"It is fundamentally wrong to take sex sides in any situation, for goodness and badness - intelligence and moronity - are not distributed on the basis of man and woman. It is the individual who counts…"
"Hadley Reed (sic), assistant agricultural editor of Iowa State College, has been named extension editor, College of Agriculture, University of Illinois. He succeeds F. J. 'Dutch' Keilholz, who resigned in December, 1943, to become associate editor of 'The Country Gentleman.' Prof. G.L. Jordan, acting editor, has returned to teaching duties in agricultural economics. Farm bulletins, until June 1, will be edited by J. W. Walker and Miss Jessie Heathman."
Report to members by Frank Byrnes, chairman of the Professional Improvement Committee, about a proposal to be submitted to the W.K. Kellogg Foundation.
Announces the beginning of NPAC "the day after Labor Day" at Michigan State University, with Stanley Andrews as executive director. Provides biographies of Andrews and new associate director, Frank Byrnes.
Reports results of a national survey among experiment station editors about their present information organization and their suggestions about how they would like their present setup changed for more efficient operation. Seventy-eight percent cast their vote for a coordinated setup (involving agricultural research, extension and possibly resident instruction). Fifty-four percent of respondents operated currently in a coordinated setup and like it; 24 percent operated in a decentralized arrangement but wanted to change.
Author observes that agricultural college editors have an inferiority complex. "I am firmly convinced that the general level of the output of the editorial offices is far higher than that of many of the other departments with which you work."
Andrews, Stanley (author), Johnson, Paul (author), Swanson, Harold B. (author), Wilkening, Eugene A. (author), Calkins, William (author), and Meeker, David (author)
Format:
Journal article
Publication Date:
1954-09
Published:
USA: American Association of Agricultural College Editors
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17893
Introduction: "Extension editors are outgrowing their title. An individual in information work for the Agricultural Extension Service today must be more than an editor; more than a radio or news man; more than a teacher; more than an experienced specialist or agent who knows how to write and speak through mass media. If we in agricultural extension information are to realize the full potential of our work, we must develop a new profession."
Summary of findings from a survey among agricultural communicators on professional work, interests, educational background, training needs and qualifications for training others.
"Little of the burning fever of research is rampant in the association. The paper on research submitted by V.R. Sill of Ohio met with no direct response. Mr. Sill observed: Perhaps they thought we wanted compliments when we asked for criticism."
"We have an ample supply of investigators, but there is a shortage of readable and responsible interpreters, men who can effectively play mediator between specialist and layman."
Raises eight questions for ACE members: " 1) Are we glorified clerks or are we scientists? 2) What are desirable forms of publication and information materials? Scientists are demanding longer bulletins. The public is calling for shorter. 3) What should be the professional training of men and women to become agricultural and home editors? One school suggests that all that is needed in our fields is a certain facility -- we are engaged in a science -- home scientists measure success by acceptance in AP and UP. 4) Is there opportunity for research in the field of farm and home editing? 5) What is to be the future of agriculture and what leadership will the college of agriculture, the experiment stations, and the USDA be called upon to give? Together with our institutions, we must begin long-time planning. 6) What place has and will the radio have in carrying to the people the results of research? 7) How shall we measure results in our field? 8) What are we going to do about it?"
"Have I forgotten the toils of the farm and home laborer? Am I unable to appreciate the folks back home; unable to place myself in their surroundings, and unable to feel and to breathe wholesomeness of rural life? If this is true, then 'back ye editor' to where you will once again become steeped in the spirit of rural America."
Recommendations from the Professional Development Committee of AAACE. They include sabbatical leaves, exchange appointments, short-term media experience (unpaid leave from college position). "Members of the association were emphatic in their statement that editors should be given the same privileges of sabbatical leave as other college workers and that they should develop their jobs and positions so that they would have a rank equivalent to that of any professorship on the campus."
Abstracted from a talk at the 1935 AAACE meeting, Cornell University, New York. A strong case for reporting vividly, from observation, and with heart. "Flesh and blood on bare bones."
Author emphasizes intellectual curiosity as a striking characteristic of the effective agricultural college editor. Among other cited credentials: agricultural college education, newspaper training and practical farm experience.
Parts of a talk by President E.R. Price of Virginia to AAACE members at 1931 meeting, Corvallis, Oregon. American Association of Agricultural College Editors.
Brief summary of a talk by W. P. Kirkwood, University of Minnesota, at 1931 AAACE convention, Corvallis, Oregon.. American Association of Agricultural College Editors.
Brief summary of a talk by Wilbur D. Staats, extension editor, State College of Washington, at 1931 AAACE convention, Corvallis, Oregon. American Association of Agricultural College Editors.
Brief summary of a talk by C.E. Randall, editor, U.S. Forest Service, at 1931 AAACE convention, Corvallis, Oregon. American Association of Agricultural College Editors.
Brief summary of a talk by John R. Fleming, writer for the Secretary of Agriculture, U.S. Department of Agriculture, at 1931 AAACE convention, Corvallis, Oregon. He said he doubts whether it is possible for Extension to be both a propaganda and an educational institution at the same time. "As editors who want something intellectually satisfying to work for, we shall probably prefer that Extension pursue the path of education." American Association of Agricultural College Editors.
Brief summary of a talk by F.E. Balmer, Extension Service, State College of Washington, at the 1931 AAACE meeting in Corvallis, Oregon. American Association of Agricultural College Editors.
Includes an organizational chart showing the extension editor's linkages with Extension administration, specialists, contact mediums, organized groups and residents of West Virginia.
Reports salaries of nine editors and six assistant editors that responded to an AAACE request for such information. Editors: range $3,500-$2,000. Mean $2,739.. Assistant editors: range $2,400-$1,200. Mean $1,850.
Agricultural information needs of extension officers in Africa are identified as control of major pests, credit and co-operatives, proper handling of insecticides, marketing of agricultural products, etc. The information needs of farmers are identified to be in arears of the supply of fertilizers, pest and diseases control, planting materials and credits and loans. The emphasis on information needs of farmers is on "why," "who," "where," and "how" to obtain information. In order to understand the information needs of their client, librarians' and information specialists trainig and ecuation should be reoriented to include coursed on agricultural escienes, rural sociolgoy, adult education and computer sciences. The University of Botswana in agricultural information with the support of the Technical Centre for Agriculture (CTA), which is sponsoring the General Programme for Education, PROGEFIA. With the provision of appropriate and timely agricultural information to extension officers and farmers, an increase in agricultureal production in Africa may be attained.
Doerfert, David L. (author / Texas Tech University), Simon, Leslie A. (author / Texas Tech University), Haygood, Jacqui D. (author / Canadian Independent School District), Akers, Cindy L. (author / Texas Tech University), Davis, Chard S. (author / Texas Tech University), and Bullock, J. R. (author / Texas Tech University)
Format:
Paper
Publication Date:
2004-02-14
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19763
Notes:
20 pages; Paper presented at Agricultural Communications Section, Southern Oklahoma, February 14-18, 2004.
Doerfert, David L. (author), Irani, Tracy (author / University of Florida), Akers, Cindy (author), Rutherford, Tracy (author / Texas A & M University), Davis Chad S. (author), compton, Kirsten (author / Texas Tech University), and Pioneer
Format:
Conference proceedings
Publication Date:
2004-06-24
Published:
USA: National agricultural communication summit Lake Tahoe, June 2004
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22133
Whiting, Larry R. (author / Agricultural Communication, Ohio State University)
Format:
Presentation
Publication Date:
2005-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22334
Notes:
Acceptance speech for Professional Award of the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) at the annual conference, San Antonio, Texas, June 2005. 2 pages., Identifies some contemporary issues involving agricultural communications programs (academic and communications support) in land-grant universities.
National Project in Agricultural Communications (author) and National Project in Agricultural Communications, Michigan State University, East Lansing, MI
Format:
unknown
Publication Date:
1956
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22512
Notes:
Administrative file describes the purpose and development of Communique, AgriSearch, AgriCom and Search periodicals. Also includes "Basic Bibliography in Communication and Related Subjects."
Cites results of an IFAJ survey indicating the involvement of women in agricultural journalism, internationally, and participation of agricultural public relations professionals and communicators as well as agricultural journalists.
Retrieved December 15, 2006, at http://www.aceweb.org/publications/SignalsSeptOct06.pdf, Life member of ACE describes some of the changes and challenges in her career.
Keynote address presented at the IAALD Regional Conference; 1988 November 21-24; the Universiti Pertanian, Serdang, Selangor, Malaysia, The factors limiting the effective use of agricultural information in developing countries are identified as: lack of knowledge about the users' needs; inadequate access and/or lack of awareness of conventional and unconventional sources of information; lack of attention to the creation of local data sources; lack of knowledge about how to find information and how best to communicate it. The solutions are seen to be: creating an awareness of the value of information; getting governments and agencies to provide the necessary information sources, equipment, staff and training; getting closer cooperation on information initiatives and projects that really are needed. The key issue is seen to be the lack of a global long-term plan that could be used as a guide for individual governments and agencies. (original)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C07034
Notes:
Table of contents and executive summary, The Hague: International Service for National Agricultural Research, 1992. ISNAR small countries study paper No. 8. 18 p.
James F. Evans Collection, As we move further into the electronics age, several agents of control are muscling their way into the business of communicating. Specifically, technology, fashion and a one-way mid-set are fighting for control over message development and delivery. This article advises land-grant university communicators on how they can recognize - and beat - these control agents, and how communicators can help land-grant universities overcome reputation deficit. We, as communicators, are in danger of losing control of our message. I am not talking about a shadowy conspiracy to subvert our civil liberties. I do not have any evidence of such a thing occurring. The control I am talking about concerns, first, the role of technology. Second, it concerns the way popular fashion shapes and often misshapes our messages. And, finally, it concerns our own intellectual honesty. I call it the problem of the One-Way Mind. Therefore, let me sketch how these agents of control are muscling into our business of being professional communicators. (author)
Sonka, Steve (author / Professor of Agricultural Management, University of Illinois)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08057
Notes:
James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 251-256.
Donnellan, LaRae M. (author), Montgomery, F.S.Dodrill, S. (author), Whiting, Larry R. (author), and West Virginia University; University of Idaho; Ohio State University
Format:
Journal article
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08671
