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    1. Bibliography for agricultural journalism and related courses and seminars

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Swanson, Harold B. (author / University of Minnesota, Department of Information and Agricultural Journalism)
    Format:
    Bibliography
    Publication Date:
    1975
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: B02496
    Notes:
    #1493, Harold Swanson Collection. Delmar Hatesohl Collection., St. Paul, MN : University of Minnesota, Department of Information and Agricultural Journalism, 1975. 34 p. (Research and paper series 6)

    2. Lab to land – factors driving adoption of dairy farming innovations among Indian farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thirunavukkarasu, D. (author) and Narmatha, N. (author)
    Format:
    Online journal article
    Publication Date:
    2016-10
    Published:
    India: Indian Academy of Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10648
    Journal Title:
    Current Science
    Journal Title Details:
    11(7): 1231-1234
    Notes:
    5 pages., via online journal., In India sustaining dairy farming as a rural livelihood and to meet the growing demand of milk, necessitates development and dissemination of technology for improving the farm’s output. There is also a need to understand how far existing innovations are adopted by farmers and factors influencing adoption and/or rejection. Hence, the factors that influence adoption and the extent of adoption were consolidated from past research using meta analysis and other techniques. It was found that at large-level farmer’s knowledge (true effect size r value +0.64) and at medium-level (true effect size r value ranging from +0.32 to +0.47) attitude, risk-taking behaviour and economic motivation, milk production and sales, education, extension agency contacts and mass media exposure influenced adoption of dairy innovation. Further, along with the above factors poor innovation attributes were limiting adoption to 55%.