12pgs, This study highlights the results of a national survey of Extension land-grant and sea grant professionals designed to better understand their involvement in state/regional tourism programming and their perceptions of tourism related opportunities and challenges. This study demonstrates the breadth and importance of Extension’s tourism programing and continued challenges including limited investment and commitment by state institutions and the larger CES for core tourism program offerings. Investments in tourism programing are recommended as a way for Extension to maintain its relevancy, and better engage and address the community and economic development needs of traditional and emerging audiences.
Food and Agriculture Organization of the United Nations (FAO) (author)
Format:
Report
Publication Date:
2017
Published:
Rome: Food and Agriculture Organization of the United Nations
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10296
Notes:
57 pages., Report from FAO, Via website., This report responds to the request by the G20 Agricultural Ministers to FAO, IFPRI and OECD in
June 2016 to build on their preliminary assessment of existing ICT applications and platforms and
make specific proposals for consideration and action by G20 Agriculture Deputies ahead of the next
G20 Agricultural Ministers meeting on the best possible mechanism to improve agricultural ICT
exchange and cooperation. The report is organized as follows: (i) The section Summary, Evaluation and Recommendations is targeted to policy makers and draws from the detailed review undertaken in Sections 1 to 4 of the report. It provides a succinct but comprehensive account of ICTs in agriculture, including evaluating their impact. It identifies gaps, and puts forward a number of recommendations for the G20 in line with the G20 comparative advantage for collective action. Policies and measures to promote ICTs are crucial for the G20 economies and for agriculture in particular. G20 Ministers of Agriculture can take action to integrate ICTs in agricultural policies and initiatives. The report makes a number of recommendations for concrete actions in the area of ICTs that promote sustainable food systems and contribute to the realization of the 2030 Agenda for Sustainable Development.(ii) Sections 1 to 4 contain a detailed, albeit not exhaustive review of ICTs in agriculture. There is plethora of ICT applications on agriculture, ranging from using radio to satellite remote sensing, and in Section 2 every effort has been made to provide a comprehensive picture through the discussion of selected applications. Section 3 reviews the platforms and initiatives that promote the use of ICTs, and Section 4 examines governance issues specifically related to principles, rights and privacy. A number of Annexes provide more detail to the reader on a number of areas related to
governance.
Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University
Oklahoma State University
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.
10 pages
e-ISSN: 2455-6270; p-ISSN: 2455-7455, In India even today more than half of the population is involved with agriculture thus making it the primary and important activity. Since most of the Indian population still lives in rural regions, so for this reason agriculture and related activities constitute the major source of revenue. Nonetheless, irrespective of the government's numerous efforts, there is still a huge disparity between a farmer's actual investment and the return on investment. As a result, the purpose of this research is to investigate the numerous factors
which impact farmers' attitudes about agricultural produce marketing. The study revealed that the majority of farmers belonging to the study region are low-income subsistence farmers who are more susceptible to agricultural hazards. Substantial farmers have better access to financing, but they do not contact financial institutions because of their large precautionary reserves.
