Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00547
Notes:
See also B00288, a report of the thesis. Eugene A. Kroupa Collection., Thesis, master of science in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison. 103 p., Analysis of an unsuccessful commodity promotion campaign.
Forker, Olan D. (author), Hurst, Susan J. (author), Liu, Donald J. (author), and Cornell University, Department of Agricultural Economics; Cornell University, Department of Agricultural Economics; Cornell University, Department of Agricultural Economics
Format:
Report
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: C02866
Notes:
James F. Evans Collection, Ithaca, NY : Cornell University, Department of Agricultural Economics, 1987. 216 p. (A.E. Res. 87-25)
Rose, David C. (author), Sutherland, William J. (author), Parker, Caroline (author), Lobley, Matt (author), Winter, Michael (author), Morris, Carol (author), Twining, Susan (author), foulkes, Charles F. (author), Amano, Tatsuya (author), and Dicks, Lynn V. (author)
Format:
Journal article
Publication Date:
2016-11
Published:
United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07672
James F. Evans Collection, Results from this study of Extension clientele in North Carolina depict the need for Extension professionals to provide educational opportunities through multiple program delivery methods. Clientele's choice of methods was based on receiving information that was both subject and audience specific, yet the information could be received in an understandable and personally comfortable manner. Data were collected by Extension agents using a structured personal interview. Study respondents were mature adults; a majority had nonfarm professions as primary occupations, had completed some post secondary training, had at least some dependence on Extension for information, and received Extension information for more than five years. Respondents indicated personal visits, meetings, newsletters, demonstrations, and workshops as most preferred delivery methods. Other major findings include: method demonstrations were preferred by younger, more educated clientele; clientele with less dependence on Extension and fewer years of contact preferred the videocassette; farmers preferred personal visits and meetings more than did individuals with other occupations; and clientele with the longest interaction with Extension and those perceiving Extension professional as educators were more likely to identify computer software and computer networks as important delivery methods.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03080
Notes:
Shawnee Library System, Carterville, Illinois. 14 pages., Report of an 18-month program to engage business people and farmers with information services provided by community libraries.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00920
Notes:
Abstract and contents table are in ACDC. Full text of thesis available online., Thesis for the Master of Science degree in Agricultural and Applied Economics, Makerere University, Uganda. 121 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03290
Notes:
Online via Ovid.com. Abstract of dissertation from Florida State University. 1 page., Found differences in information sources based on gender, farm size and farm enterprise (i.e., crops and livestock).
Duvel, Gustav H. (author / University of Pretoria) and Association for International Agricultural and Extension Education
Format:
conference papers
Publication Date:
1997-03-04
Published:
South Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20302
Notes:
Burton Swanson Collection, Section J; from "1997 conference papers : Association for International Agricultural and Extension Education", 13th Annual Conference, 3, 4, 5 April 1997, Arlington, Virginia
Kerssenbrock, Patricia (author), Hartmann, Monika (author), and Hirsch, Stefan (author)
Format:
Poster
Publication Date:
2017-07-30
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09425
Notes:
Poster presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1,2017. 1 page, Evidence of value of in-house research and development efforts in terms of innovation success, along with focus of firms on customers and competitors as information sources.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16084
Notes:
This copy of ACDC has only the content pages, introduction, summary of findings, conclusions, implications and references, 254 p., North Carolina State University
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22269
Notes:
Science and Development Network. 2 pages., Summarizes results of a survey of media coverage relating to genetically modified crops in five developing countries. Reports that "news stories often lack critical analysis of the issues at stake, and rarely represent the views of farmers."
Chang, H. C. (author) and Lionberger, Herbert F. (author)
Format:
Book chapter
Publication Date:
1981
Published:
Taiwan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12690
Notes:
Pages 155-183 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley & Sons, Chichester. 371 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02307
Notes:
Pages 300-333 in Colin MacAndrews and Chia Lin Sien (eds.), Too rapid development: perceptions and perspectives from Southeast Asia. Ohio University Press, Athens. 370 pages.
9 pages., via online journal., European consumers are faced with a myriad of food related risk and benefit information and it is regularly left up to the consumer to interpret these, often conflicting, pieces of information as a coherent message. This conflict is especially apparent in times of food crises and can have major public health implications. Scientific results and risk assessments cannot always be easily communicated into simple guidelines and advice that non-scientists like the public or the media can easily understand especially when there is conflicting, uncertain or complex information about a particular food or aspects thereof. The need for improved strategies and tools for communication about food risks and benefits is therefore paramount. The FoodRisC project ("Food Risk Communication - Perceptions and communication of food risks/benefits across Europe: development of effective communication strategies") aims to address this issue. The FoodRisC project will examine consumer perceptions and investigate how people acquire and use information in food domains in order to develop targeted strategies for food communication across Europe.
Bailey, Wilfrid C. (author), Wilkinson, Kenneth P. (author), and Mississippi State University, Agricultural Experiment Station; Mississippi State University, Agricultural Experiment Station
Format:
Report
Publication Date:
1965-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05362
Notes:
James F. Evans Collection, State College, MS : Mississippi State University, Agricultural Experiment Station, 1965. 14 p. (Bulletin 714)
Chamala, Shankariah (author / Agricultural Extension Unit, Department of Agriculture, University of Queensland, St. Lucia, Queensland) and Agricultural Extension Unit, Department of Agriculture, University of Queensland, St. Lucia, Queensland
Format:
Book chapter
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03179
Notes:
In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development, Volume 1 : international experience in communication and innovation. New York : John Wiley & Sons Ltd., 1981. p. 281-291
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08625
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of thesis for a doctor of philosophy degree, Iowa State College, Ames. 100 pages.
Lindstrom, David E. (author / Professor of Rural Sociology, University of Illinois, Urbana, IL) and Professor of Rural Sociology, University of Illinois, Urbana, IL
Format:
Journal article
Publication Date:
1958-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05135
search through journal, During the summer and fall of 1992, both on-site and mail surveys were conducted to determine: (1)How Oklahoma farmers receive and prefer to receive agricultural health and safety information from selected mass media, and (2) How Extension agricultural engineering departments communicate agricultural health and safety information. The study revealed that approximately one-half of the farmers identified television as their primary mass media source for general news and information. More farmers identified magazines as their primary source for safety and health information than any other medium. Three-quarters of the farmers in the study received their agricultural information from magazines. More than half of the farmers preferred to receive health and safety information from magazines. Agricultural engineers identified fact sheets, newspapers, workshops, videos, newsletters, radio, television, brochures, and magazines as methods for communicating health and safety information. In this article, recommendations are provided for agricultural health and safety educators. (original)
Fett, John H. (author), Schneider, Ivo A. (author), and Associate professor, Federal University, Rio Grande Do Sul, Brazil; Professor, Department of Agricultural Journalism, University of Wisconsin, Madison, WI
Format:
Journal article
Publication Date:
1978
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 41 Document Number: B04764
