Turner, L.W. (author), Duncan, G.A. (author), Overhults, D.G. (author), Duross, D. (author), Catchen, R. (author), Thompson, R. (author), and Feidt, William B. (author)
Format:
Paper
Publication Date:
1998
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24678
Notes:
Pages 545-553 in Fedro S. Zazueta and Jiannong Xin (eds.), Computers in agriculture: proceedings of the 7th international conference on computers in agriculture, Orlando, Florida, October 26-30, 1998. St. Joseph, Michigan: American Society of Agricultural Engineers. 999 pages.
Thompson, R.P. (author), Turner, L.W. (author), Duncan, G.A. (author), Overhults, D.G. (author), Duross, D. (author), and Catchen, R. (author)
Format:
Paper
Publication Date:
1998
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24679
Notes:
Pages 530-536 in Fedro S. Zazueta and Jiannong Xin (eds.), Computers in agriculture: proceedings of the 7th international conference on computers in agriculture, Orlando, Florida, October 26-30, 1998. St. Joseph, Michigan: American Society of Agricultural Engineers. 999 pages.
pgs. 1-17; Article 3, Via online journal., Audience analysis is a critical skill to forge relationships and develop effective communications. Programs provided by the Cooperative Extension Service must be aware of external and internal audiences to provide relevant information and evoke impacts. Berlo’s (1960) Source-Message-Channel-Receiver Model of Communications guided this formative evaluation of Extension staff, and horse 4-H club volunteer leaders (program facilitators) to expose internal communication tendencies in Arkansas. Findings identified that program facilitators seek horse-related information from a variety of sources, most frequently relying on personal connections and least frequently seeking Extension sources. Program facilitators share a variety of messages and most frequently relay information about deadlines to club members. Messages about recruitment and fundraising were shared least often. Program facilitators described utilizing a variety of personal and electronic channels to share messages with the greatest frequency for in-person communications. Incoming channels were less diverse than outgoing channels and primarily featured email, which program facilitators preferred. Program facilitators are primarily female, aged in their thirties, described lifetime involvement with 4-H and the horse industry, and most frequently reported having less than five years’ experience in their current position. The ground-level perspective of facilitators’ demographics and communication tendencies was evident in results of this study. In application, practitioners must continue to actively seek relationships with audiences, remain cognizant of communication factors, and provide accurate messaging through preferred channels.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09260
Notes:
D. Fielding & R.A. Pearson (edit). Donkeys, Mules and Horses in Tropical Agricultural Development. Proceedings of a Colloquium organized by the Edinburg School of Agriculture and the Center for Tropical Veterinary Medicine of the University of Edinburg. September 3-6, 1990. 306-310
Lindner, James R. (author) and Hynes, James W. (author)
Format:
Paper
Publication Date:
2006-05-14
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24507
Notes:
Retrieved June 16, 2006, Conference, Association for International Agricultural and Extension Education, May 14-17, 2006, at Clearwater Beach, Florida. 10 pages.
