"The strong influence of education and literacy on these choices demonstrated in the preceding analysis is a strong argument for continuing to improve the quality of education in American society."
McMurry, Sally (author / Assistant Professor of History, Pennsylvania State University, University Park, PA) and Assistant Professor of History, Pennsylvania State University, University Park, PA
Format:
Journal article
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 80 Document Number: C04640
Collins, Olivia P. (author / Doctoral student in Family Life Education and Consultation, College of Human Ecology, Kansas State University, Manhattan, KS) and Doctoral student in Family Life Education and Consultation, College of Human Ecology, Kansas State University, Manhattan, KS
Format:
Journal article
Publication Date:
1986
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: C04902
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36799
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Pages 6-10 in "Six viewpoints on farmers buying tendencies." Delivered at the convention of the International Advertising Association, Detroit, Michigan, July 10, 1928. 24 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: B00729
Notes:
AgComm Teaching, Urbana, Illinois: Extension Editorial Office, College of Agriculture, University of Illinois. 14 pp. (Agricultural Communications Research Report No. 6)
16 pages, via online journal article, This study examined the online content of interdisciplinary agricultural center webpages. Content modification dates, mission statements, and content were determined through a content analysis. Many of the websites did not mention a modification date for the content, while many websites had outdated content mostly older than six months. More than two-thirds of the websites provided PDFs that visitor could download to learn more about topics, by many of the websites lacked any media element that was being coded. Additionally, many websites did not use multiple forms of media. More than half of the websites were coded as lacking any social media content or plugins, but out of the websites that did include social media content, Facebook was the most prevalent. The commonalities between the center’s mission displayed on the website and the content theme were analyzed and chi-square tests provided the degree of association. A significant association existed and an alignment between communication strategies and missions of the centers was concluded, which is important when organizations communicate about agricultural science as indicated by previous literature. It is recommended that centers communicate via their websites in a timely manner and allow modification times to be seen to viewers to show their information is up-to-date. Website media content should also be diversified and communicators of these centers should explore the unique communication opportunities provided by social media. Future research should explore the target audience of interdisciplinary agricultural centers and should analyze the messages centers are using to communicate with those audiences.
