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22. Between words: a generational discussion about farming knowledge sources
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wójcik, Marcin (author), Jeziorska-Biel, Pamela (author), and Czapiewski, Konrad (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03-09
- Published:
- Poland: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10245
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 67: 130-141
- Notes:
- 12 pages., Via online journal., This article is concerned with the shaping of agricultural knowledge among farmers, in the context of the rapid changes Polish agriculture has been subject to since the time of the country's EU accession. The theoretical underpinnings of this work have been described in terms of the significant notional categories, i.e. knowledge, knowledge-cultures and sources of knowledge. The research made use of the joint interviews method. Interviews were run with representatives of different generations in 10 farming families in central Poland. The main research objective was to determine sources of farming knowledge among farmers. The use of joint interviews allowed for the identification of sources of knowledge of different kinds. These reflect a division into farmers' closer and more distant surroundings, i.e. to the family and neighbours on the one hand, and to institutions and media on the other. Knowledge acquisition among farmers is in fact found to be a complex process, reflecting socialisation in a multi-generation environment of family and neighbours, on the one hand, and the impact of the institutional and legal system, on the other. In a general sense, this corresponds to the well-known division of sources of knowledge into the tacit and the explicit, with the acquisition of tacit (i.e. informal) knowledge not meeting with any more major obstacles thanks to proximity in a sense that may be cultural (i.e. the agriculture itself), family-related (and in fact multi-generation) and spatial (physical proximity in a given locality). Microsocial conditioning thus plays a major role in the shaping of this source of knowledge. However, the most important factor distinguishing contemporary cultures as regards knowledge on farming is the capacity to adapt to conditions set by the institutions supporting the latter's development. Formal knowledge flowing into farming families from their institutional surroundings requires growing adaptability and preparation if a succession of innovations are to be taken on board. The multi-source nature of knowledge and the achievement of some kind of balance in this respect actually poses a major challenge for the future functioning of family farms as cultural microsystems.
23. Bulletin features found most and least appealing to an extension audience
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Achterberg, Cheryl (author), Bradley, Ellen (author), and Achterberg: Nutrition Department, The Pennsylvania State University, University Park, PA; Bradley: Menu Magic Food, Indianapolis, IN
- Format:
- Journal article
- Publication Date:
- 1991-09
- Published:
- USA: Baltimore, MD : Williams & Wilkins.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06874
- Journal Title:
- Journal of Nutrition Education
- Journal Title Details:
- 23 (5) : 244-250
- Notes:
- AGRICOLA FNI 91003418, The purpose of this paper is to describe bulletin features found most and least appealing to a sample of highly literate, middle class adults for the print series, HG232:1-7, "Dietary Guidelines and Your Health". Use of print materials is the most common means of conveying nutrition information to the public. Many professionals have urged nutrition educators to focus research on strategies that will increase the effectiveness of print materials. In an age of resource constraints and fiscal responsibility, such evaluation could facilitate the learning process and increase the efficiency of educator resources and efforts. (original)
24. CNN editor shares interviewing tips with ag media attendees
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Worrell, Erin (author)
- Format:
- Journal article
- Publication Date:
- 2015-09
- Published:
- USA: American Agricultural Editors' Association, New Prague, Minnesota.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06373
- Journal Title:
- AAEA ByLine
- Journal Title Details:
- : 18-20
25. Can anyone hear us? An exploration of echo chambers at a land-grant university
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ruth, Taylor K. (author), Rumble, Joy N. (author), Galindo-Gonzalez, Sebastian (author), Lundy, Lisa K. (author), Carter, Hannah S. (author), Folta, Kevin M. (author), and University of Illinois at Urbana-Champaign The Ohio State University University of Florida Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10430
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 24 pages., Via online journal., Faculty at land-grant universities are expected to engage in some form of Extension, or science communication, as part of the land-grant mission. However, critics have claimed these institutions are out of touch with their stakeholders’ needs and faculty mainly communicate with others in academia. This engagement with a homogenous group reflects the concepts of echo chambers, where people are only exposed to information that aligns with their beliefs and current knowledge and discredit opposing information. An explanatory mixed-methods design was used to understand land-grant faculty’s engagement in echo chambers. A survey was distributed to a census of tenure-track faculty in the University of Florida’s Institute of Food and Agricultural Sciences to understand respondents’ engagement in echo chambers. Follow-up interviews were conducted with 13 of the survey respondents to further explore their audiences and channels used in science communication to understand their engagement in echo chambers. Survey results indicated faculty did not necessarily participate in echo chambers, but they also did not contribute to an open communication network. However, the interviews found participants were interested in reaching new audiences yet struggled to communicate with stakeholders. The participants also reported wanting to find alternative channels to peer reviewed journals to help disseminate their work. The findings from this study indicated faculty contributed to a type of echo chamber, but rather than viewing their stakeholders’ opinions as false, they simply did not hear the opinions. Agricultural communicators should work with land-grant faculty administrators to identify appropriate audiences and channels for science communication.
26. Challenges of smallholder farmers in accessing agricultural information in Southern Ethiopia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meggerssa, G.R. (author), Gemede, B.G. (author), and Jarsa, A.W. (author)
- Format:
- Journal article
- Publication Date:
- 2020-05-01
- Published:
- Bulgaria: Trakia University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12414
- Journal Title:
- Agricultural Science and Technology
- Journal Title Details:
- Vol. 12, Number 1
- Notes:
- 10 pages, The study was focused on identifying sources of agricultural information and analyzing challenges faced by smallholder farmers in accessing agricultural information in Southern Ethiopia. To achieve the stated objectives the study district was selected purposively from Wolaita zone by selecting five kebeles randomly. At the end, a total of 150 sample households were randomly selected from these five kebeles. To collect the data both primary and secondary sources were used for the purpose of this study. Primary data were collected directly from sample respondents through structured and semi-structured interview schedules, observation and focus group discussions. Secondary data were collected from Woreda agriculture and rural development office report, and other relevant books, journal articles and the Internet. After the relevant data were collected, the descriptive statistics such as mean, frequency, and percentage, and the inferential statistics such as chi-square tests were also used. The findings indicate that female farmers, illiteracy, location of market center, information seeking behavior of farmers, low rate of extension-farmers linkages, inadequate operational skill of aids, language barriers, lack of training, lack of rural electrification, lack of development agents, absence of rural networks, inadequate reading materials, and inappropriate time of broadcasting are the main challenges smallholder farmers were faced with. Therefore, to overcome the challenges strong commitment and reformation should be done in the study area by the concerned stakeholders.
27. Chemtrails, crisis, and loss in the interconnected world
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bakalaki, Alexandra (author)
- Format:
- Journal article
- Publication Date:
- 2016-05
- Published:
- Greece
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07175
- Journal Title:
- Visual Anthropology Review
- Journal Title Details:
- 32(1) : 12-23
28. Climate variability and change as perceived by rural communities in Swaziland
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Manyatsi, A.M. (author), Mhazo, N. (author), and Masarirambi, M.T. (author)
- Format:
- Journal article
- Publication Date:
- 2010-07-10
- Published:
- Swaziland
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07576
- Journal Title:
- Research Journal of Environmental and Earth Sciences
- Journal Title Details:
- 2 (3): 164-169
29. Communicating science to the public
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kroger, Manfred (author / Department of Food Science, the Pennsylvania State University, University Park, PA) and Department of Food Science, the Pennsylvania State University, University Park, PA
- Format:
- Journal article
- Publication Date:
- 1986
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03102
- Journal Title:
- Journal of Nutrition Education
- Journal Title Details:
- 18(6) : 274-276
- Notes:
- James F. Evans Collection
30. Communicating with the news media: sending a clear, concise, consistent message
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Whitford, Fred (author / Purdue University)
- Format:
- Guide
- Publication Date:
- 2003
- Published:
- USA: Purdue Pesticide Programs, Purdue University Cooperative Extension Service, West Lafayette, Indiana.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11775
- Notes:
- PPP-60. 34 pages., Detailed description of the role of media in society and guidelines the information provider can use to relate effectively with reporters and media representatives.