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    Start Over Subject Term in-store promotion

    1. Consumer response to point of purchase advertising for local brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
    Format:
    Journal article
    Publication Date:
    2013-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    45(2) : 229-242
    Notes:
    Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.

    2. Farmers take food answers direct to busy urban moms: CommonGround volunteer program launches carpool video series

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morgan, Missy (author)
    Format:
    News release
    Publication Date:
    2018-06-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09650
    Notes:
    Online from the United Soybean Board via communications firm Osborn Barr, St. Louis, Missouri. 1 page.