Online via https://newprairiepress.org/jac, Authors identified five labels related to animal welfare that are frequently found on food packages in USA grocery stores Results of a controlled online experiment among consumers showed that while most consumers lacked knowledge regarding meaning of the labels and certification standards, they relied on the labels with simplistic terms as heuristic cues to judge the ethical treatment of hens on the farm. The selected labels did not lead consumers to pay a higher premium for the labeled products.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11399
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9 pages., Online via website., Results of a national survey among U.S. adults suggest that"divides in public opinion over food are encapsulated by how people assess the health effects of two kinds of food: organic and genetically modified (GM) foods. Americans' beliefs about food connect with their personal concerns about the role of food choices in their long term health and well-being."
19 pages., Online by open access., Researchers studied a large set of eco-labels, combining data from three different sources. Findings suggested that experts and media were primarily concerned about "re-assurance" practices, looking for one or preferably multiple layers of "reassurance" that independent parties are overseeing the eco-label and the firms certified under it.
