21 pages, via online journal, How an agricultural organization handles the way the media reports a crisis can have an impact on the public’s perceptions of the organization, and sometimes the industry as a whole. The popularity of social media outlets as a venue for disseminating and gathering information and news makes the use of social media surrounding agricultural crises an important topic to investigate (Glynn, Huge, & Hoffman 2012; Hermida, 2010). A qualitative case study was conducted to investigate the use of social media tools during an agricultural crisis. The participants – communications directors, social media managers, and individuals with a close connection to the crisis under study – reported that social media was a major component of their communication efforts surrounding each crisis. Participants felt social media was very effective in these situations and had a major impact on their communication efforts. Although no participants reported using a structured social media strategy or crisis communication plan, they stated a need for such guidelines in the agricultural industry. From the data analyzed in this study, a model for using social media during a crisis situation, aimed specifically for use by those in the agricultural industry, was developed. This project was funded through the USDA's Beginning Farmers & Ranchers Project.
Masiclat, Steve (author), Scherer, Clifford W. (author), and Scherer: Associate Professor and Department Extension Leader, Department of Communication, Cornell University, Ithaca, NY; Masiclat: Graduate Student, Department of Communication, Cornell University, Ithaca, NY
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03231
Cullen-Knox, Coco (author), Eccleston, Richard (author), Haward, Marcus (author), Lester, Elizabeth (author), Vince, Joanna (author), and Centre for Marine Socioecology, School of Social Sciences, University of Tasmania, Hobart, TAS, Australia
Institute for the Study of Social Change, University of Tasmania, Hobart, TAS, Australia
Institute for Marine and Antarctic Studies, University of Tasmania, Hobart, TAS, Australia
School of Social Sciences, University of Tasmania, Hobart, TAS, Australia
School of Social Sciences, University of Tasmania, Launceston, TAS, Australia
Format:
Journal article
Publication Date:
2017
Published:
Australia: John Wiley and Sons Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08105
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09931
Notes:
NCR-90 Collection, From Document D09924, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1990". Pages 7-8.
Yagodin, Dmitry (author), Tegelberg, Matthew (author), Medeiros, Débora (author), and Russell, Adrienne (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08856
Notes:
Pages 193-211 in Kunelius, Risto Eide, Elisabeth Tegelberg, Matthew Yagodin, Dmitry (eds.), Media and global climate knowledge: journalism and the IPCC. United States: Palgrave Macmillan, New York City, New York. 309 pages.
Omolayole, Michael O. (author / Chairman, Omolayole and Associates)
Format:
Conference paper
Publication Date:
1990
Published:
Nigeria
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06878
Notes:
sustainability, see C06875 for complete proceedings, In: Lawani, S.M. and Odemwingie, T., eds. Media forum for agriculture : proceedings of the inauguration ceremony, IITA, Ibadan, April 9, 1990. Ibadan, Nigeria : International Institute of Tropical Agriculture, 1990. p. 15-17
