Ruth, Taylor K. (author), Rumble, Joy N. (author), Galindo-Gonzalez, Sebastian (author), Lundy, Lisa K. (author), Carter, Hannah S. (author), Folta, Kevin M. (author), and University of Illinois at Urbana-Champaign
The Ohio State University
University of Florida
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10430
24 pages., Via online journal., Faculty at land-grant universities are expected to engage in some form of Extension, or science communication, as part of the land-grant mission. However, critics have claimed these institutions are out of touch with their stakeholders’ needs and faculty mainly communicate with others in academia. This engagement with a homogenous group reflects the concepts of echo chambers, where people are only exposed to information that aligns with their beliefs and current knowledge and discredit opposing information. An explanatory mixed-methods design was used to understand land-grant faculty’s engagement in echo chambers. A survey was distributed to a census of tenure-track faculty in the University of Florida’s Institute of Food and Agricultural Sciences to understand respondents’ engagement in echo chambers. Follow-up interviews were conducted with 13 of the survey respondents to further explore their audiences and channels used in science communication to understand their engagement in echo chambers. Survey results indicated faculty did not necessarily participate in echo chambers, but they also did not contribute to an open communication network. However, the interviews found participants were interested in reaching new audiences yet struggled to communicate with stakeholders. The participants also reported wanting to find alternative channels to peer reviewed journals to help disseminate their work. The findings from this study indicated faculty contributed to a type of echo chamber, but rather than viewing their stakeholders’ opinions as false, they simply did not hear the opinions. Agricultural communicators should work with land-grant faculty administrators to identify appropriate audiences and channels for science communication.
Keeney, Dennis (author) and Vorley, William T. (author)
Format:
Book chapter
Publication Date:
1998
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01220
Notes:
Pages 39-50 in Steven A. Wolf (ed.), Privatization of agricultural information and agricultural industrialization. CRC Press, Boca Raton, New York, New York. 299 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: B01608
Notes:
AgComm Teaching; See also abridged version B00667, Mimeographed. 1971. 23 p. Paper presented at the annual meeting of the North Central group of the American Association of Agricultural College Editors; 1971, May 17; Monticello, Illinois
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 26 Document Number: B02636
Notes:
see also B02142, B02637, abstract available in Main Stacks 630.73 Un364r, East Lansing, MI : American Association of Agricultural College Editors, 1961. 17 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01481
Notes:
#382; Ovid Bay, Harold Swanson Collection, Ames, IA : Iowa State University, Department of Journalism and Mass Communication, Center for Agricultural and Rural Development, 1981. 209 p. (Miscellaneous Report)
Hamrock, J. (author), Wheeler, M. (author), Yarbrough, F. (author), and Yarbrough, P. (author)
Format:
Conference paper
Publication Date:
1985
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00575
Notes:
AgComm Teaching, Presented to the National Conference on International Agricultural Programs and Agricultural Communications, St. Louis, Missouri, Feb. 13, 1985. Reprint
