James F. Evans Collection, As we move further into the electronics age, several agents of control are muscling their way into the business of communicating. Specifically, technology, fashion and a one-way mid-set are fighting for control over message development and delivery. This article advises land-grant university communicators on how they can recognize - and beat - these control agents, and how communicators can help land-grant universities overcome reputation deficit. We, as communicators, are in danger of losing control of our message. I am not talking about a shadowy conspiracy to subvert our civil liberties. I do not have any evidence of such a thing occurring. The control I am talking about concerns, first, the role of technology. Second, it concerns the way popular fashion shapes and often misshapes our messages. And, finally, it concerns our own intellectual honesty. I call it the problem of the One-Way Mind. Therefore, let me sketch how these agents of control are muscling into our business of being professional communicators. (author)
Ward, W.B. (author / Cornell University) and Cornell University
Format:
Report
Publication Date:
1963
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05567
Notes:
William B. Ward Collection, A statement presented before the administrative board of the Cornell Unniversity Council, New York City, November 15, 1963. 16 p.
Whiting, Larry R. (author / Agricultural Communication, Ohio State University)
Format:
Presentation
Publication Date:
2005-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22334
Notes:
Acceptance speech for Professional Award of the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) at the annual conference, San Antonio, Texas, June 2005. 2 pages., Identifies some contemporary issues involving agricultural communications programs (academic and communications support) in land-grant universities.
