United Nations Economic Commission for Europe, Geneva, Switzerland.
Format:
Guide
Publication Date:
2004
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27781
Notes:
Posted in full text. Contains six chapters, each to be retrieved separately: 1. Principles, objectives and management issues in data dissemination. 2. Organizational aspects of dissemination. 3. Methods and tools. 4. Impact of the internet on information dissemination. 5. Learning in each other's classrooms. 6. Handling media crises.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01348
Notes:
AgComm Teaching. Hal R. Taylor Collection (abstract), St. Paul, Minnesota: Agricultural Extension Service, Institute of Agriculture, University of Minnesota, Extension Methods Series No. 3. 5 pp.
Telg, Ricky (author), Irani, Tracy (author), and Hurst, Ashley (author)
Format:
Research paper
Publication Date:
2006-02-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23999
Notes:
23 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].
Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Report
Publication Date:
Circa 1975
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10718
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 3 pages., Detailed listing of more than 40 information services provided by the Office of Communication for varied audiences, including policy makers, producers, consumers, and others. Includes counts and audience sizes of many media services, from daily phone calls to the annual Yearbook of Agriculture. Specific year(s) involved are not identified.
Ruth, Amanda M. (author) and University of Florida
Format:
Dissertation
Publication Date:
2005
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 17 Document Number: D10470
Notes:
224 pages., ISBN: 9780542353819, 0542353814, Via ProQuest Dissertations and Theses., The purpose of this study was to explore the culture of agricultural communication professionals in their role as the source of agricultural information for the news media. Research indicates there is a lack of understanding and appreciation for agriculture throughout the general public. As a result, communicating agricultural information is important in creating an informed public. Agricultural communication professionals are assigned the task of communicating agricultural information and issues to a non-agrarian society, a tremendous responsibility.
The majority of individuals receive information about scientific topics, specifically agriculture, through mass media channels. In accordance to existing literature on gatekeeping and agenda building concepts of communication, this group of communicators play a significant role in the dissemination of agricultural information through mass media channels. Therefore, an investigation of the media relations environment of agricultural communication professionals allowed this study to make a unique contribution to communications theory and the field of agricultural communications.
This applied-exploratory study utilized qualitative methodology in order to gather rich data from participants. Through 12 in-depth interviews and three online asynchronous focus groups, a snowball sample of agricultural communication professionals shared their media relations perceptions, experiences, and strategies. Using multiple source and method triangulation methods, data were pooled and analyzed using inductive analysis techniques.
Findings from the study are categorized into three metathemes that describe the significant results of the study: the culture of agricultural communication professionals in regard to media relations, the agricultural source-reporter relationship as well as relationship building strategies, and the communication decision and choices made when communicating with the news media. Overall, the findings in this study bring to light the crossroads that agricultural communication professionals are encountering. Participants implied they are currently experiencing a defining moment in the profession, one that could easily advance or deteriorate the profession.
The study provided direction for theory and practice, which includes a foundation for research in agricultural media relations and suggestions for moving a passive culture of communicators to a more active and highly effective culture.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08931
Notes:
Page 8 in Grace Gallup and Lucinda Crile, Bibliography on Extension Research, November 1943-1948. Library List No. 48. USDA Library, U.S. Department of Agriculture, Washington, D.C. July 1949. Digest of a master's thesis, Washington University, Washington, D.C. Report of an MS thesis, Agricultural Extension, Agriculture College, Kansas State College, Manhattan. 1947. 54 pages..
