Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02441
Notes:
Page 73 - Abstract of a paper presented at the International Conference of the Australasia Pacific Extension Network (APEN), Lincoln University, Christchurch, New Zealand, August 26-28, 2013. 100 pages.
Wingenbach, Gary J. (author / Texas A & M University), Mayfield, Chyrel A. (author / Texas A & M University), and Chalmers, David N. (author / Texas A & M University)
Format:
Paper
Publication Date:
2004-02-14
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19764
Notes:
18 pages; Paper presented at Agricultural Communications Section, Southern Oklahoma, February 14-18, 2004.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C20087
Notes:
7 pages; from "Extending Extension; beyond traditional boundaries, methods and ways of thinking", APEN 2003 Forum, Hobart, Tasmania, Australia, November 26-28, 2003
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22030
Notes:
Associated Press Worldstream, via High Beam Research. 2 pages., Describes influences of the mad cow scare, low-carb diets and other forces on the consumption of potatoes.
16 pages, via online journal, Buying local food has become an increasingly popular way for consumers to engage with those who grow their food; however, research has shown a specific audience tends to buy local food due to individual-specific barriers. To better understand what motivates consumers to buy local food the Theory of Planned Behavior was used as a way to potentially predict consumers’ behavior toward buying locally grown blueberries. Also, the variables of past experience and self-identity/moral obligation toward buying local food were introduced to the model since both variables may increase the predictability of the Theory of Planned Behavior model in certain food-related behaviors. This study used an online survey completed by 1,122 respondents, from a sample frame of all consumers in Florida. The study used a non-probability sample of an opt-in panel, and weighting procedures were applied to the data to account for coverage errors associated with using a non-probability sample. The interaction of consumers’ past experience and self-identity/moral obligation was found to help explain consumers’ intention to buy locally grown blueberries when added to the Theory of Planned Behavior. The Theory of Planned Behavior was shown to predict consumers’ intention to buy locally grown blueberries; however, their intent was better explained with the inclusion of the variables of past experience and self-identity/moral obligation toward buying local blueberries. Recommendations for future research and application include future research into other variables that may impact buying behavior and inclusion of these variables in future communication efforts focused on consumers buying and engaging with local food.
