15 pages., Article #: 1277838, via online journal., Commercial channels can be non-conventional networks for disseminating agricultural information, especially if farmers are willing to pay for a DVD with
learning videos. Using purposive sampling, we selected retailer and involved them
in selling videos compiled in a DVD. Inside the jacket of DVD, we pasted a sticker
listing a phone number that buyers or video viewers could call for further questions.
We interviewed 341 of the buyers who called that number. After the phone interviews, snowball sampling was used to select 180 farmers for face-to-face interviews
in order to validate the information collected during the telephone interviews and
to understand the behavioural changes triggered by watching the videos. Within
four months of first distributing DVDs to retailers, 80% of the 700 DVDs were sold.
Distributing videos through commercial channels gives a fair chance to everyone to
learn, since the DVDs were sold on the open market at an affordable price. About
84% of the DVDs were sold at 1 USD, suggesting that all of the respondents were
willing to pay for learning DVDs; 86% of respondents said they now spent less
money on pesticides after watching the videos. Private sector actors can become
“new extensionists” and distribute agricultural information to rural populations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07951
Notes:
John L. Woods Collection, Folder for International Program for Agricultural Knowledge Systems, College of Agriculture, University of Illinois, Urbana. Two folds.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07955
Notes:
John L. Woods Collection, Folder for International Program for Agricultural Knowledge Systems, College of Agriculture, University of Illinois, Urbana. Two folds.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07954
Notes:
John L. Woods Collection, Folder for International Program for Agricultural Knowledge Systems, College of Agriculture, University of Illinois, Urbana. Two folds.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07956
Notes:
John L. Woods Collection, Folder for International Program for Agricultural Knowledge Systems, College of Agriculture, University of Illinois, Urbana. Two folds.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08513
Notes:
Story 6 in Clare Pedrick, Web 2.0 and social media: a life-changing pathway for agricultural development actors. Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands. 66 pages.
The Netherlands: International Institute for Communication and Development (IICD)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10122
Notes:
124 pages., Via website., This is the final report for the IICD-led Connect4Change programme implemented during 2011-215 in Bolivia, Burkina Faso, Ethiopia, Ghana, Kenya, Malawi, Mali, Peru, Uganda, and Zambia. The Connect4Change programme was implemented by an alliance of Dutch development organisations, incl. IICD, Edukans, Cordaid, ICCO, Akvo and TTC Mobile.
International: International Program for Agricultural Knowledge Systems (INTERPAKS), Office of International Agriculture, University of Illinois, Urbana-Champaign.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07313
Paul Hixson Collection., This file contains six full issues of the newsletter. Incomplete collection. Individual articles within the issues are identified as separate ACDC documents. They can be identified by using the BibLeaves search system. Use "All fields" with "INTERPAKS Digest" in the search box.