27 pages, Despite farmers’ knowledge and awareness of soil health practices and the growing body of evidence indicating their effective use, many farmers continue to reject such practices. To further explore the role of information source credibility in the adoption of soil health practices, we sought to measure wheat farmers’ perceived source credibility of research scientists, Extension scientists, industry scientists, and general scientists and the likelihood they would adopt information about reduced and no-till practices and cover crop practices from these sources. Using an experimental survey instrument, we collected data from 127 U.S. wheat farmers. We found most wheat farmers considered themselves, Extension professionals, researchers, and other producers as scientists when seeking information about soil health practices. Participants perceived other producers, Extension professionals, and themselves as having the most trust with Extension professionals, other producers, and themselves as having the most goodwill. The means and standard deviations of perceived source credibility suggest that participants perceived each information source—general scientists, research scientists, Extension scientists, and industry scientists—as similarly credible information sources about soil health practices with a statistically significant relationship between farmers’ perceived course credibility of the four scientists and likelihood of adopting information about soil health practices from them. Our results did not indicate differences between participants’ perceived credibility of the four types of scientists or their likelihood to adopt information about soil health practices from the scientists. Effective communication has potential to impact wheat production positively, but achieving communication
Levinson, Jeremy (author), Lamie, Dave (author), Vassalos, Michael (author), Eck, Chris (author), Chong, Juang (author), and Reay-Jones, Francis P. F. (author)
Format:
Journal article
Publication Date:
2024-05-15
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13277
9 pages, The Train-the-Trainer approach is widely used in Cooperative Extension education to efficiently disseminate research-based information to many clientele groups, including farmers. This paper compares the traditional Train-the-Trainer model to a comprehensive Collaborative Train-the-Trainer model and discusses weaknesses of the traditional model that are addressed in the Collaborative model. Sources of information used by farmers (growers) and overall effectiveness were measured through a survey instrument created and distributed to farmers in South and North Carolina. The Collaborative Train-the-Trainer model, which emphasizes peer-to-peer interaction and feedback loops, represents an enhanced approach for conceptualizing and implementing Extension educational programs.
12 pages, The study assessed the capability of extension agents in disseminating Climate Change (CC) information in Delta State, Nigeria. A multi-stage procedure was used in selecting 60 respondents. Data were collected on respondents’ capacity for outreach to farmers; existence of linkage on CC and sources of information on CC, constraints to building capacities for outreach and strategies to strengthen capacities. Mean, percentage, were used for analysis. Findings showed the existence of training on CC (23.3%) and practical learning experience on CC adaptation (20.0%). Lack of human resources (x= 3.30) and training programmes on CC (x= 3.23) were constraints to building capacities for outreach. Organization of seminars, workshops (x= 3.58), proper staffing (x= 3.57), provision of incentives (x= 3.55) were suggested as strategies to strengthen capacity for outreach. Extension agents in the state lack the requisite facilities for outreach to farmers on climate change agricultural adaptation. Also, there are inadequate human and material resources necessary for effective coverage of the farming population. Government and development organizations should hire qualified extension personnel and provide weather observatory for CC outreach in Delta State.
18 pages, Information plays a vital role in agricultural production, it is believed to be the foundation for improved agriculture. To improve agriculture, access and use of information is required. This study investigated the access to and use of library and internet by agricultural extension workers and academics as information source. Shannon and Weaver model theory was used to underpin the study. Purposive sampling was used to select three local municipalities within King Cetshwayo District of KwaZulu-Natal Province in South Africa. Quantitative technique was adopted with self-administered structured questionnaire. Convenience sampling technique was adopted to select 60 extension workers in three offices of the department of agriculture located in Eshowe, Melmoth and Ngwelezane and 9 academics from department of agriculture, University of Zululand, making the total number of the study participants sixty-nine (69). Statistical package for social sciences (SPSS) software was used to analyse data collected. Findings revealed that internet facilities are not adequate in agricultural department offices located in the rural areas, thereby, led to minimal use of internet.; Academics regular access to internet led to regular use of internet. Also, Academics had high access to library but low use of library. Most extension workers do not have access to library, thereby, they hardly use library for information source. The study recommends that effort should be made to train, especially the old extension workers on the use of internet for agricultural information source. Use of library should be encouraged among academics and extension workers.
7 pages., Agricultural information sources play a pragmatic role in knowledge building among the farming community. Farmers use various traditional and modern information sources such as extension field staff, fellow farmers, private sector, electronic media, print media, and information communication technologies (ICTs) gadgets to get the latest information necessary for agricultural productivity. This study aimed to explore the patterns of farmers to access and receive information from different sources. A well-structured and expert reviewed interview schedule was used to collect data from farmers from Huailai county. A total of 122 interviews were conducted for the collection of data. Data were recorded using EpiData software program and a logistic regression model was applied using the computer-based statistical program “STATA”. The findings indicate that media (electronic media and print media) was the key information source for the farmers and 40.16% of farmers accessed media particularly for agricultural information whereas 34.43% used agricultural extension field staff (government) to acquire agricultural information. The government of China should start some educational interventions for farmers to improve their educational level so that the farming community could utilize multiple information sources for crop productivity.
12 pages., Agriculture play significant role towards sustainability of developing nations’ economy particularly Nigeria by providing abundant raw materials required by the industry, as well as ensures food security and a healthy nation. This study examines the challenges of accessing agricultural information sources and services by farmers in Edu Local Government Area of Kwara State. Survey method was adopted for the study. The population of the study comprise of 16066 from which 78 farmers of the study area were selected using stratified random sampling and purposive sampling procedure. From the copies of questionnaires administered only 60 were duly completed and returned. Frequency and percentages were used in analyzing data collected. The findings from the study showed that information needs of farmers among others include application of improve techniques, irrigation management, seeds prices, farm wild fire management and prevention, purchase and use of fertilizer, government blueprint on agriculture, and meteorology information need of farmers in Edu Local Government . The findings further revealed that poor communication system, absence of library and information centre, absence of extension agents, insufficient knowledge on marketing of farm produce , insufficient credit facilities, insufficient information on government policies, insufficient fund were the challenges faced by farmers in accessing agricultural information sources and services. The study recommended among others that central facility providing and disseminating information on agricultural related services should be created in the study area that would be accessible to all farmers in order to meet their information needs.
Online from the publisher, Findings of a recent national telephone survey by the National Association of Farm Broadcasting (NAFB) indicated that most farmer respondents (71 percent) are listening to radio, and during an average of 4.7 days a week. The findings indicated that 65 percent listen to AM radio, 53 percent to FM radio, and less than 20 percent to satellite radio. Most radio listening takes place while driving or operating farm equipment, 82 percent while driving a pickup and 64 percent while operating farm equipment.
19 pgs., The equine industry is an established part of Maryland agriculture with 79,100 equines valued at approximately $714 million in the state; approximately 10% of these animals are housed in one county. Equine operators are a unique demographic in the agricultural realm, because they are not managing land to produce food or fiber and often are employed in other professions unrelated to agriculture. These operators tend to be unaware of land conservation practices and can have a detrimental effect on areas, like the Chesapeake Bay economy and ecosystem, if shared resources are exploited. The purpose of this study was to explore equine operators’ knowledge and connection of conservation best management practices (BMPs) and their role in being a caretaker of the land. The study was informed by the diffusion of innovations theory and gathered data through semi-structured, qualitative interviews. Equine operators in the study were found to use a variety of informational sources, had a high level of adoption of the BMPs they used, and overall, a majority of participants saw their role as caretakers of the land as an important aspect of their environmental actions. Recommendations from this research include improving communication processes to increase the spread of BMPs and adjusting specific infrastructure aspects to improve retention of equine operators practicing conservation efforts. Further research should investigate other niche areas of agriculture that could potentially be struggling with a knowledge deficit of BMPs and communication neglect between conservation offices and audiences.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12077
Notes:
Online via AgriMarketing Weekly. 2 pages., Summary of findings from a poll conducted recently by the American Farm Bureau Federation. "The results of a new poll clearly demonstrate that the COVID-19 pandemic is having broad-ranging impacts among rural adults and farmers/farmworkers." Findings also identified main obstacles to seeking help or treatment for mental health condition, the most trusted sources for information about mental health, impressions of the importance of mental health in rural communities and the importance of reducing stigma surrounding mental health.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12076
Notes:
Online from publisher. 4 pages., Summarizes benefits of objectively-sourced data from sources like the USDA, public and private data firms, geospatial insights and analysis, and more. Cites weaknesses of farmer surveys, promotions, registration forms and other similar sources.
21 pgs., CTs (Communications technologies) have revolutionized agricultural information services at every level in the agricultural sector, thus impacting rural development and catalysing poverty alleviation strategies. This has largely been the case with small-scale farmers in rural areas in developing countries where mobile technologies have penetrated more than most other ICT tools. However, in some of the farming environments, mobile phone use is largely driven by agricultural extension workers. This paper seeks to examine the way mobile phones are used for information access in situations where agricultural extension workers are a critical intermediary in the agricultural information services. Interviews were conducted with 10 randomly selected farmers who were part of the Dzindi irrigation scheme. The findings were that from the variety of information available to the farmers the most important source was the extension officer. The extension officer and the radio were indicated to be the most reliable independent sources of information. The other sources, such as the radio, family members, and friends, suppliers of chemicals, books and magazines, were only considered reliable if the information could be verified or vouched for by the extension officer. Increasing the information handling skills of extension officers, training of farmers to use smart features of their phones and promoting the usual face-to-face communication use of conventional methods, which is what usually gives rise to the mediation of mobile phones, were recommended.
Online via subscription. 5 pages., Article summarizes results of a survey among farmers and consumers conducted by Aimpoint Research for The Packer. Findings showed that growers believe they best understand sustainability while believing that very few if any food retailers and consumers completely understand it. Nearly two-thirds of surveyed consumers said they believed sustainability efforts from the food industry are a response to their demands rather than industry driven by industry while two-thirds of growers said they believe sustainability efforts are industry driven. Report also compared beliefs by growers and consumers about where they get sustainability information.
13 pages, The study explored the contribution of information and communication technology (ICT)-based information sources to market participation among smallholder livestock farmers. Use of ICTs is considered paramount for providing smallholder farmers with required market information, and also to reduce market asymmetries. A double hurdle regression was utilized to analyze data collected from 150 smallholder livestock farmers in the study area. The results show that while use of ICT-based market information sources significantly influenced market participation, the effect of using ICT-based information sources on the intensity of market participation was not significant. Other variables shown to influence both market participation and the intensity of market participation were age, additional income and membership of farmer cooperatives. This suggests the need to consider other associated factors in the application and design of interventions that utilize ICT-based information sources to achieve market engagement among smallholders.
Worthington, Thomas A. (author), Andradi-Brown, Dominic A. (author), Bhargava, Radhika (author), Buelow, Christina (author), Bunting, Pete (author), Duncan, Clare (author), Fatoyinbo, Lola (author), Friess, Daniel A. (author), Goldberg, Liza (author), Hilarides, Lambert (author), Lagomasino, David (author), Landis, Emily (author), Longley-Wood, Kate (author), Lovelock, Catherine E. (author), Murray, Nicholas J. (author), Narayan, Siddharth (author), Rosenqvist, Ake (author), Sievers, Michael (author), Simard, Marc (author), Thomas, Nathan (author), van Eijk, Pieter (author), Zganjar, Chris (author), and Spalding, Mark (author)
Format:
Journal article
Publication Date:
2020
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11696
27 pages., Authors provide an overview of recent and forthcoming global datasets and explore the challenges of translating these new analyses into policy action and on-the-ground conservation of mangrove forests. They describe a new platform for visualizing and disseminating these datasets to the global science community and other audiences - and they highlight future directions and collaborations.
