communication materials promotion beef and expressed particular distrust toward video messages. Participants revealed a knowledge and communication gap between producers and consumers
87. Genetic modification, factory farms, and ALF: A focus group study of the Netflix original film Okja
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Steede, Garrett M. (author), Opat, Kelsi (author), Curren, Leah (author), and Irlbeck, Erica (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10139
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 15 pages, via online journal article, Okja is a fictional Netflix original film that was released in 2017. Okja features a “super pig” that is owned by the large, agricultural company Mirando Corporation. Okja is raised by a young girl, Mija, and her grandfather in the South Korean mountains. The film climaxes when Mija and the Animal Liberation Front (ALF) narrowly save Okja and a smuggled piglet from the slaughter process. The purpose of this study was to understand how college students responded to the film. The viewers of this film included students who were majoring in a field within the agricultural college (COA) at Texas Tech University as well as students who were majoring in a field outside of agriculture (NCOA). Emergent themes from this focus group study identified the film as overdramatized and that the film misrepresented food production. Previous knowledge and experiences impacted how viewers perceived the film with COA students indicating that Okja was portrayed more like a pet than as a food animal. Both COA and NCOA students indicated that their food purchasing decisions would not be affected by viewing the film. Findings suggested that entertainment films may not be an effective method for changing public opinion of agriculture and food production. Transparency in agriculture through real-life and real-time activities in a documentary style may serve a greater role in improving public opinion of food and agricultural production practices and industries.Findings from this study serve as an indicator of the role entertainment films play in swaying public opinion of food and agriculture.
88. Herd dynamics reflect constraint for pig production and farmer attitudes in smallholder systems in Lao PDR
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tiemann, Tassilo T. (author), Phengvilaysouk, Ammaly (author), and Keonouchanh, Soukanh (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Laos
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: D10191
- Journal Title:
- Animal Production Science
- Journal Title Details:
- 58 : 2158-2166
- Notes:
- Via UI online subscription.
89. Livestock handlers' attitudes, knowledge and current practices towards animal welfare, occupational wellbeing and transport risk factors: a Mexican survey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Valadez-Noriega, M. (author), Estevez-Moreno, L.X. (author), Rayas-Amor, A.A. (author), Rubio-Lozano, M.S. (author), and Galindo, F. (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Mexico
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10371
- Journal Title:
- Preventive Veterinary Medicine
- Journal Title Details:
- 160 : 76-84
- Notes:
- 9 pages.
90. Social media hypes about agro-food issues: activism, scandals and conflicts
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stevens, T.M. (author), Aarts, N. (author), Termeer, C.J.A.M. (author), and Dewulf, A. (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11475
- Journal Title:
- Food Policy
- Journal Title Details:
- 79: 23-34
- Notes:
- 12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
91. The Kern Place: an account of family farming in western Illinois, 1927-1998
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kern, K. Robert (author)
- Format:
- Manuscript
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09359
- Notes:
- K. Robert Kern Collection, Unpublished memoir by the author. 20 pages.
92. "Stop blaming the cows!": How livestock production is legitimized in everyday discourse on Facebook
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Olausson, Ulrika (author)
- Format:
- Journal article
- Publication Date:
- 2017-12-07
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09803
- Journal Title:
- Environmental Communication
- Journal Title Details:
- 12(1) : 28-43
93. How to localize climate change through agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jackson, Jimmie (author)
- Format:
- Article
- Publication Date:
- 2017-10-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10393
- Notes:
- 2 pages., Online from Reynolds Center for Business Journalism, Arizona State University, Phoenix, Arizona.
94. A call for transparency
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Editorial
- Publication Date:
- 2017-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: D09023
- Notes:
- "The Front Gate" editor's column, September 2017 issue. Online from Drovers Cattlenetwork. 2 pages.
95. Animal Agriculture Alliance issues report on 2017 Animal Rights National Conference
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2017-08-18
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: D09004
- Notes:
- Animal Agriculture Alliance via AgriMarketing Weekly. 2 pages.
96. Adoption of biogas: a story from rural Pakistan
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Akram, Waqar (author), Lohano, Heman (author), and Jan, Malik Inayatullah (author)
- Format:
- Paper
- Publication Date:
- 2017-07-30
- Published:
- Pakistan
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09421
- Notes:
- Paper presented at the Agricultural and Applied Economics annual meeting, Chicago, Illinois, July 30-August 1, 2017. 13 pages.
97. Trust, fairness and consumer acceptance of the use of genomics for feed efficiency in cattle
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Muringai, Violet (author) and Goddard, Ellen (author)
- Format:
- Poster
- Publication Date:
- 2017-07-30
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09423
- Notes:
- Posted presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 1 page., Results of an online survey among consumers in Canada.
98. Charleston: Orwig celebrates its 25th anniversary
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Charleston/Orwig, Inc. (author)
- Format:
- News release
- Publication Date:
- 2017-07-27
- Published:
- USA: Charleston/Orwig, Inc, Hartland, Wisconsin.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: D09213
- Journal Title:
- Agri Marketing Weekly
- Notes:
- Agri Marketing Weekly
99. Impact of mass media and extension worker contact on degree of adoption of improved animal husbandry practices by livestock farmers of Tarai area of district U.S. Nagar
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arora, A.S. (author), Dawra, Vasundhara (author), Kumar, Avadhesh (author), and Dabas, Y.P.S. (author)
- Format:
- Online journal article
- Publication Date:
- 2017-06
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10646
- Journal Title:
- Veterinary Practitioner
- Journal Title Details:
- 18 (1): 152-153
- Notes:
- 3 pages., via online journal., The successful transfer of improved animal husbandry practices depends considerably on the effective communication thereby increasing the adoption level among the livestock farmers and ultimately production of our livestock. An efficient as well as effective communication would create congenial environment to stimulate the adoption of evolved animal husbandry practices. However, the identification and utilization of effective source and channels of communication are the essential prerequisite for the same. Correlation of mass media exposure and extension worker contact was positively significant with degree of adoption of selected animal husbandry practices. It clearly indicates that as the mass media exposure and extension worker contact among livestock farmers increases, the degree of adoption of these selected animal husbandry practices also increases, i.e. vaccination, deworming, urea treatment of poor quality roughages, feeding of mineral mixture, use of hybrid seed for fodder production, concentrate feeding and use of artificial insemination in their animals. It was concluded that due importance should be given to mass media exposure and extension worker contact for effective and successful dissemination of animal husbandry practices
100. Citizens, consumers and farm animal welfare: A meta-analysis of willingness-to-pay studies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Clark, Beth (author), Stewart, Gavin B. (author), Panzone, Luca A. (author), Kyriazakis, Ilias (author), and Frewer, Lynn J. (author)
- Format:
- Online journal article
- Publication Date:
- 2017-04
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: D10194
- Journal Title:
- Food Policy
- Journal Title Details:
- 68: 112-127
- Notes:
- 16 pages., via online journal, The sustainable intensification of animal production systems is increasing as a consequence of increased demand for foods originating from animals. Production diseases are particularly endemic in intensive production systems, and can negatively impact upon farm animal welfare. There is an increasing need to develop policies regarding animal production diseases, sustainable intensification, and animal welfare which incorporate consumer priorities as well as technical assessments of farm animal welfare. Consumers and/or citizens may have concerns about intensive production systems, and whether animal production disease represent a barrier to consumer acceptance of their increased use. There is a considerable body of research focused on consumer willingness-to-pay (WTP) for improved animal welfare. It is not clear how this relates specifically to a preference for reduced animal production disease incidence in animal production systems. A systematic review and meta-analysis were conducted to establish the publics’ WTP for farm animal welfare, with a focus on production diseases which arise in intensive systems. Systematic review methodology combined with data synthesis was applied to integrate existing knowledge regarding consumer WTP for animal welfare, and reduced incidence of animal production diseases. Multiple databases were searched to identify relevant studies. A screening process, using a set of pre-determined inclusion criteria, identified 54 studies, with the strength of evidence and uncertainty for each study being assessed. A random effects meta-analysis was used to explore heterogeneity in relation to a number of factors, with a cumulative meta-analysis conducted to establish changes in WTP over time. The results indicated a small, positive WTP (0.63 standard deviations) for farm animal welfare varying in relation to a number of factors including animal type and region. Socio-demographic characteristics explained the most variation in the data. An evidence gap was highlighted in relation to reduced WTP for specific production diseases associated with the intensification of production, with only 4 of the 54 studies identified being related to this. A combination of market and government based policy solutions appears to be the best solution for improving farm animal welfare standards in the future, enabling the diverse public preferences to be taken into consideration.