Stockamp, Ashley (author) and Oklahoma State University
Format:
Dissertation
Publication Date:
2010
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10466
Notes:
108 pages., ISBN: 9781124211367, Via Proquest Dissertations and Theses Global., Scope and method of study. The purpose of this study was to determine the professional development and curriculum needs of Oklahoma secondary agricultural education teachers as related to teaching agricultural communications. A qualitative study was conducted through a semi-structured focus group interview. The interview took place at a teacher training and included 19 participating teachers.
Findings and conclusions. A majority of the participating teachers had fewer than five year experience as secondary agricultural education teachers and in teaching agricultural communications The participants expressed a need for better teaching resources and curriculum in agricultural communications. The teachers said a database should be available to help the teachers develop their lesson plans and prepare for the agricultural communications career development event. Workshops for students were mentioned as a way to improve performance in the agricultural communications career development event. Based on these findings, the researcher concluded the universities need to assist in developing appropriate agricultural communications materials for secondary agricultural education. Prospective teachers also should be given training in agricultural communications during post-secondary education. Students at the secondary level should be given more opportunities to attend workshops in all areas of agricultural communications. More research should be conducted on the needs of secondary agricultural education students in agricultural communications as well as into the effects of improved materials for current secondary agricultural education teachers. This study should be repeated with different professional groups including agricultural communications faculty, agricultural education faculty, and pre-service students in agricultural education. The CIMC curriculum was improved in 2009 to address some of the issues presented by participating teachers.
El-Shabrawi, A.A.H. (author), Sharshar, A.H.A. (author), and Sharshar: Faculty of Agriculture, Al-Azhar University; El-Shabrawi: Agricultural Extension Research Institute, Agricultural Research Centre, Ministry of Agriculture, Egypt
Format:
Journal article
Language:
English with Arabic summary
Publication Date:
1981
Published:
Egypt
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05823
Hobbs, Daryl (author / Professor of Rural Sociology and the Director of Rural Department, University of Missouri) and Professor of Rural Sociology and the Director of Rural Department, University of Missouri
Format:
Conference paper
Publication Date:
1978
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 36 Document Number: B03928
Notes:
copy in ACDC files, In: Chapman, Carol A.; Infanger, Craig L.; Robbins, Lynn W.; and Debertin, David L., eds. Taking computers to the community : prospects and perspectives : Proceedings from the conference held January 12 and 13, 1978; Louisville, Kentucky. Lexington, KY : University of Kentucky, College of Agriculture, Cooperative Extension Service, 1978. p. 41-48
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07248
Notes:
Gerry Walter, In: Private, non-mass media sources of agricultural information. Madison, WI: University of Wisconsin (Ph.D. dissertation), 1989. p. 12-17
"In a rather confined set of circumstances, findings indicate it is always in the best interest of the food company to comply with activists' demands. More frequently, however, there will be cases where compliance is not optimal, depending on the size of the expected effect of protest, cost of defending against protest, and the cost of protest to the activist."
8 pages, The use of digital technologies in agriculture offers various benefits, such as site-specific application, better monitoring, and physical relief. The handling of these technologies requires a specific skill set. Therefore, the question arises of when and how farm managers learn about digital technologies. Aiming to analyse the current situation, the present research investigated the role that digital technologies play in vocational training for future farm managers. Taking the example of farm management information systems (FMIS), the present study also analysed various predictors of adoption, including the effect of training. To investigate these research questions, an online survey among teachers and students of the farm management vocational programme across Switzerland was conducted in the spring of 2021. In total, 150 individuals participated, 41 of whom were teachers. Participants answered questions about the learning content in the farm management programme and their perception of digital technologies in general. Students further reported whether they already had a farm they would be managing in the future and how they perceived FMIS. The results indicate that both teachers and students are convinced that digital technologies play an important role in agriculture and will gain more importance in the future. A substantial part of 43% of the students who participated indicated that they had learned neither about digital technologies during their basic agricultural training nor the subsequent farm management programme. In terms of FMIS, 51% of the student sample indicated that they had never heard about FMIS during their agricultural training. While having learned about FMIS was not a significant predictor for adoption, gender, perceived ease of use, and intention to use more digital technologies in the future significantly predicted the adoption of FMIS. The paper concludes that, to support the adoption of digital technologies and FMIS specifically, training for future farm managers should focus on how to operate an FMIS to increase the perceived ease of use of this technology.
10 pages, Agricultural information is very essential for smallholder farmers to increase farm production and productivity. However, there is no proper access to accurate and adequate agricultural information to smallholder farmers. This paper attempts to identify the existing agricultural information source and the agricultural information need of the smallholder farmers along with usefulness of the provided agricultural information. Household level data were obtained from four wards of Bharatpur metropolitan of Chitwan district during 2019. The result showed agrovet shops as most common source of agricultural information for smallholder farmers. The most needed agricultural information was about input market and prices followed by disease and pest control. Moderately useful agricultural information was provided to smallholder farmers. Findings of this research suggest that context specific agricultural information should be provided through the existing channels to the smallholder farmers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09928
Notes:
NCR-90 Collection, From Document D09924, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1990". Pages 5-6.
Levinson, Jeremy (author), Lamie, Dave (author), Vassalos, Michael (author), Eck, Chris (author), Chong, Juang (author), and Reay-Jones, Francis P. F. (author)
Format:
Journal article
Publication Date:
2024-05-15
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13277
9 pages, The Train-the-Trainer approach is widely used in Cooperative Extension education to efficiently disseminate research-based information to many clientele groups, including farmers. This paper compares the traditional Train-the-Trainer model to a comprehensive Collaborative Train-the-Trainer model and discusses weaknesses of the traditional model that are addressed in the Collaborative model. Sources of information used by farmers (growers) and overall effectiveness were measured through a survey instrument created and distributed to farmers in South and North Carolina. The Collaborative Train-the-Trainer model, which emphasizes peer-to-peer interaction and feedback loops, represents an enhanced approach for conceptualizing and implementing Extension educational programs.
Klimova, Alexandra (author), Rondeau, Eric (author), Andersson, Karl (author), Porras, Jari (author), Rybin, Andrei (author), and Zaslavsky, Arkady (author)
Format:
Journal article
Publication Date:
2016-11
Published:
USA: Elsevier Science Publishers
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07540
7 pages, Present study was carried out in 2018-19, in the three districts of Punjab i.e., Faisalabad, Sargodha and Muzaffargarh to analyse the factors affecting dissemination of agricultural information to farmers through ICT tools. One hundred and twenty respondents were selected randomly from each district, making a total sample of 360 respondents. Concerning the general use of ICT
tools in the dissemination of agricultural information, the findings indicated a change in trend
from the radio (11.1%) towards TV (85.6%) and mobile phone SMS (75.8%). The relevance of information and ICT tools’ cost appeared as common determinant factors for technology transfer effectiveness by ICT tools. Furthermore, farmers also indicated that the most effective
tool to disseminate agricultural information was television, followed by the mobile phone and social media. Moreover, most of the farmers (81.7 % and 73.1%, respectively) indicated that the
lack of innovative information and difficulties in using ICT tools were significant barriers while
communicating via these tools. The use of television and mobile phones in extension should be improved because they were relatively more popular among farmers. It was recommended that the Punjab government should also design a system of periodic monitoring and evaluation of the use of information and communication technologies in the extension with agricultural universities’ participation and relevant non-governmental organizations in Punjab. A dynamic feedback system should be designed, based on the local advisory committees’ recommendations, to determine the local farmers’ needs/problems, which should be sent immediately to the Directorate of Agricultural Information to suggest some suitable solution and disseminate through ICTs.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09925
Notes:
NCR-90 Collection, From Document D09924, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1990". Page 3.
Available online at www.centmapress.org, Results showed that the producers had seen a positive improvement in sales following acquisition of the regional food quality label, although they had not noticed greater interest in their products during campaigns to support awareness of the label.
United States: Virginia Tech University, Blacksburg, Virginia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12519
Notes:
4 pages., Sasakawa Africa Association shares their approach to strengthening the resilience of food systems in Africa through innovative approaches using information and communication technologies.
he Sasakawa Africa Association (SAA) was established in 1986 by Ryoichi Sasakawa, the first chairman of the Nippon Foundation; Dr. Norman Borlaug, Nobel Peace Prize Laureate and father of the Green Revolution; and former US President, Jimmy Carter; in response to the famine in the Horn of Africa in the 1980s.
Since then, SAA has strengthened agricultural extension services in 16 countries in Africa. Currently, we have offices in Ethiopia, Mali, Nigeria and Uganda, where we focus on field activities and human resource development at universities and other educational institutions. We also implement human resource development projects in Benin, Burkina Faso, Ghana, Malawi, Mozambique, Sierra Leone, and Tanzania.
10 pages, The study was focused on identifying sources of agricultural information and analyzing challenges faced by smallholder farmers in accessing agricultural information in Southern Ethiopia. To achieve the stated objectives the study district was selected purposively from Wolaita zone by selecting five kebeles randomly. At the end, a total of 150 sample households were randomly selected from these five kebeles. To collect the data both primary and secondary sources were used for the purpose of this study. Primary data were collected directly from sample respondents through structured and semi-structured interview schedules, observation and focus group discussions. Secondary data were collected from Woreda agriculture and rural development office report, and other relevant books, journal articles and the Internet. After the relevant data were collected, the descriptive statistics such as mean, frequency, and percentage, and the inferential statistics such as chi-square tests were also used. The findings indicate that female farmers, illiteracy, location of market center, information seeking behavior of farmers, low rate of extension-farmers linkages, inadequate operational skill of aids, language barriers, lack of training, lack of rural electrification, lack of development agents, absence of rural networks, inadequate reading materials, and inappropriate time of broadcasting are the main challenges smallholder farmers were faced with. Therefore, to overcome the challenges strong commitment and reformation should be done in the study area by the concerned stakeholders.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12483
Notes:
Book Chapter, 37 pages in "Food Technology Disruptions"
ISBN: 9780128214701, Globally, various digital platforms are efficiently explored to provide information in various sectors. In many developing countries, the majority of the main population occupation is agriculture. Traditional extension services are limited by lack of extension personnel, expertise, up-to-date information regarding market access, timeliness, information storage. Therefore, digitalization can be critical in overcoming such limitations through the utilization of various information and communication technology (ICT) tools; Decision support systems, databases, Agri-based Apps, KIOSK. These advanced approaches will not only support the extension and farming communities but also improve their skills and uplift them in contributing to an increased national GDP. This chapter covers various digital tools and their efficiency with a supporting case study on utilization and impact of digital extension services (DES) on farmer’s knowledge in terms of agricultural practices in selected villages of Belagavi district, Karnataka, India. In conclusion, digital extension services play a vital role in the dissemination of updated information for improving agricultural supply chain management.
Dillon, Justin (author) and Hobson, Marie (author)
Format:
Book chapter
Publication Date:
2013
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08799
Notes:
Pages 323-336 in Dillon, Justin, Towards a convergence between science and environmental education: the selected works of Justin Dillon. United States: Routledge, New York City, New York, 2017. 361 pages.
9 pages, This study investigates how communication channels to exchange agricultural information were chosen. Specifically, it identifies the communication channels used by farmers in Tanzania and determines the factors influencing the choice of communication channels for exchanging agricultural information. The study employs a meta-analysis review methodology in identifying, evaluating and interpreting studies relevant to the topic of interest. The results indicate that radio, mobile phones, television, fellow farmers, agricultural extension agents and newspapers were the commonly used communication channels for transferring agricultural information. Moreover, the channels’ influence, availability, affordability, communication network coverage, and the resources and facilities needed to use a particular communication channel were found to influence the choice of channels. It is concluded that understanding the audience, the characteristics surrounding messages and choosing appropriate communication channels are important for enhancing access to agricultural information. It is recommended that agricultural information providers should understand the factors surrounding communication channels before disseminating agricultural information
9 pages., Via online journal., In a world where the notion of ‘sharing of knowledge’ has been gained much prominence in the recent past, the importance of information and communications technologies (ICTs) to promote sustainable agriculture, especially when combined with mobile and open source software technologies is discussed critically. On this rationale, this study was carried out to explore the applicability of the concept of converging ‘Free and Open Source Software (FOSS)’ to promote sustainable knowledge sharing amongst the agricultural communities in Sri Lanka. A multi-stage community consultative process with a set of designated officials (“Sponsors”) and a series of semi-structured questionnaire survey with a cross section of smallholder agriculture farmers (n=246), were carried out in the Batticaloa, Kurunegala and Puttalam districts to gather the baseline data. This was followed by a number of field experiments (“Campaigns”) with the farmers (n=340) from same geographical areas. The two FOSS, namely: (1) “FrontlineSMS” for ‘Text Messaging’ and (2) “FreedomFone” for ‘Interactive Voice Responses’, were applied to evaluate the effectiveness of knowledge sharing within the farming communities. It was found that FOSS intervention increases the ‘Text messaging’ and ‘Voice Call’ usage in day-to-day agricultural communication by 26 and 8 percent, respectively. The demographic factors like age and income level of the farmers has positively influence on the knowledge sharing process. And also the ‘Mobile Telephony’ was the most extensive mode of communication within the communities. The outcome of analysis, as a whole, implies that, with a fitting mechanism in place, this approach can be promoted as a “drive for positive changes” in agriculture-based rural communities in developing countries like Sri Lanka, and those in South and East Asia with similar socio-economic and cultural perspectives.
17 pages, Modern agriculture is facing unique challenges in building a sustainable future for food production, in which the reliable detection of plantation threats is of critical importance. The breadth of existing information sources, and their equivalent sensors, can provide a wealth of data which, to be useful, must be transformed into actionable knowledge. Approaches based on Information Communication Technologies (ICT) have been shown to be able to help farmers and related stakeholders make decisions on problems by examining large volumes of data while assessing multiple criteria. In this paper, we address the automated identification (and count the instances) of the major threat of olive trees and their fruit, the Bactrocera Oleae (a.k.a. Dacus) based on images of the commonly used McPhail trap’s contents. Accordingly, we introduce the “Dacus Image Recognition Toolkit” (DIRT), a collection of publicly available data, programming code samples and web-services focused at supporting research aiming at the management the Dacus as well as extensive experimentation on the capability of the proposed dataset in identifying Dacuses using Deep Learning methods. Experimental results indicated performance accuracy (mAP) of 91.52% in identifying Dacuses in trap images featuring various pests. Moreover, the results also indicated a trade-off between image attributes affecting detail, file size and complexity of approaches and mAP performance that can be selectively used to better tackle the needs of each usage scenario.
India (Southern, Asia), agricultural, information, cell phones, extension systems, advisory services, technology, To achieve gainful development in agriculture to ensure food security in the north-eastern Himalayan region of India, an initiative was taken to develop mobile phone based agro-advisory system with the objective to empower the farmers by providing right information at right time through Information and Communication Technol- ogy mediated extension approach. 2000 farmers and farm women were selected as beneficiaries through snowball sampling method based on certain criteria. The major features of the system to deliver the farm advices (Pull Based) and information services (Push Based) through toll free Interactive Voice Response System (IVRS), Smart Phone Application, Mobile phone and Web based agriculture advisory system. It was found that on an average almost 200 advisories were provided every month, which even shoot up to almost 300 calls per month in the peak Kharif seasons as bulk of the advisories were provided during the months of May to November as most number of calls from the farmers came during the period. Majority of the advisories were provided on fishery management practices (17.32%), source of seed (9.95%), livestock management (9.18%), disease and pest management of crops (8.75%), training information (9.35%), rural development schemes (7.76%) etc. Moreover, the inclusion of need based train- ing component and convergence with different extension functionaries helped to develop an ICT based Stakeholder Interface (Experts-Line Departments-Agripreneurs-Farmers) in the field of agriculture in the region. This alternate extension system also helped to develop better rapport with the farmers and can be replicated in other hilly region of the world.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11317
Notes:
6 pages., Pages 37-42 in 27th annual meeting of the Caribbean Food Crops Society. Dominica, Volume 27., Authors recall some aspects of agricultural information before analyzing the problems of this information sector, the importance of which sometimes is unrecognized by agricultural administrators, researchers, extensionists, and producers. Perspectives for the development and better management and use of information resources are proposed through the use of new information technologies (databases, microcomputers, software, agricultural thesauruses, CD-ROMs, etc.), networks, and the sharing of resources through cooperation at local, regional, and international levels."
The potential for rural areas to benefit from telecommunications technology is a persistent question. This article examines data for the USA concerning the "digital divide" and access of residences and businesses, which tend to suggest that all is (or will soon be) well. The article also presents data on aspects of digital infrastructure in rural America, including points of presence and digital telephone switches, which suggest that there are major shortcomings in most rural communities. Demand aggregation is a possible solution, but more serious pitfalls are those related to shortages of human capital. These might be resolved in some rural places, where immigration and return migration bring needed cerebral inputs to rural areas. A final set of improvements concerns how businesses use the Internet and e-commerce. In the end, telecommunications is not a "quick fix" solution for rural development, and the desired improvements will be limited to a fraction of rural places.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09931
Notes:
NCR-90 Collection, From Document D09924, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1990". Pages 7-8.
Hudson, Heather (author / McLaren School of Business, University of San Francisco)
Format:
reaearch report
Publication Date:
1995-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23539
Notes:
97 p., The purpose of this report is to set the stage for a re-examination of investment priorities and strategies in rural telecommunications by synthesizing what we know about the role of telecommunications in the development process. The report provides an overview of the evidence to date of the economic and social benefits of rural telecommunications. The report reviews key studies and identifies theory and research findings that are particularly relevant to rural regions of developing countries. It also includes research conducted in industrialized countries that appears particularly relevant for rural regions of the developing world.
10 pages, Animal production system and welfare conditions can influence consumers’ acceptance, as meat from animals grazing in natural pasture and labelled with information about high standards of welfare is preferred. In addition, geographical origin of food is recently considered one of the main information influencing the consumers’ acceptance. Local products are collectively associated with high quality attributes by the consumers related to shorter transport and good welfare. Lamb meat is considered local and typical food; however, it is common to find in the same market both local and imported lamb meat. The present investigation aimed at understanding the importance of information about geographical origin, transport duration, and welfare condition of lambs for consumers and their actual liking. Moreover, the quality of lamb meat from local and imported animals as affected by short or long transport was assessed. Data demonstrated that both short and long transport did not affect organoleptic quality of meat; this result was corroborated by an absence of both metabolic and immune stressors in long term transport lambs except for haptoglobin, cortisol and glucose. However, the expected and actual acceptability were affected by the information with higher scores for local lamb when information on the geographical origin, transport duration, and welfare condition was provided to the consumers.
Pages 121-147 in Scaling-up Solutions for Farmers., In most of the developing countries in Asia and Africa large yield gaps are existing between the current farmers’ yields and potential achievable yields. The necessity of meeting the farmers’ requirement to scale up research results is paramount for adequate food production. This requires empowerment of farmers by answering queries of farmers appropriately through different extension channels including state and central machineries. These are the backbone of the agricultural technology development to empower farmers as the major stakeholders and hence requires attention. Lack of awareness among farmers about good agricultural management practices compel them to follow the traditional practices. All agricultural education and research, ultimately aims at increased productivity and economic well-being of farmers. This is possible only when there is a minimum gap between laboratories and land. This gap is bridged by agricultural extension. But human capacity, the content of the information, processes of delivery and technology determine effectiveness of extension services. Non-availability of sufficient extension personnel is a major constraint. To overcome these shortcomings, e-Extension (eE) is the alternative. It is important to rejuvenate the agricultural extension system (AES) with innovative information communication technology (ICT) models for knowledge generation and dissemination. Latest digital technologies are discussed in this chapter on ICT to empower farmers to scale up for reaching the required target of food production with special reference to Indian scenario.
There is an urgent need to transform neglected knowledge delivery systems by strengthening the science of delivery which has been neglected by the researchers/development worker/policy makers alike. Availability of new technologies such as information technology (IT), internet of things (IoT), audio and video using cell phones, geographical information system (GIS), simulation modelling, remote sensing (RS) open up new vistas for effective knowledge delivery for achieving the impacts on ground. This will help to cross the “Death Valley of Impacts” for achieving the zero hunger goal by adopting innovative approaches/tools and partnerships.
Wagenet, Linda P. (author / Cornell University), Lemley, Ann T. (author / Cornell University), Grantham, Deborah G. (author / Cornell University), Harrison, Ellen Z. (author / Cornell University), Hillman, Katrie (author / Monmouth County Mosquito Commission), Mathers, Kevin (author / Cornell Cooperative Extension, Cornell University), and Younge, Lee Hanle (author / Cornell Cooperative Extension, Cornell University)
Format:
Journal article
Publication Date:
2005-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26155
Manalo, Jaime A. IV (author), Pasiona, Sonny P. (author), Baustista, Anna Marie F. (author), Villaflor, Jennifer D. (author), Corpuz, Donna Chris P. (author), Biag-Manalo, Hanah Hazel Mavi (author), and Philippine Rice Research Institute
Format:
Online journal article
Publication Date:
2019-06-14
Published:
Philippines: Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10971
18 pages, via online journal, Purpose: This paper explores the intersections between community development and youth development in an initiative that mobilized farmers’ children as Rice Crop Manager (RCM) infomediaries (information mediators). RCM is an ICT-enabled nutrient management application.
Design/Methodology/Approach: The study engaged 30 farmers’ children in high school level from the provinces of Pangasinan, Isabela, Camarines Sur, Iloilo, Bukidnon, and Davao del Norte from November 2016 to October 2017. They interacted with the research team (the authors) and the RCM-SMS platform that sends text messages regarding fertilizer recommendations. A staff member from the Agricultural Training Institute (ATI) also called the students for some follow-up questions. The research team conducted three rounds of interviews with the students concerning the messages and calls that they received and what they did with the information.
Findings: This study finds that farmers’ children can perform infomediary roles quite effectively. Academically excellent children and those involved in farm work performed best.
Practical Implications: The study provides guidance on similar initiatives tapping young people in agricultural development.
Theoretical Implications: This paper finds that while Community Youth Development (CYD) Theory provides a powerful lens in understanding community and youth development intersections, some identified outcomes may overlap and may not be very easy to observe. Hence, the identified outcomes may be revisited for clarity and to make them more all-encompassing.
Originality/Value: The paper documents actual parent-child interaction when the latter is mobilized to serve as an infomediary to access nutrient management-related information on rice.
18 pages, This study examined gaps in climate information within public agricultural extension in Limpopo Province, South Africa. It assessed extension officers’ climate change perceptions, knowledge and climate education. Lastly, the study examined the extension approaches for overall suitability of climate information disseminated to rural smallholder farmers. The results indicated that participants were predominately male, with tertiary education. Education levels had an influence on exposure to climate education and extension approaches in disseminating agricultural information to farmers. There is a need to retool extension officers in climate change extension work, integrating indigenous knowledge to increase suitability and acceptability of information by smallholder farmers.
7 pages., Agricultural information sources play a pragmatic role in knowledge building among the farming community. Farmers use various traditional and modern information sources such as extension field staff, fellow farmers, private sector, electronic media, print media, and information communication technologies (ICTs) gadgets to get the latest information necessary for agricultural productivity. This study aimed to explore the patterns of farmers to access and receive information from different sources. A well-structured and expert reviewed interview schedule was used to collect data from farmers from Huailai county. A total of 122 interviews were conducted for the collection of data. Data were recorded using EpiData software program and a logistic regression model was applied using the computer-based statistical program “STATA”. The findings indicate that media (electronic media and print media) was the key information source for the farmers and 40.16% of farmers accessed media particularly for agricultural information whereas 34.43% used agricultural extension field staff (government) to acquire agricultural information. The government of China should start some educational interventions for farmers to improve their educational level so that the farming community could utilize multiple information sources for crop productivity.
Conference paper / Journal article, This study examined farmers’ readiness to assess social media as agro-information reception tool in the study area. An interview guide was used in collecting data from 120 farmers who were randomly selected. Data collected were analysed with the aid frequency counts percentages and logit regression. The results showed that half of the respondents (50%) had primary education. About 90% were aware of whatsapp and 12.6% were aware of blogs, respectively. Education, farming experience, membership of farmers’ group and extension access were the variables that positively influence farmers’ readiness to assesssocial media as agro-information reception tool while respondents’ age negatively influence readiness to assess social media. Enlightenment programmes for farmers on the use of social media and an improved extension services to keep the farmers acquainted with the benefits of social media.
6 pages, Pakistan is an agricultural country and has 80% percent contribution in export earnings and
50% labour forces engagement. The aim of this study was to know about government media campaigns for awareness and information in the agricultural development. The study was conducted at Department of Mass Communication Govt. College University, Faisalabad, during 2019. Data was gathered from government agriculture department website from June 2017 to June 2019 to know about the governmental contribution in agricultural development through media campaigns and nature of these campaigns to aware and educate the farmers. The study found that the mode of government media campaigns was related to transmit message to farmers
about warning and preventive (20-26%), inofmraiton and awareness (38-54%), visit and meeting
(6-10%), subsidies and credit assistant (6-16%) and policies and new technology (6-8%). The
study also revealed that government had specially focused on new technology for better results
to aware and educate the farmers to improve their cultivation. But it is also revealed that there
is more space to improve the cultivation style and government should play a greater role in the
development of agriculture sector.
15 pages., Via online journal., Noting the government’s role in diffusing information across various sectors of society, this study analyzes the Twitter activity of the Ministry for Food, Agriculture, Forestry and Fisheries (MFAFF), one of Korea’s government organizations. From a broad perspective, this study provides a better understanding of innovation activity mediated by social media—particularly the government’s Twitter activity, a topic that has not been addressed by previous webometric research on Triple Helix relationships—by employing social network analysis and content analysis. The results indicate some limitations of the MFAFF’s activity on Twitter as a mutual communication channel, although Twitter has the potential to facilitate risk management. Further, based on the MFAFF’s confined use of its Twitter account, the results suggest that its Twitter account can be an effective information distribution channel, indicating Twitter’s value as a communication tool for innovation activity through social media. This study provides an empirical analysis of the government’s Twitter activity and contributes to the literature by providing an in-depth understanding of the Triple Helix relationship on the Web.
Mathews, Kristy E. (author), Freeman, Miranda L. (author), and Desvousges, William H. (author)
Format:
Book chapter
Publication Date:
2007
Published:
International: Springer
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26045
Notes:
Chapter 5 in Barbara J. Kanninen (ed.), Valuing environmental amenities using stated choice studies: a common sense approach to theory and practice. Springer. 336 pages.
Available online at www.centmapress.org, Describes the type of information regarding food shared on Twitter and what kind of network is established between Twitter users in those cases when the #food in question is associated to a geographical area. Findings highlighted differences between the two networks surveyed, both with regard to the actors involved and to the way in which they share information on Twitter.
The design of a Cooperative Acqusition Programme (CAP) for a regional network -- ZALINET -- in China is discussed. The model is presented both descriptively and quantitatively ofr the purpose of design and planning. The types of participating libraries and potential network users are identified in the following sectors: research, education, production, government department, and marketing. A descriptive model has been worked out for the distribution of information resources. The assignment of responsibility for collection and allocation of information resources should be based on: the assessment of the colletion strenght and the subject biases of the libraries and information centres; the identification of geographical charactersisties of information resourc distribution; the differentiation of sector characteristics of information resources distribution; the identification of the resources already available, both human and material and estimation of future potential. In the descriptive model issues of CAP in ZALINET are proposed. The mathematical model intends to work out the optimum solution about total network coverage, overlapping degree of titles among libraries, and the duplication of titles with the libraries. The CEB model should be able to help the network manager decide how to carry out the cooperative acquistion program cost-effectively.
Bonnen, James T. (author / Michigan State University, East Lansing)
Format:
Book chapter
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08698
Notes:
In: James Hildreth, Katerine Lipton, Ken Clayton and Carl O'Connor , ed. Agriculture and Rural Areas Approaching the 21st Century; Challenges for Agricultural Economics. 452-483; Iowa State University Press
