Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 17 Document Number: B02030
Notes:
#1077, Harold Swanson Collection, Ithaca, NY : New York State Colleges of Agriculture and Human Ecology Statutory Colleges of the State University, at Cornell University, 1968. 16 p. (Bulletin 8)
Deb, P.C. (author / Assistant Professor of Rural Sociology, Punjab Agricultural University, Ludhiana, India) and Assistant Professor of Rural Sociology, Punjab Agricultural University, Ludhiana, India
Format:
Journal article
Publication Date:
1968
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05021
Pareek, Udai (author), Singh, Yadavendra P. (author), and National Institute of Health Administration and Education, New Delhi, India; Punjab Agricultural University, Hissar, India
Format:
Journal article
Publication Date:
1968
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05096
Evans, cited reference, The present paper briefly reviews the various methods used thus far for selecting key-communicators to show that none of these was found suitable in a similar study conducted in a multicaste village, with 94 farm families, near Delhi. The study recorded communication acts by each farmer in relation with three practices - ghana bajara, 2, 4-D and Pusa ruby tomato, at three different stages of adoption. The mean number of communication acts were taken to be the cutting scores. Scoring above the mean number in a particular innovation were regarded as key communicators, and those who did not perform a single act of key communication were designated non-communicators. (original)
