5 pages, Information plays important role in agriculture development. This study investigated the nature
and extent of available agricultural information sources and information seeking patterns of farmers in Punjab Pakistan. To conduct this study, survey method was used and the population of
the study was the farmers of Punjab, the largest province of Pakistan. The sample of 60 farmers
was selected during the year 2020 by using convenient sampling technique. Furthermore, these farmers were selected from Attock, Kasur and Bahawalnagar to ensure the representation from northern, central, and southern parts of the province of Punjab. The responses of the framers were collected in the form of questionnaire and researcher used adopted descriptive statistics. Results revealed that majority 41 percent of farmers seek information to enhance
their agricultural knowledge. It was found that comparatively interpersonal channels were mostly
preferred with the 56 percent whereas mass media occupied second position with 42 percent. It was also found that numerous types of information sources such as interpersonal sources, mass media and new media were available to disseminate information related to farmers’ needs. It was also revealed that among information needs, market and weather forecast trends were on top priority ranked 1st and 2nd respectively.
27 pages., The study on the information-seeking behavior of the agricultural community was undertaken in the attabira area of bargarh district of Odisha with objectives to study the different areas in which they require information frequently and determine the sources through which they rely on. It was found that most of the people are dependent upon agriculture in the attabira area. They started working at the age of 18. Most of the farmers (85.6%) of farmers opted for pooja seeds for cultivation. The study shows 7.36% of the respondents are facing difficulties in irrigation facilities. About 78.9% of the people are talking about MSP (Minimum support price). About 7.3% of farmers gathered information from social media, TV, Call centers, etc. It is observed that the highest numbers of people are talking from a nationalized bank. The farmers were getting information from various sources like TV media, print media, etc. The library plays a crucial role in the dissemination of knowledge. The farmer knowledge center was established where they could get their query solved. The knowledge centers need to provide the right information at the right time in a personal way. The result reveals that a large number of people of the attabira district are influenced by socio-economic variables.
19 pages., Information is an important factor in agricultural development. The study investigated farmers’ agricultural information needs and seeking behavior in the Southern Regional State of Ethiopia. A cross-sectional research design was employed and the study population included all household heads of the eight sampled villages in four administrative zones. A multi-stage sampling procedure was employed to obtain a sample of 320 farmers. Quantitative data were collected and research adopted descriptive statistics. The results revealed information on crop production technologies; information about diseases, pests and weather forecasts, and market information were identified as the top three most important types of agricultural information. Similarly, crop production technologies; animal husbandry technologies, and information about agricultural inputs were the information farmers seek frequently. Farmers use development agents as the first source of agricultural information. All of the respondents communicate with development agents face-to-face.
24 pages., Online via UI e-subscription, Three experiments examined how available resources and the resource burden of responding to an environmental peril affect the perceived burden of taking action, and how perceiving burden, in turn, affects avoidance of information about the threat. Findings demonstrated that facing a high mitigation burden (e.g., costs of hurricane damage recovery and home air quality systems) and lack of resources can lead to remaining uninformed. Findings also identified a potential pathway for intervention.
13 pages., The Internet is booming with need-based information and communication technologies (ICTs) catering to the needs of a huge number of farmers. For dissemination of scientific dairy practices a need-based Web Module for Scientific Dairy Practices (WMSDP) was developed. A total of 120 farmers from Jammu District and 20 scientists from the Sher-E-Kashmir University of Agricultural Sciences & Technology of Jammu were selected by proportionate random sampling for assessing and prioritizing the information needs of the farmers. Information on healthcare management was highly required by the farmers, followed by information on fodder production and management, general management, nutrition and feeding, and least on breeding and reproduction. The scientists prioritized information on general management as most required, followed by information on healthcare management, breeding and reproduction, nutrition and feeding, and least on fodder production and management. Keeping the information needs of the farmers and priority of the scientists in mind, an interactive IT-enabled web module was developed using the latest Microsoft dot (.) net technology. The perceived utility of WMSDP was calculated based on six indicators and the overall perceived utility score was found to be 11.18 out of 12.00. ICT tools like WMSDP can be an excellent medium for dissemination of required information to the farmers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10562
Notes:
3 pages., via blog from Janzen Ag Law - online via AgriMarketing Weekly., Since big data arrived in agriculture a few years ago, I have watched companies struggle with how to address farmers' concerns with ag data privacy, security, and control. Some companies have started with a clean sheet of paper and drafted agreements that reflect what they actually do. Others have taken a short cut by cutting and pasting agreements from other industries. The result is that contracts for ag data collection, use and sharing are inconsistent and often miss the point-to communicate the company's intentions with users.
25 pages., via online journal, Rural internet use, although still limited, is growing, raising the question of how rural people are using social media politically. As a vehicle of communication that permits the rapid transmission of information, images and text across space and connections between dispersed networks of individuals, does technological advance in rural areas presage significant political transformations? This article investigates this question in the light of a poor result for the Cambodian People’s Party in the 2013 elections, and the subsequent banning of the main opposition party, before the 2018 elections. Expanding internet use in rural areas has linked relatively quiescent rural Cambodians for the first time to networks of information about militant urban movements of the poor. Rural Cambodians are responding to this opportunity through strategies of quiet encroachment in cyberspace. This has had real effects on the nature of the relationship between the dominant party and the rural population and suggests the declining utility of the election-winning strategy used by the party since 1993. However, the extent of this virtual information revolution is limited, since neither the urban nor rural poor are mapping out new online political strategies, agendas or identities that can push Cambodia’s sclerotic politics in new directions.
14 pages., via online journal., The purpose of the study was to investigate the information needs and barriers of rural smallholder farmers in Mzimba North in Malawi. A mixed methods approach was adopted for the study and the Wilson’s Model of Information Behaviour (1996) guided the study. A questionnaire and focus group discussion guide were used to collect data from 202 rural smallholder farmers. The study found that the major information need of rural smallholder farmers was crop husbandry as revealed by the majority of rural smallholder farmers 149 (77.6). The study found that majority of rural smallholder farmers 180 (94.8%) were aware of information sources. The study also found that the predominant information sources consulted by rural smallholder farmers were personal experiences as indicated by the majority of rural smallholder farmers 185 (96%). The major challenge faced by rural smallholder farmers was lack of mobility as revealed by the majority of rural smallholder farmers 147 (76.6). The study recommends that the Department of Agriculture Extension Services (DAES) should empower the social structures such as families in rural settings with agricultural information.
12 pages, The use of information and communication technology (ICT) has become progressively widespread in various sectors including agriculture. This study investigated the barriers to the diffusion of ICT in agricultural extension. Further, the study examined the effect of barriers toward ICT acceptance in agricultural extension. A paper and pencil survey by mail was conducted to collect data from 355 respondents in the Greater Surakarta Region, Indonesia. The study discovered that individual barriers, cultural barriers, government policy barriers, support and technological barriers significantly influenced the acceptance of ICT. In line with the Technology Acceptance Model (TAM), these variables influenced perceived ease of use, perceived usefulness and perceived intention to use of ICT. The findings suggested the methods that could be adopted by governments and non-government bodies to overcome the barriers in ICT implementation.
The article reports findings of a media-use survey conducted among agricultural communicators attending a meeting of the National Association of Farm Broadcasting. A majority of respondents reported using a variety of social media for work, with smartphones being the most common device used. Among other recommendations, authors suggested that respondents should continue to use Facebook and Twitter to engage their stakeholder groups in conversations about agriculture. The survey identified stakeholder groups of the communicator respondents.
12 pages., Online via Directory of Open Access Journals (DOAJ). 12 pages., Authors focused on use of mobile phones in accessing agricultural information by farmers in the Punjab province. Major uses involved market information, plus other kinds of agricultural information. Major constraints involved farmers' limited aptitude for use of mobile phones and lack of awareness of information sources.
Available online at www.centmapress.org, Describes the type of information regarding food shared on Twitter and what kind of network is established between Twitter users in those cases when the #food in question is associated to a geographical area. Findings highlighted differences between the two networks surveyed, both with regard to the actors involved and to the way in which they share information on Twitter.
33 pages, This study used an in-depth interview and information horizon maps to investigate information seeking behavior of 15 farmers in Central Taiwan. The results show that increased work roles led to more categories of information needed by farmers. Six types of information sources were used by farmers to obtain agricultural information. Interpersonal network was the most preferred information source by farmers. Especially, most farmers contacted other farmers first. Requesting agricultural organizations and farmer groups was the second preferred information source, followed by searching the Internet. Few farmers obtained information from libraries. Several factors affected farmers to select information sources. In addition, barriers to seeking agricultural information faced by farmers were identified. To strengthen the effect of agricultural information dissemination, some suggestions were made. Government agencies related to agriculture should focus the greatest influence of interpersonal network on disseminating agriculture information and improve the communication between agricultural extension agents and farmers. The content and time of agricultural courses were set based on farmers' needs. Improving farmers' information literacy is an essential issue as well.
Ferreira, Pedro (author), Gupta, Nakull (author), O'Neill, Jacki (author), and Cutrell, Edward (author)
Format:
Conference paper
Publication Date:
2015-03
Published:
ACM New York, NY, USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10907
Notes:
12 pages., CSCW '15 Proceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing, via online database, ACM Digital Library., With the wide penetration of mobile internet, social networking (SN) systems are becoming increasingly popular in the developing world. However, most SN sites are text heavy, and are therefore unusable by low-literate populations. Here we ask what would an SN application for low-literate users look like and how would it be used? We designed and deployed KrishiPustak, an audio-visual SN mobile application for low-literate farming populations in rural India. Over a four month deployment, 306 farmers registered through the phones of eight agricultural mediators making 514 posts and 180 replies. We conducted interviews with farmers and mediators and analyzed the content to understand system usage and to drive iterative design. The context of mediated use and agricultural framing had a powerful impact on system understanding (what it was for) and usage. Overall, KrishiPustak was useful and usable, but none-the-less we identify a number of design recommendations for similar SN systems.
9 pages., via online journal., In the last few years, the contribution of the agricultural sector to tourism has been increasingly evident. Agritourism provides the possibility to have a green holiday experience and allows farmers to diversify their income. In the tourist sector, communication is decisive in determining consumption choices, and the Web plays an important role. Considering that the Internet can bring potential benefits and reach new customers, it is important that websites are complete and attractive. This paper evaluates agritourism websites in an Italian region (Sicily) to analyse the strategic choices made by farmers. This study uses the eMICA methodological approach to analyse the quality of the websites and a cluster analysis to find homogeneous groups of farms. The results indicate that there is a large group of Sicilian agritourism providers that have been slow in taking advantage of the new opportunities offered by the Web, whereas another group, which is less numerous, makes use of social networking tools, demonstrating web 2.0 communication.
9 pages., via online journal., European consumers are faced with a myriad of food related risk and benefit information and it is regularly left up to the consumer to interpret these, often conflicting, pieces of information as a coherent message. This conflict is especially apparent in times of food crises and can have major public health implications. Scientific results and risk assessments cannot always be easily communicated into simple guidelines and advice that non-scientists like the public or the media can easily understand especially when there is conflicting, uncertain or complex information about a particular food or aspects thereof. The need for improved strategies and tools for communication about food risks and benefits is therefore paramount. The FoodRisC project ("Food Risk Communication - Perceptions and communication of food risks/benefits across Europe: development of effective communication strategies") aims to address this issue. The FoodRisC project will examine consumer perceptions and investigate how people acquire and use information in food domains in order to develop targeted strategies for food communication across Europe.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36986
Notes:
3 pages., Describes process and outcomes of workshops in the Philippines and Nepal involving representatives of several organizations that have been actively involved in the farmer-led approach.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36950
Notes:
Posted at http://leisaindia.org/wp-content/uploads/2010/10/PLDP-FINAL-PDF-medium.pdf, Pages 13-16 in Strengthening people-led development: a joint effort of local communities, NGOs and donors to redefine participation. MISEREOR e.V. 56 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36952
Notes:
Posted at http://leisaindia.org/wp-content/uploads/2010/10/PLDP-FINAL-PDF-medium.pdf, Pages 22-26 in Strengthening people-led development: a joint effort of local communities, NGOs and donors to redefine participation. 56 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36953
Notes:
Posted at http://leisaindia.org/wp-content/uploads/2010/10/PLDP-FINAL-PDF-medium.pdf, Pages 27-30 in Strengthening people-led development: a joint effort of local communities, NGOs and donors to redefine participation. 56 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36951
Notes:
Posted at http://leisaindia.org/wp-content/uploads/2010/10/PLDP-FINAL-PDF-medium.pdf, Pages 17-21 in Strengthening people-led development: a joint effort of local communities, NGOs and donors to redefine participation. 56 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29139
Notes:
Via EurekAlert. 2 pages., Summary of an article by Alexandra Horowitz, "Disambiguating the 'guilty look': salient prompts to a familiar dog behaviour," in Behavioural Processes, Volume 81, Issue 3, pages 447-452
Sligo, F.X. (author), Massey, Claire (author), and Department of Communication and Journalism, Massey University
Massey University, New Zealand Centre for SME Research
Format:
Journal article
Publication Date:
2007-04
Published:
Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10440
13 pages., Via online journal., This study reports on New Zealand dairy farmers’ access to and use of information as mediated through conditions of risk and trust within the context of their interpersonal social networks. We located participants’ reports of their information use within their perceived environments of trust and risk, following Giddens's [1990. The consequences of modernity. Polity Press, Stanford, CA] typology of trust and risk in pre-modernity and modernity. The research participants were constant users of interpersonal and print information from numerous sources, and monitored their incoming data in the light of strategic needs, reflecting their roles as both farming practitioners and business owners. Socio-spatial knowledge networks (SSKNs) combine individuals’ explanatory cognitive models of information acquisition and use with a micro-geographical analysis of their interpersonal networks. The participants showed characteristics of pre-modern, modern and even post-modern society in respect of their use of complex interactional forms, as well as a blending of individualistic and communitarian practices and concerns in their professional and personal lives.
Sampong, D.D. (author), Egyir, I.S. (author), and Yaw, Osei-Asare (author)
Format:
Paper
Publication Date:
2007
Published:
Ghana
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10923
Notes:
Paper presented at the African Association of Agricultural Economists second international conference, Accra, Guana, August 20-22, 2007. 4 pages., The traditional way of information dissemination has been through people; the modern way is through the electronic media – improved information and communication technologies (ICTs). For effectiveness, modern ICTs should help women to improve on their income generating capacity. Issues of level of resource capacity of women, information needed, and current sources of such information become important. This study sought to investigate the issues above with respect to rural women food producers in the Mfantsiman District of Ghana. Simple descriptive statistics and econometric models were employed in the data analysis of 91 randomly selected respondents. The results of the study showed that: In general, the women food producers were aged, subsistence food crop farmers. They depended on the natural rainfall cycle and had inadequate funds, so they use traditional inputs for production and sell surpluses in the community. The most important agricultural information needed was on inputs, specifically, low cost in-kind or cash credit. Currently, the major information sources are relatives and other farmers in the locality, agricultural extension agents, the radio and television. This suggests that the women food producers have low resource capacity and this could limit the adoption of modern ICTs as a source of and media for information dissemination. Yet, the regression results show that the few (6) mobile phone users have a higher income generating capacity. In order to improve on capacity to use modern ICTs for increased access to other resources, women farmers’ should organize themselves into formidable groups so local institutions can assist easily.
Thomas, Terrence (author), Adu-Nyako, Kofi (author), Gray, Benjamin (author), and Ofori-Boadu, Victor (author)
Format:
Proceedings
Publication Date:
2005-05-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24589
Journal Title Details:
21
Notes:
Reviewed 9 August 2006, 8 p. Paper presented at the International Agricultural and Extension Education group's 21st annual conference May 25-31, 2005, in San Antonio, TX
Haba, Sharon (author), Elbert, Chanda (author), and Larke, Alvin Jr. (author)
Format:
Proceedings
Publication Date:
2005-05-25
Published:
Rwanda
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24580
Journal Title Details:
21
Notes:
Reviewed 9 August 2006, 9 p. Paper presented at the International Agricultural and Extension Education group's 21st annual conference May 25-31, 2005, in San Antonio, TX
Brodt, Sonja B. (author), Klonsky, Karen (author), Tourte, Laura (author), Duncan, Roger (author), Hendricks, Lonnie (author), Ohmart, Cliff (author), and Verdegaal, Paul (author)
Format:
Research paper
Publication Date:
2004-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23445
The authors consider the adoption of biologically integrated agricultural practices from the perspective of farm management style. Adoption decisions for farming practices must fit into a broader farm decision-making context that incorporates economic, environmental, social, family and personal considerations, as well as use of agricultural information sources. Drawing from a study of California almond and winegrape growers, the authors demonstrate that management styles differ substantially among farmers and that these differences affect use of information sources and adoption of biologically based practices on the farm. A two-season mail survey of farming practices and information sources demonstrated that differences in management styles affect the adoption of practices.
Fisher, Karen E. (author), Marcoux, Elizabeth (Betty) (author), Miller, Lupine S. (author), Sanchez, Agueda (author), and Ramirez Cunningham, Eva (author)
Format:
Journal article
Publication Date:
2004-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24567
Research revealed areas of need for knowledge about food handling methods and identified a gap between the food safety behaviors that caregivers said they perform and behaviors they actually perform. Researchers found evidence of need for culturally appro
12 pages., via online journal., Similar to other parts of the world, European society is becoming increasingly urban, both in a physical as in an economic and socio-cultural sense. As a result, the relationships between society and nature, including forests, are changing, and forestry as structural intervention in forest ecosystems has had to adapt itself to changing societal pressures and demands. The planning and managing of woodlands in and near urban areas has been the most directly affected by the urbanisation process. Many European countries have a long tradition of ‘town forestry’, serving as basis for current developments in urban forestry, i.e. the planning and management of all forest and tree resources in and near urban areas for the benefit of local society. Through the adaptation to the specific demands of local urban societies, a type of forestry has emerged which is structurally different from classic forestry. It focuses, for example, on the social and environmental values of urban woodlands rather than on wood production and emphasising the importance of communication — ranging from information to participation/power sharing — between stakeholders. This paper investigates ways to communicate urban forests and forestry to urban inhabitants and other stakeholders, based on results of a comparative study of main European cities. It explores the role which urban forestry has been playing in the development of forestry at large, especially with regards to better incorporating changing social values and interests.
Dasgupta, S. (author), Knight, T.O. (author), Devadoss, S. (author), and Love, H.A. (author)
Format:
Conference paper
Publication Date:
1998-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10134
Notes:
search from AgEcon., American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah. 13 pages; Adobe Acrobat PDF 83K bytes., Share contracts under information asymmetry often involve input application and risk sharing inefficiency. These
difficulties are nullified under full information which can be approximated in repeated contracts. We give evidence of
cooperation in repeated contracts, indicating the existence of full information efficiency and efficient resource use, despite
underlying information asymmetry.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16993
Notes:
Pages 3-22 in Steven A. Wolf (ed.), Privatization of information and agricultural industrialization. CRC Press, Boca Raton, Florida. 299 pages, This chapter originated as part of a workshop held at the University of Wisconsin-Madison on October 25-26, 1995. Theme of the workshop: "Privatization of information and technology transfer in U.S. agriculture: research and policy implications."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10137
Notes:
search from AgEcon., Faculty Paper 98-03. 25 p., Agribusinesses in the cattle-beef sector use information from both external sources and proprietary sources in the
management decision making process. This research reports the results of personal interviews with employees at all levels of the beef market channel, covering the information resources that they value and the priority their firms place on information. Respondents used data on prices and cattle inventories collected by the public sector, data on retail grocery sales made available through private firms, and data and analysis from trade associations. Companies involved in meat packing and retail distribution use information technologies to automate delivery and billing for products and they are investing in improved systems. A barrier to a more efficient supply chain in beef is the incomplete implementation of retail scanner systems for fresh meat.
search through journal, This study examined the daily influences that affected the behavior of agricultural communications personnel as professional communicators. If focused on the conditions that the employees perceived as influencing their behavior and how these phenomena related to the total communications process of the department. The researcher used Strauss and Corbin's grounded theory method of qualitative research. The findings of this study suggest that changing organizational needs are affecting the professional behavior of communications personnel. The relationship between agricultural communications departments and their clientele, both internal and external, is changing because of budget-slashing priorities common throughout institutions of higher education. (original)
Bryles, Tom (author / University of Arkansas, Fayetteville)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07913
Notes:
search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 17
King, Robert P. (author / Professor of Agricultural Management Information Systems, University of Minnesota)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08039
Notes:
James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 1-9.
Batte, Marvin T. (author / Associate Professor, Department of Agricultural Economics, The Ohio State University, Columbus, OH)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08040
Notes:
James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 11-22
Sonka, Steve (author / Professor of Agricultural Management, University of Illinois)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08057
Notes:
James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 251-256.
Authors follow the notion that ignorance is not simply the absence of knowledge, but rather has its own configurations. They use examples to illustrate how interest groups and news media "appropriate and emphasize those ignorance claims that advance and protect their own particular concerns." Examples include Alar pesticide and tobacco.
Doster, D. Howard (author), Musser, Wesley G. (author), Ortmann, Gerald F. (author), Patrick, George F. (author), and Agricultural Economics, Purdue University, Lafayette, IN; Agricultural Economics, University of Natal, South Africa; Agricultural Economics, Pennsylvania State University, University Park, PA; Agricultural Economics, Purdue University, Lafayette, IN
Format:
Journal article
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07237
Bosserman, Steve (author), Leonard, Ron (author), and Bosserman: Bosserman and Associates, Chicago, IL; Leonard: John Deere Product Engineering Center, Waterloo, IA
Format:
Journal article
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07575
James F. Evans Collection, As we move further into the electronics age, several agents of control are muscling their way into the business of communicating. Specifically, technology, fashion and a one-way mid-set are fighting for control over message development and delivery. This article advises land-grant university communicators on how they can recognize - and beat - these control agents, and how communicators can help land-grant universities overcome reputation deficit. We, as communicators, are in danger of losing control of our message. I am not talking about a shadowy conspiracy to subvert our civil liberties. I do not have any evidence of such a thing occurring. The control I am talking about concerns, first, the role of technology. Second, it concerns the way popular fashion shapes and often misshapes our messages. And, finally, it concerns our own intellectual honesty. I call it the problem of the One-Way Mind. Therefore, let me sketch how these agents of control are muscling into our business of being professional communicators. (author)
Buse, Rueben C. (author), Driscoll, James L., eds. (author), and Buse: Department of Agricultural Economics, University of Wisconsin, Madison, WI; Driscoll: Research and Development, Federal Crop Insurance Corporation, USDA, Kansas City, MO
Format:
Book
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06498
Notes:
Contains Table of Contents only; See C06499-C06505 for individual chapters; James F. Evans Collection, Ames, IA: Iowa State University Press. 1992. 458 p.
Scherer, Clifford (author), Yarbrough, Paul (author), and Cornell University, Department of Communication; Cornell University, Department of Communication
Format:
Conference paper
Publication Date:
1990-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04785
Notes:
James F. Evans Collection, Mimeographed, 1990. 24 p. Paper presented at the Agricultural Communicators in Education Conference; 1990 July 14-18; St Paul, MN
Masiclat, Steven (author), Scherer, Clifford W. (author), and Scherer: Associate Professor of Communication and Departmental Extension Leader, Department of Communication, Cornell University; Masiclat: Graduate Student, Department of Communication, Cornell University
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04536
