Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11767
Notes:
Francis C. Byrnes Collection, Section D. Proceedings of the 13th annual conference of the Association for International Agricultural and Extension Education, Arlington, Virginia, April 3-5, 1997.
16 pages., Online via Directory of Open Access Journals (DOAJ.org)., Interviews with 203 smallholder farmers in Uganda indicated that households with higher level of information access through cell phone use and weak-tie information sources were more likely to use inputs.
Via online., Considering the rapidly changing business environment, staying competitive is a key issue and challenge for companies in the 21st century. The criteria of a company’s success and competitiveness is the changing behavior of the different economic actors and its influence. Through the information society came to the fore, the use of diverse information technology tools and methods has become a significant influence factor in terms of the entrepreneurs or company management and also the customers or other partners. Due to the rapid expansion of new technology developments, the role and importance of social media is continuously increasing. Also statistics show that one of the most regularly used IT tool is the social media and the different web 2.0 applications. The current study is intended to provide a better understanding how social media can emphasize the competitiveness of companies and format the consumer behavior in a special sector – the rapidly developing gastronomy industry. This paper presents an empirical research about the role of social media in the above mentioned industry based on the primary data which are gathered through a survey performed in Hungary. Beyond the empirical results presented, the paper also aims to provide some recommendations for research methodology – based on the international literature review and the Authors’ own experiences – both in gastronomy industry’s and customers’ point of view. Through the analysis the research hypotheses were examined and the most important correlations were identified between the survey results and the Authors’ initial supposition
Results from a policy survey suggest that 75 percent of sampled New Jersey farmers want the government to continue to provide agricultural market information. Authors analyze responses, in terms of demographic variables.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 37 Document Number: B04057
Notes:
Contains Introduction and Summary only, Sydney, Australia : University of Sydney, Department of Agricultural Economics, 1978. 52 p. (Agricultural Extension Bulletin No. 4)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10375
Notes:
Paper submitted to the Research Special Interest Group, Agricultural Communicators in Education/National Extension Technology Conference Knoxville, Tennessee, June 12-16, 1999
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05297
Notes:
James F. Evans Collection, Christchurch, New Zealand: Simpson and Williams, 1960. (Canterbury Agricultural College, University of New Zealand Technical publication no. 19). 25 p.
Karbasioun, Mostafa (author), Mulder, Martin (author), Biemans, Harm (author), and Association for International Agricultural and Extension Education (AIAEE).
Format:
Paper
Publication Date:
2006-05-14
Published:
Iran
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24187
Notes:
Retrieved June 17, 2006, Pages 310-320 in proceedings of the AIAEE conference in Clearwater Beach, Florida, May 14-17, 2006.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28969
Notes:
Via Ag News Online. 2 pages., Author notes changes such as reduced agriculture coverage by newspapers and increased available of online sites and services for such information.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08959
Notes:
Page 21 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Summary of the author's masters thesis, University of Idaho, Moscow. 1944. 145 pages.
Rutsaert, Pieter (author), Regan, Aine (author), Pieniak, Zuzanna (author), McConnon, Aine (author), Moss, Adrian (author), Wall, Patrick (author), and Verbeke, Wim (author)
Format:
Journal article
Publication Date:
2013
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05816
18 pages., via online journal., This essay explores the different meanings of the 1960s’ pesticide controversy
as conveyed by the multiple representations of Rachel Carson’s Silent Spring
(1962). I argue that to understand the impact of Carson’s work on a heterogeneous audience in the early ’60s, we must move beyond an examination
of the book, Silent Spring, to consider its other media manifestations, as a
serialization for The New Yorker and as a television expose for “CBS Reports.” ´
Each conveyed a unique message stylized for the audience of that particular
media. This analysis demonstrates the problems and opportunities for scholars
attempting to gauge the influence of a book on the public understanding of
science. This argument also suggests that to understand the transition of
environmentalism from a grass-roots movement to near universal consensus,
we need to examine carefully the role of media in shaping divergent messages
for different audiences—a phenomenon that assisted in transforming local
environmental issues into a matter of national concern.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22549
Notes:
Online from indiatogether.org. 5 pages., Reports on a successful experiment of "farmers penning for their fellowmen" through a farm periodical, Adike Pathrike.
2 pages., In a preview of this issue about "messy data in conservation," the author links messy data to related topics in conservation and urges a trans-disciplinary embrace of messiness to accelerate conservation progress.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Author's graduate research identifies factors limiting effectiveness of farmers' exposure to various information sources they use.
Matovelo, Doris S. (author), Msuya, Jangawe (author), and De Smet, Egbert (author)
Format:
Paper
Publication Date:
2006-05-21
Published:
Tanzania
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24476
Notes:
Retrieved July 5, 2006, Conference sponsored by the International Association for Agricultural Information Specialists (IAALD) in Nairobi, Kenya, May 21-26, 2006. Via Livelihoods Connect. 12 pages., Conference theme: "Managing agricultural information for sustainable food security and improved livelihoods in Africa."
9 pages., Via online journal., Lack of trust is thought to be one of the most significant barriers to the consumption of organic foods, which is an important dimension of sustainable behaviour. Building trust in organic foods is the central objective of this paper. Based on information processing models focusing on what message to transmit and how, and on the premise that to improve trust, two different dimensions (functionality and authenticity) must be managed simultaneously, this paper analyzes the comparative effectiveness of different combinations of message arguments, forms of appeal and sources on consumer trust. To this end, an experiment was designed with a total of 800 participants, in which 36 different treatments were tested. The results show strong interactions between the three variables considered and suggest that the most effective combinations for building trust are: the health argument put across by an expert, the authenticity argument transmitted by a producers’ union, the elitist argument made by an expert and lastly, the social argument transmitted by a public authority, using an emotional form of appeal in all four cases. These results serve to complete the previous literature on the subject, in which communication activities are recommended but the questions of what to say, how to say it and who should say it are not specifically addressed.
Online via Ebsco Host. 2 pages., Report on information sources used by engineering professionals and corporate executives in small and Fortune 500 companies.
Sivayoganathan, C. (author / Department of Agricultural Economics and Extension, University of Peradeniya, Peradeniya, Sri Lanka) and Department of Agricultural Economics and Extension, University of Peradeniya, Peradeniya, Sri Lanka
Format:
Journal article
Publication Date:
1985
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00599
8 p., What do journalists think about information source trustworthiness, bias, and fairness in communicating agricultural biotechnology issues? Fifty Texas journalists and 40 national agriculture journalists representing newspapers and television media responded to this study. Journalists believed university scientists/researchers and newspapers were trustworthy, unbiased, and fair, while activist groups were untrustworthy, completely biased, and unfair in communicating agricultural biotechnology issues. They were most opposed to public opinion outweighing scientists' opinions when making decisions about scientific research. A substantial positive correlation occurred between national agriculture journalists' attitudes toward democratic processes in science (i.e., the extent that public opinion is considered in scientific decision-making processes) and trust in newspapers.
Wingenbach, Gary J. (author) and Rutherford, Tracy A. (author)
Format:
Research report
Publication Date:
2005-05-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22253
Notes:
Available in CD and paper formats., Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 12 pages.
Hambly Odame, Helen (author), Cardey, Sarah (author), Leggett, Michael (author), and Franca, Zenete (author)
Format:
Paper
Publication Date:
2004-06-14
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26812
Notes:
Presented at the International Association for Adult Education Conference on "Adult education and poverty reduction: a global priority," in Gabarone, Botswana, June 14-16, 2004. 6 pages.
Abstract and citation available online via EbscoHost.com. 1 page., Introduces the UNESCO Public Library Manifesto, serving as the gateway to equitable information services to all.
16 pages., via online journal., Synthetic biology will probably have a high impact on a variety of fields, such as healthcare, environment, biofuels, agriculture, and so on. A driving theme in European research policy is the importance of maintaining public legitimacy and support. Media can influence public attitudes and are therefore an important object of study. Through qualitative content analysis, this study investigates the press coverage of synthetic biology in the major Nordic countries between 2009 and 2014. The press coverage was found to be event-driven and there were striking similarities between countries when it comes to framing, language use, and treated themes. Reporters showed a marked dependence on their sources, mainly scientists and stakeholders, who thus drives the media agenda. The media portrayal was very positive, with an optimistic look at future benefits and very little discussion of possible risks.
Suvedi, Murari (author), Lopez Ariza, Bernado (author), and Association for International Agricultural and Extension Education
Format:
Paper
Publication Date:
2009-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00435
Notes:
Pages 67-77 in the proceedings of the 25th annual meeting of the Association for International Agricultural and Extension Education in San Juan, Puerto Rico, May 24-28, 2009.
Burnett, Claron (author), Kroupa, Eugene A. (author), Meiller, Larry R. (author), and Peters, James (author)
Format:
Paper
Publication Date:
1970-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10659
Notes:
Eugene A. Kroupa Collection, Paper presented at the annual meeting of the American Association of Agricultural College Editors, Cornell University, Ithaca, New York. 13 pages.
Seepersad, Joseph (author) and Dowlath, Pauline (author)
Format:
Proceedings
Publication Date:
1999-03-23
Published:
Trinidad: Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: C20979
Notes:
Burton Swanson Collection, 8 pages, Session H, from "1999 conference proceedings -- Association for International Agricultural and Extension Education", 15th Annual Conference, 21-24 March 1999, Port of Spain, Trinidad, 25-26, Tobago
11 pages, Climatic change has a negative impact on people’s livelihoods, agriculture, freshwater supply and other natural resources that are important for human survival. Therefore, understanding how rural smallholder farmers perceive climate change, climate variability, and factors that influence their choices would facilitate a better understanding of how these farmers adapt to the negative impacts of climate change. A Zero-inflated double hurdle model was employed to estimate the factors influencing farmers’ adoption of adaptation strategies and intensity of adoption at the household level in South Africa. Different socioeconomic factors such as gender, age, and experience in crop farming, institutional factors like access to extension services, and access to climate change information significantly influenced the adoption of climate change adaptation strategies among beneficiaries of land reform in South Africa. Concerning intensity of adoption, age, educational level, farming experience, on-farm training, off-farm income, access to information through ICT and locational variables are the significant determinants of intensity of adaptation strategies. Thus, education attainment, non-farm employment, farming experience are significant incentives to enhance smallholder farmers' adaptive capacity through the adoption of many adaptation approaches. This study therefore concluded that farm-level policy efforts that aim to improve rural development should focus on farmers’ education, on-farm demonstration and non-farm employment opportunities that seek to engage the farmers, particularly during the off-cropping season. The income from non-farm employment can be plough-back into farm operations such as the adoption of soil and water conservation, use of improved planting varieties, insurance, among others to mitigate climate variability and subsequently increase productivity. Policies and investment strategies of the government should be geared towards supporting education, providing on-farm demonstration trainings, and disseminating information about climate change adaptation strategies, particularly for smallholder farmers in the country. Thus, the government, stakeholders, and donor agencies must provide capacity-building innovations around the agricultural extension system and education on climate change using information and communication technologies.
