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    41. What makes it green? The role of centrality of green attributes in evaluations of the greenness of products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gershoff, Andrew D. (author) and Frels, Judy K. (author)
    Format:
    Journal article
    Publication Date:
    2015-01
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07451
    Journal Title:
    Journal of Marketing
    Journal Title Details:
    79 (1): 97-110