Hays, Robert G. (author), Reisner, Ann E. (author), and Reisner: Assistant Professor in Agricultural Communications, University of Illinois at Urbana-Champaign; Hays: Associate Professor of Agricultural Communications and Journalism, University of Illinois at Urbana-Champaign
Format:
Journal article
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04494
Brenner, Donald J. (author), Johns, David W. (author), and Professor of Journalism and Associate Dean for Graduate Studies and Research, School of Journalism, University of Missouri, Columbia, MO; Professor of Journalism and Associate Dean for Graduate Studies and Research, School of Journalism, University of Missouri, Columbia, MO
Format:
Conference paper
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04790
Notes:
James F. Evans Collection, Mimeographed, 1984. 5 p. (Proposal for research conference on the application of computer technology to communication processes; Minneapolis)
James F. Evans Collection; Paper presented at the 1989 Annual Conference of Agricultural Communicators in Education; 1989 July; Portland, OR, Responses from a mail survey of 190 journalists who work for farm journals -- a 78 response rate -- reveal that about two thirds of the journalists say advertisers have threatened their journals on occasion, and about one-half say that advertising has actually been withdrawn. The journalists also report that advertisers sometimes attempt to win over journalists with gifts, free meals, or in other ways, usually not with success. These journalists report that most farm publications do not have a clear policy in dealing with advertiser influence. At the same time, most farm journals are struggling to maintain advertising, a struggle that makes them vulnerable to pressures.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05907
Notes:
Thesis copy contributed by author., Urbana, IL : University of Illinois, 1991. Thesis for partial fulfillment of the Master of Extension Education degree, Office of Agricultural Communications and Education, College of Agriculture, University of Illinois, Urbana-Champaign. 78 p.
