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    3. Crowdsourcing change: an analysis of Twitter discourse on food waste and reduction strategies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author) and Buck, Emily B. (author)
    Format:
    Conference paper
    Publication Date:
    2017-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08161
    Notes:
    Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference in Mobile, Alabama, February 4-7, 2017. 27 pages.

    5. Which communication channels shape normative perceptions about buying local food? An application of social exposure

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Witzling, Laura (author), Shaw, Bret (author), and Trechter, David (author)
    Format:
    Online journal article
    Publication Date:
    2019-02-22
    Published:
    USA: Springer
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10273
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    36(3): 443–454
    Notes:
    12 pages., via online journal, We examined how information from multiple communication channels can inform social norms about local food purchasing. The concept of social exposure was used as a guide. Social exposure articulates how information in social, symbolic, and physical environments contributes to normative perceptions. Data was collected from a sample in Wisconsin. Results indicated that information from communication channels representing symbolic, social, and physical environments all contributed to normative perceptions. We also found that for individuals who frequent farmers’ markets, information from some communication channels was relatively less strongly associated with injunctive norms. It may be that when first-hand, experiential information is available to inform norms, individuals rely less on information available through other communication channels. Future work might further explore how farmers’ markets foster information sharing in communities, as such information may contribute to normative perceptions.

    6. Participatory Agricultural Extension from the Prospective of Audience-centered Communication Theory

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zhao, Di (author) and Wang, De-hai (author)
    Format:
    Online journal article
    Publication Date:
    2010-01-01
    Published:
    USA: EconPapers
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: + Document Number: D10317
    Journal Title:
    Asian Agricultural Research
    Journal Title Details:
    2(3) : 27-30
    Notes:
    4 pages., Via online journal., Transformation process to Audience-centered Communication Theory is introduced, as well as the basic idea of the theory in China. It is believed that using Audience-centered Communication theory can help to consolidate the theoretical basis of participatory agricultural extension. The communication essence of agricultural extension activity is studied, which is spreaders send information to farmers; then, farmers filter and process the information, transform it into their own experiences and feed back on time. Internet logical relationship between audience-centered communication and participatory agricultural extension is studied. Effects of Audience-centered Communication Theory on participatory agricultural extension are analyzed. One is that the Audience-centered Communication Theory defines the guidance and implementation basis of agricultural extension activities; the other is that bringing Audience-centered Communication Theory into agricultural extension research can help to expend the agricultural extension. Several enlightenments of the theory to participatory agricultural extension are obtained. Firstly, take audience as the orientation and focus on the needs of the audience. Secondly, advocate the participatory approach of process; and emphasize the importance of internal audience participation. Thirdly, establish two-way interaction mechanism; and make the promoters understand the implementation and performance status on time.

    8. Communication, information sharing, and advisory services to raise awareness for fall armyworm detection and area-wide management by farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Toepfer, Stefan (author), Kuhlmann, Ulrich (author), Kansiime, Monica (author), Onyango Owino, David (author), Tamsin, Davis (author), Cameron, Katherine (author), and Day, Roger (author)
    Format:
    Online journal article
    Publication Date:
    2019-04
    Published:
    Germany: Springer
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10360
    Journal Title:
    Journal of Plant Diseases and Protection
    Journal Title Details:
    126(2) : 103–106
    Notes:
    4 pages., Via online journal., This is an opinion paper to the perspective paper “The spread of the Fall Army Worm Spodoptera frugiperda in Africa—what should be done next?” from the “Section Plant Protection in the Tropics and Subtropics” at the 61st German Congress of Plant Protection, held at the University of Hohenheim, Germany, on 11 September 2018. It highlights the best approaches in communication, information sharing, and advisory services to raise awareness for fall armyworm detection and area-wide management by farmers.

    9. A case study of Oklahoma secondary agricultural education teachers' needs in agricultural communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stockamp, Ashley (author) and Oklahoma State University
    Format:
    Dissertation
    Publication Date:
    2010
    Published:
    Ann Arbor: ProQuest
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10466
    Notes:
    108 pages., ISBN: 9781124211367, Via Proquest Dissertations and Theses Global., Scope and method of study. The purpose of this study was to determine the professional development and curriculum needs of Oklahoma secondary agricultural education teachers as related to teaching agricultural communications. A qualitative study was conducted through a semi-structured focus group interview. The interview took place at a teacher training and included 19 participating teachers. Findings and conclusions. A majority of the participating teachers had fewer than five year experience as secondary agricultural education teachers and in teaching agricultural communications The participants expressed a need for better teaching resources and curriculum in agricultural communications. The teachers said a database should be available to help the teachers develop their lesson plans and prepare for the agricultural communications career development event. Workshops for students were mentioned as a way to improve performance in the agricultural communications career development event. Based on these findings, the researcher concluded the universities need to assist in developing appropriate agricultural communications materials for secondary agricultural education. Prospective teachers also should be given training in agricultural communications during post-secondary education. Students at the secondary level should be given more opportunities to attend workshops in all areas of agricultural communications. More research should be conducted on the needs of secondary agricultural education students in agricultural communications as well as into the effects of improved materials for current secondary agricultural education teachers. This study should be repeated with different professional groups including agricultural communications faculty, agricultural education faculty, and pre-service students in agricultural education. The CIMC curriculum was improved in 2009 to address some of the issues presented by participating teachers.

    10. Evaluation of the radio as an agricultural information source in rural areas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Adamides, G. (author) and Stylianou, A. (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10493
    Journal Title:
    Journal of Agricultural & Food Information
    Journal Title Details:
    19(4): 362-376
    Notes:
    16 pages., via online journal., The goal of this study was to evaluate a radio program as a source of agricultural information and examine the relationship between specific socioeconomic characteristics and listenership. The findings revealed that half of the farmers listen to the radio program, while older farmers are more likely to be listeners. Moreover, there are no significant differences between listeners and nonlisteners with respect to education level. More focus should be given to mountainous and less favored areas where more traditional information sources prevail. It is strongly recommended that the broadcast be sustained and improved based on farmers' suggestions and be regularly assessed.