International: Oxford and IBH Publishing Co. Pvt. Ltd., New Delhi, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23079
Notes:
ISBN: 81-204-0833-0, 213 pages., From the back: One of the basic management functions of a good extension system is to improve the quality of extension contact with clientele. To be able to do this extension and research workers and policy makers must understand the process of communication at the problem solving level and have the knowledge and ability to plan an effective communication strategy and be able to select and use appropriate technologies and methods.
The major focus of the book is on concept building and on explanations of procedures at the application level.
It has been specially prepared for students in agricultural colleges and universities pursuing courses in communication process, extension teaching methods and audio visual aids. Besides it will help a large number of extension workers in the field with a mandate to transfer technology in a planned and effective manner in the areas of agriculture, health, family planning, rural development, etc.
The book introduces several new concepts such as communication competence, communication effectiveness, communication intelligence and deals critically and exhaustively with the current theories of communication with a touch of the author’s global experience. It also introduces several innovative extension teaching methods such as agricultural clinics, flag method, peripatetic team visits, agricultural games, etc
Axinn, Evans, Sixty-nine farm families in Shardanagar Panchayat, Chitwan District, Nepal, provided data via a questionnaire for analysis of the information flow to these farm families. The major channel for information flow in this area was word-of-mouth, with information coming from relatives, various officials, and commercial people. One-third of the farms had radio receivers, and a slightly higher proportion reported that they received newspapers. Two -thirds reported that they received letters from others. Over 75% of the families had a boy or man present who could read, and 17% of the families had a girl present who could read. Organization membership, participation, and other interpersonal inter-actions were also analyzed. (author)
Campbell, Rex R. (author), Lionberger, Herbert F. (author), and Department of Rural Sociology, University of Missouri; Department of Rural Sociology, University of Missouri
Format:
Report
Publication Date:
1963
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05351
Notes:
Evans; Table of Contents and Summary only, Columbia, Missouri : University of Missouri College of Agriculture Agricultural Experiment Station, 1963. 40 p. (Research Bulletin no. 842)
