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2. A historical examination of food labeling policies and practices in the United States: implications for agricultural communications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Powers, Rexanna (author) and Roberts, Richie (author)
- Format:
- Journal Article
- Publication Date:
- 2022-12-31
- Published:
- USA: American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12938
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- V.63, N.4
- Notes:
- 20 pages, Knowledge of agricultural practices has declined in recent years, resulting in consumers becoming uncertain of where and how their food has been produced and the marketing tactics used to promote the product. Historically, the U.S. population’s rich agricultural heritage coincided with higher levels of agricultural literacy. Some scholars, however, have maintained that U.S. culture has begun to lose touch with its agricultural foundations. More recent evidence has demonstrated that consumers acquire knowledge about their food from various media, most notably the Internet and social media. Often these sources use incorrect information and promote food and agricultural marketing trends that may not be grounded in scientific data. In response, this historical narrative analyzed a reform effort that occurred in U.S. food labeling policy and practice in the 1900s, which contributed to food labeling issues and consumer distrust in the agricultural industry. Based on the findings of this investigation, we concluded that food labels were initially intended to provide consumers with more profound knowledge of the food they purchased. However, key legislative acts such as the Fair Packaging and Labeling Act and the Nutrition Labeling and Education Act shifted the food labeling movement into a branding device to differentiate products and brands. We recommend that agricultural practitioners explore new ways to communicate their message more effectively. We also call for producers to incorporate more personal and emotional appeals when marketing agricultural products to better compete with third-party branding efforts.
3. Cattle producers seek fix for market's imbalance from Congress and the DOJ
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Magazine article
- Publication Date:
- 2021-07
- Published:
- USA: Drovers CattleNetwork
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13032
- Notes:
- 1 page
4. Reach Versus Impact: Comparing Webinars and Online Short Courses for Educational Outcomes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson, Kathleen P. (author), Pulec, Kate E. (author), Skelly, Christine D. (author), Wright, Ashley D. (author), Greene, Elizabeth A. (author), and University of Nebraska Michigan State University University of Arizona
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11361
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 58(1)
- Notes:
- 9 pages., via online journal, Our multistate group of state horse specialists produced and evaluated impacts from six webinars and online short courses (webinar plus additional content) addressing current industry issues: pasture-associated laminitis, equine herpesvirus-1, disaster preparedness, sales fraud, rescues/rehoming, and manure management. We identified no differences in perceived knowledge gained from webinars or short courses; however, results suggest that participation in short courses versus live webinars may be more useful for making positive management decisions. Short course participants also reported greater potential for cost savings as a result of completing the education. On the basis of the study, we offer recommendations for developing effective online Extension education programs.