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    Start Over Subject Term listenership Subject Term radio programs Subject Term rural broadcasting Subject Term rural people

    1. Early broadcasting and rural audiences

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smulyan, Susan (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35875
    Notes:
    Pages 119-129 in Chad Berry (ed.), The hayloft gang: the story of the National Barn Dance. University of Illinois Press, Urbana. 215 pages.

    4. Low patronage of development radio programmes in rural Nigeria: how to get beyond the rhetoric of participation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ojebode, Ayobami (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    Nigeria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35710
    Journal Title:
    Journal of Multicultural Discourses
    Journal Title Details:
    3(2) : 135-145

    6. Radio active: advertising and consumer activism, 1935-1947

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Newman, Kathy M. (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    USA: University of California Press, Berkeley, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
    Notes:
    237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.

    8. Technical innovation meets economic and financial monopoly: the Clear Channel group and the clear channel issue, 1934-1941

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Foust, James C. (author)
    Format:
    Paper
    Publication Date:
    1995-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28156
    Notes:
    Paper presented at the Association for Education in Journalism and Mass Communication conference. 19 pages.