Sweet, Charles E. (author / President, APA) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1946-04-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36963
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Delivered at the annual meeting of the American Association of Advertising Agencies, April 10, 1946. 2 pages., Describes challenges and costs of gathering readership information in rural areas, as well as several research techniques considered by the Advertising Research Foundation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36356
Notes:
Presented at the Popular Culture Association conference, New Orleans, Louisiana, April 2009. 13 pages., Describes a magazine published by the Clear Channel Group for 18 months, 1938-1939, and dedicated to advancing the Group's interests. Affiliation of the magazine with Clear Channel was not mentioned, giving the publication "an appearance of editorial independence and journalistic objectivity that the magazine did not act to dispel."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37335
Notes:
See C37280 for original, Page 56 in Fred Myers, Running the gamut: writings of Fred Myers, journalist and 50-year members, American Agricultural Editors' Association. Fred Myers, publishers, Florence, Alabama. 125 pages.
Sweet, Charles E. (author / President, APA) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1947-04-21
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36964
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, 11 pages., Includes emphasis on the value of agricultural information, including services that farm publications provide to the USDA.
