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2. The rise of plant-based in U.S foodservice: sales and consumer insights for the plant-base meat category
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pierce, Ben (author) and Azoff, Marika (author)
- Format:
- Report
- Publication Date:
- 2023-08
- Published:
- USA: The Good Food Institute
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12942
- Notes:
- 20 pages, Report from Agri-Pulse accessed online via Agri-Marketing.
3. A survey on deep learning and its impact on agriculture: challenges and opportunities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Albahar, Marwan (author)
- Format:
- Review
- Publication Date:
- 2023-02-23
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12827
- Journal Title:
- Journal of Agriculture
- Journal Title Details:
- Vol. 13, Iss. 3
- Notes:
- 22 pages, The objective of this study was to provide a comprehensive overview of the recent advancements in the use of deep learning (DL) in the agricultural sector. The author conducted a review of studies published between 2016 and 2022 to highlight the various applications of DL in agriculture, which include counting fruits, managing water, crop management, soil management, weed detection, seed classification, yield prediction, disease detection, and harvesting. The author found that DL’s ability to learn from large datasets has great promise for the transformation of the agriculture industry, but there are challenges, such as the difficulty of compiling datasets, the cost of computational power, and the shortage of DL experts. The author aimed to address these challenges by presenting his survey as a resource for future research and development regarding the use of DL in agriculture.
4. Exploring barriers to the adoption of internet of things-based precision agriculture practices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hundal, Gaganpreet Singh (author), Laux, Chad Matthew (author), Buckmaster, Dennis (author), Sutton, Mathias J (author), and Langemeier, Michael (author)
- Format:
- Journal article
- Publication Date:
- 2023-01-09
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12835
- Journal Title:
- Journal of Agriculture
- Journal Title Details:
- Vol. 13, Iss. 1
- Notes:
- 16 pages, The production of row crops in the Midwestern (Indiana) region of the US has been facing environmental and economic sustainability issues. There has been an increase in trend for the application of fertilizers (nitrogen & phosphorus), farm machinery fuel costs and decreasing labor productivity leading to non-optimized usage of farm inputs. Literature describes how sustainable practices such as profitability (return on investments), operational cost reduction, hazardous waste reduction, delivery performance and overall productivity might be adopted in the context of precision agriculture technologies (variable rate irrigation, variable rate fertilization, cloud-based analytics, and telematics for farm machinery navigation). The literature review describes low adoption of Internet of Things (IoT)-based precision agriculture technologies, such as variable rate fertilizer (39%), variable rate pesticide (8%), variable rate irrigation (4%), cloud-based data analytics (21%) and telematics (10%) amongst Midwestern row crop producers. Barriers to the adoption of IoT-based precision agriculture technologies cited in the literature include cost effectiveness, power requirements, wireless communication range, data latency, data scalability, data storage, data processing and data interoperability. Therefore, this study focused on exploring and understanding decision-making variables related to barriers through three focus group interview sessions conducted with eighteen (n = 18) subject matter experts (SME) in IoT- based precision agriculture practices. Dependency relationships described between cost, data latency, data scalability, power consumption, communication range, type of wireless communication and precision agriculture application is one of the main findings. The results might inform precision agriculture practitioners, producers and other stakeholders about variables related to technical and operational barriers for the adoption of IoT-based precision agriculture practices.
5. Social integration mechanisms to strengthen absorptive capacity in agricultural advisory service organisations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stræte, Egil Petter (author), Hansen, Bjørn Gunnar (author), Ystad, Eystein (author), and Kvam, Gunn-Turid (author)
- Format:
- Online journal article
- Publication Date:
- 2022-09-03
- Published:
- UK: Taylor and Francis Ltd.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12640
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- Online
- Notes:
- 22pgs, To explore the structures and processes within agricultural advisory organisations that may enhance absorptive capacity (AC) and determine how organisations develop their AC.
6. Delivering on what the consumer wants key focus of GOPEX panel
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- News article
- Publication Date:
- 2022-02-03
- Published:
- The Packer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12846
- Notes:
- 3 pages
7. Wellness, nostalgia, innovation and new views of sustainability are amount the foods trends for 2022
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Food Insight (author)
- Format:
- Online article
- Publication Date:
- 2022-01-07
- Published:
- USA: International Food Information Council Foundation, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13008
- Notes:
- 3 pages
8. On the value of innovation and extension information: SCN-resistant soybean varieties
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Moschini, Giancarlo (author) and Lee, Seungki (author)
- Format:
- Journal article
- Publication Date:
- 2022-01-02
- Published:
- United States of America: Wiley Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12538
- Journal Title:
- American Journal of Agricultural Economics
- Notes:
- 22 pages, This paper presents direct evidence on the impact of a specific extension program that is aimed at promoting the adoption of varieties resistant to the soybean cyst nematode (SCN), specifically the Iowa State University SCN-Resistant Soybean Variety Trials. We use two data sources: experimental data from these variety trials and a rich proprietary dataset on farmers’ seed purchases. Combining these data, we estimate the value of soybean cyst nematode-resistant variety availability, and the associated variety trials that provide information on their performance to farmers and seed companies. Given the scope and diffusion of this extension program, the focus of the analysis is on Iowa and northern Illinois over the period 2011–2016. Farmers’ seed choices are modeled in a discrete choice framework, specifically a one-level nested logit model. Using the estimated demand model, we find farmers’ marginal willingness to pay for soybean cyst nematode-resistant varieties, and for related extension information provided by the Iowa State University SCN-Resistant Soybean Variety Trials program, to be large. These results are confirmed by counterfactual analyses showing that, over the six-year period and region of the study, the total ex post welfare change associated with the existence of, and information about, SCN-resistant seeds is about $478 million. About one-third of this surplus is captured by seed suppliers, and two-thirds accrues to farmers.
9. Lessons learned: Rich Balvanz
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Balvanz, Rich (author)
- Format:
- Online article
- Publication Date:
- 2021-11-01
- Published:
- USA: National Association for Farm Broadcasters, Platte City, Missouri
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13094
- Notes:
- 3 pages
10. On-farm demonstration: enabling peer-to-peer learning
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sutherland, Lee-Ann (author) and Marchand, Fleur (author)
- Format:
- Journal article
- Publication Date:
- 2021-10-04
- Published:
- UK: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12644
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- V. 27, N.5
- Notes:
- 19 pages, This special issue presents recent European Commission-funded research into on-farm demonstration, undertaken through the Horizon 2020 PLAID (Peer-to-peer learning: Accessing innovation through demonstration), AgriDemo-F2F (building an interactive agridemo-hub community: enhancing peer-to-peer learning), and NEFERTITI (Networking European Farms to Enhance Cross Fertilisation and Innovation Uptake through Demonstration) projects, jointly branded ‘FarmDemo’.
11. Research ID's keys to consumer acceptance of ag technology
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Press release
- Publication Date:
- 2021-09-29
- Published:
- USA: Food Industry Executive
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13121
12. Impact Assessment of Information and Communication Technologies in Agriculture: Application of The Ambitec-TICs Method
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pinto, Daniela Maciel (author), De Oliveira, Priscilla (author), Minitti, André Fachini (author), Mendes, Angelo Mansur (author), Vilela, Gisele Freitas (author), Castro, Gustavo Spadotti Amaral (author), Nogueira, Lauro Rodrigues (author), Bogiani, Julio Cesar (author), Rocha, José Dilcio (author), Novaes, Renan Milagres Lage (author), de Barros, Inácio (author), and Rodrigues, Geraldo Stachetti (author)
- Format:
- Journal article
- Publication Date:
- 2021-08-30
- Published:
- Brazil: Association of Management
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12384
- Journal Title:
- Journal of Technology Management & Innovation
- Journal Title Details:
- Vol. 16 No. 2
- Notes:
- 12 pages., An extraordinary moment of agricultural modernization is currently underway due to innovations in Information and Communication Technologies (ICTs). In this process, management precepts are renewed, fostering significant gains in efficiency, productivity, and sustainable use of natural resources and the environment. The growing supply of ICTs and the extension of connectivity in rural areas, with their transforming roles in productive practices and economic relations, bring about questions regarding their impacts. These technologies include precision positioning systems and large volume databases, electronic sensors of site-specific production and environmental conditions, repositories of relational data, statistical and crop forecasting software, methodologies and processes; web-based information services, among others. The assessment of impacts focused on ICTs for agriculture needs innovative approaches, due to the peculiarities of their applications, the different scales of their socioenvironmental scopes and, at the same time, the verification of effectiveness of institutional investments on research, development, and innovation (RD&I). Based on these premises, the objectives of this work are to present a ‘module of impact indicators for Information and Communication Technologies (Ambitec-TICs)’, and assess its application to six typical technology adoption cases resulting from agricultural RD&I projects. The results detail critical analyses of the contributions of the proposed module for the registration, interpretation, and communication of impacts, with recommendations for technology transfer and accountability in institutional Social Balance documentation.
13. ‘You can't eat data’?: Moving beyond the misconfigured innovations of smart farming
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fraser, Alistair (author)
- Format:
- Journal Article
- Publication Date:
- 2021-06-17
- Published:
- Netherlands: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12812
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- Volume 91, Pages 200 - 207
- Notes:
- 8pgs, This paper presents a critical examination of smart farming. I follow other critical analyses in recognizing the centrality of innovation processes in generating smart farming products, services, arrangements, and problematic outcomes. I subsequently use insights from critical human geography scholarship on the significance of understanding topological transformations to move beyond interpretations that identify only a narrow range of smart farming problems, such as a lack of coordination or limited uptake by farmers. Instead, I examine a broader set of challenges produced by smart farming developments. The overriding concern, I argue, is that smart farming unfolds via the production of numerous ‘misconfigured innovations.’ Using insights from literature on responsible research and innovation I then probe the stakes of looking beyond the misconfigured innovations of smart farming and discuss how new technologies might come to play a role in producing emancipatory smart farming. I pay attention to research on the ‘internet of people,’ which paints a stark new picture of social life generally, and in particular how rural life might be computed and calculated according to new conceptualizations of sociality and spatiality.
14. Mobile phone technology for increasing banana productivity among smallholder farmers in uganda
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tinzaara, William (author), Oyesigye, Elias (author), Bocquet, Christophe (author), Arkin, Jamie (author), and Johnson, Vincent (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-31
- Published:
- Academic Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12364
- Journal Title:
- Journal of Agricultural Extension and Rural Development
- Journal Title Details:
- V. 13, N. 1
- Notes:
- 13 pages, This study aimed at assessing the level of mobile phone use in Ugandan agricultural extension, and to establish the extent to which mobile phone Viamo’s 3-2-1 service, hosted by Airtel Uganda, was being accessed and how the facility can be improved to boost banana productivity. The results of the study indicate that use of mobile phones for increased banana productivity were dependent on age, gender, household size, income and farming experience. Data collected show that the major information source by farmers was extension agents followed by phones and televisions. Focus group discussions revealed that most farmer participants owned phones (94.3%), had Airtel SIM cards and accessed Viamo service (65%). All respondents were aware of the Viamo service and majority got to know about the service through Airtel SMS notifications (83.3%). Farmers indicated that the four most sought after information elements for increasing banana productivity included material on weather forecasts, pest and disease control, fertilizers and their usage, and markets and their location. The study reveals information gaps with respect to pests and disease diagnosis and management, market prices, weather information, mulching and weeding in different terrains, and sources of clean banana planting material. It was concluded that the service is relevant and contributes to improving farmer knowledge on good banana farming practices. A further step will be to scale up use of the 3-2-1 service for agricultural purposes at country and regional levels.
15. Blunting EU Regulation 1107/2009: following a regulation into a system of agricultural innovation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Payne-Gifford, Sophie (author), Srinivasan, C.S. (author), and Dorward, Peter (author)
- Format:
- Journal article
- Publication Date:
- 2020-12-06
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12040
- Journal Title:
- Agriculture and Human Values
- Notes:
- 21 pages, via Online Journal, This paper explores the role of regulation and legislation on influencing the development and diffusion of technologies and methods of crop production. To do this, the change in pesticide registration under European Regulation 1107/2009 ‘Placing Plant Protection Products on the Market’ was followed through the UK’s agricultural system of innovation. Fieldwork included: a series of interviews conducted with scientists, agronomists and industry organisations; a programme of visiting agricultural events; as well as sending an electronic survey to British potato growers. The innovation system is noted to have made the legislation less restrictive than originally proposed. The most notable system response to the legislation is the adjustment of agrochemical company pesticide discovery strategy and their expansion into biologically derived treatments. There have also been other innovation responses: agricultural seed companies have been breeding in pathogen resistance in their cultivars; agricultural consultancies are prepared to recommend pathogen-resistant seeds; scientists are using the change as justification for adopting their solutions; the agricultural levy boards funded research into off-label pesticide uses; and producers, potato growers in particular, have been seeking advice, but not changing their growing practices.
16. Agencing an innovative territorial trade scheme between crop and livestock farming: the contributions of the sociology of market agencements to alternative agri-food network analysis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Velly, Ronan Le (author) and Moraine, Marc (author)
- Format:
- Journal article
- Publication Date:
- 2020-12-01
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12045
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- Vol. 37, issue 4
- Notes:
- 14 pages, via Online Journal, The aim of this article is to show the relevance of the sociology of market agencements (an offshoot of actor–network theory) for studying the creation of alternative agri-food networks. The authors start with their finding that most research into alternative agri-food networks takes a strictly informative, cursory look at the conditions under which these networks are gradually created. They then explain how the sociology of market agencements analyzes the construction of innovative markets and how it can be used in agri-food studies. The relevance of this theoretical frame is shown based on an experiment aimed at creating a local trade scheme between manure from livestock farms and alfalfa grown by grain farmers. By using the concepts of the sociology of market agencements, the authors reveal the operations that are required to create an alternative agri-food network and underscore the difficulties that attend each one of these operations. This enables them to see the phenomena of lock-ins and sociotechnical transition in a new light.
17. A conversation about food systems change in South Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Malan, Naudé (author)
- Format:
- Journal Article
- Publication Date:
- 2020-10-14
- Published:
- International: Lyson Center for Civic Agriculture and Food Systems
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12053
- Journal Title:
- Journal of Agriculture, Food Systems and Community Development
- Journal Title Details:
- Vol. 10, No. 1 2020
- Notes:
- 14 Pages, iZindaba Zokudla (IZ) is a multistakeholder engagement project that aims to create opportunities for urban agriculture in a sustainable food system in Johannesburg. IZ implements the Farmers’ Lab, a social lab used as a transitional mechanism in a larger transition to sustainability. To move the South African urban food system to an ecologically sound, economically productive, and socially equitable system, significant stakeholder integration is needed, and the iZindaba Zokudla Farmers’ Lab provides that. This reflective essay presents a history of the project (2013 until now) detailing the project’s creation of an ecosystem based on social labs that facilitate innovation in the food system. Emergent entrepreneurs and others use the social labs and their activities, as well as stakeholder engagement in their enterprise development, and these Labs have created opportunities for applied and other research in the university. This has brought innovation and change to agroecological practice in Johannesburg. This reflective essay article situates IZ within the broader evolutionary change in South Africa and considers how conversations about food lead to the creation of sustainable food systems.
18. Survey reports 90% of Impossible Burger buyers also purchase meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Survey report
- Publication Date:
- 2020-09-28
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11968
- Notes:
- Online via AgriMarketing Weekly. 2 pages., Survey by Chicago-based analytics company Numerator indicated that the majority of the plant-based Impossible Burger comes at the expense of animal-derived meat.
19. Keep grocery shopping personal, despite tech innovations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sowder, Amy (author)
- Format:
- Commentary
- Publication Date:
- 2020-09
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11965
- Journal Title:
- Packer
- Notes:
- Online from publication. 3 pages., "As we find evermore convenient ways to serve customers and work smarter, let's not lose the human touch. We all need it, no matter our age or location."
20. Perceptions of the fourth agricultural revolution: what’s in, what’s out, and what consequences are anticipated?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Barrett, Hannah (author) and Rose, David Christian (author)
- Format:
- Jounal Article
- Publication Date:
- 2020-08-30
- Published:
- United States: Wiley-Blackwell
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12811
- Journal Title:
- Sociologia Ruralis
- Journal Title Details:
- Volume 62, Issue 2, Pages 162 - 189
- Notes:
- 28pgs, Technological advancement is seen as one way of sustainably intensifying agriculture. Scholars argue that innovation needs to be responsible, but it is difficult to anticipate the consequences of the ‘fourth agricultural revolution’ without a clear sense of which technologies are included and excluded. The major aims of this article were to investigate which technologies are being associated with the fourth agricultural revolution, as well as to understand how this revolution is being perceived, whether positive or negative consequences are given equal attention, and what type of impacts are anticipated. To this end, we undertook a content analysis of UK media and policy documents alongside interviews of farmers and advisers. We found that the fourth agricultural revolution is associated with emergent, game-changing technologies, at least in media and policy documents. In these sources, the benefits to productivity and the environment were prioritised with less attention to social consequences, but impacts were overwhelmingly presented positively. Farmers and advisers experienced many benefits of technologies and some predicted higher-tech futures. It was clear, however, that technologies create a number of negative consequences. We reflect on these findings and provide advice to policy-makers about how to interrogate the benefits, opportunities, and risks afforded by agricultural technologies.
21. Testing the Impact of Animating Infographics on Consumer Trust and Attitude When Communicating about Genetic Modification
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lamm, J. Alexa (author), Gibson, Kristin (author), and Holt, Jessica (author)
- Format:
- Journal article
- Publication Date:
- 2020-05-13
- Published:
- USA: New Prairie Pres
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11766
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Iss.2, Vol. 104
- Notes:
- 15 pages, via online journal, Scientific innovation provides benefits to society but also fosters suspicion and distrust. The unknown of scientific innovations in agriculture has yielded a strained relationship between consumers and farmers, creating little to no public support for solutions to agricultural issues. The relationship between public trust and agricultural innovation is further strained when discussing genetic modification (GM) science and food. Informational graphics are an increasingly popular communication technique that may effectively communicate GM science to consumers. This study examined, through a experimental design using two treatments and a control, if static or animated infographics sharing current societal perceptions of GM science in the U.S. influenced consumers’ trust in science, personal attitudes toward GM, and perceived attitudes of others toward GM science. The animated group had the highest mean trust in science and the control group had the most positive attitude toward GM and the most positive perceived attitudes of others toward GM. The only significant difference was the control group had a more positive perceived attitude than the animated group. The infographics’ lack of impact on respondents’ trust or attitude toward GM science contradicted previous research about respondents’ increased attitude and elaboration of agricultural issues. Food concerns are of continual importance for consumers, and researchers need to help food and fiber scientists and communicators share relevant and research-based information with the public through diverse channels.
22. Extension needs outreach innovation free from the harms of social media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Swinton, Jonathan J. (author)
- Format:
- Journal Article
- Publication Date:
- 2020-04
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12312
- Journal Title:
- Journal of Extension
- Journal Title Details:
- v.58, n. 2
- Notes:
- 7 Pages, Despite the outreach-building benefits of social media for Extension, it is time for Extension professionals to find new innovative ways to reach out that do not involve social media. An increasing body of research has demonstrated the harms social media use imparts on the health and well-being of those in our communities. Our future use of social media as a primary method of outreach may perpetuate these harms, requiring our best efforts to develop new methods of outreach that do not negatively affect those we serve.
23. Exploring producer innovation adoption using an Extension-led trialing program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany B. (author), Denny, Marina D. (author), Stone, Amanda E. (author), and Mississippi State University
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11359
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 58(1)
- Notes:
- 7 pages., via online journal, There are approximately 65 dairy farms in Mississippi (Gregory, 2019) with an estimated annual milk value of $26 million (Mississippi Farm Bureau, n.d.). Mastitis is the most expensive disease in the dairy industry (Neeser, Hueston, Godden, & Bey, 2006) and can decrease milk production by 1,181 kg per lactation in multiparous cows (Wilson et al., 2004). Clinical mastitis accounts for the largest use of antibiotics in livestock species (Thomson, Rantala, Hautala, Pyörälä, & Kaartinen, 2008), a circumstance that raises concerns of antimicrobial resistance (Pol & Ruegg, 2007; Wang et al., 2015) and increases producer expenses due to purchasing antibiotics and discarding milk during treatment (Rollin, Dhuyvetter, & Overton, 2015). On-farm bacteriological culturing (OFBC) enables producers to distinguish among broad categories of microorganisms with great accuracy and provides results within 24 hr, versus approximately a week when cultures are sent to a laboratory (Down, Bradley, Breen, & Green, 2017). Despite the availability of several viable OFBC systems, adoption of OFBC in Mississippi has been limited. The purpose of the study reported here was to implement and evaluate an OFBC pilot test with a small sample of Mississippi dairy producers. The objectives of the study were to identify reasons for producers' lack of OFBC adoption, to explore change in producers' knowledge and perceptions of OFBC before and after trial, and to assess the effectiveness of an Extension-led trialing program relative to OFBC adoption.
24. Exploring producer innovation adoption using an extension-led trialing program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany A. (author), Denny, Marina D. (author), and Stone, Amanda E. (author)
- Format:
- Journal article
- Publication Date:
- 2020-02
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12318
- Journal Title:
- Journal of Extension
- Journal Title Details:
- v. 58, n. 1
- Notes:
- 7 pages, On-farm bacteriologic culturing (OFBC) provides quick and inexpensive mastitis diagnosis, but commercial adoption of this innovation has been low in Mississippi. We implemented an Extension-led trialing program to identify reasons for producers' lack of OFBC adoption, explore change in producers' knowledge and perceptions of OFBC, and assess the effectiveness of the program relative to OFBC adoption. Most producers were unaware of OFBC initially but identified several benefits after trialing it for 30 days. The methodology for designing and implementing a trialing program based on Rogers's diffusion of innovation framework was effective and could be replicated easily in other contexts.
25. 25 years of Agriculture.com
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kurns, Dave (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA: Meredith Agrimedia, Meredith Corporation, Des Moines, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11685
- Journal Title:
- Successful Farming
- Journal Title Details:
- 118(5) : 12
- Notes:
- Author interviews editorial staff associate John Walter who "helped pioneer the first website in agriculture media 25 years ago."
26. Everett M. Rogers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kennedy, Adrienne (author)
- Format:
- Article
- Publication Date:
- 2020
- Published:
- International: Salem Press Biographical Encyclopedia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12175
- Notes:
- Online via UI Library Catalog search. Ebscohost. 4 pages., Biography of an influential rural and general sociologist, communication specialist, writer, and professor best known for developing the theory of diffusion and adoption of agricultural and other innovations.
27. Factors affecting adoption of smart farms: The case of Korea
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yoon, Cheolho (author), Lim, Dongsup (author), and Park, Changhee (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11677
- Journal Title:
- Computers in Human Behavior
- Journal Title Details:
- 108
- Notes:
- 10 pages., The smart farm, a future-oriented farm operation that integrates information and communications technologies, is an emerging trend in agriculture. This study investigates the factors affecting the adoption of the smart farm in Korea and analyzes them empirically. The research model is based on Rogers' innovation diffusion theory and existing models of adoption of information technology in organizations. The model proposes that adoption of innovative technology is influenced by relative advantages, complexity, and compatibility of the technology, the innovativeness and IT knowledge characteristics of the CEOs, financial costs, human resource vulnerability and lack of skills, competitive pressure, government support and the change to the digital environment. These factors were categorized according to TOE framework, investigated, and empirically tested using survey data to determine their influence on the adoption of smart farms. The results showed that the compatibility of technology, financial costs for the organization, and the digital environment change influence the adoption of smart farms. This study suggests practical implications for the adoption of smart farm technology based on the results.
28. Frindle: A review for agricultural communications courses
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Settle, Quisto (author), Rockers, Alyssa (author), and Oklahoma State University Association for Communication Excellence
- Format:
- Review
- Publication Date:
- 2020-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11212
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- English
- Notes:
- 4 pages, via online journal publication
29. Immediate impacts of COVID-19 measures on bean production, distribution, and food security in Eastern Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Muhammed, Ibrahim (author), Ugochukwu Adonikam, Nnanna (author), and Farmers' willingness to take part in Sorghum-based Innovation Platform in Niger State, Nigeria
- Format:
- Journal Article
- Publication Date:
- 2020
- Published:
- India: Extension Education Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12095
- Journal Title:
- Journal of Extension Education
- Journal Title Details:
- Vol 32, No 1 (2020)
- Notes:
- 7 pgs., The research examined the determinants of farmers’ willingness to partake in sorghumbased innovation platforms, ascertained the factors influencing their willingness and constraints to their participation. Structured questionnaire was used to elicit data from 350 registered respondents drawn from Niger State, Nigeria. Data were analysed using descriptive statistics, Probit and multiple regression. The result reveals that the farmers' mean age was 40. About 85 % of them were married with a household size of 1-5 persons. The result of probit showed that availability of active labour force, income from the sorghum, number of trainings, access to extension service and market access were the major determinants to farmers’ participation in sorghum innovation platform. Major constraints were, untimely meetings, poor means of transportation, information gap and complexity of innovation. The study concludes that farmers were willing to participate in sorghum-based innovation platform but do not have enough capital base. The study recommends that farmers should be linked up with credit institutions and timely meetings should be conducted
30. Technology is values neutral - your brand is not
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arnot, Charlie (author / Center for Food Integrity)
- Format:
- Commentary
- Publication Date:
- 2020
- Published:
- International: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11706
- Notes:
- 4 pages., Online from publisher website., Perspectives about how consumers will perceive technology in food and agriculture going forward. "...will they view innovation as positive and something they should embrace and support? Or, will innovation be perceived as another looming threat that should be avoided at all costs? The answer to those questions rests with those who bring the technology to market."
31. Weeklies react to a global pandemic: Grassroots Editor special issue
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stebbins, Chad (author) and Reader, Bill (author)
- Format:
- Editorial
- Publication Date:
- 2020
- Published:
- USA: International Society of Weekly Newspaper Editors
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11785
- Journal Title:
- Grassroots Editor
- Journal Title Details:
- 61(1) : 1, 6
- Notes:
- Online via UI electronic subscription., Editors introduce a special issue focused on now ISWNE members have been dealing with the COVID-19 pandemic in their communities.
32. Charleston|Orwig study reports consumers' reaction to plant and lab based foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-12-19
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11184
- Notes:
- Online via AgriMarketing Weekly. 2 pages., "A new poll reports awareness and interest in technology-driven foods but reveals the need for transparency and education to remove fears and potentially drive adoption."
33. Identifying Barriers to Forage Innovation: Native Grasses and Producer Knowledge
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Keyser, Patrick (author), Schexnayder, Susan (author), Willcox, Adam (author), Bates, Gary (author), Boyer, Christopher N. (author), and Center for Native Grasslands Management Human Dimensions Research Lab University of Tennessee
- Format:
- Online journal article
- Publication Date:
- 2019-12-12
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11232
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(6)
- Notes:
- 10 pages, via online journal, Adoption of native warm-season grasses (NWSGs) in the tall fescue belt is limited despite studies documenting the potential contribution of these forages to profitable beef production. On the basis of two surveys conducted in Tennessee, a survey of beef producers and a survey of agricultural professionals, we evaluated perceptions of NWSG forages and how those perceptions could influence their adoption. Although agricultural professionals were more familiar with NWSGs than producers, both populations had limited knowledge regarding these forages, indicating that additional Extension education is needed. Our results provide useful guidance for developing NWSG forage educational programs for producers and agricultural professionals.
34. Thinking Globally About Universities and Extension: The Convergence of University-Based and Centralized Extension Systems in China
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Swanson, Louis E. (author), Mao, KuoRay (author), and Colorado State University
- Format:
- Online journal article
- Publication Date:
- 2019-12
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11228
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(6) : 1-8
- Notes:
- 9 pages, via online journal, The U.S. university-based extension system model has been successful nationally, but not adopted globally. Various historical factors rendered the U.S. system a less attractive option for emerging post-WWII nations. However, current changes in education and extension landscapes are creating new opportunities for the globalization of U.S. Extension. Specifically, both the U.S. and Chinese extension systems now face the common challenge of delivering meaningful university-based extension under shifting conditions. This commonality creates opportunities for exploring long-term, synergistic university-based extension systems and potentially achieving associated benefits worldwide.
35. Integrating personal involvement, goal orientation, and characteristics of innovations to inform fertilizer best practice video communications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Warner, Laura A. (author), Rumble, Joy N. (author), and Rogers-Randolph, Tiffany (author)
- Format:
- Online journal article
- Publication Date:
- 2019-11-03
- Published:
- United States: American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11059
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 60(3) : 47-61
- Notes:
- 14 pages, via online journal, Water quality is a complex issue and residential fertilizer can be one of the many contributors to poor water quality. Working with residential audiences to help them understand and reduce their impacts on water quality is an important task among many agricultural education and Extension professionals. In order to effectively work with residential audiences, we must first understand what influences their intent to engage in fertilizer best management practices. In this research, we paired the Diffusion of Innovations and Elaboration Likelihood Model to examine the influence of perceptions of an innovation’s characteristics, personal involvement with water, and communication on intent to engage in fertilizer best management practices. The communication was presented to experimental groups as a 35-second video about fertilizer best management practices. Data were collected via a survey instrument and were analyzed using inferential procedures. Four of the five characteristics of innovations significantly influenced intent to engage in fertilizer best management practices among the control group. However, all five characteristics were significant among the entire sample but the influence was less compared to the control group. Involvement increased intent while the video treatments had little effect. The results of the research support existing findings, but also offer areas of new discovery as well as insights for practice and additional study. Future research should examine the repetition of communication as well as different dimensions of involvement.
36. 5G is coming: here's what it means
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Weis, Dusty (author / Association of Equipment Manufacturers)
- Format:
- Journal article
- Publication Date:
- 2019-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11101
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(8) : 30, 32
- Notes:
- 2 pages., Overview of 5G network technology and what it will mean to the agricultural equipment industry.
37. A pilot qualitative case study of agricultural and natural resources scientists’ twitter usage for engaging public audiences
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Loizzo, Jamie (author), Jones, Catherine (author), and Steffen, Abby (author)
- Format:
- Online journal article
- Publication Date:
- 2019-11
- Published:
- Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11049
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(4)
- Notes:
- 22 pages., via online journal., Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included ANR scientist interviews (n = 8) and application of Internet-based research methods for observing scientists’ Twitter activities. Four themes emerged from the data: 1) academic journals and conferences as scientists’ typical communication channels, yet Extension efforts help to broaden audiences, 2) scientists expected research to be peer-reviewed before public dissemination to combat misinformation and spreading of ‘junk science’, 3) scientists balanced professionalism, personalization, promotion, and Twitter hashtags for engagement, and 4) scientist-identified barriers to using Twitter included lack of time and avoiding heated discussions. Recommendations include revisiting scientists’ job descriptions and expectations for online science engagement. Also, there should be continual development and implementation of science communication training for scientists targeting best Twitter practices, growing followers for outreach beyond academic colleagues and groups, using visuals for online engagement, intentional scheduling for social media, and how to effectively navigate heated online discussions.
38. Ag industry game changers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gale, Mark (author)
- Format:
- Journal article
- Publication Date:
- 2019-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11103
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(8) : 44
- Notes:
- 1 page., Author describes five technologies with potential to change the future of ag and food industries, all with communications dimensions.
39. Determining the effects of the smartphone as a learning tool on the motivation of school-based agricultural education students in Louisiana
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Smith, H. Eric S (author), Blackburn, J. Joey (author), Stair, Kristin S. (author), and Burnett, Michael F. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-10
- Published:
- The American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10974
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 60(3), 141-154
- Notes:
- 14 pages., via online journal., The smartphone is perhaps the most influential device in modern society. Research has indicated students perceived that using smartphones in the classroom aided learning. However, most American high schools ban students from using phones in the classroom. Previous research supports the idea that advanced smartphone applications in student- centered learning environments can improve achievement and motivation. Currently, there is little in the agricultural education literature pertaining to smartphone enhanced learning among secondary agriculture students. This study compared motivational differences between non-equivalent comparison groups. Secondary agricultural students from 13 schools across Louisiana completed the Course Interest Survey to measure motivation during a forestry unit. Data were analyzed using Hierarchical Linear Modeling. The analysis rendered no statistically significant differences between the groups in motivation. It was concluded that smartphones do not reduce motivation and should be considered in agricultural education classrooms where policy permits.
40. Integrating personal involvement, goal orientation, and characteristics of innovations to inform fertilizer best Practice video communications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Warner, Laura A. (author), Rumble, Joy N. (author), and Rogers-Randolph, Tiffany (author)
- Format:
- Online journal article
- Publication Date:
- 2019-10
- Published:
- The American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10954
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 60(3), 47-61
- Notes:
- 15 pages., via online journal., Water quality is a complex issue and residential fertilizer can be one of the many contributors to poor water quality. Working with residential audiences to help them understand and reduce their impacts on water quality is an important task among many agricultural education and Extension professionals. In order to effectively work with residential audiences, we must first understand what influences their intent to engage in fertilizer best management practices. In this research, we paired the Diffusion of Innovations and Elaboration Likelihood Model to examine the influence of perceptions of an innovation’s characteristics, personal involvement with water, and communication on intent to engage in fertilizer best management practices. The communication was presented to experimental groups as a 35-second video about fertilizer best management practices. Data were collected via a survey instrument and were analyzed using inferential procedures. Four of the five characteristics of innovations significantly influenced intent to engage in fertilizer best management practices among the control group. However, all five characteristics were significant among the entire sample but the influence was less compared to the control group. Involvement increased intent while the video treatments had little effect. The results of the research support existing findings, but also offer areas of new discovery as well as insights for practice and additional study. Future research should examine the repetition of communication as well as different dimensions of involvement.
41. Gleason: a pioneer in transition to digital
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Quinn, Larry A. (author)
- Format:
- Journal article
- Publication Date:
- 2019-09-08
- Published:
- USA: National Association of Farm Broadcasting, Platte City, Missouri
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10841
- Journal Title:
- Airing on the Side of Agriculture
- Notes:
- Via online issue. 3 pages., Features the career of a farm broadcaster who "worked on the bleeding edge during the early stages of the digital transition for radio and TV."
42. Rosé berries have arrived
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Goodyear, Dana (author) and The New Yorker
- Format:
- Online article
- Publication Date:
- 2019-08-11
- Published:
- United States: Condé Nast
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11314
- Notes:
- 5 pages., via online magazine publication
43. Bust to boom: reinventing the agricultural marketing model
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Motter, John (author)
- Format:
- Opinion
- Publication Date:
- 2019-08
- Published:
- United States: AgWeb
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10831
- Notes:
- 10 pages., via website AgWeb's Farm Journal, In their story, “Plowed Under, The Next American Farm Bust Is Upon Us,” (paywall) the Wall Street Journal reported on the tough times we’re facing in agriculture. They are tough. And, as a corn and soybean farmer, it’s painful to see. But farmers are nothing if not resilient. And we’ll survive this one too.
44. How to use crowdfunding in extension: a relationship education example
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Monk, J. Kale (author), Vennum, Amber V. (author), and Kanter, Jeremy B. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-08-01
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10811
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(4)
- Notes:
- 15 pages., Article #: 4TOT3, via online journal., Crowdfunding is a resource that allows individuals or groups to raise funds while simultaneously engaging relevant communities and, thus, is an important tool for Extension specialists. We provide recommended steps for successful crowdfunding, including tips for identifying a website, developing or refining a proposal, and crafting a marketing and campaign strategy. We use the successful crowdfunding of a relationship education program as an example.
45. Construction and validation of a psychometric scale to assess extension agents’ beliefs about extension and innovation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Landini, Fernando (author), Beramendi, Maite (author), and University of La Cuenca del Plata Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET) School of Psychology, University of Buenos Aires
- Format:
- Online journal article
- Publication Date:
- 2019-07-24
- Published:
- Argentina: Taylor and Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10880
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- 25(5) : 318-399
- Notes:
- 18 pages, online journal article, Purpose This article aims at designing and validating a psychometric scale to assess extensionists’ and advisors’ beliefs about extension and innovation. Design/Methodology/approach The scale was developed by drawing upon results from a previous empirical research as well as insights from a literature review on extension and innovation approaches. The theoretical framework used to write the items was validated by 12 international experts from 11 countries. 608 Argentine extension workers completed the questionnaire. Replies were analysed using Exploratory and Confirmatory Factor Analysis. Findings The scale has a good fit and satisfactory level of internal consistency. Five factors were identified: Dialogue and horizontal coordination; Transfer of technology; Blame on farmers; Participatory, farmer-led extension; and Self-critical attitude. Practical implications The scale has multiple and different uses, including research, theory development, institutional practice, diagnosis, and teaching. Theoretical implications Results show that a horizontal, facilitative extension approach shares a common epistemology, as well as underlying values and assumptions, with territorial development and with an innovation systems perspective, and that both contrast with a traditional transfer of technology approach. Nonetheless, practitioners would not tend to see these two contrasting perspectives as contradictory but as complementary. Originality/Value The scale is the first validated psychometric instrument, based on an ample theoretical framework, that allows for a quantitative assessment of beliefs about extension and innovation.
46. Actor social networks as knowledge sharing mechanisms in multi-stakeholder processes: a case of coffee innovation platforms of Uganda
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Magala, Damalie Babirye (author), Mangheni, Margaret Nijjingo (author), Miiro, Richard Fred (author), and Makerere University
- Format:
- Online journal article
- Publication Date:
- 2019-06-23
- Published:
- Uganda: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10978
- Journal Title:
- The Journal of Agricultural Education and Extension
- Journal Title Details:
- 25(4) : 323-336
- Notes:
- 13 pages, via online journal, Purpose: This study examined knowledge sharing mechanisms in coffee IPs and their effect on actor linkages in four districts of Uganda. Design/methodology/approach: Thirty one respondents from the public and private sector were interviewed using a qualitative approach. Data were analyzed using the Atlas ti qualitative software version 7.5.18 to generate themes for information sources, types and channels. Social network analysis was used to measure the actor centrality positions and influence in the IP network. Findings: Results revealed seven main categories of actors in the Coffee IPs who shared information on coffee inputs, agronomic practices, processing and markets through three main channels. Level of cohesion was less than 10% which had negative implications on the knowledge flow, trust and collaboration among the actors. Influential positions were occupied by the processors and farmer leaders in IPs in the southern districts of Luwero and Rakai, while nursery operators were most influential in IPs of the western districts of Ntungamo and Bushenyi. Weak linkages within the social networks indicated that initiatives of the actors were fragmented, as each actor acted as an individual detached from the platform activities limiting inter-actor knowledge sharing. Practical implications: Innovation intermediaries should focus on integrated systemic and innovative approaches to strengthen actor social linkages for knowledge sharing and better platform performance. Theoretical implications: Actor positions and relationships in innovation networks are critical tenets for fostering knowledge exchange and performance. In an innovation platform, diverse actors are multiple sources for accessing information within a given social and institutional context. Originality/value: The study contributes to existing debate and knowledge on institutional change in agricultural innovation systems.
47. A study of the use of information & communication technology in disseminating farm information to farmers in India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Solanki, Surabhi (author) and Verma, Seema (author)
- Format:
- Conference proceedings
- Publication Date:
- 2019-06
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11119
- Notes:
- 8 pages., Proceedings of International Conference on Sustainable Computing in Science, Technology and Management., In any country, agriculture plays important role in the prospect of economy and sustainability. As technology grow day by day so it is necessary for the farmer to know about the technology, innovations and take them into practice, so they make strong themselves in terms of economic and sustainability. In this paper discussed the intensity exposure to information and communication technology and its relationship to the characteristics of farmers at different stages of adoption use of information and communication technology for different farm practices and also know the preferences of farmers regarding the use of Information & Communication Technology (ICT). In the continuation of this process conduct the personal interview to collect personal details of farmers as well as farm information that associate them to know about the adoption of information technology. The data collected through personal interview of farmers have been classified, tabulated and analyzed to know how efficiently and effectively information and communication technology disseminate farm information to the farmer.
48. Establishing ethical organic poultry production: a question of successful cooperation management?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schäfer, Martina (author)
- Format:
- Online journal article
- Language:
- Enblish
- Publication Date:
- 2019-06
- Published:
- Springer Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10842
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(2): 315–327
- Notes:
- 13 pages., via online journal., In reaction to growing critics regarding ecological and ethical aspects of intensive animal husbandry, different initiatives of ethical poultry production try to establish alternative food supply chains on the market. To be able to stabilise these niche innovations parallel to the mainstream regime, new forms of cooperation along the value added chain and with the consumers play an important role. Based on a case study of integrated egg and meat production from a dual-purpose breed by small multifunctional farms in Northeast of Germany, the paper exemplifies the challenges for the different partners of the food supply chain and cooperation management. Empirical data were obtained via nine qualitative interviews with actors along the value chain and via participatory observation of workshops and meetings. The research was embedded in a transdisciplinary project, where different measures to meet the existing challenges were taken and evaluated. Analysing the existing cooperation reveals possibilities for improving cooperation management by e.g. clarifying the goals of the cooperation, including the points of sale as part of the food supply chain and communication of the ethical and sustainability qualities of the product to the consumers. However, the analysis also shows the limits of cooperation in an environment dominated by the paradigm of specialisation, economies of scale and cost reduction, which is also characteristic for parts of the organic sector. The paper discusses if the challenges of establishing this radical niche innovation can be met without a fundamental change of framework conditions as e.g. regulation on animal husbandry.
49. Using a blog and social media to market extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Davis, Gregory A. (author) and Stollar, Mariah K. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10612
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 4 pages., Article #: 3TOT7, via online journal., Extension professionals at all levels can use popular social media platforms to increase awareness of Extension. This article explores how our team of Extension professionals has used a blog in combination with Facebook on a weekly basis to better market Extension and our work. Every Extension professional can easily become part of a deliberate effort to more actively connect with stakeholders by using these tools.
50. Depicting science in a public debate: the Philippine legal challenge against GMO eggplant
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ponce de Leon, Inez Z. (author), Custodio, Pamela A. (author), and David, Clarissa (author)
- Format:
- Online journal article
- Publication Date:
- 2019-05
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10826
- Journal Title:
- Science Communication
- Journal Title Details:
- 41(3): 291–313
- Notes:
- 23 pages., via online journal., In 2015, the Philippine Supreme Court ruled against the field testing of Bt eggplant, a genetically modified crop. This decision was covered extensively in the local press, forcing scientists to defend their research. We used qualitative, inductive analysis to examine how three news outlets constructed science in their coverage of the issue. We found that science was constructed through four themes: science searched for proof, absolute consensus had to be reached, the characteristics of scientific inquiry are used to discredit scientists, and science is aware of its logical limits. These findings have implications for the public acceptance of innovations.
51. How social media can foster social innovation in disadvantaged rural communities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Onitsuka, Kenichiro (author)
- Format:
- Online journal article
- Publication Date:
- 2019-05
- Published:
- MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11040
- Journal Title:
- Sustainability
- Journal Title Details:
- 11(9)
- Notes:
- 24 pages., via online journal., Social innovation has received widespread attention in the rural development field, especially its contribution to future rural sustainability. Social innovation revolves around social networks. Rural areas, however, can be relatively disadvantaged by their geographical peripherality. Social media, therefore, has strong potential to foster social innovation by enabling remote communication, but in rural areas, social media use may be low because of an aging and decreasing population. This study examined community-level adoption and use of social media in rural areas in Japan, with a focus on Facebook, for the purpose of sharing community information and facilitating networking with a variety of actors to promote rural social innovation. The study involved a comprehensive search and case studies targeting 139,063 rural communities and 10,922 rural joint-communities, all of which are legally designated agricultural communities throughout Japan. The search found that disadvantaged rural communities’ adoption of Facebook was scarce, and most of the communities that had adopted Facebook did not expand their social networks. Furthermore, investigation into the communities that had adopted social networking to a larger extent revealed that external supporters or migrants had essential roles in successful networking. Based on the obtained findings, this study has provided insights for future policy design.
52. The California tree mortality data collection network — enhanced communication and collaboration among scientists and stakeholders
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Axelson J. (author), Battles J. (author), Bulaon B. (author), Cluck D. (author), Cousins S. (author), Cox L. (author), Estes B. (author), Fettig C. (author), Hefty A. (author), Hushinuma S. (author), Hood S. (author), Kocher S. (author), Mortenson L. (author), Koltunov A. (author), Kuskulis E. (author), Poloni A. (author), Ramirez C. (author), Restaino C. (author), Slaton M. (author), Smith S. (author), and Tubbesing C. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03-11
- Published:
- USA: University of California
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10456
- Journal Title:
- California Agriculture
- Journal Title Details:
- 73(1)
- Notes:
- 10 pages., via online journal, The collaboration helps to coordinate research on the extent and nature of tree mortality and gets the results to forest managers quickly.
53. Communicating with 4-H stakeholders: examining social media use in rural and urban Programs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beattie, P. N. (author), Lamm, A. J. (author), Bunch, J. C. (author), and Lundy, L. K. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03
- Published:
- USA: The American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10454
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 60(1): 202-223
- Notes:
- 22 pages, via online journal, Traditionally, 4-H agents have been communicating with stakeholders through newsletters; either in print or online. 4-H agents have used social media as an additional tool to communicate with their stakeholders since its introduction. Social media communication can help maintain or increase stakeholder involvement in the 4-H program because a large percentage of the population is active on social media. Using Uses and Gratifications Theory and Diffusion of Innovations Theory as frameworks, this study sought to determine how Florida 4-H agents engaged with their stakeholder audiences using social media, and vice versa. The uses and gratifications motivations for engaging in media were used to understand what motivations were used to engage their audience and what type of posts (according to motivation) stakeholders were engaged in most. The diffusion of innovations innovation-decision process helped to understand the audiences’ decision to engage in posts dependent upon the motivation used. The results of this study concluded the selected 4-H programs differed in the content that they posted but the 4-H stakeholders did not differ in how they engaged in their respective programs posts.
54. Revolutionary marketing: As co-founder of Superior Livestock Auction's video sales, Jim Odle created a dynamic marketing platform with benefits for cattle and people
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author / Drovers Cattlenetwork)
- Format:
- Journal article
- Publication Date:
- 2019-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10289
- Journal Title:
- Drovers Cattlenetwork
- Journal Title Details:
- : 14-15
- Notes:
- Via online digital issue.
55. Scientists need to talk to the public
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ngumbi, Esther (author)
- Format:
- Online article
- Publication Date:
- 2019-02-21
- Published:
- Springer Nature
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10673
- Notes:
- 4 pages., via Scientific American website., Opinion piece by Esther Ngumbi, a distinguished postdoctoral researcher at University of Illinois at Urbana Champaign Entomology Department and a Food Security, on why she believes there needs to be a bigger emphasis on public communication by scientists.
56. A study on the usage of mass media information communication technology among the farming community of Mandya District, Karnataka State, India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Devaraj, Dr. (author), Kumar, Stanley Madan (author), Kumari, S. Usha (author), and Machendranath, Dr. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-11
- Published:
- Public Knowledge Project
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11141
- Journal Title:
- Qualitative and Quantitative Methods in Libraries
- Journal Title Details:
- 6(3): 423-432
- Notes:
- 10 pages., ISSN 2241-1925, via online journal., Mass-media plays a very important role in bringing about change in the behavior of users by putting across the useful information, which leads to decision making for adoption of innovation. Among the different Mass-media channels radio and television are becoming popular for farm, home, community and entertainment programmes. This paper discusses the Usage of Mass Media Information Communication Technology among the farming community of Mandya District, Karnataka State, India.
57. The social influence of investment decisions: A game about the Dutch pork sector
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ambrosius, Floor H.W. (author), Hofstede, Gert Jan (author), Bokkers, Eddie A.M. (author), Bock, Bettina B. (author), and Beulens, Adrie J.M. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10367
- Journal Title:
- Livestock Science
- Journal Title Details:
- 220 :111-122
- Notes:
- 12 pages., Via online journal., Policy makers and researchers foresee four investment strategies for conventional pig farmers in contested pork production regions: (1) continue with a cost-price reduction strategy through modernisation and scale enlargement; (2) convert to an intermediate market segment with higher requirements as to animal welfare and environment than conventional; (3) convert to a niche market segment with higher requirements as to animal welfare and environment than intermediate; or (4) quit farming. For policy makers, it is interesting to gain insight in intensive livestock farmer's perceptions regarding these investments and in processes of social interaction that influence farmer decision-making and the potential diffusion of investment strategies over time (Edwards-Jones, 2006). The aim of this explorative study is to analyse the effect of social interaction on diffusion of investment strategies in capital-intensive livestock production systems with groups of Dutch pig farmers, using a simulation game. The game is designed in such a way that contextual factors do not provide a limiting factor. Furthermore, the game is constructed to stimulate interaction and to trigger imagination of participants. Our main research questions for the analysis of the results of the game sessions were: (1) ‘what are differences in diffusion of investment strategies between sessions?’, and (2) ‘to what extent does social interaction affect diffusion of investment strategies?’ A total of seven sessions were played, with 4–8 pig farmers and/or participants who were affiliated to the sector as advisor or successor. All game sessions were video- and voice- recorded, and interaction between participants was transcribed per game session. First, differences in diffusion of investment strategies between sessions were explored. Second, the causes for differences in diffusion between sessions were explored, by looking at the type of investment strategy, communication between participants, and processes of influence. Special attention was given to the influence of opinion leadership. The results of this research show that (1) only investment strategies with a financial benefit did, under influence of social interaction, result in high adoption; (2) for high adoption to occur, communication between participants was necessary; (3) opinion leaders played an essential role in high adoption of investment strategies; and (4) there was a common understanding among participants that favoured scale enlargement. The gaming methodology triggered participants to communicate their tacit knowledge, i.e. assessment criteria that are important in real-life investment decisions, and to experiment with investment strategies.
58. A positive deviance inquiry on effective communicative practices of rural Indian women entrepreneurs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jain, Pallavi (author), Sachdev, Anu (author), Singhal, Arvind (author), Svenkerud, Peer J. (author), and Agarwal, Sakshi (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11912
- Journal Title:
- Journal of Development Communication
- Journal Title Details:
- 30(1) 10-22
- Notes:
- Online via UI Library electronic subscription., Authors used the Positive Deviance approach to identify the effective communication practices of rural women entrepreneurs in Uttar Pradesh, India, who succeed against overwhelming odds. A variety of participatory processes and liberating structures - improv theater, personal storytelling, discovery and action dialogues, and card-sorting games - were used to identify the highly uncommon practices of these entrepreneurs.
59. Diffusion of innovations and public communication campaigns: An examination of the 4R Nutrient Stewardship Program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Seeger, Henry (author), Wilson, Robyn S. (author), and Purdue University The Ohio State Unversity Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10431
- Journal Title:
- Journal for Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 21 pages., Via online journal., This project is an examination of how strategies for innovation in fertilizer application are communicated to agricultural communities. Specifically, this project examines the 4R Nutrient Stewardship Program‒a public communication campaign seeking to encourage the use of specific strategies, tools, and best practices in fertilizer application. The campaign is advanced by the Fertilizer Institute, an industry trade association, and targets local agricultural communities within the United States. To understand how this campaign functions to encourage adoption of innovative fertilizer application behaviors, this project draws on the principles of diffusion of innovations theory as well as established concepts within public relations, including issues management.
60. How do extension agents of DAE (Department of Agricultural Extension) use social media for strengthening agricultural innovation in Bangladesh?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kamruzzaman, Md (author), Chowdhury, Ataharul (author), Odame, Helen Hambly (author), and Sarapura, Silvia (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Bangladesh
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11655
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 15(1) : 10-19
- Notes:
- 10 pages., Researchers surveyed and interviewed extension agents to examine how they are using social media to strengthen.
61. How will we eat and produce in the cities of the future? From edible insects to vertical farming - a study on the perception and acceptability of new approaches
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Specht, Kathrin (author), Zoll, Felix (author), Schumann, Henrike (author), Bela, Julia (author), Kachel, Julia (author), and Robischon, Marcel (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10870
- Journal Title:
- Sustainability
- Journal Title Details:
- 11(16)
- Notes:
- Via online. 27 pages., Global challenges such as climate change, increasing urbanization and a lack of transparency of food chains, have led to the development of innovative urban food production approaches, such as rooftop greenhouses, vertical farms, indoor farms, aquaponics as well as production sites for edible insects or micro-algae. Those approaches are still at an early stage of development and partly unknown among the public. The aim of our study was to identify the perception of sustainability, social acceptability and ethical aspects of these new approaches and products in urban food production. We conducted 19 qualitative expert interviews and applied qualitative content analysis. Our results revealed that major perceived benefits are educational effects, revaluation of city districts, efficient resource use, exploitation of new protein sources or strengthening of local economies. Major perceived conflicts concern negative side-effects, legal constraints or high investment costs. The extracted acceptance factors deal significantly with the “unknown”. A lack of understanding of the new approaches, uncertainty about their benefits, concerns about health risks, a lack of familiarity with the food products, and ethical doubts about animal welfare represent possible barriers. We conclude that adaptation of the unsuitable regulatory framework, which discourages investors, is an important first step to foster dissemination of the urban food production approaches.
62. Information and communication infrastructures and new business models in rural areas: the case of Molise Region in Italy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Levoli, Corrado (author), Belliggiano, Angelo (author), Marandola, Danilo (author), Milone, Pierluigi (author), and Ventura, Flaminia (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Italy
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11336
- Journal Title:
- European Countryside
- Journal Title Details:
- 11(4) : 475-496
- Notes:
- Online via https://doaj.org, Article deals with the role of information and communication technologies and the related infrastructure to induce innovations for sustainable rural development." Authors examined the role of social innovation to create a new demand for products, services, and organizational models for farm and rural enterprises.
63. Innovation diffusion in an agricultural health center: moving information to practice
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Almeida, Fabio (author), Cramer, Mary (author), Wendl, Mary (author), Anderson, Matthew (author), and Rautiainen, Risto (author)
- Format:
- Journal article abstract
- Publication Date:
- 2019
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10540
- Journal Title:
- Journal of Agromedicine
- Journal Title Details:
- 24(3) : 239-247
- Notes:
- 8 pages., via online journal., Documents fragmentation of an existing information-sharing network. Authors recommend broadening diversity in stakeholder engagement to enhance the information flow for dissemination and diffusion in practice.
64. Interpersonal communication and diffusion of innovation in agriculture sector of Pakistan
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Khan, Masrur Alam (author) and Akhtar, Pervaiz (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Pakistan
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11913
- Journal Title:
- Journal of Development Communication
- Journal Title Details:
- 30(1) : 1-9
- Notes:
- Online from UI Library subscription., Study examined interpersonal influence during the diffusion of agricultural innovation in a rural district of Pakistan. Findings revealed that interpersonal communication had a major role in agricultural activities, particularly that farmers were motivated through face-to-face discussion.
65. Learning from experts and peer farmers about rice production: experimental evidence from Cote d’Ivoire
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Takahashi, Kazushi (author), Mano, Yukichi (author), and Otsuka, Keijiro (author)
- Format:
- Journal article abstract
- Publication Date:
- 2019
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10534
- Journal Title:
- World Development
- Journal Title Details:
- 122: 157-169
- Notes:
- Abstract via online journal. 2 pages., Technological innovation is vital to economic growth and food security in sub-Saharan Africa where agricultural productivity has been stagnant for a long time. Extension services and learning from peer farmers are two common approaches to facilitate the diffusion of new technologies, but little is known about their relative effectiveness. Selection bias, whereby well-motivated training participants would perform better even without extension services, as well as knowledge spillovers, where non-participants can indirectly benefit from extension services, are among the major threats to causal inference. Using a unique sequential randomized experiment on agricultural training, this study attempts to meet the dual objectives of executing rigorous impact evaluation of extension services and subsequent spillovers on rice production in Cote d’Ivoire. Specifically, to reduce selection bias, we randomly assigned eligibility for training participation; and to satisfy the stable unit treatment value assumption, control-group farmers were initially restricted from exchanging information with treated-group farmers who had received rice management training. Once some positive impacts were confirmed, information exchange between the treated and control farmers was encouraged. We found that the initial performance gaps created by the randomized assignment disappeared over time, due presumably to social learning from peer farmers. A detailed analysis concerning the information network and peer effects provided suggestive evidence that there were information and technology spillovers from treated to control farmers after removing the information exchange restriction. Overall, our study demonstrates that information dissemination by farmers can be as effective in improving practices as the initial training provided by extension services.
66. Linking 4-H to linksters
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Newman, Matthew (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10605
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 5 pages., Article #:3COM2, via online journal., Advances in communication technology and associated social changes have provided opportunities as well as challenges for 4-H. Historically, the 4-H club model was predicated on a community's coming together to provide youth members opportunities to gain a deeper understanding of their respective projects. The paradox is that as communities have become more connected through cell phones and social media, face-to-face, person-to-person interaction has decreased. To stay relevant for the next hundred years, 4-H must adapt to this circumstance. This article explores the importance of leveraging technology to bring young people together, foster a sense of community for them, and instill self-efficacy within them, all through the 4-H club model.
67. Social networking of innovative farmers through WhatsApp messenger for learning exchange: A study of content sharing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- M.S. Nain (author), Rashmi Singh (author), and Jyoti Ranjan Mishra (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11070
- Journal Title:
- The Indian Journal of Agricultural Sciences
- Journal Title Details:
- 89(3)
- Notes:
- 3 pages., via online journal., Farm Innovators are regularly exchanging information and their experiences using WhatsApp messenger on their mobile phones. Most of the content shared was knowledge intensive with a mix of personal farming experiences. As Social constructivist learning theory seeks to improve socialinteractions to construct and share knowledge and the social networking through WhatsApp has proved to be potential to construct knowledge. Learning being the outcome of interactions between cognitive and psychological and the WhatsApp being the potential source for socialization and internalization promoted the creation ofsocial wealth in the form of discussion forums of Innovative farmers for learning exchange. The extension mechanism for purposeful farmer to farmer learning exchange has been created which in turn is a step towards innovative farmer led extension delivery mechanism. The potential of not only WhatsApp but other social media need to be exploited to bring location specific and commodity oriented transformative changes in the agriculture extension delivery system. The experimentation with innovative farmers is not only helping in scaling the farmers’ innovations but also institutional innovations at large. As all human resources (labour, management, innovation, creativity) are products of social relationships, no one can reach maturity without the help of personally caring people, including their families, friends, neighbors, and communities. Farms and agricultural enterprises also depend on the ability of people to work together toward the common goal of ecological, social, and economic sustainability through social networks.
68. Societal perspectives on a bio-economy in Germany: an explorative study using Q methodology
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hempel, Corinna (author), Will, Sabine (author), and Zander, Katrin (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11083
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 10(1) : 21-37
- Notes:
- Available online at www.centmapress.org, Bio-economy describes an economy based on renewable instead of fossil resources. Findings identified three perspectives: "sufficiency and close affinity to nature," technological progress" and "Not at any price."
69. Sustainability and social justice dimension indicators for applied renewable energy research: a responsible approach proposal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carbajo, Ruth (author) and Cabeza, Luisa F. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10529
- Journal Title:
- Applied Energy
- Journal Title Details:
- 252:1-26
- Notes:
- 26 pages., Article #: 113429., via online journal., Aspects of sustainability and social justice deserve special attention in the research and innovation landscape in Europe. In this vein, the inclusion of innovative research and innovation policies, such as Responsible Research and Innovation, devoted to mainstream social outcomes, to deploy democratic governance of science, and to drive innovation into a direction that is ethically acceptable, societally desirable and sustainable are noteworthy. However, substantial efforts are required when it comes to integrate the interactions between renewable energy research and energy and climate policies within responsible approaches. In order to adapt responsible research and innovation approach for the purpose of building an alternative context and assessment approach for sustainable transitions, this paper presents a review of approaches around sustainability and social justice dimensions. The thresholds of this endeavour are detailed in terms of the challenges for the integration, the identification of the inhibitors and facilitators of policy integration and the proposal of the levels for a methodology for this integration. The results show that the different readings and understanding of the contexts and dimensions and the existence of knowledge gaps between policy targets and the outcomes of research and innovation can be considered inhibitors for the integration. In contrast the interlinks between dimensional concepts, backgrounds and rationales appear as facilitators. The innovative contribution of this paper is focused on the contextualization of the dimensions through the use of socio-technical and multi/inter/trans and cross-disciplinary approaches. The authors conclude that the process of introducing a more holistic and alternative approach opens the re-envision of policy elements. Moreover, RRI offers an innovative perspective to the transition approach as well as tools for decision-making and policy processes assessment, in an arena where constant innovation is taking place and new structures, processes and metrics are necessary to guide this process.
70. This publisher launched a contest to give her newspaper away for $1
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Longwell, Karen (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11425
- Journal Title:
- Ryerson Review of Journalism
- Notes:
- 8 pages., Online via Ryerson Review of Journalism website. Published on February 19, 2020., Tara de Ryk, owner and publisher of a rural Saskatchewan weekly newspaper, decided after 21 years to retire from the newspaper business. This article describes how community interest in local news and an adventuresome spirit prompted her to conduct a give-away contest in late 2019. Interested persons were invited to write an essay (500 words maximum) about how they would be ideal owner and publisher of the Davidson Leader. The article describes the contest and winning entry, which led to change in ownership.
71. Understanding consumer resistance to the consumption of organic food. a study of ethical consumption, purchasing, and choice behaviour
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kushwah, Shiksha (author), Dhir, Amandeep (author), and Sagar, Mahim (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10533
- Journal Title:
- Food Quality and Preference
- Journal Title Details:
- 77:1-14
- Notes:
- 14 pages., via online journal., Although the demand for organic food is growing globally, the mainstream consumption of organic food is far less. The present study attempts to understand the underlying reasons for consumer resistance toward consuming organic food using the theoretical framework of innovation resistance theory (IRT). The study further examines the association between different consumer barriers and purchase decisions (purchase intentions, ethical consumption intentions, and choice behaviour) at different levels of buying involvement and environmental concerns. The collected data, consisting of 452 consumers, were analyzed by structural equation modeling approach. The results showed that value barrier shared a negative association with purchase intentions and ethical consumption intentions. Ethical consumption and purchase intention were found to have a direct influence on choice behaviour. Additionally, the relationship between ethical consumption intention and choice behaviour is mediated by purchase intention. However, no significant differences have emerged based on the level of buying involvement and environment concerns. The findings of the study provide insight into public policymakers, marketers, suppliers, and consumer associations by enhancing their current understanding of buying behaviour of the growing organic food community.
72. The diffusion of innovations in agricultural circles: an explorative study on alternative antimicrobial agents
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dan, Viorela (author), Osterheider, Angela (author), Raupp, Juliana (author), and Department of Communication Studies and Media Research, Ludwig Maximilian University of Munich, Oettingenstrße
- Format:
- Online journal article
- Publication Date:
- 2018-12-22
- Published:
- [place of publication not identified]: SAGE Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10124
- Journal Title:
- Science Communication
- Journal Title Details:
- 41(1) : 3-37
- Notes:
- 34 pages., via online journal, he use of antibiotics in agriculture contributes to antimicrobial resistance. We surveyed German farmers (n = 336) on their intention to adopt alternative antimicrobial agents (AAA) and used the diffusion of innovations approach as a theoretical guide. (1) Farmers’ views regarding the relative advantage and complexity of AAA, (2) their use of and trust in information sources and channels, and (3) various individual and organizational characteristics were entered as predictors in two explorative models. While farmers’ intention to adopt AAA was generally very high, selected variables in all three categories predicted variations in the intensity of the adoption intention.
73. Innovation intermediation in a digital age: comparing public and private new-ICT platforms for agricultural extension in Ghana
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Munthali, Nyamwaya (author), Leeuwis, Cees (author), Van Paassen, Annemarie (author), Lie, Rico (author), Asare, Richard (author), Van Lammeren, Ron (author), and Schut, Marc (author)
- Format:
- Online journal article
- Publication Date:
- 2018-11
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10421
- Journal Title:
- NJAS - Wageningen Journal of Life Sciences
- Journal Title Details:
- (86-87) : 64-76
- Notes:
- 13 pages., Via online journal., Agricultural extension in sub-Saharan Africa has often been criticised for its focus on linear knowledge transfer, and limited attention to systemic approaches to service delivery. Currently, the region is experiencing a new-ICT revolution and there are high expectations of new-ICTs to enhance interaction and information exchange in extension service delivery. Using an innovation systems perspective, we distinguish the roles demand-articulation, matching demand and supply, and innovation process management for innovation-intermediaries. The study explores literature on how new-ICT may support these roles, with specific interest in the possibilities of environmental monitoring and new forms of organisation enabled by enhanced connectivity. In order to contribute to the understanding of this area, the paper reports on a comparative study of two new-ICT platforms embedded in Ghanaian public and private extension organisations respectively. We assess the roles that these platforms (aim to) support, and document achievements and constraints based on interviews with extension staff and farmers. The findings indicate that while both platforms aim to support innovation-intermediation roles the focus areas and level of detail differ due to diverging organisational rationales to service delivery. In addition, we see that new-ICTs' potential to support innovation-intermediation roles is far from realised. This is not due to (new) ICTs lacking the capacity to link people in new ways and make information accessible, but due to the wider social, organisational and institutional factors that define the realisation of their potential. Therefore, more conventional modes of interaction around production advice and also credit provision continue to be dominant and better adapted to the situation. However, beyond the two platforms that were developed specifically by and for the extension organisations, there were indications that more informal and self-organised new-ICT initiatives can transform and enhance interaction patterns in innovations systems to achieve collective goals through standard virtual platforms such as WhatsApp and Telegram.
74. Closing the extension gap: Information and communication technology in sustainable agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lubell, Mark (author), McRoberts, Neil (author), and University of California, Davis
- Format:
- Journal article
- Publication Date:
- 2018-10
- Published:
- Richmond, CA: University of California, Oakland, Division of Agriculture & Natural Resources
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10260
- Journal Title:
- California Agriculture
- Journal Title Details:
- 74(4) : 236-242
- Notes:
- 7 pages., As the information revolution sweeps through the agricultural sector, extension professionals may be lagging behind their clients in the use of information and communication technology (ICT) such as social media, which could be a valuable tool for outreach and education. We surveyed sustainable agriculture stakeholders in California - extension professionals, county agricultural commissioners, and members of farm bureaus and producer groups - to measure their ICT behavior and attitudes. Drawing on diffusion of innovation theory, we characterized the innovation attributes of ICT that may influence the adoption and use of new technology among extension professionals. We also studied their demographic characteristics to establish whether there was a connection with ICT use. The main perceived benefit of ICT was that it can quickly reach larger, more diverse and more distant audiences. The perceived challenges included lack of professional support, the potential for misinformation on social media platforms, and the time requirements and technical complexity of technology use. Extension professionals experienced these challenges more than other sustainable agriculture stakeholders, creating a technology gap between extension professionals and their clientele. An ICT community of practice and clear organizational guidelines for measuring and reporting performance relating to ICT might help extension professionals dose the gap.
75. Educational needs and perceptions of the sustainability of precision agriculture: survey evidence from Greece
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kountio, Georgios (author), Ragkos, Athanasios (author), Bournaris, Thomas (author), Papadavid, Georgios (author), and Michailidis, Anastasios (author)
- Format:
- Journal article
- Publication Date:
- 2018-06
- Published:
- Springer Science & Business Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10860
- Journal Title:
- Precision Agriculture
- Journal Title Details:
- 19(3) : 537-554
- Notes:
- 28 pages., Via Science Direct., Precision agriculture (PA) constitutes a dynamic production method which is gaining attention in several parts of the world. Its environmental and economic sustainability has been examined in terms of its ability to reduce the adverse effects of agrochemical use—by regulating their application to the levels needed at the land parcel level—and of its contribution to higher incomes and profitability. At the social level, PA has been linked to collective action although little insight is available regarding the role of various actors and education. This study tackles PA through an assessment of the attitudes of farmers towards the elements of its sustainability and of their educational needs. The analysis of survey data of a sample of young farmers in Greece showed that the majority of respondents were not familiar with PA. Significant differences were found between the attitudes of knowledgeable and non-knowledgeable farmers, the former demonstrating better acknowledgement of the environmental, economic and social sustainability of PA. Important educational needs were also detected, with group and individual methods being the most preferred ones for education and information campaigns. The results of the analysis could be of use for the design of Common Agricultural Policy Pillar II measures for the promotion of PA targeting to specific audiences and actors.
76. Actors, roles and interactions in agricultural innovation networks: the case of the Portuguese cluster of small fruits
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Madureira, Lívia (author), Cristóvão, Artur (author), Ferreira, Dora (author), and Koehnen, Timothy (author)
- Format:
- ebook chapter
- Publication Date:
- 2018-05-20
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10355
- Journal Title:
- New Metropolitan Perspectives Local Knowledge and Innovation Dynamics Towards Territory Attractiveness Through the Implementation of Horizon
- Journal Title Details:
- 101
- Notes:
- 8 pages., ISBN 978-3-319-92102-0, Via ebook, The idea underpinning EIP-AGRI for linking producers and users of knowledge and promoting their interaction around problem-solving is well grounded on the evidence provided by the ‘innovation systems’ and related literature. Evidence gaps that matter to the implementation of the EIP-AGRI activities comprise the lack of knowledge regarding the best-fit network configuration for different farming systems and farming styles, and the nature and effectiveness of a facilitator function and role to bridge communication between researchers and farmers. This paper contributes with empirical evidence regarding the networks configuration best-fit for different farming system and farming styles, and provide insights on the facilitator relevance and its desirable profile, built on the study of a particular network: the Portuguese Cluster of small fruits (CSF). The small fruit sector is a novel sector in Portugal that has attracted in recent years a large number of new investors, in particular newly-established small-scale inexperienced producers. The insights provided by the CSF analysis emphasises that agglomeration economies based networks, which are very important in some agricultural sectors (e.g. fruit, wine) and in countries or regions where small-scale farms are significant, can in fact be the ground for knowledge and innovation networks in the sense wanted by the EIP-AGRI, since inclusiveness and facilitation functions are accounted for properly.
77. Corn + Soybean Digest releases results of its technology adoption survey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lawton, Kurt (author)
- Format:
- Research summary
- Publication Date:
- 2018-04-26
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09420
- Notes:
- Online via AgriMarketing Weekly. 2 pages.
78. Which socio-economic indicators influence collective morality? Big data analysis on online Chinese social media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zhang, Yu (author) and Yu, Feng (author)
- Format:
- Journal article abstract
- Publication Date:
- 2018-02-06
- Published:
- China
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09652
- Journal Title:
- Emerging Markets Finance and Trade
- Journal Title Details:
- 54(4) : 792-800
- Notes:
- Analysis of an online social microblog, Sina Weibo. Researchers found that "the poor and rich areas were more willing to behave immorally, and the relation between GDP and collective moral motivation was curved. Also, normal people were less ethical when prices increased than when incomes decreased. Ecological construction and the value added by industries which used more farmers and off-farm workers were both correlated with morality. We also found a dark side to science and technological innovation, which harmed collective morality when areas grew richer."
79. A novel NGO approach to facilitate the adoption of sustainable innovations in low-income countries: lessons from small-scale farms in Nicaragua
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dyck, Bruno (author) and Silvestre, Bruno S. (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10522
- Journal Title:
- Organization Studies
- Journal Title Details:
- 40(3): 443–461
- Notes:
- 19 pages., via online journal., There are about 500 million small-scale farms in low-income countries on the planet. Farmers have been slow to adopt a threefold set of sustainable agronomic practices known as “conservation agriculture” (CA) that have been shown to double productivity. Our study of a novel CA project in Nicaragua, organized based on principles that counter convention, may point to improved ways of understanding and managing sustainable innovations in low-income countries. In particular, by connecting core ideas from the innovation literature to the literature that explores the role of intermediaries such as NGOs, our case study suggests that the efficacy of NGOs to facilitate the adoption of sustainable innovations by small-scale farmers in these settings may be enhanced if NGOs employ non-centrist approaches in order to address the critical uncertainties associated with such innovations. We discuss how our findings contradict some of long-standing arguments in the literature, and their implications for theory and practice.
80. Agricultural communicators' use of mobile devices and social media in USA
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hawley, John L (author), Chowdhury, Ataharul (author), and Hall, Kelsey (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- Australia Pacific Extension
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10914
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 14(1): 101-109
- Notes:
- 9 pages., via online journal., Social media platforms and other new technologies support the communication of many topics, both beneficial and controversial to t he development of the agriculture industry. Agricultural communicators’ use of these platforms is critical for engaging with stakeholders and communicating information beneficial to agriculture . The purpose of this study was to explore agricultural communicators’ use of devices and soci al media platforms in the United States. Researchers administered an online, descriptive que stionnaire to collect data from members of the National Association of Farm Broadcasting. A ma jority of respondents used social media for work, with smartphones being the most common device used. Facebook and Twitter were used more than blogs and YouTube to interact with farmer s/ranchers. Respondents agreed that social media allowed them to quickly and conveniently comm unicate with others. Significant relationships existed between perceived usefulness and Pinterest, blogs, and Instagram, while one significant correlation existed between perceiv ed ease of use and Instagram. Respondents should continue to use Facebook and Twitter to enga ge their stakeholder groups in conversations about agriculture.
81. Agricultural communicators' use of mobile devices and social media in the USA
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hawley, John L (author), Hall, Kelsey (author), and Chowdhury, Ataharul (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA: Australasia-Pacific Extension Network (APEN)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11207
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 14(1) : 101-109
- Notes:
- The article reports findings of a media-use survey conducted among agricultural communicators attending a meeting of the National Association of Farm Broadcasting. A majority of respondents reported using a variety of social media for work, with smartphones being the most common device used. Among other recommendations, authors suggested that respondents should continue to use Facebook and Twitter to engage their stakeholder groups in conversations about agriculture. The survey identified stakeholder groups of the communicator respondents.
82. Can the TV makeover format of edutainment lead to widespread changes in farmer behaviour and influence innovation systems? Shamba Shape Up in Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10461
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 76: 338-351
- Notes:
- 14 pages., Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Africa. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers. There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems. Data came from two large scale quantitative (n = 9885 and n = 1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital. Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges. Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems. The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers.
83. Consumer acceptance of innovations in food: a survey among Polish consumers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sajdakowska, Marta (author), Jankowski, Paweł (author), Gutkowska, Krystyna (author), Guzek, Dominika (author), Żakowska‐Biemans, Sylwia (author), and Ozimek, Irena (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- Wiley Periodicals, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10686
- Journal Title:
- Journal of Consumer Behaviour
- Journal Title Details:
- 17: 253– 267
- Notes:
- 15 pages., via online journal., The aim of the study was to examine the possible factors that might contribute to consumer acceptance of food innovations. Particular attention was paid to 3 main factors: (a) relationship between socio‐demographic determinants and level of consumer innovation, (b) evaluation of consumer innovation acceptance, particularly toward animal‐derived food products, and (c) consumer preferences for health‐promoting food innovation over time. Studies were conducted using quantitative research methods in 2004 and 2011. An organic method of production, least important in 2004, was top rated in 2011, and ease of preparation dropped to the bottom of the list in 2011, whereas food origin, low fat, and sugar content were ranked in the first group of the considered factors in 2011. Since 2004, consumers have become used to products with various innovations. The new generation of Poles is relatively more open to new food products, due to the wide range of food products available on the free market. Furthermore, the group of well‐educated consumers with a higher level of income has increased in size, and this includes people interested in knowledge of a product's nutritional value and its health impact. Our study extends existing research in the area of understanding consumer expectations toward food innovations. The results not only contribute to the field of consumer behavior but also have practical potential for food market applications, especially for companies operating on or planning to enter the Polish food market, and which could be used for developing communication strategies.
84. Extension information service, Iowa State College: 1924-2014 - a historic memoir
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kern, K. Robert (author)
- Format:
- Manuscript
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10104
- Notes:
- 21 pages., Manuscript provided by author., Author's memoirs of the Iowa State Extension Information Service.
85. Feasibility of using mobile phones as an educational medium in agricultural extension services in Guilan Province, Iran
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Allahyaria, Mohammad Sadegh (author), Atashi, Maryam Ranjbar (author), and Dunn, Emily Shea (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10476
- Journal Title:
- Journal of Agricultural & Food Information
- Journal Title Details:
- 19(2): 129-140
- Notes:
- 13 pages., via online journal., This study examined the feasibility of the use of mobile phones as an educational tool in agricultural extension services in the Guilan Province of Iran. A descriptive-survey methodology was employed on a sample population of 120 agricultural extension agents. Data were analyzed at descriptive and inferential levels using SPSS Statistics for Windows, Version 20 (IBM Corp., Armonk, NY, USA). The results of the factor analysis indicated that the application of mobile phones in extension activities was influenced by three factors: economic, skill, and infrastructure. These factors accounted for 52.3% of the variance. Moreover, the possibility for the development of mobile phones as an educational medium is impacted by social, financial-credit, information-communicational, psychological, and improper conditions factors that, in total, captured 70.4% of the variance.
86. Food futures and 3D printing: strategic market foresight and the case of Structur3D
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Charlebois, Sylvain (author) and Juhasz, Mark (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11109
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 9(2) : 138-148
- Notes:
- Availab le online at www.centmapress.org, Authors examined a 3D food printing tool, Structure3d, in the context of food innovation within a larger world of 3D printing innovation, science, and processing. Noted how 3D printing is increasingly emerging as a disruptive technology demanding to be recognized for its potential contribution to a rapidly evolving innovation economy.
87. ICTs for conservation agriculture: influence of actor positioning in knowledge networks in Laikipia and Machakos counties, Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Achora, J. C. (author), Sseguya, H. (author), Kyazze, F. (author), Mkomwa, S. (author), and Okello, D. (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Kenya: Australasia-Pacific Extension Network (APEN)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11206
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 14(1) : 24-33
- Notes:
- Findings prompt researchers to recommend the use of information and communications technologies with conventional approaches in conservation agriculture knowledge networks.
88. Information communication technologies and environmental innovations in firms: joint adoptions and productivity effects
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Antonioli, Davide (author), Cecere, Grazia (author), and Mazzanti, Massimiliano (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10503
- Journal Title:
- Journal of Environmental Planning and Management
- Journal Title Details:
- 61(11): 1905-1933
- Notes:
- 30 pages., via online journal., Information communication technology (ICT) and environmental innovation (EI) are relevant waves of the ongoing technological revolution. We study the complementarity in innovation adoption to test the research hypothesis that the higher the diffusion and intensity of usage of ICT and EI, the higher a firm’s productivity performance might be. However, it is not certain that the use of different innovations stemming from different innovation paths generates higher productivity. To test our hypothesis, we use original survey data concerning manufacturing firms in Northeast Italy including detailed information on both ICT and EI. Empirical evidence shows that there are still wide margins to improve the integration between EI and ICT in order to exploit their potential benefits on productivity. The awareness of specific synergies seems to mainly characterise the heavy polluting firms that are subject to more stringent environmental constraints, while some trade-offs tend to emerge for the remaining firms.
89. Innovation or ‘Inventions’? the conflict between latent assumptions in marine aquaculture and local fishery
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Martínez-Novo, Rodrigo (author), Lizcano, Emmánuel (author), Herrera-Racionero, Paloma (author), and Miret-Pastor, Lluís (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10601
- Journal Title:
- Public Understanding of Science
- Journal Title Details:
- 27(2), 214–228
- Notes:
- 15 pages., via online journal., Recent European policy highlights the need to promote local fishery and aquaculture by means of innovation and joint participation in fishery management as one of the keys to achieve the sustainability of our seas. However, the implicit assumptions held by the actors in the two main groups involved – innovators (scientists, businessmen and administration managers) and local fishermen – can complicate, perhaps even render impossible, mutual understanding and co-operation. A qualitative analysis of interviews with members of both groups in the Valencian Community (Spain) reveals those latent assumptions and their impact on the respective practices. The analysis shows that the innovation narrative in which one group is based and the inventions narrative used by the other one are rooted in two dramatically different, or even antagonistic, collective worldviews. Any environmental policy that implies these groups should take into account these strong discords.
90. Marijuana publications are on fire and spreading like weeds: a growing legal landscape is sprouting niches within a niche culture, and cultivating inviting spaces for advertisers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ibsen, Katy (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: D11263
- Journal Title:
- Folio
- Notes:
- April 19 issue via online. 9 pages., "With the rise of legal marijuana across the country, the publishing industry is also seeing an increase in print magazines and new media brands focused on cannabis to meet growing demand for news and insight related to the upstart industry."
91. Objectivity as trained judgment: how environmental reporters pioneered journalism for a "post-truth" era
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fahy, Declan (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11416
- Journal Title:
- Environmental Communication
- Journal Title Details:
- 12(7) : 855-861
- Notes:
- 8 pages., Online via UIUC Library electronic subscription., The author of this commentary argued that environmental journalism offers a conceptual model and guide to action for all journalists in the "post-truth" and "post-fact" era. "Since the specialism was formed in the 1960s, environmental journalists have reported on politically partisan issues where facts are contested, expertise is challenged, and uncertainty is heightened. To deal with these and other challenges, environmental journalism ... has reassessed and reconfigured the foundational journalistic concept of objectivity. The specialism has come to view objectivity as the implementation of a transparent method, as the pluralistic search for consensus, and, most importantly, as trained judgment."
92. IFAJ congratulates new Georgian Guild
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2017-12-04
- Published:
- Interational: International Federation of Agricultural Journalists (IFAJ), Ormstown, Quebec, Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09875
- Journal Title:
- IFAJ News
- Notes:
- E-newsletter article via website. 6 pages.
93. Diffusion of agricultural practices and technology contributions of Iowa State University faculty
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kern, K. Robert (author)
- Format:
- Manuscript
- Publication Date:
- 2017-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10398
- Notes:
- 8 pages., K. Robert Kern Collection.
94. Values, conventions, innovation and sociopolitical struggles in a local food system: Conflict between organic and conventional farmers in Sierra de Segura
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Coq-Huelva, Daniel (author), Sanz-Cañada, Javier (author), Sánchez-Escobar, Florencio (author), and Universidad de Sevilla
- Format:
- Online journal article
- Publication Date:
- 2017-10
- Published:
- Spain: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10939
- Journal Title:
- Journal of Rural Studies
- Notes:
- 9 pages, via online journal
95. Barbed wire telephone lines brought isolated homesteaders together (and then let them snoop on each other)
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Frost, Natasha (author)
- Format:
- Journal article
- Publication Date:
- 2017-09-25
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10032
- Journal Title:
- Atlas Obscura
- Notes:
- 11 pages, Author examines how two inventions of the 1870s (barbed wire and the telephone) changed the lonely lives of frontier Americans.
96. Using radio and interactive ICTs to improve food security among smallholder farmers in Sub-Saharan Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Heather E. Hudson (author), Mark Leclair (author), Bernard Pelletier (author), and Recent publications: (author)
- Format:
- Online journal article
- Publication Date:
- 2017-08
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10116
- Journal Title:
- Telecommunications Policy
- Journal Title Details:
- 41(7/8) : 670-684
- Notes:
- 15 pages., via online journal, Radio is the most widely used medium for disseminating information to rural audiences across Africa. Even in very poor communities, radio penetration is vast; it is estimated there are over 800 million radios in Sub-Saharan Africa. The paper summarizes evidence on food insecurity in Sub-Saharan Africa and strategies to provide information on innovative agricultural practices to smallholder farmers. The research in this paper is then discussed within the context of research on information and communication technologies (ICTS) for development. Next, the paper presents the ICT-enhanced participatory radio campaign approach and ICT innovations introduced by Farm Radio International, a Canadian nongovernmental organization. The paper analyzes two participatory radio campaigns that use both listening groups and ICTs to engage African farmers. Research on these radio campaigns in six African countries is reported to examine how the participatory approach impacted listenership, knowledge and initial adoption of agricultural techniques and practices presented in the radio campaigns. The authors conclude that the findings of research on these projects could be highly relevant for increasing awareness and adoption of agricultural practices in Sub-Saharan Africa. They also appear promising for other development sectors and for other developing regions
97. Determinants of successful product innovations in the German food industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kerssenbrock, Patricia (author), Hartmann, Monika (author), and Hirsch, Stefan (author)
- Format:
- Poster
- Publication Date:
- 2017-07-30
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09425
- Notes:
- Poster presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1,2017. 1 page, Evidence of value of in-house research and development efforts in terms of innovation success, along with focus of firms on customers and competitors as information sources.
98. The welfare impacts of demand-enhancing agricultural innovations: the case of honeycrisp apples
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wang, Yanghao (author) and Cakir, Metin (author)
- Format:
- Poster
- Publication Date:
- 2017-07-30
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09228
- Notes:
- Research poster presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017.
99. Rural-urban divide in county level patent applications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Aryal, Giri (author), Mann, John (author), Loveridge, Scott (author), and Joshi, Satish (author)
- Format:
- Paper abstract
- Publication Date:
- 2017-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09874
- Notes:
- Paper presented at the Agricultural and Applied Economics Association annual meeting in Chicago, Illinois, July 30-August 1, 2017. 45 pages.
100. Farmers' participation in extension programs and techonology adoption in rural Nepal: a logistic regression analysis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Suvedia, Murari (author), Ghimire, Raju (author), Kaplowitz, Michael (author), and Michigan State University
- Format:
- Online journal article
- Publication Date:
- 2017-05-14
- Published:
- United States: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10980
- Journal Title:
- The Journal of Agricultural Education and Extension
- Journal Title Details:
- 23(4) : 351-371
- Notes:
- 20 pages, via online journal, Purpose: This paper examines the factors affecting farmers’ participation in extension programs and adoption of improved seed varieties in the hills of rural Nepal. Methodology/approach: Cross-sectional farm-level data were collected during July and August 2014. A sample of 198 farm households was selected for interviewing by using a multistage, random sampling technique. We employed a logistic regression model, frequency counts, and percentages to analyze the data. Findings: Adoption decisions were mainly affected by extension-related variables – training, membership in a farmers’ group, and off-farm employment. Extension participation was found to be influenced by socioeconomic variables – age, education, household size, and distance to the extension office. Our findings reveal that distance to the extension office and off-farm employment limited participation in extension activities and adoption, respectively, and education, household size, and group membership stimulated participation in extension programs. Practical implications: Recognition of the determinants of farmers’ participation in extension services and innovation adoption ensures that targeted extension approaches are used to address these factors in various stages of planning, delivering, and evaluating extension programs. Theoretical implications: Innovation adoption follows a systematic decision-making process. Although personal characteristics are important, widespread use of new technology requires a conducive social and institutional context. Because contexts vary by country or region, extension services providers should create institutions favorable for innovation adoption within a social system. Originality/value: This research is original and highly valuable to identify the factors associated with extension participation and innovation adoption in the rural hilly region of Nepal. This also provides a new direction to operationalize farmer-oriented policies of agricultural extension and so can be helpful for agricultural policy-makers in devising programs of extension services.