Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12686
Notes:
Pages 85-96 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley & Sons, Chichester. 371 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10720
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 2 pages.
Executive editor of the centennial issue of this newsletter describes how journalism at Iowa State "began, so the story goes, with an idea 'born in the warmth of an open fireplace' in the Stockyards Inn at Chicago."
Costa Rica: Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20252
Notes:
Burton Swanson Collection, In section K of the "2000 conference proceedings: Association for International Agricultural and Extension Education", 16th Annual Conference, March 29th-April 1st, 2000, Arlington, Virginia, USA
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10831
Notes:
10 pages., via website AgWeb's Farm Journal, In their story, “Plowed Under, The Next American Farm Bust Is Upon Us,” (paywall) the Wall Street Journal reported on the tough times we’re facing in agriculture. They are tough. And, as a corn and soybean farmer, it’s painful to see. But farmers are nothing if not resilient. And we’ll survive this one too.
14 pages., Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Africa. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers.
There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems.
Data came from two large scale quantitative (n = 9885 and n = 1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital.
Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges.
Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems.
The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13537
Notes:
8 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
Ganeswar, S. (author), Satapathy, C. (author), and Department of Extension Education, College of Agriculture, Bhubaneswar, India; Department of Extension Education, College of Agriculture, Bhubaneswar, India
Format:
Journal article
Publication Date:
1974-05
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05088
Morris, C. (author), Pitse-Boshomane, M.M. (author), Marias, M.A. (author), Roux, K. (author), Van Rensburg, R. (author), Herselman, M. (author), Makan, A. (author), Mulder, I. (author), and Centre for Community Networking Research, Monash University, Victoria, Australia.
Format:
Paper
Publication Date:
2008-10-27
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35691
Notes:
Community Informatics Research Network (CIRN) Conference 2008, Prato, Italy, October 27-30, 2008. 13 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11184
Notes:
Online via AgriMarketing Weekly. 2 pages., "A new poll reports awareness and interest in technology-driven foods but reveals the need for transparency and education to remove fears and potentially drive adoption."
Zeng, Douglas Zhihua (author / World Bank) and Wang, Shuilin (author)
Format:
Research report
Publication Date:
2007
Published:
China: The World Bank
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11231
Notes:
World Bank Policy Research Working Paper 4223. 36 pages., Analysis of some strengths, weakenesses, opportunities and challenges of China's knowledge economy in the areas of economic incentives and institutional regimes, human capital, innovation systems, and information infrastructures.
7 pages., As the information revolution sweeps through the agricultural sector, extension professionals may be lagging behind their clients in the use of information and communication technology (ICT) such as social media, which could be a valuable tool for outreach and education. We surveyed sustainable agriculture stakeholders in California - extension professionals, county agricultural commissioners, and members of farm bureaus and producer groups - to measure their ICT behavior and attitudes. Drawing on diffusion of innovation theory, we characterized the innovation attributes of ICT that may influence the adoption and use of new technology among extension professionals. We also studied their demographic characteristics to establish whether there was a connection with ICT use. The main perceived benefit of ICT was that it can quickly reach larger, more diverse and more distant audiences. The perceived challenges included lack of professional support, the potential for misinformation on social media platforms, and the time requirements and technical complexity of technology use. Extension professionals experienced these challenges more than other sustainable agriculture stakeholders, creating a technology gap between extension professionals and their clientele. An ICT community of practice and clear organizational guidelines for measuring and reporting performance relating to ICT might help extension professionals dose the gap.
Explores the interrationships between the interdisciplinary specialties of the diffusion of innovations and technology transfer, using bibliometric methods.
22 pages, via online journal, Traditionally, 4-H agents have been communicating with stakeholders through newsletters; either in print or online. 4-H agents have used social media as an additional tool to communicate with their stakeholders since its introduction. Social media communication can help maintain or increase stakeholder involvement in the 4-H program because a large percentage of the population is active on social media. Using Uses and Gratifications Theory and Diffusion of Innovations Theory as frameworks, this study sought to determine how Florida 4-H agents engaged with their stakeholder audiences using social media, and vice versa. The uses and gratifications motivations for engaging in media were used to understand what motivations were used to engage their audience and what type of posts (according to motivation) stakeholders were engaged in most. The diffusion of innovations innovation-decision process helped to understand the audiences’ decision to engage in posts dependent upon the motivation used. The results of this study concluded the selected 4-H programs differed in the content that they posted but the 4-H stakeholders did not differ in how they engaged in their respective programs posts.
Dasgupta, Satadal (author / Department of Agriculture, Government of West Bengal, Calcutta, India) and Department of Agriculture, Government of West Bengal, Calcutta, India
Format:
Journal article
Publication Date:
1965-03
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05031
Evans, cited reference, Sources of information vary with the farmers' socioeconomic status and type of practice for which information is sought. When the farmers are divided into three groups-innovators, early adopters, and late adopters-according to immediacy of response to an innovation-the innovators are found to utilize institutionalized sources, while late adopters rely more upon noninstitutionalized sources. The position of early adopters is intermediate. This relationship was tested by interviewing 246 farm families of Baraset region in West Bengal, India about their sources of information for nine improved agricultural practices. (original)
Misra, B. (author), Rajguru, G. (author), and Department of Extension, Orissa University of Agriculture and Technology, Bhubaneswar, India; Department of Extension, Orissa University of Agriculture and Technology, Bhubaneswar, India
Format:
Journal article
Publication Date:
1975
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05038
Page 56-57 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the master of science degree, Ohio State University, Columbus. 1960. 79 pages.
Fliegel, Frederick C. (author), Kivlin, Joseph E. (author), Roy, Prodipto (author), Sen, Lalit K. (author), and Michigan State University; National Institute of Community Development, Hyderabad, India; Michigan State University; National Institute of Community Development, Hyderabad, India
Format:
Report
Publication Date:
1968
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: B03076
Notes:
Mason E. Miller Collection, Hyderabad, India : National Institute of Community Development, 1968. 56 p. (Research Report 15, Project on the Diffusion of Innovations in Rural Societies)
