National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
9 pages, via online journal, The U.S. university-based extension system model has been successful nationally, but not adopted globally. Various historical factors rendered the U.S. system a less attractive option for emerging post-WWII nations. However, current changes in education and extension landscapes are creating new opportunities for the globalization of U.S. Extension. Specifically, both the U.S. and Chinese extension systems now face the common challenge of delivering meaningful university-based extension under shifting conditions. This commonality creates opportunities for exploring long-term, synergistic university-based extension systems and potentially achieving associated benefits worldwide.
Winfield United (author), Exponent PR (author), and Colle+McVoy (author)
Format:
Online document
Publication Date:
2017
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10305
Notes:
3 pages., Via Silver Anvil Awards., WinField United teamed up with Exponent PR and its sister agency, Colle+McVoy, to unleash a multi-channeled communications blitz to help farmers and retailers be more efficient and sustainably connect the dots using WinField United’s proprietary precision agriculture tools and data platforms. Additionally, the team took on the challenge of telling the remarkable story of modern agriculture to the masses.
8 pages., Online via Ryerson Review of Journalism website. Published on February 19, 2020., Tara de Ryk, owner and publisher of a rural Saskatchewan weekly newspaper, decided after 21 years to retire from the newspaper business. This article describes how community interest in local news and an adventuresome spirit prompted her to conduct a give-away contest in late 2019. Interested persons were invited to write an essay (500 words maximum) about how they would be ideal owner and publisher of the Davidson Leader. The article describes the contest and winning entry, which led to change in ownership.
Ouedraogo, Aly (author) and Sawadogo, Hamado (author)
Format:
Book chapter
Publication Date:
2001
Published:
Burkina Faso
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01206
Notes:
Pages 213-217 in Chris Reij and Ann Waters-Bayer (eds.), Farmer innovation in Africa: a source of inspiration for agricultural development. Earthscan Publications, Ltd., London, England. 362 pages.
Featherstone, Allen M. (author), Fletcher,Jerald J. (author), and Fletcher: Assistant Professor of Agricultural Economics, Purdue University; Featherstone: Assistant Professor of Agricultural Economics, Kansas State University
Format:
Journal article
Publication Date:
1987-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05297
Matovelo, Doris S. (author), Msuya, Jangawe (author), and De Smet, Egbert (author)
Format:
Paper
Publication Date:
2006-05-21
Published:
Tanzania
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24476
Notes:
Retrieved July 5, 2006, Conference sponsored by the International Association for Agricultural Information Specialists (IAALD) in Nairobi, Kenya, May 21-26, 2006. Via Livelihoods Connect. 12 pages., Conference theme: "Managing agricultural information for sustainable food security and improved livelihoods in Africa."
de Janvry, A. (author), Sadoulet, E. (author), and Fafchamps, Marcel (author)
Format:
Book chapter
Publication Date:
1995
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17266
Notes:
Pages 151-165 in Bruce M. Koppel (ed)., Induced innovation theory and international agricultural development: a reassessment. John Hopkins University Press, Baltimore, Maryland. 188 pages.
Mathur, V.N.P. (author), McKnight, T.S. (author), and Canadian Forestry Service; Canadian Forestry Service
Format:
Conference paper
Publication Date:
1984
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01048
Notes:
Phase 2; Evans, In: Moeller, G.H. and Seal, D.T., eds., Technology transfer in forestry : proceedings of a meeting of the International Union of Forestry Research Organizations, subject group s608; 1983 25 July - 1 August. London : Great Britain Forestry Commission, 1984. (Forestry Commission Bulletin No. 61) p. 53-56.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00577
Notes:
Pages 25-33 in Arnold Pichot and Josef Lorenz (eds.) ICT for the next five billion people: information and communication for sustainable development. Springer-Verlag Berlin Heidelberg. 122 pages.
Sen, D. (author / Senior Extension Methods Officer, Central Plant Protection Training Institute, Hyderabad, India) and Senior Extension Methods Officer, Central Plant Protection Training Institute, Hyderabad, India
Format:
Conference paper
Publication Date:
1981-09
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04238
Notes:
Phase 2, INTERPAKS, In: Management of transfer of farm technology. Hyderabad, India : National Institute of Rural Development, 1981. p. 98-102 (Paper presented at the National Workshop on Management of Transfer of Farm Technology; 1979 November 19-24; National Institute of Rural Development, Hyderabad, India), Distinguishes between economic development in industrialized and developing countries and points out the importance of agriculture to the latter. Emphasizes that provision of infrastructure is as important to the adoption of innovations as are socio-economic factors.
36 pages., via online journal., This article examines the challenges facing agriculture in Africa. First the article outlines agriculture’s connection with overall economic growth; then, the author evaluates agricultural productivity and food security in Africa in 2010. From this point, the author evaluates the advantages and disadvantages of seven paths that African agriculture is likely to evolve along between now and 2050: five for Sub-Saharan African and two for North Africa. In Sub-Saharan Africa, the types of farming proposed are: extensive, mechanized; intensive export; intensive peri-urban; subsistence; and reserves, game ranching, and tourism. In North Africa, the author proposes: irrigated and rainfed. In order to realize the most positive benefits of these paths in 2050, Africa has to tackle six challenges, outlined by the author: reducing population growth, promoting irrigation, adapting the role of the state, promoting the acceleration of technical change (including fertilizer and biotechnology), and preparing for climate change. Increasing the competitiveness of Africa’s commercial farming will improve income, inequality, and nutrition across the continent.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27659
Notes:
Pages 67-81 in Bruce A. Babcock, Robert W. Fraser and Joseph N. Lekakis (eds.), Risk management and the environment: agriculture in perspective. Kluwer Academic Publishers, Dordrecht, The Netherlands. 204 pages.
16 pages., via online journal., Synthetic biology will probably have a high impact on a variety of fields, such as healthcare, environment, biofuels, agriculture, and so on. A driving theme in European research policy is the importance of maintaining public legitimacy and support. Media can influence public attitudes and are therefore an important object of study. Through qualitative content analysis, this study investigates the press coverage of synthetic biology in the major Nordic countries between 2009 and 2014. The press coverage was found to be event-driven and there were striking similarities between countries when it comes to framing, language use, and treated themes. Reporters showed a marked dependence on their sources, mainly scientists and stakeholders, who thus drives the media agenda. The media portrayal was very positive, with an optimistic look at future benefits and very little discussion of possible risks.
14 pages., via online journal., Although the demand for organic food is growing globally, the mainstream consumption of organic food is far less. The present study attempts to understand the underlying reasons for consumer resistance toward consuming organic food using the theoretical framework of innovation resistance theory (IRT). The study further examines the association between different consumer barriers and purchase decisions (purchase intentions, ethical consumption intentions, and choice behaviour) at different levels of buying involvement and environmental concerns. The collected data, consisting of 452 consumers, were analyzed by structural equation modeling approach. The results showed that value barrier shared a negative association with purchase intentions and ethical consumption intentions. Ethical consumption and purchase intention were found to have a direct influence on choice behaviour. Additionally, the relationship between ethical consumption intention and choice behaviour is mediated by purchase intention. However, no significant differences have emerged based on the level of buying involvement and environment concerns. The findings of the study provide insight into public policymakers, marketers, suppliers, and consumer associations by enhancing their current understanding of buying behaviour of the growing organic food community.
Mitrovic, Zoran (author), Taylor, Wallace (author), Bytheway, Andy (author), and Centre for Community Networking Research, Monash University, Victoria, Australia.
Format:
Paper
Publication Date:
2007-11-05
Published:
South Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35683
Notes:
Community Informatics Research Network (CIRN) Conference 2007, Prato, Italy, November 5-7, 2007. 10 pages., Identifies gap between support services provided by ICTs and acceptance and use of those services by businesses.
Gartrell, C. David (author), Gartrell, J.W. (author), Lewis, Scott C. (author), and Lewis: Department of Sociology, University of Victoria, Victoria, British Columbia, Canada; Gartrell, C.: Department of Sociology, University of Victoria, Victoria, British Columbia, Canada; Gartrell, J.: Department of Sociology, University of Alberta, Edmonton, Alberta, Canada
Format:
Journal article
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05148
AGRICOLA IND 89062953, We test two hypotheses based on Cancian's theory of the status-innovation relationship which predicts upper-middle-class conservatism in agricultural communities (1967, 1972, 1979, 1981). Quantitative meta-analysis of 34 rural development surveys yields a cumulated difference-of-proportions that (1) actually runs counter to the direction predicted by Cancian's "upper-middle- class conservatism" hypothesis, and (2) supports Morrison et al.'s (1976) conjecture that upper-middle-class conservatism effects should be weaker in pyramidal representations of rural stratification systems. Future research should focus on community-level contextual factors that may influence the nature of the status-innovation relationship:
4 pages., Article #: 3TOT7, via online journal., Extension professionals at all levels can use popular social media platforms to increase awareness of Extension. This article explores how our team of Extension professionals has used a blog in combination with Facebook on a weekly basis to better market Extension and our work. Every Extension professional can easily become part of a deliberate effort to more actively connect with stakeholders by using these tools.
11 pages., via online journal., Urban agriculture plays an increasingly vital role in supplying food to urban populations. Changes in Information and Communications Technology (ICT) are already driving widespread change in diverse food-related industries such as retail, hospitality and marketing. It is reasonable to suspect that the fields of ubiquitous technology, urban informatics and social media equally have a lot to offer the evolution of core urban food systems. We use communicative ecology theory to describe emerging innovations in urban food systems according to their technical, discursive and social components. We conclude that social media in particular accentuate fundamental social interconnections normally effaced by conventional industrialised approaches to food production and consumption.
20 pages, via online journal, Purpose: To examine the factors that support and hinder farmers’ learning and to investigate the impact of an innovative learning program on farmers’ practice change.
Design/methodology/approach: Individual interviews and focus group discussions were held with 24 farmers over 20 months. Observations were made of these farmers as they participated with eight agricultural and social scientists in a range of innovative experiences to learn about chicory and plantain establishment and management. These learning experiences were designed around evidence-informed educational pedagogies. Data sets were analyzed using NVivo to determine common themes of affordances and barriers to learning and actual practice changes.
Findings: The affordances for learning and practice change include belonging to a learning community, enhancing self-efficacy, engaging with scientists, seeing relative advantage, reinforcing and validating learning, supporting system’s integration and developing an identity as learners. Barriers to learning and practice change include issues of: trialability, complexity, compatibility and risk.
Practical implications: The importance of basing new models of extension around evidence-informed pedagogies known through educational research to promote learning and practice change.
Theoretical implications: Sociocultural theory and self-efficacy theories of learning are critical to the success of effective agricultural extension programs.
Originality: To date, little empirical research about the affordances and barriers for pastoral farmers’ learning has been based on contemporary educational research.
15 pages., via online journal, Radio is the most widely used medium for disseminating information to rural audiences across Africa. Even in very poor communities, radio penetration is vast; it is estimated there are over 800 million radios in Sub-Saharan Africa. The paper summarizes evidence on food insecurity in Sub-Saharan Africa and strategies to provide information on innovative agricultural practices to smallholder farmers. The research in this paper is then discussed within the context of research on information and communication technologies (ICTS) for development. Next, the paper presents the ICT-enhanced participatory radio campaign approach and ICT innovations introduced by Farm Radio International, a Canadian nongovernmental organization. The paper analyzes two participatory radio campaigns that use both listening groups and ICTs to engage African farmers. Research on these radio campaigns in six African countries is reported to examine how the participatory approach impacted listenership, knowledge and initial adoption of agricultural techniques and practices presented in the radio campaigns. The authors conclude that the findings of research on these projects could be highly relevant for increasing awareness and adoption of agricultural practices in Sub-Saharan Africa. They also appear promising for other development sectors and for other developing regions
Kolte, N.V. (author), Supe, S.V. (author), and Professor of Agricultural Extension, College of Agriculture, Nagpur, India; Ph.D. student, Udaipur University
Format:
Journal article
Publication Date:
1971-04
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05095
Online via UI electronic subscription., Editors introduce a special issue focused on now ISWNE members have been dealing with the COVID-19 pandemic in their communities.
