Bosserman, Steve (author), Leonard, Ron (author), and Bosserman: Bosserman and Associates, Chicago, IL; Leonard: John Deere Product Engineering Center, Waterloo, IA
Format:
Journal article
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07575
James F. Evans Collection, As we move further into the electronics age, several agents of control are muscling their way into the business of communicating. Specifically, technology, fashion and a one-way mid-set are fighting for control over message development and delivery. This article advises land-grant university communicators on how they can recognize - and beat - these control agents, and how communicators can help land-grant universities overcome reputation deficit. We, as communicators, are in danger of losing control of our message. I am not talking about a shadowy conspiracy to subvert our civil liberties. I do not have any evidence of such a thing occurring. The control I am talking about concerns, first, the role of technology. Second, it concerns the way popular fashion shapes and often misshapes our messages. And, finally, it concerns our own intellectual honesty. I call it the problem of the One-Way Mind. Therefore, let me sketch how these agents of control are muscling into our business of being professional communicators. (author)
Buse, Rueben C. (author), Driscoll, James L., eds. (author), and Buse: Department of Agricultural Economics, University of Wisconsin, Madison, WI; Driscoll: Research and Development, Federal Crop Insurance Corporation, USDA, Kansas City, MO
Format:
Book
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06498
Notes:
Contains Table of Contents only; See C06499-C06505 for individual chapters; James F. Evans Collection, Ames, IA: Iowa State University Press. 1992. 458 p.
Scherer, Clifford (author), Yarbrough, Paul (author), and Cornell University, Department of Communication; Cornell University, Department of Communication
Format:
Conference paper
Publication Date:
1990-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04785
Notes:
James F. Evans Collection, Mimeographed, 1990. 24 p. Paper presented at the Agricultural Communicators in Education Conference; 1990 July 14-18; St Paul, MN
Masiclat, Steven (author), Scherer, Clifford W. (author), and Scherer: Associate Professor of Communication and Departmental Extension Leader, Department of Communication, Cornell University; Masiclat: Graduate Student, Department of Communication, Cornell University
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04536
